{"id":2919,"date":"2023-06-06T11:42:03","date_gmt":"2023-06-06T11:42:03","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=2919"},"modified":"2024-02-20T12:31:31","modified_gmt":"2024-02-20T12:31:31","slug":"boletines-digitales","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/es\/boletines-digitales\/","title":{"rendered":"BOLETINES DIGITALES"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e522610e-bf03\" id=\"gspb_container-id-gsbp-e522610e-bf03\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-128df65c-d6b3\" id=\"gspb_container-id-gsbp-128df65c-d6b3\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b1fc8472-3bd8\" id=\"gspb_container-id-gsbp-b1fc8472-3bd8\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-535659e0-2e94\" id=\"gspb_container-id-gsbp-535659e0-2e94\">\n<h1 id=\"gspb_heading-id-gsbp-a5f5e9ec-8661\" class=\"gspb_heading gspb_heading-id-gsbp-a5f5e9ec-8661 \">UNA PUERTA PARA AUMENTAR EL INTER\u00c9S Y LA PASI\u00d3N DE LAS PERSONAS POR LA NATURALEZA<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-20593a0f-a623\" class=\"gspb_text gspb_text-id-gsbp-20593a0f-a623 figure-caption\">\u00a9 Nasa \/ Unsplash<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-8683dbbc-11c5\" id=\"gspb_container-id-gsbp-8683dbbc-11c5\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e653cdc1-7061\" id=\"gspb_container-id-gsbp-e653cdc1-7061\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-405b4d4c-b826\" id=\"gspb_container-id-gsbp-405b4d4c-b826\">\n<h2 id=\"gspb_heading-id-gsbp-82376abf-627b\" class=\"p lead mb-0 gspb_heading gspb_heading-id-gsbp-82376abf-627b \">Un bolet\u00edn es una gran herramienta para llevar a las personas en un recorrido e inspirar su preocupaci\u00f3n por la naturaleza o reforzar su compromiso con nuestro planeta.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-8ca5543d-e819\" id=\"gspb_container-id-gsbp-8ca5543d-e819\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2c6102b0-28b1\" id=\"gspb_container-id-gsbp-2c6102b0-28b1\"><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1e345bb6-c27e\" id=\"gspb_container-id-gsbp-1e345bb6-c27e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4e3b3eef-d0c6\" id=\"gspb_container-id-gsbp-4e3b3eef-d0c6\">\n<h2 id=\"gspb_heading-id-gsbp-8af2d938-d87a\" class=\"gspb_heading gspb_heading-id-gsbp-8af2d938-d87a \">ANTES DE COMENZAR UN BOLET\u00cdN<\/h2>\n\n\n\n<h3 id=\"gspb_heading-id-gsbp-7018b45f-1acc\" class=\"gspb_heading gspb_heading-id-gsbp-7018b45f-1acc \">1. DEFINE EL OBJETIVO DE TU BOLET\u00cdN<\/h3>\n\n\n\n<p id=\"gspb_text-id-gsbp-9cfa8557-0572\" class=\"gspb_text gspb_text-id-gsbp-9cfa8557-0572 \">Muchas personas ya se sienten inundadas con tanto contenido, lo que significa que primero debemos preguntarnos: \u00bfes necesario este bolet\u00edn o tenemos otro bolet\u00edn que ya cubre este tema? \u00bfCu\u00e1l es el valor agregado de este bolet\u00edn y qu\u00e9 le aportar\u00e1 a tu audiencia?<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-7e8507d9-83de\" class=\"gspb_text gspb_text-id-gsbp-7e8507d9-83de \">Piensa con cuidado antes de comenzar, no tener un bolet\u00edn tambi\u00e9n puede ser una buena estrategia de comunicaci\u00f3n.