{"id":2925,"date":"2023-06-06T11:42:30","date_gmt":"2023-06-06T11:42:30","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=2925"},"modified":"2026-01-15T10:37:38","modified_gmt":"2026-01-15T10:37:38","slug":"lineamientos-de-alianzas","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/es\/lineamientos-de-alianzas\/","title":{"rendered":"LINEAMIENTOS DE ALIANZAS"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-950afb70-131d\" id=\"gspb_container-id-gsbp-950afb70-131d\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-23f01e7b-5703\" id=\"gspb_container-id-gsbp-23f01e7b-5703\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b1fc8472-3bd8\" id=\"gspb_container-id-gsbp-b1fc8472-3bd8\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-535659e0-2e94\" id=\"gspb_container-id-gsbp-535659e0-2e94\">\n<h1 id=\"gspb_heading-id-gsbp-a5f5e9ec-8661\" class=\"gspb_heading gspb_heading-id-gsbp-a5f5e9ec-8661 \">C\u00d3MO TRABAJAR CON SOCIOS PARA LOGRAR NUESTROS OBJETIVOS<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-9ed1f194-5053\" class=\"gspb_text gspb_text-id-gsbp-9ed1f194-5053 figure-caption\">\u00a9 WWF \/ Jason Houston<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-ed669bd5-2816\" id=\"gspb_container-id-gsbp-ed669bd5-2816\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7be1c4dc-ef5a\" id=\"gspb_container-id-gsbp-7be1c4dc-ef5a\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6ef0f675-2166\" id=\"gspb_container-id-gsbp-6ef0f675-2166\">\n<h2 id=\"gspb_heading-id-gsbp-b81da035-749b\" class=\"p lead mb-0 gspb_heading gspb_heading-id-gsbp-b81da035-749b \">L<strong>IMPORTANTE:<\/strong>\u00a0Estas directrices sobre asociaciones se actualizar\u00e1n pronto debido a una nueva directiva de la UE, con efectos m\u00e1s all\u00e1 de Europa. Si planea comunicaciones conjuntas con socios con impacto en la UE, consulte\u00a0<a href=\"https:\/\/wwfint.sharepoint.com\/sites\/OneWWF-CorporateEngagement\/SitePages\/EMPOWERING-CONSUMER-DIRECTIVES.aspx?xsdata=MDV8MDJ8bWxhbUB3d2ZpbnQub3JnfGQ4ODZlNzAxNzBlOTQyZmUzN2YxMDhkZTU0MTlkMjBifDg0M2VmMmUzY2IyZjQyMWU5Zjg5Y2Y3ZGQxM2E4ZmRmfDB8MHw2MzkwNDA2NjcwNDM0MjQ5MTR8VW5rbm93bnxUV0ZwYkdac2IzZDhleUpGYlhCMGVVMWhjR2tpT25SeWRXVXNJbFlpT2lJd0xqQXVNREF3TUNJc0lsQWlPaUpYYVc0ek1pSXNJa0ZPSWpvaVRXRnBiQ0lzSWxkVUlqb3lmUT09fDB8fHw%3d&amp;sdata=TXBxb3hQaS9ESmFBZzR6ZzhzN2ZLYS9wN2N0V0xBUkdnelJacWVGNnE3dz0%3d\" target=\"_blank\" rel=\"noreferrer noopener\">esta p\u00e1gina<\/a>\u00a0para m\u00e1s informaci\u00f3n.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-8ca5543d-e819\" id=\"gspb_container-id-gsbp-8ca5543d-e819\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2c6102b0-28b1\" id=\"gspb_container-id-gsbp-2c6102b0-28b1\"><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1e345bb6-c27e\" id=\"gspb_container-id-gsbp-1e345bb6-c27e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4e3b3eef-d0c6\" id=\"gspb_container-id-gsbp-4e3b3eef-d0c6\"><style>.gspb_text-id-gsbp-9cfa8557-0572{font-family:OpenSan,sans-serif;}@media (max-width:767.98px){.gspb_text-id-gsbp-9cfa8557-0572,.gspb_text-id-gsbp-9cfa8557-0572 .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_text-id-gsbp-9cfa8557-0572\" class=\"gspb_text gspb_text-id-gsbp-9cfa8557-0572 \">Debemos tener claro por qu\u00e9 y c\u00f3mo estamos trabajando en cualquier tipo de alianza, incluso con empresas, donantes y organismos del sector p\u00fablico, para evitar cualquier confusi\u00f3n o tergiversaci\u00f3n.<\/p>\n\n\n<style>.gspb_text-id-gsbp-de3a965c-345a{font-family:OpenSan,sans-serif;}@media (max-width:767.98px){.gspb_text-id-gsbp-de3a965c-345a,.gspb_text-id-gsbp-de3a965c-345a .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_text-id-gsbp-de3a965c-345a\" class=\"gspb_text gspb_text-id-gsbp-de3a965c-345a \">El prop\u00f3sito de esta gu\u00eda es describir los requisitos de nuestra marca para las comunicaciones internas y externas de una alianza, siempre dentro del contexto de \u2018<strong>juntos es posible<\/strong>\u2018, que es nuestro compromiso organizacional de trabajar en colaboraci\u00f3n.<\/p>\n\n\n<style>.gspb_text-id-gsbp-437796ef-7c9d{font-family:OpenSan,sans-serif;}@media (max-width:767.98px){.gspb_text-id-gsbp-437796ef-7c9d,.gspb_text-id-gsbp-437796ef-7c9d .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_text-id-gsbp-437796ef-7c9d\" class=\"gspb_text gspb_text-id-gsbp-437796ef-7c9d \">Aunque se espera que los equipos de las alianzas sigan estas directrices, estamos conscientes que es necesaria la flexibilidad en circunstancias particulares. Sin embargo, es importante que se cumplan siempre los siguientes principios: <strong>comunicamos con claridad el motivo de la colaboraci\u00f3n y usamos el logotipo de WWF de forma adecuada.<\/strong><\/p>\n\n\n<style>.gspb_text-id-gsbp-a24ed10a-0475{font-family:OpenSan,sans-serif;}@media (max-width:575.98px){.gspb_text-id-gsbp-a24ed10a-0475,.gspb_text-id-gsbp-a24ed10a-0475 .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_text-id-gsbp-a24ed10a-0475\" class=\"gspb_text gspb_text-id-gsbp-a24ed10a-0475 \"><strong>NOTAS IMPORTANTES:<\/strong><\/p>\n\n\n<style>.gspb_text-id-gsbp-4f494d54-a21b{font-family:OpenSan,sans-serif;}@media (max-width:575.98px){.gspb_text-id-gsbp-4f494d54-a21b,.gspb_text-id-gsbp-4f494d54-a21b .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_text-id-gsbp-4f494d54-a21b\" class=\"gspb_text gspb_text-id-gsbp-4f494d54-a21b \">Toma en cuenta que <strong>el uso de nuestro logotipo y nombre por parte de terceros siempre est\u00e1 sujeto a un acuerdo<\/strong>. Cuando se hable de una alianza y antes de utilizar estos lineamientos espec\u00edficos, aseg\u00farate de incluir al equipo correspondiente, ya sea <strong><a href=\"https:\/\/sites.google.com\/wwf.panda.org\/corporatepartnerships\/home?authuser=1\" target=\"_blank\" aria-label=\"corporativo (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">corporativo<\/a><\/strong>, del <a href=\"https:\/\/sites.google.com\/wwf.panda.org\/publicsectorpartnerships\/home?authuser=1\" target=\"_blank\" aria-label=\"sector p\u00fablico  (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>sector p\u00fablico<\/strong> <\/a>o de <strong>re<a href=\"https:\/\/sites.google.com\/wwfint.org\/globaldevelopmentcentre\/home?pli=1&amp;authuser=1\" target=\"_blank\" aria-label=\"caudaci\u00f3n de fondos. (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">caudaci\u00f3n de fondos.<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-3c211f3e-6322\" id=\"gspb_container-id-gsbp-3c211f3e-6322\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-23504ce6-d830\" id=\"gspb_container-id-gsbp-23504ce6-d830\"><style>.gspb_text-id-gsbp-5d975084-cdf1,.gspb_text-id-gsbp-5d975084-cdf1 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-5d975084-cdf1,.gspb_text-id-gsbp-5d975084-cdf1 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-5d975084-cdf1{padding-bottom:50px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-5d975084-cdf1\" class=\"gspb_text gspb_text-id-gsbp-5d975084-cdf1 \">Nuestros lineamientos hacen referencia a tres \u00e1reas de comunicaci\u00f3n:<\/div>\n\n\n<style>.gspb_container-id-gsbp-8faf6759-4e03{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-8faf6759-4e03.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-8faf6759-4e03.gspb_container{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:30px;}@media (max-width:767.98px){#gspb_container-id-gsbp-8faf6759-4e03.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8faf6759-4e03\" id=\"gspb_container-id-gsbp-8faf6759-4e03\"><style>.gspb_container-id-gsbp-29ebbcca-f274{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-29ebbcca-f274.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-29ebbcca-f274\" id=\"gspb_container-id-gsbp-29ebbcca-f274\"><style>#gspb_heading-id-gsbp-f3120e86-f7ac,#gspb_heading-id-gsbp-f3120e86-f7ac .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-f3120e86-f7ac,#gspb_heading-id-gsbp-f3120e86-f7ac .gsap-g-line{text-align:center!important;}}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-f3120e86-f7ac\" class=\"gspb_heading gspb_heading-id-gsbp-f3120e86-f7ac \">EN \u00abNUESTRO MUNDO\u00bb<\/h3>\n\n\n<style>.gspb_text-id-gsbp-46816b14-eb74,.gspb_text-id-gsbp-46816b14-eb74 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-46816b14-eb74,.gspb_text-id-gsbp-46816b14-eb74 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-46816b14-eb74{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-46816b14-eb74\" class=\"gspb_text gspb_text-id-gsbp-46816b14-eb74 \">Al trabajar en una alianza donde WWF dirige o financia la iniciativa o proyecto.<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-c2a3470f-c985{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-c2a3470f-c985.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-c2a3470f-c985\" id=\"gspb_container-id-gsbp-c2a3470f-c985\"><style>#gspb_heading-id-gsbp-d69bbd6a-01c4,#gspb_heading-id-gsbp-d69bbd6a-01c4 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-d69bbd6a-01c4,#gspb_heading-id-gsbp-d69bbd6a-01c4 .gsap-g-line{text-align:center!important;}}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-d69bbd6a-01c4\" class=\"gspb_heading gspb_heading-id-gsbp-d69bbd6a-01c4 \">EN EL \u00abMUNDO COMPARTIDO\u00bb<\/h3>\n\n\n<style>.gspb_text-id-gsbp-b1c314a5-e779,.gspb_text-id-gsbp-b1c314a5-e779 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-b1c314a5-e779,.gspb_text-id-gsbp-b1c314a5-e779 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-b1c314a5-e779{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-b1c314a5-e779\" class=\"gspb_text gspb_text-id-gsbp-b1c314a5-e779 \">Al trabajar en una relaci\u00f3n conjunta donde todos los miembros son pares (ninguno ejerce un liderazgo preponderante).<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-7915430b-09e8{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-7915430b-09e8.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7915430b-09e8\" id=\"gspb_container-id-gsbp-7915430b-09e8\"><style>#gspb_heading-id-gsbp-f4ec6c30-bdfe,#gspb_heading-id-gsbp-f4ec6c30-bdfe .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-f4ec6c30-bdfe,#gspb_heading-id-gsbp-f4ec6c30-bdfe .gsap-g-line{text-align:center!important;}}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-f4ec6c30-bdfe\" class=\"gspb_heading gspb_heading-id-gsbp-f4ec6c30-bdfe \">EN \u00abSU MUNDO\u00bb<\/h3>\n\n\n<style>.gspb_text-id-gsbp-09d9fbe9-39fe,.gspb_text-id-gsbp-09d9fbe9-39fe .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-09d9fbe9-39fe,.gspb_text-id-gsbp-09d9fbe9-39fe .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-09d9fbe9-39fe{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-09d9fbe9-39fe\" class=\"gspb_text gspb_text-id-gsbp-09d9fbe9-39fe \">Cuando WWF est\u00e1 trabajando en alianza, pero la iniciativa la dirige o financia otro socio.<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-5544cd0c-3d6b\" id=\"gspb_container-id-gsbp-5544cd0c-3d6b\"><style>.gspb_container-id-gsbp-041d2c03-c3b2{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-041d2c03-c3b2.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-041d2c03-c3b2.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-041d2c03-c3b2.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-041d2c03-c3b2\" id=\"gspb_container-id-gsbp-041d2c03-c3b2\"><style>#gspb_heading-id-gsbp-152f67f7-56bc,#gspb_heading-id-gsbp-152f67f7-56bc .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-152f67f7-56bc,#gspb_heading-id-gsbp-152f67f7-56bc .