{"id":2891,"date":"2023-06-06T11:40:04","date_gmt":"2023-06-06T11:40:04","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=2891"},"modified":"2024-03-12T04:16:41","modified_gmt":"2024-03-12T04:16:41","slug":"palete-de-colores","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/es\/palete-de-colores\/","title":{"rendered":"PALETA DE COLORES"},"content":{"rendered":"\n
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NUESTROS COLORES EST\u00c1N INSPIRADOS EN LA NATURALEZA<\/h1>\n<\/div>\n<\/div>\n\n\n\n

\u00a9 James Morgan \/ WWF-US<\/div>\n<\/div>\n\n\n\n
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La paleta de color de WWF est\u00e1 inspirada en los colores del mundo natural.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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NUESTROS COLORES PRINCIPALES SON EL NEGRO Y EL BLANCO<\/h2>\n<\/div>\n\n\n\n
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NUESTROS COLORES PRINCIPALES SON EL NEGRO Y EL BLANCO<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/div>\n<\/div>\n\n\n\n
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LA PALETA DE COLORES SECUNDARIOS<\/h2>\n<\/div>\n\n\n\n
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Estas muestras presentan nuestra nueva paleta de colores secundarios (se pueden ver en esta p\u00e1gina como valores hexadecimales). Nuestros colores secundarios se deben combinar y contrastar en lugar de usarlos todos juntos. Nos proporcionan una gama amplia de opciones para combinar con los colores principales de nuestra marca, blanco y negro.<\/div>\n<\/div>\n\n\n\n
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DESCARGAR MUESTRAS<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n
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AMARILLO<\/h3>\n\n\n\n
PANTONE\u2122: 7404 U<\/strong>
CMYK: 0 10 100 5<\/strong>
RGB: 245 210 0<\/strong>
HEX: f5d200<\/strong><\/div>\n<\/div>\n\n\n\n
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<\/div>\n\n\n\n

NARANJA<\/h3>\n\n\n\n
PANTONE\u2122: 144 U<\/strong>
CMYK: 0 60 100 0<\/strong>
RGB: 245 210 0<\/strong>
HEX: f07d00<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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<\/div>\n\n\n\n

ROJO<\/h3>\n\n\n\n
PANTONE\u2122: 200 U<\/strong>
CMYK: 10 100 60 0<\/strong><\/strong>
RGB: 218 29 82<\/strong>
HEX: da1d52<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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ROJO-VIOLETA<\/h3>\n\n\n\n
PANTONE\u2122: 228 U<\/strong>
CMYK: 10 100 0 35<\/strong>
RGB: 154 0 100<\/strong>
HEX: 9a0064<\/strong><\/strong><\/div>\n<\/div>\n<\/div>\n\n\n\n
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MORADO<\/h3>\n\n\n\n
PANTONE\u2122: 2607 U<\/strong><\/strong>
CMYK: 60 100 0 0<\/strong>
RGB: 129 41 144<\/strong>
HEX: 812990<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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AZUL<\/h3>\n\n\n\n
PANTONE\u2122: 315 U<\/strong>
CMYK: 100 0 10 45<\/strong>
RGB: 0 114 143<\/strong>
HEX: 00728f<\/strong><\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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TURQUESA<\/h3>\n\n\n\n
PANTONE\u2122: 329 U <\/strong>
CMYK: 100 0 40 20 <\/strong>
RGB: 0 145 145 <\/strong>
HEX: 009191<\/strong><\/div>\n<\/div>\n\n\n\n
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VERDE<\/h3>\n\n\n\n
PANTONE\u2122: 357 U <\/strong>
CMYK: 80 0 100 40 <\/strong>
RGB: 0 121 50 <\/strong>
HEX: 007932<\/strong><\/div>\n<\/div>\n<\/div>\n\n\n\n
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ACEITUNA<\/h3>\n\n\n\n
PANTONE\u2122: 378 U <\/strong>
CMYK: 40 20 100 30 <\/strong>
RGB: 123 132 39 <\/strong>
HEX: 7b8427<\/strong><\/div>\n<\/div>\n\n\n\n
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VERDE MEDIO<\/h3>\n\n\n\n
PANTONE\u2122: 376 U <\/strong>
CMYK: 50 0 100 0 <\/strong>
RGB: 140 198 63 <\/strong>
HEX: 8cc63f<\/strong><\/div>\n<\/div>\n\n\n\n
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CAF\u00c9 OSCURO<\/h3>\n\n\n\n
PANTONE\u2122: 440 U <\/strong>
CMYK: 70 90 100 30 <\/strong>
RGB: 85 47 37
<\/strong>HEX: 552f25<\/strong><\/div>\n<\/div>\n\n\n\n
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CAF\u00c9<\/h3>\n\n\n\n
PANTONE\u2122: 1545 U <\/strong>
CMYK: 20 50 100 30 <\/strong>
RGB: 154 104 28 <\/strong>
HEX: 9a681c<\/strong><\/div>\n<\/div>\n<\/div>\n\n\n\n
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BASE<\/h3>\n\n\n\n
PANTONE\u2122: 5855 U <\/strong>
CMYK: 25 20 50 0 <\/strong>
RGB: 196 188 142 <\/strong>
HEX: c4bc8e<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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USO DE TINTES<\/h2>\n<\/div>\n\n\n\n
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Sugerimos usar los colores en su m\u00e1xima concentraci\u00f3n siempre que sea posible, pero se acepta el uso de porcentajes de un color (tintes: la variaci\u00f3n que presenta el color conforme lo vamos aclarando agreg\u00e1ndole blanco). Al usar tintes, usa valores porcentuales (80%, 50%), dentro de tu programa elegido.<\/div>\n<\/div>\n\n\n\n
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USANDO COLOR<\/h2>\n<\/div>\n\n\n\n
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BLANCO Y NEGRO<\/h3>\n\n\n\n
El blanco y negro<\/strong> es nuestra principal paleta de colores. Esto debe formar la base de tu dise\u00f1o. Por ejemplo, los cuadros de t\u00edtulos y otros elementos de la marca WWF deben ser blanco y negro. El color se debe usar como elemento para resaltar, para elementos de navegaci\u00f3n, e informaci\u00f3n destacada.<\/div>\n\n\n\n