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-cb53ca5e-5176\" class=\"gspb_text gspb_text-id-gsbp-cb53ca5e-5176 \">Piensa en qu\u00e9 podr\u00eda hacer que se distinguiera de otros boletines. Lograr\u00e1\u2026<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:500\" class=\"is-style-default wp-block-list\">\n<li>\u00bfAumentar la interacci\u00f3n entre tus seguidores, colaboradores y donantes?<\/li>\n\n\n\n<li>\u00bfInspirar la acci\u00f3n por la naturaleza?<\/li>\n\n\n\n<li>\u00bfRecaudar dinero para la causa?<\/li>\n\n\n\n<li>\u00bfDirigir tr\u00e1fico a tu sitio web?<\/li>\n\n\n\n<li>\u00bfInformar sobre las \u00faltimas noticias a los compa\u00f1eros de trabajo de WWF, a los donantes principales o a los socios?<\/li>\n<\/ul>\n\n\n\n<p id=\"gspb_text-id-gsbp-de3a965c-345a\" class=\"gspb_text gspb_text-id-gsbp-de3a965c-345a \">Si realmente ocupa un espacio importante en tu estrategia de contenido, piensa c\u00f3mo puedes distinguirlo de correos electr\u00f3nicos similares que tu p\u00fablico objetivo podr\u00eda estar recibiendo de otras fuentes. Es fundamental comprender esto para ajustar los objetivos de tu bolet\u00edn.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-82560443-302f\" id=\"gspb_container-id-gsbp-82560443-302f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8fa9bbab-008c\" id=\"gspb_container-id-gsbp-8fa9bbab-008c\">\n<h3 id=\"gspb_heading-id-gsbp-31d8daef-8392\" class=\"gspb_heading gspb_heading-id-gsbp-31d8daef-8392 \">2. DEFINE TU AUDIENCIA<\/h3>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-16394ee2-2680\" id=\"gspb_container-id-gsbp-16394ee2-2680\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-11dcb48d-a5a9\" id=\"gspb_container-id-gsbp-11dcb48d-a5a9\">\n<div id=\"gspb_text-id-gsbp-793b83df-6eca\" class=\"gspb_text gspb_text-id-gsbp-793b83df-6eca \">\u00bfA qui\u00e9n le est\u00e1s hablando? \u00bfSon audiencias internas o externas? \u00bfA los socios m\u00e1s importantes o a tus seguidores?<\/div>\n\n\n\n<ul class=\"is-style-default wp-block-list\">\n<li><strong>Interno: <\/strong>empleados de una oficina o funci\u00f3n en particular, toda la red de WWF (por ejemplo, bolet\u00edn de pr\u00e1ctica, actualizaci\u00f3n interna de la red, etc.)<\/li>\n\n\n\n<li><strong>Externo: <\/strong>B2B (por ejemplo, socios comerciales, funcionarios, donantes principales) o B2C (por ejemplo, colaboradores, seguidores, suscriptores<\/li>\n<\/ul>\n\n\n\n<div id=\"gspb_text-id-gsbp-43ef354c-b52d\" class=\"gspb_text gspb_text-id-gsbp-43ef354c-b52d \">Considera exactamente hasta qui\u00e9n deseas llegar y por qu\u00e9. Decidir sobre una audiencia espec\u00edfica objetivo garantizar\u00e1 que tus mensajes lleguen a las personas adecuadas.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-e4966837-bda5\" class=\"gspb_text gspb_text-id-gsbp-e4966837-bda5 \">Crea contenido personalizado seg\u00fan tu audiencia objetivo. Por ejemplo, si deseas hablar con una audiencia a la que te gustar\u00eda inspirar, piensa en c\u00f3mo la l\u00ednea del asunto podr\u00eda llegar al fondo del problema.<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a0d6f63e-0c19\" id=\"gspb_container-id-gsbp-a0d6f63e-0c19\">\n<div id=\"gspb_text-id-gsbp-79d5d56a-7fe7\" class=\"gspb_text gspb_text-id-gsbp-79d5d56a-7fe7 \">Sabemos que las l\u00edneas de asunto con llamadas de atenci\u00f3n (como \u00abLlamado al gobierno a tomar medidas\u00bb o \u00ab5 formas en que puedes proteger el planeta\u00bb) funcionan mejor, as\u00ed que aseg\u00farate de usar estas opciones cuando sea posible. Adem\u00e1s, si puedes, incluye el nombre de la persona en la l\u00ednea del asunto, en especial cuando se trata de comunicarte con los colaboradores. Por lo general, hay una opci\u00f3n para hacer esto en tu generador de correo electr\u00f3nico. Pon esto al inicio de tu correo electr\u00f3nico (como \u00ab@{Nombre}: \u00fanete y pidamos al gobierno que tome medidas\u2026 \u00ab).