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-152f67f7-56bc\" class=\"gspb_heading gspb_heading-id-gsbp-152f67f7-56bc \">ELEMENTOS PRINCIPALES DE LAS COMUNICACIONES DE LA ALIANZA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-3f229c3f-2c51{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3f229c3f-2c51.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-3f229c3f-2c51.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3f229c3f-2c51\" id=\"gspb_container-id-gsbp-3f229c3f-2c51\"><style>.gspb_text-id-gsbp-930c2d1b-8624,.gspb_text-id-gsbp-930c2d1b-8624 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-930c2d1b-8624,.gspb_text-id-gsbp-930c2d1b-8624 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-930c2d1b-8624{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-930c2d1b-8624\" class=\"gspb_text gspb_text-id-gsbp-930c2d1b-8624 \">Los elementos principales de las comunicaciones de la alianza son:<\/div>\n\n\n\n<ol class=\"wp-block-list is-style-default\">\n<li><strong>Motivo de la alianza<\/strong><\/li>\n\n\n\n<li><strong><strong>Los logotipos de los socios<\/strong><\/strong><\/li>\n<\/ol>\n\n\n<style>.gspb_text-id-gsbp-6ccdfc0e-961e,.gspb_text-id-gsbp-6ccdfc0e-961e .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-6ccdfc0e-961e,.gspb_text-id-gsbp-6ccdfc0e-961e .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-6ccdfc0e-961e{margin-top:0px!important;padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-6ccdfc0e-961e\" class=\"gspb_text gspb_text-id-gsbp-6ccdfc0e-961e \"><strong>Siempre se debe incluir el motivo (frase descriptiva) de la alianza<\/strong> y debe ser perfectamente visible en las comunicaciones de la misma debido a que es el elemento que explica la raz\u00f3n de ser de la alianza de forma clara.<\/div>\n\n\n<style>.gspb_text-id-gsbp-e9be2b2a-c40f,.gspb_text-id-gsbp-e9be2b2a-c40f .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-e9be2b2a-c40f,.gspb_text-id-gsbp-e9be2b2a-c40f .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-e9be2b2a-c40f{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-e9be2b2a-c40f\" class=\"gspb_text gspb_text-id-gsbp-e9be2b2a-c40f \">Aunque se recomienda la inclusi\u00f3n de los logotipos de la alianza, eso pasa a segundo t\u00e9rmino.<\/div>\n\n\n<style>.gspb_text-id-gsbp-d286dc5e-9199,.gspb_text-id-gsbp-d286dc5e-9199 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-d286dc5e-9199,.gspb_text-id-gsbp-d286dc5e-9199 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-d286dc5e-9199{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-d286dc5e-9199\" class=\"gspb_text gspb_text-id-gsbp-d286dc5e-9199 \">Cuando se incluyen juntos los dos elementos, estos se conocen colectivamente como la insignia de la alianza, o placa de socios <strong>(partnership badge)<\/strong>.<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-9b846e0e-56d1{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-9b846e0e-56d1.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-9b846e0e-56d1.gspb_container{display:flex;flex-direction:column;justify-content:space-between;}@media (max-width:1199.98px){#gspb_container-id-gsbp-9b846e0e-56d1.gspb_container{justify-content:center;}}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-9b846e0e-56d1.gspb_container{max-height:300px;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-9b846e0e-56d1\" id=\"gspb_container-id-gsbp-9b846e0e-56d1\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-282e9c2c-61c9\" id=\"gspb_image-id-gsbp-282e9c2c-61c9\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_4.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1700\" height=\"1312\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-1af55075-f3c0\" id=\"gspb_container-id-gsbp-1af55075-f3c0\"><style>.gspb_container-id-gsbp-b3df2611-9379{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-b3df2611-9379.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-b3df2611-9379.gspb_container{display:flex;justify-content:center;align-items:center;}#gspb_container-id-gsbp-b3df2611-9379.gspb_container{margin-right:auto;margin-left:auto;padding-top:100px;padding-bottom:50px;}#gspb_container-id-gsbp-b3df2611-9379.gspb_container{width:1140px;}@media (max-width:1199.98px){#gspb_container-id-gsbp-b3df2611-9379.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b3df2611-9379\" id=\"gspb_container-id-gsbp-b3df2611-9379\"><style>.gspb_container-id-gsbp-d0c2991a-2730{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d0c2991a-2730.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}@media (max-width:767.98px){#gspb_container-id-gsbp-d0c2991a-2730.gspb_container{padding-right:15px;padding-left:15px;}}body.gspb-bodyfront #gspb_container-id-gsbp-d0c2991a-2730.gspb_container{width:70%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-d0c2991a-2730.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d0c2991a-2730\" id=\"gspb_container-id-gsbp-d0c2991a-2730\"><style>#gspb_heading-id-gsbp-85a817b7-517e,#gspb_heading-id-gsbp-85a817b7-517e .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-85a817b7-517e{color:var(--wp--preset--color--contrastcolor,#fffffe);}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-85a817b7-517e\" class=\"gspb_heading gspb_heading-id-gsbp-85a817b7-517e \">MOTIVO DE LA ALIANZA<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-d54863ed-d379\" class=\"gspb_text gspb_text-id-gsbp-d54863ed-d379 figure-caption\">\u00a9 WWF \/ Greg Funnell<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-f61fdf32-8bbf\" id=\"gspb_container-id-gsbp-f61fdf32-8bbf\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-23756a4b-d947\" id=\"gspb_container-id-gsbp-23756a4b-d947\"><style>.gspb_container-id-gsbp-036a7da4-5596{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-036a7da4-5596.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-036a7da4-5596.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-036a7da4-5596.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-036a7da4-5596\" id=\"gspb_container-id-gsbp-036a7da4-5596\"><style>#gspb_heading-id-gsbp-b150fd1a-6cda,#gspb_heading-id-gsbp-b150fd1a-6cda .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-b150fd1a-6cda,#gspb_heading-id-gsbp-b150fd1a-6cda .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-b150fd1a-6cda\" class=\"gspb_heading gspb_heading-id-gsbp-b150fd1a-6cda \">EL MOTIVO DE LA ALIANZA: PROPORCIONANDO CONTEXTO<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-e12bb0b9-119b{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e12bb0b9-119b.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-e12bb0b9-119b.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e12bb0b9-119b\" id=\"gspb_container-id-gsbp-e12bb0b9-119b\"><style>.gspb_text-id-gsbp-d8591299-8725,.gspb_text-id-gsbp-d8591299-8725 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-d8591299-8725,.gspb_text-id-gsbp-d8591299-8725 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-d8591299-8725{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-d8591299-8725\" class=\"gspb_text gspb_text-id-gsbp-d8591299-8725 \">Nuestra misi\u00f3n es compleja y el abanico de socios potenciales es amplio, esto puede generar posibles malos entendidos entre las audiencias.<\/p>\n\n\n<style>.gspb_text-id-gsbp-162dec7b-5f39,.gspb_text-id-gsbp-162dec7b-5f39 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-162dec7b-5f39,.gspb_text-id-gsbp-162dec7b-5f39 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-162dec7b-5f39{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-162dec7b-5f39\" class=\"gspb_text gspb_text-id-gsbp-162dec7b-5f39 \">Cuando WWF trabaja con un tercero, ya sea que dirija las comunicaciones o no, debemos explicar claramente a nuestras diversas audiencias POR QU\u00c9 somos parte de una alianza.<\/p>\n\n\n<style>.gspb_text-id-gsbp-5c7fb633-710e,.gspb_text-id-gsbp-5c7fb633-710e .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-5c7fb633-710e,.gspb_text-id-gsbp-5c7fb633-710e .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-5c7fb633-710e{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-5c7fb633-710e\" class=\"gspb_text gspb_text-id-gsbp-5c7fb633-710e \"><strong>La forma m\u00e1s f\u00e1cil y sencilla de dar un contexto claro es acordar, con nuestros socios, el motivo de la alianza, a trav\u00e9s de una frase descriptiva clara y breve. El motivo tambi\u00e9n ser\u00e1 de utilidad para los objetivos de comunicaci\u00f3n de todos los socios.<\/strong><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-348d4551-460d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-348d4551-460d.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-348d4551-460d.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-348d4551-460d\" id=\"gspb_container-id-gsbp-348d4551-460d\"><style>.gspb_text-id-gsbp-a063943f-e906,.gspb_text-id-gsbp-a063943f-e906 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-a063943f-e906,.gspb_text-id-gsbp-a063943f-e906 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-a063943f-e906{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-a063943f-e906\" class=\"gspb_text gspb_text-id-gsbp-a063943f-e906 \">El motivo de la alianza debe describir claramente los objetivos de la alianza, evitando la ambiguedad y la generalizaci\u00f3n.<\/div>\n\n\n<style>.gspb_text-id-gsbp-de05f3ec-e010,.gspb_text-id-gsbp-de05f3ec-e010 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-de05f3ec-e010,.gspb_text-id-gsbp-de05f3ec-e010 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-de05f3ec-e010{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-de05f3ec-e010\" class=\"gspb_text gspb_text-id-gsbp-de05f3ec-e010 \"><strong>POR EJEMPLO:<\/strong><\/p>\n\n\n<style>.gspb_text-id-gsbp-320817b0-cb73,.gspb_text-id-gsbp-320817b0-cb73 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-320817b0-cb73,.gspb_text-id-gsbp-320817b0-cb73 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-320817b0-cb73{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-320817b0-cb73\" class=\"gspb_text gspb_text-id-gsbp-320817b0-cb73 \"><strong>WWF y (nombre del socio) est\u00e1n trabajando por un futuro mejor. <strong><img decoding=\"async\" width=\"25\" src=\"https:\/\/wwfbrand.panda.org\/images\/Cross.svg\" alt=\"\"><\/strong><\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-4d9809ea-0421,.gspb_text-id-gsbp-4d9809ea-0421 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-4d9809ea-0421,.gspb_text-id-gsbp-4d9809ea-0421 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4d9809ea-0421{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-4d9809ea-0421\" class=\"gspb_text gspb_text-id-gsbp-4d9809ea-0421 \"><strong>WWF y (nombre del socio) trabajan en alianza para reducir el consumo de agua en la confecci\u00f3n de ropa.<strong><strong>\u00a0<img decoding=\"async\" width=\"25\" src=\"https:\/\/wwfbrand.panda.org\/images\/Tick.svg\" alt=\"\"><\/strong><\/strong><\/strong><\/p>\n\n\n<style>.gspb_text-id-gsbp-e237693e-1d85,.gspb_text-id-gsbp-e237693e-1d85 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-e237693e-1d85,.gspb_text-id-gsbp-e237693e-1d85 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-e237693e-1d85{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-e237693e-1d85\" class=\"gspb_text gspb_text-id-gsbp-e237693e-1d85 \">El motivo de la alianza debe aparecer en todas partes donde se representa una alianza, con la redacci\u00f3n exacta acordada en el convenio o contrato.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-d56d3975-3cb9\" id=\"gspb_container-id-gsbp-d56d3975-3cb9\"><style>.gspb_container-id-gsbp-79ce1eeb-cfc7{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-79ce1eeb-cfc7.