{"id":2902,"date":"2023-06-06T11:40:32","date_gmt":"2023-06-06T11:40:32","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=2902"},"modified":"2024-02-19T08:05:47","modified_gmt":"2024-02-19T08:05:47","slug":"tono-de-voz","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/es\/tono-de-voz\/","title":{"rendered":"TONO DE VOZ"},"content":{"rendered":"\n
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CUIDA TUS PALABRAS<\/h1>\n<\/div>\n<\/div>\n\n\n\n
\u00a9 Thomas Cristofoletti \/ WWF-US<\/div>\n<\/div>\n\n\n\n
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La forma en que escribes y hablas es de vital importancia para WWF. Hazlo bien y tus palabras tendr\u00e1n la capacidad de cambiar corazones y mentes, para la causa ambiental.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u00a9 WWF-Singapore<\/div>\n<\/div>\n\n\n\n
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USO DE NUESTRA VOZ<\/h2>\n\n\n\n

Los siguientes principios te ayudar\u00e1n a usar tus palabras mejor que nunca. Recuerda: la forma en que aplicas los principios depende de tu audiencia y de lo que est\u00e9s tratando de decir. Por ejemplo, hay una gran diferencia de c\u00f3mo nos expresamos entre un informe t\u00e9cnico para funcionarios de gobierno a un correo electr\u00f3nico para agradecer el apoyo de nuestros seguidores.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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S\u00c9 CLARO<\/h3>\n\n\n\n
Tu mensaje se debe entender.<\/strong><\/strong><\/div>\n\n\n\n
Piensa en tu audiencia y en c\u00f3mo hablarles con claridad. Hay muchas formas de escribir y hablar claramente: di s\u00f3lo lo que necesitas decir, explica los t\u00e9rminos t\u00e9cnicos, haz que tus oraciones sean lo m\u00e1s sencillas posible, destaca la informaci\u00f3n clave y s\u00e9 preciso y consistente en tu uso del lenguaje. Nuestra gu\u00eda de estilo editorial es un gran recurso, incluye directrices amplias: desde ortograf\u00eda, gram\u00e1tica y puntuaci\u00f3n hasta expresiones num\u00e9ricas, fechas y mediciones.<\/div>\n<\/div>\n\n\n\n
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S\u00c9 ATREVIDO<\/h3>\n\n\n\n
Tus palabras necesitan cambiar corazones y mentes. Atrae la atenci\u00f3n y presenta un caso atractivo para inducir a la acci\u00f3n.<\/strong><\/strong><\/strong><\/div>\n\n\n\n
WWF valora nuestra s\u00f3lida reputaci\u00f3n por contar con informaci\u00f3n precisa. Pero los datos no cambian la forma en que la gente piensa y act\u00faa. Son las historias fascinantes, basadas en evidencia s\u00f3lida, las que pueden hacer esto. As\u00ed que piensa frecuentemente como un narrador: capta la atenci\u00f3n de las personas, dale vida a un problema y ll\u00e9valos por un recorrido convincente.<\/div>\n<\/div>\n\n\n\n
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S\u00c9 HUMANO<\/h3>\n\n\n\n
\u00abDeben confiar en tus palabras. Habla como una persona real, no como un robot.<\/strong><\/strong><\/strong><\/div>\n\n\n\n
Con frecuencia, las personas usan palabras que no suenan naturales; esto hace que se perciban como poco sinceras e incluso hostiles. Es importante hablar como una persona real con el p\u00fablico, especialmente ahora que la confianza en los medios de comunicaci\u00f3n, los gobiernos y las organizaciones se est\u00e1 deteriorando. Al preparar tus palabras, puede ser \u00fatil imaginar que est\u00e1s teniendo una conversaci\u00f3n real con alguien\u00bb.<\/div>\n<\/div>\n\n\n\n
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DESCARGAR LA GU\u00cdA DE ESTILO EDITORIAL<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u00a9 WWF-US \/ Keith Arnold<\/div>\n<\/div>\n\n\n\n
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\u00a9 Ahmed Nasheed \/Earth Hour – Maldives<\/div>\n<\/div>\n\n\n\n
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EJEMPLOS DE MEJORES PR\u00c1CTICAS<\/h2>\n\n\n\n
VISITA EL SITIO DE COMUNICACI\u00d3N Y MERCADOTECNIA ><\/span><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":".gspb_container-id-gsbp-01963959-c67e,.gspb_container-id-gsbp-1e345bb6-c27e,.gspb_container-id-gsbp-2c6102b0-28b1,.gspb_container-id-gsbp-4e3b3eef-d0c6,.gspb_container-id-gsbp-535659e0-2e94,.gspb_container-id-gsbp-6ef0f675-2166,.gspb_container-id-gsbp-7be1c4dc-ef5a,.gspb_container-id-gsbp-ab4ce6fd-6606,.gspb_container-id-gsbp-b1fc8472-3bd8,.gspb_container-id-gsbp-ed669bd5-2816,.gspb_container-id-gsbp-f225c6da-a3a5{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-00a47c90-f1e2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-01963959-c67e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-019d56e9-72bd.gspb_container>p:last-of-type,#gspb_container-id-gsbp-1e345bb6-c27e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-25a6b502-477e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2c6102b0-28b1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2d29ed6e-f194.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3999f9ef-e942.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4589e161-4e83.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4e3b3eef-d0c6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-535659e0-2e94.gspb_container>p:last-of-type,#gspb_container-id-gsbp-6ef0f675-2166.gspb_container>p:last-of-type,#gspb_container-id-gsbp-7be1c4dc-ef5a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8a7099d7-363a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-97a55951-6723.gspb_container>p:last-of-type,#gspb_container-id-gsbp-a9d2244f-7723.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ab4ce6fd-6606.gspb_container>p:last-of-type,#gspb_container-id-gsbp-b1fc8472-3bd8.gspb_container>p:last-of-type,#gspb_container-id-gsbp-bed7caf5-ad13.gspb_container>p:last-of-type,#gspb_container-id-gsbp-d0e3f443-a4f9.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ed669bd5-2816.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f225c6da-a3a5.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-01963959-c67e.gspb_container,#gspb_container-id-gsbp-f225c6da-a3a5.gspb_container{position:relative}#gspb_container-id-gsbp-01963959-c67e.gspb_container{display:flex;flex-direction:column;justify-content:flex-end;background-size:cover;background-repeat:no-repeat;background-position:50% 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