<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-2761dea6-7819\" class=\"gspb_text gspb_text-id-gsbp-2761dea6-7819 \"><strong>Piensa en lo que provocar\u00eda que tu correo electr\u00f3nico hiciera estallar a tu audiencia. \u00bfFuncionar\u00eda mejor un lenguaje emotivo? \u00bfDebes hacer una pregunta? \u00bfNecesitas lograr que los temas complejos sean m\u00e1s digeribles para el p\u00fablico?<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-aefdd78b-4379\" id=\"gspb_container-id-gsbp-aefdd78b-4379\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3b231bc5-8f9b\" id=\"gspb_container-id-gsbp-3b231bc5-8f9b\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4173045d-cc7b\" id=\"gspb_container-id-gsbp-4173045d-cc7b\">\n<h1 id=\"gspb_heading-id-gsbp-82ec8dcc-6bf4\" class=\"gspb_heading gspb_heading-id-gsbp-82ec8dcc-6bf4 \"><\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-bdfcc638-9db1\" id=\"gspb_container-id-gsbp-bdfcc638-9db1\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d78e349e-4c3c\" id=\"gspb_container-id-gsbp-d78e349e-4c3c\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-46076b39-f567\" id=\"gspb_container-id-gsbp-46076b39-f567\">\n<p id=\"gspb_heading-id-gsbp-f3215ad5-50d6\" class=\"gspb_heading gspb_heading-id-gsbp-f3215ad5-50d6 \"><em>Aqu\u00ed hay un ejemplo de un correo electr\u00f3nico que se envi\u00f3 a colaboradores externos y que tuvo un alto rendimiento. Observa el tipo de lenguaje que se utiliza, la descripci\u00f3n del asunto y el llamado a la acci\u00f3n. El asunto incluye un llamado a la acci\u00f3n y el llamado en s\u00ed es claro, lo que condujo tanto a un \u00edndice alto de apertura como a un \u00edndice alto de clics.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-eebf70b1-cdc8\" id=\"gspb_container-id-gsbp-eebf70b1-cdc8\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4db9da63-c2b8\" id=\"gspb_container-id-gsbp-4db9da63-c2b8\">\n<h3 id=\"gspb_heading-id-gsbp-432438ab-d9b5\" class=\"gspb_heading gspb_heading-id-gsbp-432438ab-d9b5 \">3. DEFINE TUS OBJETIVOS<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-9211d241-465d\" class=\"gspb_text gspb_text-id-gsbp-9211d241-465d \">No importa cu\u00e1les son tus objetivos generales, te recomendamos definir un objetivo preciso para tu bolet\u00edn:<\/div>\n\n\n\n<ul class=\"is-style-default wp-block-list\">\n<li>Por ejemplo, el crecimiento de los suscriptores del bolet\u00edn, los \u00edndices de clics, los visitantes del sitio web, el crecimiento de los seguidores en las plataformas de redes sociales, los objetivos de recaudaci\u00f3n de fondos, la tasa de apertura, etc.<\/li>\n<\/ul>\n\n\n\n<div id=\"gspb_text-id-gsbp-13ffee05-02f3\" class=\"gspb_text gspb_text-id-gsbp-13ffee05-02f3 \">Tambi\u00e9n piensa en tus estrategias de comunicaci\u00f3n en torno al bolet\u00edn: c\u00f3mo suscribirte, c\u00f3mo planeas hacer crecer tu audiencia, etc.