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-79ce1eeb-cfc7.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-79ce1eeb-cfc7.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-79ce1eeb-cfc7\" id=\"gspb_container-id-gsbp-79ce1eeb-cfc7\"><style>#gspb_heading-id-gsbp-814aba16-7883,#gspb_heading-id-gsbp-814aba16-7883 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-814aba16-7883,#gspb_heading-id-gsbp-814aba16-7883 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-814aba16-7883\" class=\"gspb_heading gspb_heading-id-gsbp-814aba16-7883 \">ESTRUCTURA DEL MOTIVO DE LA ALIANZA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-e2b87ef2-985d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e2b87ef2-985d.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-e2b87ef2-985d.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-e2b87ef2-985d.gspb_container{grid-column:span 1;}}#gspb_container-id-gsbp-e2b87ef2-985d.gspb_container{display:flex;flex-direction:row;column-gap:50px;}@media (max-width:767.98px){#gspb_container-id-gsbp-e2b87ef2-985d.gspb_container{flex-direction:column;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e2b87ef2-985d\" id=\"gspb_container-id-gsbp-e2b87ef2-985d\"><style>.gspb_container-id-gsbp-0a609f03-bdce{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-0a609f03-bdce.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-0a609f03-bdce.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-0a609f03-bdce.gspb_container{width:45%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-0a609f03-bdce.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0a609f03-bdce\" id=\"gspb_container-id-gsbp-0a609f03-bdce\"><style>.gspb_text-id-gsbp-15ba3986-d075,.gspb_text-id-gsbp-15ba3986-d075 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-15ba3986-d075,.gspb_text-id-gsbp-15ba3986-d075 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-15ba3986-d075{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-15ba3986-d075\" class=\"gspb_text gspb_text-id-gsbp-15ba3986-d075 \">El motivo de la alianza debe representar los objetivos de manera clara y concisa.<\/p>\n\n\n<style>.gspb_text-id-gsbp-4c73fed7-3e28,.gspb_text-id-gsbp-4c73fed7-3e28 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-4c73fed7-3e28,.gspb_text-id-gsbp-4c73fed7-3e28 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4c73fed7-3e28{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-4c73fed7-3e28\" class=\"gspb_text gspb_text-id-gsbp-4c73fed7-3e28 \">Se estructura en dos secciones, <strong>A y B<\/strong>, de la siguiente manera:<\/p>\n\n\n<style>.gspb_text-id-gsbp-5db88faa-f898,.gspb_text-id-gsbp-5db88faa-f898 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-5db88faa-f898,.gspb_text-id-gsbp-5db88faa-f898 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-5db88faa-f898{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-5db88faa-f898\" class=\"gspb_text gspb_text-id-gsbp-5db88faa-f898 \"><strong>La parte A<\/strong> describe qui\u00e9nes son los miembros de la alianza. Recomendamos redactar la parte A como se muestra en el ejemplo. Las palabras \u2018trabajando en alianza\u2019 (o algo similar, por ejemplo, \u2018trabajando juntos\u2018) le dan un sentido de claridad que es de suma importancia para la audiencia.<\/p>\n\n\n<style>.gspb_text-id-gsbp-30692c75-6c51,.gspb_text-id-gsbp-30692c75-6c51 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-30692c75-6c51,.gspb_text-id-gsbp-30692c75-6c51 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-30692c75-6c51{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-30692c75-6c51\" class=\"gspb_text gspb_text-id-gsbp-30692c75-6c51 \"><strong>La parte B <\/strong>describe el objetivo de la alianza. Debe contener detalles suficientes para dar contexto sobre la alianza a las audiencias, mientras se mantiene lo m\u00e1s concisa posible. Siempre aseg\u00farate de que la frase incluya un punto final, cuando se use dentro y fuera de la insignia de la alianza.<\/p>\n\n\n<style>.gspb_text-id-gsbp-f284acc5-fc58,.gspb_text-id-gsbp-f284acc5-fc58 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-f284acc5-fc58,.gspb_text-id-gsbp-f284acc5-fc58 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-f284acc5-fc58{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-f284acc5-fc58\" class=\"gspb_text gspb_text-id-gsbp-f284acc5-fc58 \"><strong><strong>Se debe acordar la redacci\u00f3n exacta en la etapa del convenio o contrato.<\/strong><\/strong><\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-6720377c-ccad{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-6720377c-ccad.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-6720377c-ccad.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-6720377c-ccad.gspb_container{justify-content:center;}}body.gspb-bodyfront #gspb_container-id-gsbp-6720377c-ccad.gspb_container{width:55%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-6720377c-ccad.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6720377c-ccad\" id=\"gspb_container-id-gsbp-6720377c-ccad\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-cdad5e58-576d\" id=\"gspb_image-id-gsbp-cdad5e58-576d\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_33.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"1076\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-8e6fe982-0c89\" id=\"gspb_container-id-gsbp-8e6fe982-0c89\"><style>.gspb_container-id-gsbp-0c6892c0-4c9c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-0c6892c0-4c9c.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-0c6892c0-4c9c.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-0c6892c0-4c9c.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0c6892c0-4c9c\" id=\"gspb_container-id-gsbp-0c6892c0-4c9c\"><style>#gspb_heading-id-gsbp-13d57ae1-1611,#gspb_heading-id-gsbp-13d57ae1-1611 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-13d57ae1-1611,#gspb_heading-id-gsbp-13d57ae1-1611 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-13d57ae1-1611\" class=\"gspb_heading gspb_heading-id-gsbp-13d57ae1-1611 \">TIPOGRAF\u00cdA EN EL MOTIVO DE LA ALIANZA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-fd6febdf-1289{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-fd6febdf-1289.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-fd6febdf-1289.gspb_container{display:flex;flex-direction:column;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-fd6febdf-1289\" id=\"gspb_container-id-gsbp-fd6febdf-1289\"><style>.gspb_container-id-gsbp-0e5cb736-64ce{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-0e5cb736-64ce.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}@media (max-width:767.98px){#gspb_container-id-gsbp-0e5cb736-64ce.gspb_container{padding-bottom:20px;}}body.gspb-bodyfront #gspb_container-id-gsbp-0e5cb736-64ce.gspb_container{width:80%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-0e5cb736-64ce.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0e5cb736-64ce\" id=\"gspb_container-id-gsbp-0e5cb736-64ce\"><style>.gspb_text-id-gsbp-1952ca80-b63c,.gspb_text-id-gsbp-1952ca80-b63c .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-1952ca80-b63c,.gspb_text-id-gsbp-1952ca80-b63c .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-1952ca80-b63c{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-1952ca80-b63c\" class=\"gspb_text gspb_text-id-gsbp-1952ca80-b63c \">En &#8216;nuestro mundo&#8217;, podemos usar las fuentes <strong>Open Sans Semibold o Arial Bold <\/strong>para el motivo de la alianza. M\u00e1s informaci\u00f3n en <a href=\"https:\/\/wwfbrand.panda.org\/es\/tipografia\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>nuestra p\u00e1gina de tipograf\u00eda<\/strong>.<\/a><\/div>\n\n\n<style>.gspb_text-id-gsbp-018d988f-7571,.gspb_text-id-gsbp-018d988f-7571 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-018d988f-7571,.gspb_text-id-gsbp-018d988f-7571 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-018d988f-7571{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-018d988f-7571\" class=\"gspb_text gspb_text-id-gsbp-018d988f-7571 \">En \u2018su mundo\u2018, se suavizan las reglas sobre la tipograf\u00eda del motivo de la alianza. Esto le da al socio la libertad de presentar la frase de una forma m\u00e1s adecuada para su propia marca, en com\u00fan acuerdo entre los socios.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-e22694ac-df8d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e22694ac-df8d.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-e22694ac-df8d.gspb_container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));}@media (max-width:1199.98px){#gspb_container-id-gsbp-e22694ac-df8d.gspb_container{grid-template-columns:repeat(2,minmax(0,1fr));}}body.gspb-bodyfront #gspb_container-id-gsbp-e22694ac-df8d.gspb_container{grid-auto-rows:min-content;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e22694ac-df8d\" id=\"gspb_container-id-gsbp-e22694ac-df8d\"><style>@media (max-width:1199.98px){.gspb_text-id-gsbp-017acf0b-622b,.gspb_text-id-gsbp-017acf0b-622b .gsap-g-line{text-align:center!important;}}@media (max-width:1199.98px){.gspb_text-id-gsbp-017acf0b-622b{height:40px;}}<\/style>\n<div id=\"gspb_text-id-gsbp-017acf0b-622b\" class=\"gspb_text gspb_text-id-gsbp-017acf0b-622b \"><strong>OPEN SANS<\/strong><\/div>\n\n\n<style>@media (max-width:1199.98px){.gspb_text-id-gsbp-dd7357a9-25a3,.gspb_text-id-gsbp-dd7357a9-25a3 .gsap-g-line{text-align:center!important;}}@media (max-width:1199.98px){.gspb_text-id-gsbp-dd7357a9-25a3{height:40px;}}<\/style>\n<div id=\"gspb_text-id-gsbp-dd7357a9-25a3\" class=\"gspb_text gspb_text-id-gsbp-dd7357a9-25a3 \"><strong><strong>ARIAL BOLD<\/strong><\/strong><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-20552daf-6566\" id=\"gspb_image-id-gsbp-20552daf-6566\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_30.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"151\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-0422a676-c9ff\" id=\"gspb_image-id-gsbp-0422a676-c9ff\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_2.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"153\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-a5a538ca-3e26\" id=\"gspb_container-id-gsbp-a5a538ca-3e26\"><style>.gspb_container-id-gsbp-2aaac1bb-1daf{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-2aaac1bb-1daf.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-2aaac1bb-1daf.gspb_container{display:flex;justify-content:center;align-items:center;}#gspb_container-id-gsbp-2aaac1bb-1daf.gspb_container{margin-right:auto;margin-left:auto;padding-top:100px;padding-bottom:50px;}#gspb_container-id-gsbp-2aaac1bb-1daf.gspb_container{width:1140px;}@media (max-width:1199.98px){#gspb_container-id-gsbp-2aaac1bb-1daf.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2aaac1bb-1daf\" id=\"gspb_container-id-gsbp-2aaac1bb-1daf\"><style>.gspb_container-id-gsbp-1df58ca3-92ba{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-1df58ca3-92ba.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}@media (max-width:767.98px){#gspb_container-id-gsbp-1df58ca3-92ba.gspb_container{padding-right:15px;padding-left:15px;}}body.gspb-bodyfront #gspb_container-id-gsbp-1df58ca3-92ba.gspb_container{width:70%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-1df58ca3-92ba.