AGREGANDO COLORES SECUNDARIOS<\/h3>\n\n\n\n
Se debe usar un color en su m\u00e1xima concentraci\u00f3n. Por ejemplo, no puedes tener un dise\u00f1o que use negro, blanco y un color secundario en un porcentaje menor de intensidad (tonalidad).<\/div>\n\n\n\n
El color secundario debe ser relevante para el tema. Evita usar m\u00e1s de dos colores de la paleta secundaria en un solo dise\u00f1o. Tambi\u00e9n se puede usar una tonalidad menor cuando se combina con el mismo color en su concentraci\u00f3n m\u00e1xima.<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/div>\n<\/div>\n<\/div>\n\n\n\n
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USO DE COLORES SECUNDARIOS<\/h2>\n\n\n\n
Como la paleta de colores secundarios se basa en la naturaleza, siempre podr\u00e1s seleccionar un color que complemente la imagen.<\/div>\n\n\n\n
En este ejemplo, el color se usa para generar un resaltado y complementar el dise\u00f1o.<\/div>\n<\/div>\n\n\n\n
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\"\"<\/div>\n\n\n\n
\u00a9 WWF-indonesia \/ Tiger Survey Team<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/div>\n<\/div>\n\n\n\n
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En este ejemplo, la paleta de colores secundarios se us\u00f3 para resaltar elementos de navegaci\u00f3n.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/div>\n\n\n\n

En este ejemplo, la paleta de colores secundarios se us\u00f3 para resaltar elementos de navegaci\u00f3n y para destacar informaci\u00f3n importante.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/div>\n<\/div>\n\n\n\n
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En este ejemplo, se us\u00f3 un color de la paleta secundaria (‘turquesa’) para resaltar un dato importante.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":"#gspb_heading-id-gsbp-a5f5e9ec-8661,#gspb_heading-id-gsbp-a5f5e9ec-8661 .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-a5f5e9ec-8661{color:var(--wp--preset--color--contrastcolor, #fffffe)}#gspb_heading-id-gsbp-b81da035-749b,#gspb_heading-id-gsbp-b81da035-749b .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-b81da035-749b{color:var(--wp--preset--color--contrastcolor, #fffffe)}#gspb_heading-id-gsbp-b2250fd6-3962,#gspb_heading-id-gsbp-b2250fd6-3962 .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-b2250fd6-3962{color:var(--wp--preset--color--contrastcolor, 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