<\/div>\n\n\n\n<ul class=\"is-style-default wp-block-list\">\n<li>Puedes usar pruebas A\/B para perfeccionar tu estrategia. Prueba dos tipos de l\u00edneas de asunto de correo electr\u00f3nico diferentes para ver cu\u00e1l resuena m\u00e1s o prueba dos im\u00e1genes principales diferentes para ver qu\u00e9 atrae a los lectores y qu\u00e9 retiene su atenci\u00f3n.<\/li>\n\n\n\n<li>Aseg\u00farate de probar un elemento a la vez, ya que probar varios elementos no te permitir\u00e1n hacer las pruebas adecuadas.<\/li>\n<\/ul>\n\n\n\n<div id=\"gspb_text-id-gsbp-cf529c37-391f\" class=\"gspb_text gspb_text-id-gsbp-cf529c37-391f \"><strong><strong>Monitorea los resultados con frecuencia para ver c\u00f3mo va el bolet\u00edn en relaci\u00f3n con esos objetivos. Si no est\u00e1n logrando los objetivos originales, haz ajustes o simplemente susp\u00e9ndelos.<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4c5083f7-729a\" id=\"gspb_container-id-gsbp-4c5083f7-729a\">\n<h3 id=\"gspb_heading-id-gsbp-ea1d7bfc-b1dc\" class=\"gspb_heading gspb_heading-id-gsbp-ea1d7bfc-b1dc \">4. DEFINE LA FRECUENCIA<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-747a0913-0e0c\" class=\"gspb_text gspb_text-id-gsbp-747a0913-0e0c \"><strong>\u00bfCu\u00e1ndo y con qu\u00e9 frecuencia env\u00edas tu bolet\u00edn?<\/strong><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-cfd2aee1-c4a6\" class=\"gspb_text gspb_text-id-gsbp-cfd2aee1-c4a6 \">Considera cu\u00e1l es el mejor d\u00eda para enviar el bolet\u00edn a tu audiencia y con qu\u00e9 frecuencia quieres que lo reciban (por ejemplo, cada semana, cada mes o cada trimestre). Investiga que se recomienda en tu mercado y usa esa informaci\u00f3n para perfeccionar tu enfoque.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-7ee1e7f8-16fa\" class=\"gspb_text gspb_text-id-gsbp-7ee1e7f8-16fa \"><strong><strong><strong><strong>\u00a1Crear un bolet\u00edn es un compromiso! Es una pieza de contenido recurrente: aseg\u00farate de tener los recursos correctos, en t\u00e9rminos de dise\u00f1o, operaciones (herramientas, plataforma), as\u00ed como contenido relevante para la audiencia definida.<\/strong><\/strong><\/strong><\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-c33290c4-798f\" id=\"gspb_container-id-gsbp-c33290c4-798f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d00387a9-73d0\" id=\"gspb_container-id-gsbp-d00387a9-73d0\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d624c136-eea9\" id=\"gspb_container-id-gsbp-d624c136-eea9\">\n<h2 id=\"gspb_heading-id-gsbp-bafe60f7-284f\" class=\"gspb_heading gspb_heading-id-gsbp-bafe60f7-284f \">PRINCIPIOS DE CONTENIDO Y DISE\u00d1O<\/h2>\n\n\n\n<h3 id=\"gspb_heading-id-gsbp-1d2cc0cc-bf0c\" class=\"gspb_heading gspb_heading-id-gsbp-1d2cc0cc-bf0c \">1. SIGUE LOS LINEAMIENTOS DE MARCA<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-00950562-a7fe\" class=\"gspb_text gspb_text-id-gsbp-00950562-a7fe \"><strong>Fuente:<\/strong> visita <strong><a href=\"\/es\/typography\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">esta p\u00e1gina<\/a><\/strong> para obtener informaci\u00f3n sobre las fuentes que puedes usar para pantallas.<\/div>\n\n\n\n<p id=\"gspb_text-id-gsbp-7aec25b0-61de\" class=\"gspb_text gspb_text-id-gsbp-7aec25b0-61de \">En el caso del correo elecctr\u00f3nico, el tama\u00f1o \u00f3ptimo de texto del cuerpo es de 14 a 16 puntos. Se recomienda el texto de 14 puntos para p\u00e1rrafos m\u00e1s largos y de 16 puntos para una o dos oraciones. Los encabezados deben ser m\u00e1s grandes; se recomienda de 22 a 42 puntos.