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1df58ca3-92ba\" id=\"gspb_container-id-gsbp-1df58ca3-92ba\"><style>#gspb_heading-id-gsbp-6c54074c-7600,#gspb_heading-id-gsbp-6c54074c-7600 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-6c54074c-7600{color:var(--wp--preset--color--contrastcolor,#fffffe);}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-6c54074c-7600\" class=\"gspb_heading gspb_heading-id-gsbp-6c54074c-7600 \">2. LOGOTIPOS DE LA ALIANZA<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-f17e7d76-fa9e\" class=\"gspb_text gspb_text-id-gsbp-f17e7d76-fa9e figure-caption\">\u00a9 WWF \/ Jaime Rojo<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-27db0ee9-7cf7\" id=\"gspb_container-id-gsbp-27db0ee9-7cf7\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-f2443a4c-c230\" id=\"gspb_container-id-gsbp-f2443a4c-c230\"><style>.gspb_container-id-gsbp-ec9d8557-0c04{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-ec9d8557-0c04.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-ec9d8557-0c04.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-ec9d8557-0c04.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ec9d8557-0c04\" id=\"gspb_container-id-gsbp-ec9d8557-0c04\"><style>#gspb_heading-id-gsbp-669bc9cc-fd86,#gspb_heading-id-gsbp-669bc9cc-fd86 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-669bc9cc-fd86,#gspb_heading-id-gsbp-669bc9cc-fd86 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-669bc9cc-fd86\" class=\"gspb_heading gspb_heading-id-gsbp-669bc9cc-fd86 \">USO DEL LOGOTIPO CON UN SOCIO<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-29a3c70b-b3c9{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-29a3c70b-b3c9.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-29a3c70b-b3c9.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-29a3c70b-b3c9.gspb_container{width:95%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-29a3c70b-b3c9.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-29a3c70b-b3c9\" id=\"gspb_container-id-gsbp-29a3c70b-b3c9\"><style>.gspb_text-id-gsbp-0b488e68-a514,.gspb_text-id-gsbp-0b488e68-a514 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-0b488e68-a514,.gspb_text-id-gsbp-0b488e68-a514 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-0b488e68-a514{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-0b488e68-a514\" class=\"gspb_text gspb_text-id-gsbp-0b488e68-a514 \">Los logotipos de los socios se utilizan para representar y firmar el motivo de la alianza.<\/p>\n\n\n<style>.gspb_text-id-gsbp-cfd42d42-20b7,.gspb_text-id-gsbp-cfd42d42-20b7 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-cfd42d42-20b7,.gspb_text-id-gsbp-cfd42d42-20b7 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-cfd42d42-20b7{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-cfd42d42-20b7\" class=\"gspb_text gspb_text-id-gsbp-cfd42d42-20b7 \">Cuando se usan, recomendamos que el orden de los logotipos se apegue al contexto:<\/p>\n\n\n<style>.gspb_text-id-gsbp-29179e58-40e9,.gspb_text-id-gsbp-29179e58-40e9 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-29179e58-40e9,.gspb_text-id-gsbp-29179e58-40e9 .gsap-g-line{text-align:center!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-29179e58-40e9,.gspb_text-id-gsbp-29179e58-40e9 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-29179e58-40e9{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-29179e58-40e9\" class=\"gspb_text gspb_text-id-gsbp-29179e58-40e9 \">En \u00ab<strong>nuestro mundo<\/strong>\u00ab, WWF debe aparecer primero; en \u00ab<strong>su mundo<\/strong>\u00ab, WWF debe aparecer en segundo lugar; y en el \u00ab<strong>mundo compartido<\/strong>\u00ab, el orden puede ser acordado.<\/p>\n\n\n<style>.gspb_text-id-gsbp-4a7db5ca-3448,.gspb_text-id-gsbp-4a7db5ca-3448 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-4a7db5ca-3448,.gspb_text-id-gsbp-4a7db5ca-3448 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4a7db5ca-3448{margin-top:0px!important;padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-4a7db5ca-3448\" class=\"gspb_text gspb_text-id-gsbp-4a7db5ca-3448 \">En todos los casos, preferimos que se incluyan los logotipos. Sin embargo, esto puede no ser posible en todas las situaciones. Si el espacio es limitado, el \u00fanico elemento obligatorio es el motivo de la alianza (pues es lo que proporciona contexto con claridad).<\/p>\n\n\n<style>.gspb_text-id-gsbp-8c76b717-10da,.gspb_text-id-gsbp-8c76b717-10da .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-8c76b717-10da,.gspb_text-id-gsbp-8c76b717-10da .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-8c76b717-10da{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-8c76b717-10da\" class=\"gspb_text gspb_text-id-gsbp-8c76b717-10da \"><strong>Hay m\u00e1s informaci\u00f3n disponible sobre el uso del logotipo en el archivo PDF de Lineamientos para alianzas.<\/strong><\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-05c0c68a-7270{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-05c0c68a-7270.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-05c0c68a-7270.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-05c0c68a-7270.gspb_container{justify-content:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-05c0c68a-7270\" id=\"gspb_container-id-gsbp-05c0c68a-7270\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-db89e2ca-5560\" id=\"gspb_image-id-gsbp-db89e2ca-5560\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_29.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1700\" height=\"2231\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-9b26e774-bd8a\" id=\"gspb_container-id-gsbp-9b26e774-bd8a\"><style>.gspb_container-id-gsbp-2d84bef8-fabd{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-2d84bef8-fabd.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-2d84bef8-fabd.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-2d84bef8-fabd.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2d84bef8-fabd\" id=\"gspb_container-id-gsbp-2d84bef8-fabd\"><style>#gspb_heading-id-gsbp-b05dcef9-1594,#gspb_heading-id-gsbp-b05dcef9-1594 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-b05dcef9-1594,#gspb_heading-id-gsbp-b05dcef9-1594 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-b05dcef9-1594\" class=\"gspb_heading gspb_heading-id-gsbp-b05dcef9-1594 \">USO DEL LOGOTIPO CON UN SOCIO<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-a5302854-10f1{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a5302854-10f1.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-a5302854-10f1.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-a5302854-10f1.gspb_container{width:90%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-a5302854-10f1.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a5302854-10f1\" id=\"gspb_container-id-gsbp-a5302854-10f1\"><style>.gspb_text-id-gsbp-1cc929bd-022a,.gspb_text-id-gsbp-1cc929bd-022a .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-1cc929bd-022a,.gspb_text-id-gsbp-1cc929bd-022a .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-1cc929bd-022a{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-1cc929bd-022a\" class=\"gspb_text gspb_text-id-gsbp-1cc929bd-022a \">Cuando hay varios socios, se siguen las mismas reglas b\u00e1sicas.<\/p>\n\n\n<style>.gspb_text-id-gsbp-ac551a1d-085a,.gspb_text-id-gsbp-ac551a1d-085a .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-ac551a1d-085a,.gspb_text-id-gsbp-ac551a1d-085a .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-ac551a1d-085a{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-ac551a1d-085a\" class=\"gspb_text gspb_text-id-gsbp-ac551a1d-085a \">En \u00ab<strong>nuestro mundo<\/strong>\u00ab, WWF debe estar al principio. Despu\u00e9s se incluyen los logotipos de las otras alianzas, que normalmente aparecen en orden alfab\u00e9tico. Este enfoque puede no ser posible cuando un socio tenga una contribuci\u00f3n m\u00e1s destacada o cuando el acuerdo de la alianza haya establecido un orden concreto.<\/p>\n\n\n<style>.gspb_text-id-gsbp-ddaf6934-e03a,.gspb_text-id-gsbp-ddaf6934-e03a .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-ddaf6934-e03a,.gspb_text-id-gsbp-ddaf6934-e03a .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-ddaf6934-e03a{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-ddaf6934-e03a\" class=\"gspb_text gspb_text-id-gsbp-ddaf6934-e03a \">Recomendamos que los socios principales aparezcan siempre en la portada de un comunicado. Se pueden mencionar socios de apoyo, junto con sus logotipos, en las p\u00e1ginas internas.<\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-47ea9d12-dc22{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-47ea9d12-dc22.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-47ea9d12-dc22.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-47ea9d12-dc22.gspb_container{justify-content:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-47ea9d12-dc22\" id=\"gspb_container-id-gsbp-47ea9d12-dc22\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-efb6cd51-db30\" id=\"gspb_image-id-gsbp-efb6cd51-db30\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_27.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1700\" height=\"1707\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-166c6f84-04e4\" id=\"gspb_container-id-gsbp-166c6f84-04e4\"><style>.gspb_container-id-gsbp-d12af47c-3d88{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d12af47c-3d88.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-d12af47c-3d88.gspb_container{display:flex;justify-content:center;align-items:center;}#gspb_container-id-gsbp-d12af47c-3d88.gspb_container{margin-right:auto;margin-left:auto;padding-top:100px;padding-bottom:50px;}#gspb_container-id-gsbp-d12af47c-3d88.gspb_container{width:1140px;}@media (max-width:1199.98px){#gspb_container-id-gsbp-d12af47c-3d88.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d12af47c-3d88\" id=\"gspb_container-id-gsbp-d12af47c-3d88\"><style>.gspb_container-id-gsbp-5c33a489-f4ee{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-5c33a489-f4ee.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}@media (max-width:767.98px){#gspb_container-id-gsbp-5c33a489-f4ee.gspb_container{padding-right:15px;padding-left:15px;}}body.gspb-bodyfront #gspb_container-id-gsbp-5c33a489-f4ee.gspb_container{width:70%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-5c33a489-f4ee.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5c33a489-f4ee\" id=\"gspb_container-id-gsbp-5c33a489-f4ee\"><style>#gspb_heading-id-gsbp-628897e2-716f,#gspb_heading-id-gsbp-628897e2-716f .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-628897e2-716f{color:var(--wp--preset--color--contrastcolor,#fffffe);}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-628897e2-716f\" class=\"gspb_heading gspb_heading-id-gsbp-628897e2-716f \">COMPOSICI\u00d3N<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-9ef1dd84-2da0\" class=\"gspb_text gspb_text-id-gsbp-9ef1dd84-2da0 figure-caption\"><br>\u00a9 WWF \/ Jean-Luc Ray<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-4bdf773e-903a\" id=\"gspb_container-id-gsbp-4bdf773e-903a\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-859526e8-87cd\" id=\"gspb_container-id-gsbp-859526e8-87cd\"><style>.gspb_container-id-gsbp-e1510c4e-0463{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e1510c4e-0463.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-e1510c4e-0463.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-e1510c4e-0463.