{"id":2901,"date":"2023-06-06T11:40:16","date_gmt":"2023-06-06T11:40:16","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=2901"},"modified":"2024-02-19T08:05:39","modified_gmt":"2024-02-19T08:05:39","slug":"tipografia","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/es\/tipografia\/","title":{"rendered":"TIPOGRAF\u00cdA"},"content":{"rendered":"\n
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LA TIPOGRAF\u00cdA ES UNA PARTE IMPORTANTE DE LA APARIENCIA Y ESENCIA DE NUESTRA MARCA<\/h1>\n<\/div>\n<\/div>\n\n\n\n
\u00a9 Alex Mustard \/ naturepl.com<\/div>\n<\/div>\n\n\n\n
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Hemos creado un sistema tipogr\u00e1fico que refleja a WWF como una marca. Est\u00e1 dise\u00f1ado de forma flexible para satisfacer todos los usos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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LA FUENTE DE WWF ES \u00daNICA, DISE\u00d1ADA EXCLUSIVAMENTE PARA NUESTRA ORGANIZACI\u00d3N.<\/h2>\n<\/div>\n\n\n\n
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TIPOGRAF\u00cdA DE WWF<\/h2>\n\n\n\n

La tipograf\u00eda juega un papel importante en la forma en que vemos y sentimos nuestra marca, y de la forma en que expresamos nuestra personalidad.<\/p>\n\n\n\n

La fuente de WWF es \u00fanica, dise\u00f1ada exclusivamente para nosotros. Es muy funcional tanto en encabezados fuertes como con titulos de menor jerarqu\u00eda. Esta fuente condensada de gran peso es distintiva y su uso constante nos ayuda a crear reconocimiento de la marca y personalidad.<\/p>\n\n\n\n

Para textos principal y secundario, usamos Georgia, Open Sans y Arial. Estas fuentes se eligieron por su contraste, su claridad y su disponibilidad a nivel mundial. En esta secci\u00f3n, abarcamos c\u00f3mo se usan todas estas fuentes tipogr\u00e1ficas y c\u00f3mo combinarlas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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GLOSARIO<\/h2>\n<\/div>\n\n\n\n
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Esta secci\u00f3n usa una serie de palabras que pueden necesitar una explicaci\u00f3n, por lo que aqu\u00ed las definimos.<\/p>\n\n\n\n

Av\u00edsanos si hay alguna palabra o descripci\u00f3n que te gustar\u00eda agregar en esta p\u00e1gina.<\/div>\n<\/div>\n\n\n\n
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EN PANTALLA:<\/h4>\n<\/div>\n\n\n\n
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\u00abEn pantalla\u00bb<\/strong> se refiere al texto que se ve a trav\u00e9s de pantallas, como sitios web, documentos de Microsoft Office (Word, PPT, etc.).<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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IMPRESOS:<\/h4>\n<\/div>\n\n\n\n
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En este contexto, \u00abimpresos\u00bb<\/strong> se refiere a cualquier material impreso profesionalmente, por ejemplo, folletos, anuncios, volantes, etc.<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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SUBT\u00cdTULOS:<\/h4>\n<\/div>\n\n\n\n
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con \u00absubt\u00edtulos\u00bb<\/strong> nos referiremos en general a elementos como t\u00edtulos de apertura\/cierre, subtitulaje de idiomas, cr\u00e9ditos, nombre\/puesto de las personas entrevistadas, declaraciones de derechos de autor para pel\u00edculas, etc.<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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DATOS:<\/h4>\n<\/div>\n\n\n\n
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\u00abDatos\u00bb<\/strong> se refiere a textos destacados en cuadros, tablas y diagramas.<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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FUENTE WWF<\/h2>\n\n\n\n
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El uso constante de nuestras fuentes tipogr\u00e1ficas nos ayudar\u00e1 a tener una identidad m\u00e1s consistente y har\u00e1 que nuestra marca sea m\u00e1s memorable. Es una parte importante de hablar con una sola voz.<\/p>\n\n\n\n

La fuente distintiva de WWF se debe usar principalmente como una fuente para t\u00edtulos principales. Se deben usar may\u00fasculas en los encabezados, pero pueden usarse may\u00fasculas y min\u00fasculas en otros usos, como se muestra a continuaci\u00f3n.<\/p>\n\n\n\n

Ponte en contacto con commsmarketing@wwfint.org<\/a> para obtener otras fuentes.<\/p>\n\n\n\n

DESCARGAR FUENTE DE WWF<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@\u00a3$%^&*()<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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TABLA DE USO DE LA FUENTE WWF<\/h2>\n<\/div>\n\n\n\n
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MAY\u00daSCULAS<\/h4>\n<\/div>\n\n\n\n
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MAY\u00daSCULAS Y MIN\u00daSCULAS<\/h4>\n<\/div>\n\n\n\n
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IMPRESOS<\/h4>\n<\/div>\n\n\n\n
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EN PANTALLA<\/h4>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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ENCABEZADOS<\/h4>\n<\/div>\n\n\n\n
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TITULOS<\/h4>\n<\/div>\n\n\n\n
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TEXTO DEL CUERPO<\/h4>\n<\/div>\n\n\n\n
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SUBT\u00cdTULOS<\/h4>\n<\/div>\n\n\n\n
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DATOS (GR\u00c1FICAS Y TABLAS)<\/h4>\n<\/div>\n\n\n\n
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<\/div>\n<\/div>\n<\/div>\n\n\n\n
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GEORGIA<\/h2>\n\n\n\n