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-b2a2042b-a42b\" class=\"gspb_text gspb_text-id-gsbp-b2a2042b-a42b \"><a href=\"\/es\/palete-de-colores\/\" class=\"ek-link\">Colores<\/a>: el blanco y el negro es nuestra principal paleta de colores. Esto debe formar la base de tu dise\u00f1o; puedes ver m\u00e1s informaci\u00f3n en <a href=\"\/es\/palete-de-colores\/\" class=\"ek-link\"><strong>esta p\u00e1gina<\/strong><\/a>.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-40c6c231-61aa\" class=\"gspb_text gspb_text-id-gsbp-40c6c231-61aa \">Logotipo: siempre s\u00e9 fiel al logotipo, aseg\u00farate de usar el <a href=\"\/es\/logotipo\/\" class=\"ek-link\"><strong>logotipo de WWF correcto<\/strong><\/a>.<\/p>\n\n\n\n<div id=\"gspb_text-id-gsbp-35624a58-9bab\" class=\"gspb_text gspb_text-id-gsbp-35624a58-9bab \">El identificador del pa\u00eds no es necesario. Como organizaci\u00f3n mundial que aborda problemas mundiales, siempre preferimos el enfoque \u00abuna red, un WWF\u00bb. <strong>El pa\u00eds o la regi\u00f3n se pueden abordar desde el contenido del bolet\u00edn.<\/strong><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1dbfc2d6-85e3\" id=\"gspb_container-id-gsbp-1dbfc2d6-85e3\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-01e15ef4-f326\" id=\"gspb_image-id-gsbp-01e15ef4-f326\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-digital-letter-img_5.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"872\" height=\"1596\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-69ee966d-bcbb\" id=\"gspb_container-id-gsbp-69ee966d-bcbb\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6466c00-22d2\" id=\"gspb_container-id-gsbp-f6466c00-22d2\">\n<h3 id=\"gspb_heading-id-gsbp-0bf830d0-6fa6\" class=\"gspb_heading gspb_heading-id-gsbp-0bf830d0-6fa6 \">2. MANT\u00c9N EL DISE\u00d1O SENCILLO: MINIMIZA EL TEXTO<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a5d65edf-ae29\" id=\"gspb_container-id-gsbp-a5d65edf-ae29\">\n<div id=\"gspb_text-id-gsbp-668c9b28-d55d\" class=\"gspb_text gspb_text-id-gsbp-668c9b28-d55d \">\u00a1Menos es m\u00e1s! Recomendamos mostrar una forma breve de tu contenido y agregar hiperv\u00ednculos para obtener m\u00e1s informaci\u00f3n. <strong>Los estudios demuestran que las personas no leen cada palabra de un correo electr\u00f3nico<\/strong>. Escanean el contenido que comienza desde la esquina superior izquierda y se detienen en las l\u00edneas de asunto y las im\u00e1genes. Solo entonces, si el texto en negritas o las im\u00e1genes capturan su atenci\u00f3n, leer\u00e1n el resto. Es un patr\u00f3n de lectura llamado \u00abF\u00bb, <a href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\" target=\"_blank\" aria-label=\"descrito por Jakob Nielsen. (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>descrito por Jakob Nielsen<\/strong>.<\/a><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4f9e13c1-7123\" id=\"gspb_image-id-gsbp-4f9e13c1-7123\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-digital-letter-img_1.