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e1510c4e-0463\" id=\"gspb_container-id-gsbp-e1510c4e-0463\"><style>#gspb_heading-id-gsbp-e0673bb9-1a68,#gspb_heading-id-gsbp-e0673bb9-1a68 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-e0673bb9-1a68,#gspb_heading-id-gsbp-e0673bb9-1a68 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-e0673bb9-1a68\" class=\"gspb_heading gspb_heading-id-gsbp-e0673bb9-1a68 \">DISPOSICI\u00d3N DEL MOTIVO DE LA ALIANZA Y LOGOTIPOS<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-16696056-4513{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-16696056-4513.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-16696056-4513.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-16696056-4513\" id=\"gspb_container-id-gsbp-16696056-4513\"><style>.gspb_text-id-gsbp-374706b0-aaf8,.gspb_text-id-gsbp-374706b0-aaf8 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-374706b0-aaf8,.gspb_text-id-gsbp-374706b0-aaf8 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-374706b0-aaf8{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-374706b0-aaf8\" class=\"gspb_text gspb_text-id-gsbp-374706b0-aaf8 \">Los lineamientos son flexibles respecto a c\u00f3mo se ordenan el motivo de la alianza y los logotipos en los materiales de comunicaci\u00f3n. La clave es garantizar que el motivo de la alianza est\u00e9 bien visible para que la audiencia puedan conocer la raz\u00f3n de la alianza.<\/p>\n\n\n<style>.gspb_text-id-gsbp-3be57f36-24d5,.gspb_text-id-gsbp-3be57f36-24d5 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-3be57f36-24d5,.gspb_text-id-gsbp-3be57f36-24d5 .gsap-g-line{text-align:left!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-3be57f36-24d5,.gspb_text-id-gsbp-3be57f36-24d5 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-3be57f36-24d5{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-3be57f36-24d5\" class=\"gspb_text gspb_text-id-gsbp-3be57f36-24d5 \">En la mayor\u00eda de las circunstancias, recomendamos los siguientes enfoques:<\/p>\n\n\n<style>.gspb_text-id-gsbp-9a5245ad-0ea9,.gspb_text-id-gsbp-9a5245ad-0ea9 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-9a5245ad-0ea9,.gspb_text-id-gsbp-9a5245ad-0ea9 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-9a5245ad-0ea9{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-9a5245ad-0ea9\" class=\"gspb_text gspb_text-id-gsbp-9a5245ad-0ea9 \"><strong>En nuestro mundo:<\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-dcb681e4-1b76,.gspb_text-id-gsbp-dcb681e4-1b76 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-dcb681e4-1b76,.gspb_text-id-gsbp-dcb681e4-1b76 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-dcb681e4-1b76{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-dcb681e4-1b76\" class=\"gspb_text gspb_text-id-gsbp-dcb681e4-1b76 \">el logotipo de WWF estar\u00e1 en nuestro comunicado. Por lo tanto, aseg\u00farate de que no se duplique el logotipo de WWF para evitar una repetici\u00f3n innecesaria.<\/p>\n\n\n<style>.gspb_text-id-gsbp-f78d06ee-ebba,.gspb_text-id-gsbp-f78d06ee-ebba .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-f78d06ee-ebba,.gspb_text-id-gsbp-f78d06ee-ebba .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-f78d06ee-ebba{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-f78d06ee-ebba\" class=\"gspb_text gspb_text-id-gsbp-f78d06ee-ebba \"><strong><strong>En el mundo compartido:<\/strong><\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-4a8d1131-666b,.gspb_text-id-gsbp-4a8d1131-666b .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-4a8d1131-666b,.gspb_text-id-gsbp-4a8d1131-666b .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4a8d1131-666b{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-4a8d1131-666b\" class=\"gspb_text gspb_text-id-gsbp-4a8d1131-666b \">la creaci\u00f3n de los materiales se debe acordar entre las partes. El \u00fanico elemento obligatorio es el motivo de la alianza.<\/p>\n\n\n<style>.gspb_text-id-gsbp-4d5f2886-ca70,.gspb_text-id-gsbp-4d5f2886-ca70 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-4d5f2886-ca70,.gspb_text-id-gsbp-4d5f2886-ca70 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4d5f2886-ca70{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-4d5f2886-ca70\" class=\"gspb_text gspb_text-id-gsbp-4d5f2886-ca70 \"><strong>En su mundo:<\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-03210fed-5540,.gspb_text-id-gsbp-03210fed-5540 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-03210fed-5540,.gspb_text-id-gsbp-03210fed-5540 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-03210fed-5540{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-03210fed-5540\" class=\"gspb_text gspb_text-id-gsbp-03210fed-5540 \">aseg\u00farate de que el logotipo de los socios aparezca s\u00f3lo una vez para evitar que se dupliquen.<\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-ad25058c-2477{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-ad25058c-2477.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-ad25058c-2477.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-ad25058c-2477.gspb_container{justify-content:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ad25058c-2477\" id=\"gspb_container-id-gsbp-ad25058c-2477\"><style>@media (max-width:767.98px){.gspb_text-id-gsbp-0bf3af32-7d5b,.gspb_text-id-gsbp-0bf3af32-7d5b .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_text-id-gsbp-0bf3af32-7d5b\" class=\"gspb_text gspb_text-id-gsbp-0bf3af32-7d5b \"><strong>IN &#8216;OUR WORLD&#8217;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-2916c1d0-596b\" id=\"gspb_image-id-gsbp-2916c1d0-596b\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_8.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"710\" height=\"150\"\/><\/div>\n\n\n<style>@media (max-width:767.98px){.gspb_text-id-gsbp-06eacc36-1106,.gspb_text-id-gsbp-06eacc36-1106 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-06eacc36-1106{padding-top:60px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-06eacc36-1106\" class=\"gspb_text gspb_text-id-gsbp-06eacc36-1106 \"><strong><strong>IN THE &#8216;SHARED WORLD&#8217;<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d975a4ef-ccd2\" id=\"gspb_image-id-gsbp-d975a4ef-ccd2\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_10.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"966\"\/><\/div>\n\n\n<style>@media (max-width:767.98px){.gspb_text-id-gsbp-25d889de-ceac,.gspb_text-id-gsbp-25d889de-ceac .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-25d889de-ceac{padding-top:60px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-25d889de-ceac\" class=\"gspb_text gspb_text-id-gsbp-25d889de-ceac \"><strong><strong>IN &#8216;THEIR WORLD&#8217;<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4821557a-3c3b\" id=\"gspb_image-id-gsbp-4821557a-3c3b\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_9.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"682\" height=\"150\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e8bec167-9025\" id=\"gspb_container-id-gsbp-e8bec167-9025\"><style>.gspb_container-id-gsbp-86d91672-b53a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-86d91672-b53a.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-86d91672-b53a.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-86d91672-b53a.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-86d91672-b53a\" id=\"gspb_container-id-gsbp-86d91672-b53a\"><style>#gspb_heading-id-gsbp-0c4b37c6-bbda,#gspb_heading-id-gsbp-0c4b37c6-bbda .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-0c4b37c6-bbda,#gspb_heading-id-gsbp-0c4b37c6-bbda .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-0c4b37c6-bbda\" class=\"gspb_heading gspb_heading-id-gsbp-0c4b37c6-bbda \">CREACI\u00d3N DE DISE\u00d1OS EQUILIBRADOS &#8211; DIRECTRICES HORIZONTALES<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-30ce83dd-a7b9{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-30ce83dd-a7b9.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-30ce83dd-a7b9.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-30ce83dd-a7b9.gspb_container{grid-column:span 1;}}#gspb_container-id-gsbp-30ce83dd-a7b9.gspb_container{display:flex;flex-direction:row;column-gap:30px;}@media (max-width:767.98px){#gspb_container-id-gsbp-30ce83dd-a7b9.gspb_container{flex-direction:column;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-30ce83dd-a7b9\" id=\"gspb_container-id-gsbp-30ce83dd-a7b9\"><style>.gspb_container-id-gsbp-d1d0952c-7848{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d1d0952c-7848.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-d1d0952c-7848.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-d1d0952c-7848.gspb_container{width:45%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-d1d0952c-7848.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d1d0952c-7848\" id=\"gspb_container-id-gsbp-d1d0952c-7848\"><style>.gspb_text-id-gsbp-016814db-ac65,.gspb_text-id-gsbp-016814db-ac65 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-016814db-ac65,.gspb_text-id-gsbp-016814db-ac65 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-016814db-ac65{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-016814db-ac65\" class=\"gspb_text gspb_text-id-gsbp-016814db-ac65 \">La insignia de la alianza utiliza la altura del logotipo de WWF para crear dise\u00f1os equilibrados.<\/div>\n\n\n<style>.gspb_text-id-gsbp-bfb75001-0659,.gspb_text-id-gsbp-bfb75001-0659 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-bfb75001-0659,.gspb_text-id-gsbp-bfb75001-0659 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-bfb75001-0659{margin-top:0px!important;padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-bfb75001-0659\" class=\"gspb_text gspb_text-id-gsbp-bfb75001-0659 \">La altura del logotipo de WWF se dividi\u00f3 entre 6. Esto nos da 3 gu\u00edas (<strong>A, B <\/strong>y<strong> C<\/strong>) y una l\u00ednea central que se pueden usar para crear la insignia de la alianza corporativa.<\/div>\n\n\n<style>.gspb_text-id-gsbp-64a5776e-8354,.gspb_text-id-gsbp-64a5776e-8354 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-64a5776e-8354,.gspb_text-id-gsbp-64a5776e-8354 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-64a5776e-8354{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-64a5776e-8354\" class=\"gspb_text gspb_text-id-gsbp-64a5776e-8354 \">Toma en cuenta que se aplican las mismas reglas al logotipo de WWF cuando se usa de forma independiente o dentro de la insignia de la alianza. Esto incluye las reglas sobre el espacio libre y el tama\u00f1o m\u00ednimo. Los materiales finales deber\u00e1n estar disponibles para descargarse y as\u00ed evitar el riesgo de variantes por estarlos creando const\u00e1ntemente.<\/div>\n\n\n<style>.gspb_text-id-gsbp-59f35351-3b01,.gspb_text-id-gsbp-59f35351-3b01 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-59f35351-3b01,.gspb_text-id-gsbp-59f35351-3b01 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-59f35351-3b01{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-59f35351-3b01\" class=\"gspb_text gspb_text-id-gsbp-59f35351-3b01 \">Hay m\u00e1s informaci\u00f3n disponible en la <a href=\"https:\/\/wwfbrand.panda.org\/es\/logotipo\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>p\u00e1gina del logotipo<\/strong>.<\/a><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-f51d1135-8836{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-f51d1135-8836.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-f51d1135-8836.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-f51d1135-8836.gspb_container{justify-content:center;}}body.gspb-bodyfront #gspb_container-id-gsbp-f51d1135-8836.gspb_container{width:55%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-f51d1135-8836.