Georgia es nuestra tipograf\u00eda narrativa, usada principalmente para el texto del cuerpo. Es clara y legible, y est\u00e1 disponible en la mayor\u00eda de las computadoras. Tambi\u00e9n se puede usar para subt\u00edtulos o pies de foto extensos.<\/p>\n\n\n\n

Todas las variantes de Georgia se pueden utilizar.<\/strong><\/p>\n<\/div>\n\n\n\n

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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@\u00a3$%^&*()<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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GR\u00c1FICA DE USO DE GEORGIA<\/h2>\n<\/div>\n\n\n\n
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MAY\u00daSCULAS<\/h4>\n<\/div>\n\n\n\n
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MAY\u00daSCULAS Y MIN\u00daSCULAS<\/h4>\n<\/div>\n\n\n\n
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IMPRESOS<\/h4>\n<\/div>\n\n\n\n
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EN PANTALLA<\/h4>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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ENCABEZADOS<\/h4>\n<\/div>\n\n\n\n
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TITULOS<\/h4>\n<\/div>\n\n\n\n
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TEXTO DEL CUERPO<\/h4>\n<\/div>\n\n\n\n
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SUBT\u00cdTULOS<\/h4>\n<\/div>\n\n\n\n
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DATOS (GR\u00c1FICAS Y TABLAS)<\/h4>\n<\/div>\n\n\n\n
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<\/div>\n<\/div>\n<\/div>\n\n\n\n
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OPEN SANS<\/h2>\n\n\n\n

Open Sans se puede usar como texto del cuerpo para impresi\u00f3n y en pantalla. Tambi\u00e9n funciona como apoyo para las ilustraciones, para subt\u00edtulos peque\u00f1os y para textos en gr\u00e1ficas, mapas, pies de foto, tablas y cr\u00e9ditos de imagen.<\/p>\n\n\n\n

Todas las variantes de Open Sans se pueden utilizar.<\/p>\n\n\n\n

DESCARGAR OPEN SANS<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n
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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@\u00a3$%^&*()<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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GR\u00c1FICA DE USO DE OPEN SANS<\/h2>\n<\/div>\n\n\n\n
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MAY\u00daSCULAS<\/h4>\n<\/div>\n\n\n\n
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MAY\u00daSCULAS Y MIN\u00daSCULAS<\/h4>\n<\/div>\n\n\n\n
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IMPRESOS<\/h4>\n<\/div>\n\n\n\n
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EN PANTALLA<\/h4>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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ENCABEZADOS<\/h4>\n<\/div>\n\n\n\n
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TITULOS<\/h4>\n<\/div>\n\n\n\n
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TEXTO DEL CUERPO<\/h4>\n<\/div>\n\n\n\n
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SUBT\u00cdTULOS<\/h4>\n<\/div>\n\n\n\n
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DATOS (GR\u00c1FICAS Y TABLAS)<\/h4>\n<\/div>\n\n\n\n
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DATOS (GR\u00c1FICAS Y TABLAS)<\/h2>\n\n\n\n

Arial se debe usar para sustituir la fuente WWF y Open Sans para aplicaciones en pantalla que no pueden usar fuentes integradas (como el correo electr\u00f3nico, PowerPoint o Word) o cuando el uso de fuentes integradas afectar\u00eda negativamente el desempe\u00f1o (como la navegaci\u00f3n en internet desde \u00e1reas con ancho de banda limitado).<\/p>\n\n\n\n

Se puede combinar Arial para encabezados con Georgia para el texto del cuerpo para definir jerarqu\u00edas en el texto.<\/p>\n\n\n\n

Arial Bold Condensada se puede usar como sustituto de la fuente de WWF.<\/p>\n<\/div>\n\n\n\n

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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@\u00a3$%^&*()<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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GR\u00c1FICA DE USO DE ARIAL<\/h2>\n<\/div>\n\n\n\n
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MAY\u00daSCULAS<\/h4>\n<\/div>\n\n\n\n
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MAY\u00daSCULAS Y MIN\u00daSCULAS<\/h4>\n<\/div>\n\n\n\n
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IMPRESOS<\/h4>\n<\/div>\n\n\n\n
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EN PANTALLA<\/h4>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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ENCABEZADOS<\/h4>\n<\/div>\n\n\n\n
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TITULOS<\/h4>\n<\/div>\n\n\n\n
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TEXTO DEL CUERPO<\/h4>\n<\/div>\n\n\n\n
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SUBT\u00cdTULOS<\/h4>\n<\/div>\n\n\n\n
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DATOS (GR\u00c1FICAS Y TABLAS)<\/h4>\n<\/div>\n\n\n\n
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