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1056\" height=\"890\"\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-88991a70-8db3\" id=\"gspb_container-id-gsbp-88991a70-8db3\">\n<div id=\"gspb_text-id-gsbp-ce6d90c8-1390\" class=\"gspb_text gspb_text-id-gsbp-ce6d90c8-1390 \">Si est\u00e1s enviando un bolet\u00edn en un solo tema, el objetivo debe ser apegarte a 300 palabras o menos. <strong>La introducci\u00f3n debe ser corta y concisa<\/strong>, de modo que si alguien est\u00e1 en marcha, pueda obtener la informaci\u00f3n principal en las dos primeras oraciones.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-c1c4b95e-cff1\" class=\"gspb_text gspb_text-id-gsbp-c1c4b95e-cff1 \">Si necesitas abordar diferentes temas en tu bolet\u00edn, mant\u00e9n la introducci\u00f3n con un m\u00e1ximo de 150 a 200 palabras, luego crea <strong>hasta 5 o 6 subsecciones<\/strong>. Si una subsecci\u00f3n se vincula a una fuente externa (tu sitio web, redes sociales o un sitio de noticias), mant\u00e9n el n\u00famero de palabras en 100 o menos.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-b59b04e7-de77\" class=\"gspb_text gspb_text-id-gsbp-b59b04e7-de77 \">Si est\u00e1s interesado en comunicar m\u00e1s, puedes probar la automatizaci\u00f3n del correo electr\u00f3nico. Esto personaliza el contacto al enviar mensajes de correo electr\u00f3nico a una persona cuando haga algo en particular (por ejemplo, enviar mensajes de correo electr\u00f3nico a las personas que abrieron el primer mensaje de correo electr\u00f3nico del bolet\u00edn que env\u00edes para animarle a hacer algo m\u00e1s).<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b95ff73e-35e0\" id=\"gspb_container-id-gsbp-b95ff73e-35e0\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-41f4ff16-8aa4\" id=\"gspb_container-id-gsbp-41f4ff16-8aa4\">\n<h3 id=\"gspb_heading-id-gsbp-9762e80f-8438\" class=\"gspb_heading gspb_heading-id-gsbp-9762e80f-8438 \">3. LAS PERSONAS SOMOS SERES VISUALES<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-e55f1959-fb6b\" class=\"gspb_text gspb_text-id-gsbp-e55f1959-fb6b \">Los dise\u00f1os minimalistas ayudan a que tu bolet\u00edn sea visualmente atractivo y m\u00e1s f\u00e1cil de leer.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-18b41d5d-1036\" class=\"gspb_text gspb_text-id-gsbp-18b41d5d-1036 \">Usa im\u00e1genes e ilustraciones de alta resoluci\u00f3n de acuerdo con tu contenido. <strong><a href=\"\/es\/fotografia-y-video\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Visita la p\u00e1gina de lineamientos de fotograf\u00eda para m\u00e1s informaci\u00f3n.<\/a><\/strong><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-14f67a6e-1103\" class=\"gspb_text gspb_text-id-gsbp-14f67a6e-1103 \"><strong>Aseg\u00farate de que el contenido sea multimedia<\/strong>: agrega videos, animaciones y GIFs.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-c95f7870-963f\" class=\"gspb_text gspb_text-id-gsbp-c95f7870-963f \">Revisa que los gr\u00e1ficos no tengan m\u00e1s de 1,000 p\u00edxeles, ya que eso tardar\u00e1 m\u00e1s en cargarse y podr\u00eda hacer que las personas pierdan inter\u00e9s.<\/div>\n\n\n\n<h3 id=\"gspb_heading-id-gsbp-c3b8f422-9cb9\" class=\"gspb_heading gspb_heading-id-gsbp-c3b8f422-9cb9 \">4. CONTENIDO<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-ea563f78-455e\" class=\"gspb_text gspb_text-id-gsbp-ea563f78-455e \">Es necesario que implementes procesos editoriales y de revisi\u00f3n, teniendo en cuenta las peculiaridades locales y los temas delicados.