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f51d1135-8836\" id=\"gspb_container-id-gsbp-f51d1135-8836\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-42eb813e-3545\" id=\"gspb_image-id-gsbp-42eb813e-3545\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_7.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1302\" height=\"1188\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-939076f4-ad2d\" id=\"gspb_container-id-gsbp-939076f4-ad2d\"><style>.gspb_container-id-gsbp-d05c60a7-be32{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d05c60a7-be32.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-d05c60a7-be32.gspb_container{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:30px;}@media (max-width:767.98px){#gspb_container-id-gsbp-d05c60a7-be32.gspb_container{grid-template-columns:repeat(3,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d05c60a7-be32\" id=\"gspb_container-id-gsbp-d05c60a7-be32\"><style>.gspb_container-id-gsbp-0cbace96-c0bd{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-0cbace96-c0bd.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-0cbace96-c0bd.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0cbace96-c0bd\" id=\"gspb_container-id-gsbp-0cbace96-c0bd\"><style>#gspb_heading-id-gsbp-0ab8535b-a664,#gspb_heading-id-gsbp-0ab8535b-a664 .gsap-g-line{text-align:left!important;}<\/style>\n<p id=\"gspb_heading-id-gsbp-0ab8535b-a664\" class=\"gspb_heading gspb_heading-id-gsbp-0ab8535b-a664 \"><strong>EN \u00abNUESTRO MUNDO\u00bb<\/strong><\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-222accbd-8e0c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-222accbd-8e0c.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-222accbd-8e0c.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-222accbd-8e0c\" id=\"gspb_container-id-gsbp-222accbd-8e0c\"><style>#gspb_heading-id-gsbp-4dc9ed75-b9bf,#gspb_heading-id-gsbp-4dc9ed75-b9bf .gsap-g-line{text-align:left!important;}<\/style>\n<p id=\"gspb_heading-id-gsbp-4dc9ed75-b9bf\" class=\"gspb_heading gspb_heading-id-gsbp-4dc9ed75-b9bf \"><strong>EN EL \u00abMUNDO COMPARTIDO\u00bb<\/strong><\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-72bbd942-a1c6{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-72bbd942-a1c6.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-72bbd942-a1c6.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-72bbd942-a1c6\" id=\"gspb_container-id-gsbp-72bbd942-a1c6\"><style>#gspb_heading-id-gsbp-60ca551f-6120,#gspb_heading-id-gsbp-60ca551f-6120 .gsap-g-line{text-align:left!important;}<\/style>\n<p id=\"gspb_heading-id-gsbp-60ca551f-6120\" class=\"gspb_heading gspb_heading-id-gsbp-60ca551f-6120 \"><strong>EN \u00abSU MUNDO\u00bb<\/strong><\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-7abb0fa7-d5e6{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-7abb0fa7-d5e6.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-7abb0fa7-d5e6.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7abb0fa7-d5e6\" id=\"gspb_container-id-gsbp-7abb0fa7-d5e6\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c3283ba5-29ab\" id=\"gspb_image-id-gsbp-c3283ba5-29ab\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_39.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"582\" height=\"218\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d9071580-589a\" id=\"gspb_image-id-gsbp-d9071580-589a\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_40.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"534\" height=\"218\"\/><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-03800a35-4528{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-03800a35-4528.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-03800a35-4528.gspb_container{display:flex;justify-content:space-around;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-03800a35-4528\" id=\"gspb_container-id-gsbp-03800a35-4528\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c864ec99-1a9c\" id=\"gspb_image-id-gsbp-c864ec99-1a9c\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_35.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"876\" height=\"218\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-6cb9af8a-c9c7\" id=\"gspb_image-id-gsbp-6cb9af8a-c9c7\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_36.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"828\" height=\"218\"\/><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-1ec5998f-d3c5{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-1ec5998f-d3c5.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-1ec5998f-d3c5.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1ec5998f-d3c5\" id=\"gspb_container-id-gsbp-1ec5998f-d3c5\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-a76845c2-dbad\" id=\"gspb_image-id-gsbp-a76845c2-dbad\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_39.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"582\" height=\"218\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-ea8225b6-4a8b\" id=\"gspb_image-id-gsbp-ea8225b6-4a8b\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_40.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"534\" height=\"218\"\/><\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-fdffa6c2-d5b8{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-fdffa6c2-d5b8.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-fdffa6c2-d5b8.gspb_container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:30px;}@media (max-width:767.98px){#gspb_container-id-gsbp-fdffa6c2-d5b8.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}#gspb_container-id-gsbp-fdffa6c2-d5b8.gspb_container{padding-top:50px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-fdffa6c2-d5b8\" id=\"gspb_container-id-gsbp-fdffa6c2-d5b8\"><style>.gspb_container-id-gsbp-9cde05dc-335a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-9cde05dc-335a.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-9cde05dc-335a.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-9cde05dc-335a\" id=\"gspb_container-id-gsbp-9cde05dc-335a\"><style>#gspb_heading-id-gsbp-162faa83-b646,#gspb_heading-id-gsbp-162faa83-b646 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-162faa83-b646,#gspb_heading-id-gsbp-162faa83-b646 .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_heading-id-gsbp-162faa83-b646\" class=\"gspb_heading gspb_heading-id-gsbp-162faa83-b646 \">El motivo de la alianza debe quedar justificado a la izquierda, con fuente de 8 puntos y espacio entre l\u00edneas de 10 puntos. El texto no requiere quedar ajustado a las gu\u00edas del logotipo <strong>A, B<\/strong> y <strong>C<\/strong>, pero debe ir centrado verticalmente.<\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-64238c2d-61f3{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-64238c2d-61f3.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-64238c2d-61f3.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-64238c2d-61f3\" id=\"gspb_container-id-gsbp-64238c2d-61f3\"><style>#gspb_heading-id-gsbp-9122716c-75e9,#gspb_heading-id-gsbp-9122716c-75e9 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-9122716c-75e9,#gspb_heading-id-gsbp-9122716c-75e9 .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_heading-id-gsbp-9122716c-75e9\" class=\"gspb_heading gspb_heading-id-gsbp-9122716c-75e9 \">Se suministra informaci\u00f3n completa sobre c\u00f3mo crear dise\u00f1os equilibrados en la carpeta de activos descargables.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-29bfc935-d0b6\" id=\"gspb_container-id-gsbp-29bfc935-d0b6\"><style>.gspb_container-id-gsbp-07e13b80-4ce1{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-07e13b80-4ce1.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-07e13b80-4ce1.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-07e13b80-4ce1.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-07e13b80-4ce1\" id=\"gspb_container-id-gsbp-07e13b80-4ce1\"><style>#gspb_heading-id-gsbp-f11f8f7d-e8d1,#gspb_heading-id-gsbp-f11f8f7d-e8d1 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-f11f8f7d-e8d1,#gspb_heading-id-gsbp-f11f8f7d-e8d1 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-f11f8f7d-e8d1\" class=\"gspb_heading gspb_heading-id-gsbp-f11f8f7d-e8d1 \">CREACI\u00d3N DE DISE\u00d1OS EQUILIBRADOS &#8211; DIVISORES VERTICALES<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-e2d51161-b5dd{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e2d51161-b5dd.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-e2d51161-b5dd.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-e2d51161-b5dd.gspb_container{width:90%;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e2d51161-b5dd\" id=\"gspb_container-id-gsbp-e2d51161-b5dd\"><style>.gspb_text-id-gsbp-b8416927-37e0,.gspb_text-id-gsbp-b8416927-37e0 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-b8416927-37e0,.gspb_text-id-gsbp-b8416927-37e0 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-b8416927-37e0{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-b8416927-37e0\" class=\"gspb_text gspb_text-id-gsbp-b8416927-37e0 \">El ancho de la insignia de la alianza es ajustable, eso le proporciona mucha flexibilidad.<\/div>\n\n\n<style>.gspb_text-id-gsbp-13787d94-f5a1,.gspb_text-id-gsbp-13787d94-f5a1 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-13787d94-f5a1,.gspb_text-id-gsbp-13787d94-f5a1 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-13787d94-f5a1{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-13787d94-f5a1\" class=\"gspb_text gspb_text-id-gsbp-13787d94-f5a1 \">Hay dos elementos en el dise\u00f1o horizontal de la insignia: los \u00abespacios\u00bb horizontales y la l\u00ednea divisora.<\/div>\n\n\n<style>.gspb_text-id-gsbp-6ce2372c-2d93,.gspb_text-id-gsbp-6ce2372c-2d93 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-6ce2372c-2d93,.gspb_text-id-gsbp-6ce2372c-2d93 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-6ce2372c-2d93{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-6ce2372c-2d93\" class=\"gspb_text gspb_text-id-gsbp-6ce2372c-2d93 \">Los \u00abespacios\u00bb tienen 4.5 mm de ancho (al 100%). Las l\u00edneas divisoras son de 1 punto de ancho y negras (CMYK: 0\/0\/0\/100, RGB: 0\/0\/0) y se alinean con la parte superior y la base del logotipo de WWF.<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-34779c67-c798{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-34779c67-c798.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-34779c67-c798.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-34779c67-c798.gspb_container{justify-content:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-34779c67-c798\" id=\"gspb_container-id-gsbp-34779c67-c798\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-381294e9-a2d6\" id=\"gspb_image-id-gsbp-381294e9-a2d6\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_11.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1422\" height=\"1026\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-31774473-7b6a\" id=\"gspb_container-id-gsbp-31774473-7b6a\"><style>.gspb_container-id-gsbp-8b3c6f87-b791{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-8b3c6f87-b791.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-8b3c6f87-b791.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-8b3c6f87-b791.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8b3c6f87-b791\" id=\"gspb_container-id-gsbp-8b3c6f87-b791\"><style>#gspb_heading-id-gsbp-3a26e2e4-764d,#gspb_heading-id-gsbp-3a26e2e4-764d .