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-56fa0c58-6c6e\" class=\"gspb_text gspb_text-id-gsbp-56fa0c58-6c6e \"><strong>Nota: <\/strong>El primer tercio de tu bolet\u00edn es crucial y debe captar la atenci\u00f3n. Esto es lo primero que ver\u00e1 el p\u00fablico y determinar\u00e1 si continuar\u00e1n interesados en el bolet\u00edn o no.<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-00e720df-5d8a\" id=\"gspb_container-id-gsbp-00e720df-5d8a\">\n<h3 id=\"gspb_heading-id-gsbp-4ff4c8e3-1e7a\" class=\"gspb_heading gspb_heading-id-gsbp-4ff4c8e3-1e7a \">5. ASEG\u00daRATE DE QUE CONTENGA UN LLAMADO A LA ACCI\u00d3N Y QUE ESTE SEA CLARO Y VISIBLE<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-6aef6c73-60ab\" class=\"gspb_text gspb_text-id-gsbp-6aef6c73-60ab \">Ya sea <strong>\u00abObtener m\u00e1s informaci\u00f3n\u00bb, \u00abSuscr\u00edbete\u00bb, \u00abAdopta ahora\u00bb<\/strong> o <strong>\u00abDona hoy\u00bb<\/strong>, no dejes pasar la oportunidad de que tu bolet\u00edn contenga un llamado a la acci\u00f3n claro y visible siempre.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-fd584adb-26b9\" class=\"gspb_text gspb_text-id-gsbp-fd584adb-26b9 \">Cada mensaje de correo electr\u00f3nico debe contener un llamado a la acci\u00f3n que invite al lector a una traves\u00eda. Idealmente, lleva a un contenido en tu sitio web o en tus redes sociales para conducir tr\u00e1fico a tu propio sitio y no al de otra persona.<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d72c04ce-9f91\" id=\"gspb_image-id-gsbp-d72c04ce-9f91\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-digital-letter-img_6.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1056\" height=\"922\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-e4891111-7764\" class=\"gspb_text gspb_text-id-gsbp-e4891111-7764 \"><em>Resumen corto y conciso que conduce a <a href=\"https:\/\/wwf.panda.org\/discover\/our_focus\/freshwater_practice\/freshwater_species_of_the_week_2020\/?\" target=\"_blank\" aria-label=\"m\u00e1s contenido. (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>m\u00e1s contenido<\/strong>.<\/a><\/em><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-08cb6617-b504\" id=\"gspb_container-id-gsbp-08cb6617-b504\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cfb0b93c-fe2e\" id=\"gspb_container-id-gsbp-cfb0b93c-fe2e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ea6f1f61-d5ff\" id=\"gspb_container-id-gsbp-ea6f1f61-d5ff\">\n<h1 id=\"gspb_heading-id-gsbp-79476cb2-0a70\" class=\"gspb_heading gspb_heading-id-gsbp-79476cb2-0a70 \"><\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e8efacc1-9dcf\" id=\"gspb_container-id-gsbp-e8efacc1-9dcf\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-c4fd98b5-9bf8\" id=\"gspb_container-id-gsbp-c4fd98b5-9bf8\">\n<h2 id=\"gspb_heading-id-gsbp-25336a08-540a\" class=\"gspb_heading gspb_heading-id-gsbp-25336a08-540a \">EJEMPLO DE PLANTILLA DE BOLET\u00cdN<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-76498ec8-b652\" id=\"gspb_container-id-gsbp-76498ec8-b652\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-004ddade-6ecf\" id=\"gspb_container-id-gsbp-004ddade-6ecf\">\n<h4 id=\"gspb_heading-id-gsbp-40341ebb-7299\" class=\"gspb_heading gspb_heading-id-gsbp-40341ebb-7299 \">PARA AUDIENCIAS INTERNAS O EXTERNAS<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-fe161c64-9c2f\" id=\"gspb_container-id-gsbp-fe161c64-9c2f\">\n<div id=\"gspb_text-id-gsbp-aa338ee5-8499\" class=\"gspb_text gspb_text-id-gsbp-aa338ee5-8499 \">Este ejemplo muestra un esquema b\u00e1sico para un posible bolet\u00edn. Incluye espacio para una imagen de encabezado que capte la atenci\u00f3n y el \u00e1rea del contenido principal, con enlaces relevantes para m\u00e1s informaci\u00f3n.<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-3e496068-aff0\" class=\"gspb_text gspb_text-id-gsbp-3e496068-aff0 \">El resto del cuerpo del bolet\u00edn est\u00e1 formado por segmentos que dividen el contenido en bloques donde se pueden incluir art\u00edculos y temas destacados, llamado a la acci\u00f3n y noticias adicionales.<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1e4d22c1-5fd9\" id=\"gspb_container-id-gsbp-1e4d22c1-5fd9\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-36d63660-4b4c\" id=\"gspb_image-id-gsbp-36d63660-4b4c\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-digital-letter-img_8-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"80%\" height=\"1000\"\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0153b998-07cb\" id=\"gspb_container-id-gsbp-0153b998-07cb\">\n<div id=\"gspb_text-id-gsbp-896a0492-5c29\" class=\"gspb_text gspb_text-id-gsbp-896a0492-5c29 \">Consulta en los lineamientos de gesti\u00f3n de boletines digitales de WWF m\u00e1s detalles sobre creaci\u00f3n de contenido y consejos para crear un bolet\u00edn impactante.<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-button gspb_button_wrapper gspb_button-id-gsbp-e65e3369-1c72 wwf-button-main btn-lg btn-black\" id=\"gspb_button-id-gsbp-e65e3369-1c72\"><a class=\"gspb-buttonbox\" href=\"https:\/\/docs.google.com\/document\/d\/1EH24IFRHICrNqBvdb-oFNCz_pIBqZ4JiuGNULMvJW5M\/edit\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">LINEAMIENTOS DE GESTI\u00d3N DE BOLETINES DIGITALES<\/span><\/span><span class=\"gspb-buttonbox-icon\"><svg height=\"20.658\" style=\"width:5rem;height:5rem;margin:10px\" viewBox=\"0 0 20.658 20.658\" width=\"20.658\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke=\"#ffffff\" fill=\"#ffffff\"><path d=\"m26.531 6.667h-19.07a.794.794 0 0 0 -.794.794v14.3a.794.794 0 1 0 1.589 0v-13.505h17.48v17.48h-13.507a.794.794 0 0 0 0 1.589h14.3a.794.794 0 0 0 .794-.794v-19.07a.794.794 0 0 0 -.792-.794z\" transform=\"translate(-6.667 -6.667)\"><\/path><path d=\"m19.379 40.484a.795.795 0 1 0 1.589 0v-6.356a.8.8 0 0 0 -.016-.156c0-.023-.013-.045-.02-.067a.763.763 0 0 0 -.025-.081.773.773 0 0 0 -.039-.074c-.011-.021-.021-.043-.034-.063a.814.814 0 0 0 -.1-.12.781.781 0 0 0 -.121-.1c-.02-.013-.041-.022-.061-.033a.827.827 0 0 0 -.076-.04c-.026-.01-.052-.016-.078-.024s-.046-.016-.07-.021a.781.781 0 0 0 -.145-.015h-6.365a.795.795 0 1 0 0 1.589h4.438l-11.356 11.356a.795.795 0 0 0 1.123 1.121l11.356-11.354z\" transform=\"translate(-6.666 -26.977)\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":"#gspb_heading-id-gsbp-a5f5e9ec-8661,#gspb_heading-id-gsbp-a5f5e9ec-8661 .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-a5f5e9ec-8661{color:var(--wp--preset--color--contrastcolor, #fffffe)}#gspb_heading-id-gsbp-82376abf-627b,#gspb_heading-id-gsbp-82376abf-627b .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-82376abf-627b{color:var(--wp--preset--color--contrastcolor, #fffffe)}@media (max-width:575.98px){#gspb_heading-id-gsbp-8af2d938-d87a,#gspb_heading-id-gsbp-8af2d938-d87a 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