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-3a26e2e4-764d,#gspb_heading-id-gsbp-3a26e2e4-764d .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-3a26e2e4-764d\" class=\"gspb_heading gspb_heading-id-gsbp-3a26e2e4-764d \">COLOCACI\u00d3N FLEXIBLE<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-804f5cd7-cab2{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-804f5cd7-cab2.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-804f5cd7-cab2.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-804f5cd7-cab2.gspb_container{width:90%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-804f5cd7-cab2.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-804f5cd7-cab2\" id=\"gspb_container-id-gsbp-804f5cd7-cab2\"><style>.gspb_text-id-gsbp-5b0f2abe-98e8,.gspb_text-id-gsbp-5b0f2abe-98e8 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-5b0f2abe-98e8,.gspb_text-id-gsbp-5b0f2abe-98e8 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-5b0f2abe-98e8{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-5b0f2abe-98e8\" class=\"gspb_text gspb_text-id-gsbp-5b0f2abe-98e8 \">La posici\u00f3n de la insignia de la alianza es flexible y se puede colocar en la parte del dise\u00f1o donde sea necesario. Esto es particularmente \u00fatil en el \u00abmundo compartido\u00bb y en \u00absu mundo\u00bb.<\/div>\n\n\n<style>.gspb_text-id-gsbp-663f297d-382a,.gspb_text-id-gsbp-663f297d-382a .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-663f297d-382a,.gspb_text-id-gsbp-663f297d-382a .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-663f297d-382a{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-663f297d-382a\" class=\"gspb_text gspb_text-id-gsbp-663f297d-382a \">Si el espacio es limitado, el motivo de la alianza es el elemento prioritario: las audiencias deben entender por <strong>qu\u00e9 somos parte de la alianza.<\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-26d80f95-e86a,.gspb_text-id-gsbp-26d80f95-e86a .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-26d80f95-e86a,.gspb_text-id-gsbp-26d80f95-e86a .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-26d80f95-e86a{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-26d80f95-e86a\" class=\"gspb_text gspb_text-id-gsbp-26d80f95-e86a \">Al usar una insignia de la alianza, recomendamos enf\u00e1ticamente agregar un margen entre la insignia y el borde de la p\u00e1gina o de la pantalla. Como gu\u00eda, el margen de la p\u00e1gina debe ser <strong>al menos 1\/4 del tama\u00f1o del logotipo de WWF.<\/strong><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-a4e6b81a-ae19{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a4e6b81a-ae19.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-a4e6b81a-ae19.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-a4e6b81a-ae19.gspb_container{justify-content:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a4e6b81a-ae19\" id=\"gspb_container-id-gsbp-a4e6b81a-ae19\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-1962213c-c35a\" id=\"gspb_image-id-gsbp-1962213c-c35a\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_6.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1392\" height=\"1056\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-90c55608-7890\" id=\"gspb_container-id-gsbp-90c55608-7890\"><style>@media (max-width:575.98px){#gspb_heading-id-gsbp-62bed924-b4f3,#gspb_heading-id-gsbp-62bed924-b4f3 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-62bed924-b4f3\" class=\"gspb_heading gspb_heading-id-gsbp-62bed924-b4f3 \">EJEMPLOS DE DISE\u00d1O<\/h2>\n\n\n<style>@media (max-width:575.98px){#gspb_heading-id-gsbp-d9dabe20-ee43,#gspb_heading-id-gsbp-d9dabe20-ee43 .gsap-g-line{text-align:center!important;}}#gspb_heading-id-gsbp-d9dabe20-ee43{padding-bottom:30px;}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-d9dabe20-ee43\" class=\"gspb_heading gspb_heading-id-gsbp-d9dabe20-ee43 \">EJEMPLOS DE IMPRESI\u00d3N<\/h3>\n\n\n<style>.gspb_container-id-gsbp-065ea185-3637{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-065ea185-3637.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-065ea185-3637.gspb_container{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:30px;}@media (max-width:767.98px){#gspb_container-id-gsbp-065ea185-3637.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-065ea185-3637\" id=\"gspb_container-id-gsbp-065ea185-3637\"><style>.gspb_container-id-gsbp-aa3b72ea-2d62{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-aa3b72ea-2d62.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-aa3b72ea-2d62.gspb_container{display:flex;flex-direction:column;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-aa3b72ea-2d62\" id=\"gspb_container-id-gsbp-aa3b72ea-2d62\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-07c3b6f4-eeb9\" id=\"gspb_image-id-gsbp-07c3b6f4-eeb9\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_16.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"718\" height=\"986\"\/><\/div>\n\n\n<style>#gspb_heading-id-gsbp-f59cfe67-feda,#gspb_heading-id-gsbp-f59cfe67-feda .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-f59cfe67-feda,#gspb_heading-id-gsbp-f59cfe67-feda .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_heading-id-gsbp-f59cfe67-feda\" class=\"gspb_heading gspb_heading-id-gsbp-f59cfe67-feda \">En el ejemplo de \u00abnuestro mundo\u00bb &#8211; elimina la duplicidad del logotipo de WWF<\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-a36eb511-e62a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a36eb511-e62a.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-a36eb511-e62a.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a36eb511-e62a\" id=\"gspb_container-id-gsbp-a36eb511-e62a\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d1d0b0f5-68ad\" id=\"gspb_image-id-gsbp-d1d0b0f5-68ad\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_17.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"718\" height=\"986\"\/><\/div>\n\n\n<style>#gspb_heading-id-gsbp-7fdcc5be-64c8,#gspb_heading-id-gsbp-7fdcc5be-64c8 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-7fdcc5be-64c8,#gspb_heading-id-gsbp-7fdcc5be-64c8 .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_heading-id-gsbp-7fdcc5be-64c8\" class=\"gspb_heading gspb_heading-id-gsbp-7fdcc5be-64c8 \">Ejemplo de \u00absu mundo\u00bb<\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-2b0cc5b9-bf99{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-2b0cc5b9-bf99.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-2b0cc5b9-bf99.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2b0cc5b9-bf99\" id=\"gspb_container-id-gsbp-2b0cc5b9-bf99\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d682837a-5189\" id=\"gspb_image-id-gsbp-d682837a-5189\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_20.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"718\" height=\"986\"\/><\/div>\n\n\n<style>#gspb_heading-id-gsbp-c3e03df8-bccb,#gspb_heading-id-gsbp-c3e03df8-bccb .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-c3e03df8-bccb,#gspb_heading-id-gsbp-c3e03df8-bccb .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_heading-id-gsbp-c3e03df8-bccb\" class=\"gspb_heading gspb_heading-id-gsbp-c3e03df8-bccb \">&#8216;Ejemplo del \u00abmundo compartido\u00bb<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-51c3400f-4f78\" id=\"gspb_container-id-gsbp-51c3400f-4f78\"><style>.gspb_container-id-gsbp-60617d2c-d2fb{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-60617d2c-d2fb.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-60617d2c-d2fb.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-60617d2c-d2fb.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-60617d2c-d2fb\" id=\"gspb_container-id-gsbp-60617d2c-d2fb\"><style>#gspb_heading-id-gsbp-e05bf024-745d,#gspb_heading-id-gsbp-e05bf024-745d .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-e05bf024-745d,#gspb_heading-id-gsbp-e05bf024-745d .gsap-g-line{text-align:center!important;}}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-e05bf024-745d\" class=\"gspb_heading gspb_heading-id-gsbp-e05bf024-745d \">EJEMPLOS WEB Y CANALES SOCIALES<\/h3>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-ffb1fef6-0e75{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-ffb1fef6-0e75.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-ffb1fef6-0e75.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-ffb1fef6-0e75.gspb_container{justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ffb1fef6-0e75\" id=\"gspb_container-id-gsbp-ffb1fef6-0e75\"><style>.gspb_text-id-gsbp-df5ae69f-5093,.gspb_text-id-gsbp-df5ae69f-5093 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-df5ae69f-5093,.gspb_text-id-gsbp-df5ae69f-5093 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-df5ae69f-5093{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-df5ae69f-5093\" class=\"gspb_text gspb_text-id-gsbp-df5ae69f-5093 \"><strong>Ejemplo web \/ redes sociales<\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-9893d0ed-d191,.gspb_text-id-gsbp-9893d0ed-d191 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-9893d0ed-d191,.gspb_text-id-gsbp-9893d0ed-d191 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-9893d0ed-d191{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-9893d0ed-d191\" class=\"gspb_text gspb_text-id-gsbp-9893d0ed-d191 \">Cuando sea necesario se puede reconstruir una insignia de la alianza para que incluya solo los logotipos. Esto permite que el motivo de la alianza se use de forma m\u00e1s creativa (su inclusi\u00f3n se mantiene obligatoria).<\/div>\n\n\n<style>.gspb_text-id-gsbp-d54a5654-77c8,.gspb_text-id-gsbp-d54a5654-77c8 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-d54a5654-77c8,.gspb_text-id-gsbp-d54a5654-77c8 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-d54a5654-77c8{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-d54a5654-77c8\" class=\"gspb_text gspb_text-id-gsbp-d54a5654-77c8 \"><strong>Ejemplos de banner<\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-7cdc0c89-be47,.gspb_text-id-gsbp-7cdc0c89-be47 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-7cdc0c89-be47,.gspb_text-id-gsbp-7cdc0c89-be47 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-7cdc0c89-be47{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-7cdc0c89-be47\" class=\"gspb_text gspb_text-id-gsbp-7cdc0c89-be47 \">En casos en los que no se pueden usar los logotipos, debido al espacio o al tama\u00f1o, el motivo de la alianza se puede utilizar por s\u00ed sola.<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-5c420131-6a29{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-5c420131-6a29.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-5c420131-6a29.gspb_container{display:flex;flex-direction:row;flex-wrap:wrap;justify-content:flex-start;row-gap:30px;column-gap:30px;}@media (max-width:1199.98px){#gspb_container-id-gsbp-5c420131-6a29.gspb_container{align-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5c420131-6a29\" id=\"gspb_container-id-gsbp-5c420131-6a29\"><style>.gspb_container-id-gsbp-58ea5ce6-156d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-58ea5ce6-156d.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-58ea5ce6-156d.gspb_container{width:60%;}@media (max-width:1199.98px){body.gspb-bodyfront #gspb_container-id-gsbp-58ea5ce6-156d.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-58ea5ce6-156d\" id=\"gspb_container-id-gsbp-58ea5ce6-156d\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-584a54fa-3ba7\" id=\"gspb_image-id-gsbp-584a54fa-3ba7\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_21.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"618\" height=\"300\"\/><\/div>\n\n\n<style>@media (max-width:575.98px){.gspb_text-id-gsbp-95862c4a-0166,.gspb_text-id-gsbp-95862c4a-0166 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-95862c4a-0166{padding-top:30px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-95862c4a-0166\" class=\"gspb_text gspb_text-id-gsbp-95862c4a-0166 \"><strong>Online\/social<\/strong><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-b50875b6-56eb{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-b50875b6-56eb.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-b50875b6-56eb.gspb_container{width:30%;}@media (max-width:1199.98px){body.gspb-bodyfront #gspb_container-id-gsbp-b50875b6-56eb.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b50875b6-56eb\" id=\"gspb_container-id-gsbp-b50875b6-56eb\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-40ba8c0c-349f\" id=\"gspb_image-id-gsbp-40ba8c0c-349f\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_19.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"350\" height=\"300\"\/><\/div>\n\n\n<style>@media (max-width:575.98px){.gspb_text-id-gsbp-8bfe9e74-e2e8,.gspb_text-id-gsbp-8bfe9e74-e2e8 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-8bfe9e74-e2e8{padding-top:30px!important;padding-bottom:20px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-8bfe9e74-e2e8\" class=\"gspb_text gspb_text-id-gsbp-8bfe9e74-e2e8 \"><strong><strong>Vertical banner<\/strong><\/strong><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-4a2a11b5-0dd6{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-4a2a11b5-0dd6.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-4a2a11b5-0dd6.gspb_container{width:80%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-4a2a11b5-0dd6.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4a2a11b5-0dd6\" id=\"gspb_container-id-gsbp-4a2a11b5-0dd6\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4a3b6721-392a\" id=\"gspb_image-id-gsbp-4a3b6721-392a\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_18.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"852\" height=\"448\"\/><\/div>\n\n\n<style>@media (max-width:575.98px){.gspb_text-id-gsbp-7b0f67a5-82ff,.gspb_text-id-gsbp-7b0f67a5-82ff .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-7b0f67a5-82ff{padding-top:20px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-7b0f67a5-82ff\" class=\"gspb_text gspb_text-id-gsbp-7b0f67a5-82ff \"><strong><strong>Horizontal banner<\/strong><\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-f9582ec4-f437\" id=\"gspb_container-id-gsbp-f9582ec4-f437\"><style>.gspb_container-id-gsbp-eb4cff6f-42fe{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-eb4cff6f-42fe.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-eb4cff6f-42fe.gspb_container{display:flex;justify-content:center;align-items:center;}#gspb_container-id-gsbp-eb4cff6f-42fe.gspb_container{margin-right:auto;margin-left:auto;padding-top:100px;padding-bottom:50px;}#gspb_container-id-gsbp-eb4cff6f-42fe.gspb_container{width:1140px;}@media (max-width:1199.98px){#gspb_container-id-gsbp-eb4cff6f-42fe.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-eb4cff6f-42fe\" id=\"gspb_container-id-gsbp-eb4cff6f-42fe\"><style>.gspb_container-id-gsbp-e3cdb96b-0cd8{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e3cdb96b-0cd8.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}@media (max-width:767.98px){#gspb_container-id-gsbp-e3cdb96b-0cd8.gspb_container{padding-right:15px;padding-left:15px;}}body.gspb-bodyfront #gspb_container-id-gsbp-e3cdb96b-0cd8.gspb_container{width:100%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-e3cdb96b-0cd8.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e3cdb96b-0cd8\" id=\"gspb_container-id-gsbp-e3cdb96b-0cd8\"><style>#gspb_heading-id-gsbp-c64d95f8-9085,#gspb_heading-id-gsbp-c64d95f8-9085 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-c64d95f8-9085{color:var(--wp--preset--color--contrastcolor,#fffffe);}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-c64d95f8-9085\" class=\"gspb_heading gspb_heading-id-gsbp-c64d95f8-9085 \">COMUNICACI\u00d3N DE LA ALIANZA EN ACCI\u00d3N<\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-3dd8d939-8598\" id=\"gspb_container-id-gsbp-3dd8d939-8598\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-4b63255b-5836\" id=\"gspb_container-id-gsbp-4b63255b-5836\"><style>#gspb_heading-id-gsbp-06b5ec8b-5856,#gspb_heading-id-gsbp-06b5ec8b-5856 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-06b5ec8b-5856,#gspb_heading-id-gsbp-06b5ec8b-5856 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-06b5ec8b-5856\" class=\"gspb_heading gspb_heading-id-gsbp-06b5ec8b-5856 \">EJEMPLO DE PUBLICACI\u00d3N: VARIOS SOCIOS EN \u00abNUESTRO MUNDO\u00bb<\/h2>\n\n\n<style>.gspb_container-id-gsbp-e39d7abb-05bc{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e39d7abb-05bc.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-e39d7abb-05bc.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-e39d7abb-05bc.gspb_container{width:35%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-e39d7abb-05bc.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e39d7abb-05bc\" id=\"gspb_container-id-gsbp-e39d7abb-05bc\"><style>.gspb_container-id-gsbp-d4a4f8bd-c26b{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d4a4f8bd-c26b.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d4a4f8bd-c26b\" id=\"gspb_container-id-gsbp-d4a4f8bd-c26b\"><style>.gspb_text-id-gsbp-3f94ac87-f052,.gspb_text-id-gsbp-3f94ac87-f052 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-3f94ac87-f052,.gspb_text-id-gsbp-3f94ac87-f052 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-3f94ac87-f052{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-3f94ac87-f052\" class=\"gspb_text gspb_text-id-gsbp-3f94ac87-f052 \">Este ejemplo muestra la insignia de la alianza con varios socios. Se aplican las reglas previamente descritas.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-698546c0-f093{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-698546c0-f093.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-698546c0-f093.gspb_container{display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-698546c0-f093.gspb_container{width:40%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-698546c0-f093.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-698546c0-f093\" id=\"gspb_container-id-gsbp-698546c0-f093\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-fd9b06ee-cffa\" id=\"gspb_image-id-gsbp-fd9b06ee-cffa\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_28.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1358\" height=\"1318\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-bad8eb14-3394\" id=\"gspb_container-id-gsbp-bad8eb14-3394\"><style>.gspb_container-id-gsbp-b7ce435f-0ddd{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-b7ce435f-0ddd.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-b7ce435f-0ddd.gspb_container{width:100%;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b7ce435f-0ddd\" id=\"gspb_container-id-gsbp-b7ce435f-0ddd\"><style>#gspb_heading-id-gsbp-02fcefac-f91e,#gspb_heading-id-gsbp-02fcefac-f91e .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-02fcefac-f91e,#gspb_heading-id-gsbp-02fcefac-f91e .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-02fcefac-f91e\" class=\"gspb_heading gspb_heading-id-gsbp-02fcefac-f91e \">USO SOBRE BLANCO: EN \u00abNUESTRO MUNDO\u00bb<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-8e2e5d21-facc{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-8e2e5d21-facc.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-8e2e5d21-facc.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-8e2e5d21-facc.gspb_container{width:35%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-8e2e5d21-facc.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8e2e5d21-facc\" id=\"gspb_container-id-gsbp-8e2e5d21-facc\"><style>.gspb_container-id-gsbp-586c0cfa-b6ac{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-586c0cfa-b6ac.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-586c0cfa-b6ac\" id=\"gspb_container-id-gsbp-586c0cfa-b6ac\"><style>.gspb_text-id-gsbp-3f9c1950-5a5e,.gspb_text-id-gsbp-3f9c1950-5a5e .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-3f9c1950-5a5e,.gspb_text-id-gsbp-3f9c1950-5a5e .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-3f9c1950-5a5e{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-3f9c1950-5a5e\" class=\"gspb_text gspb_text-id-gsbp-3f9c1950-5a5e \">Al igual que el logotipo de WWF, no necesitamos mostrar el borde del cuadro cuando se usa sobre blanco. No es necesario agregar l\u00edneas de contorno ni alg\u00fan otro elemento.<\/div>\n\n\n<style>.gspb_text-id-gsbp-4e2d4ef3-1e69,.gspb_text-id-gsbp-4e2d4ef3-1e69 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-4e2d4ef3-1e69,.gspb_text-id-gsbp-4e2d4ef3-1e69 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4e2d4ef3-1e69{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-4e2d4ef3-1e69\" class=\"gspb_text gspb_text-id-gsbp-4e2d4ef3-1e69 \"><strong><a href=\"https:\/\/wwfbrand.panda.org\/es\/logotipo\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Visita la p\u00e1gina del logotipo<\/a> <\/strong>para<strong> <\/strong>m\u00e1s informaci\u00f3n. <\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-8478487d-64b9{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-8478487d-64b9.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-8478487d-64b9.gspb_container{display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-8478487d-64b9.gspb_container{width:25%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-8478487d-64b9.gspb_container{width:40%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8478487d-64b9\" id=\"gspb_container-id-gsbp-8478487d-64b9\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-b1126670-c891\" id=\"gspb_image-id-gsbp-b1126670-c891\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_12.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"528\" height=\"746\"\/><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-d9c59381-053b{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d9c59381-053b.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-d9c59381-053b.gspb_container{display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-d9c59381-053b.gspb_container{width:30%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-d9c59381-053b.gspb_container{width:40%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d9c59381-053b\" id=\"gspb_container-id-gsbp-d9c59381-053b\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-14c4db65-b9d3\" id=\"gspb_image-id-gsbp-14c4db65-b9d3\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_13.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"720\" height=\"1018\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e43959b1-e13d\" id=\"gspb_container-id-gsbp-e43959b1-e13d\"><style>.gspb_container-id-gsbp-23a8ec2d-aa84{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-23a8ec2d-aa84.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-23a8ec2d-aa84.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-23a8ec2d-aa84.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-23a8ec2d-aa84\" id=\"gspb_container-id-gsbp-23a8ec2d-aa84\"><style>#gspb_heading-id-gsbp-2ecfab28-4aa9,#gspb_heading-id-gsbp-2ecfab28-4aa9 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-2ecfab28-4aa9,#gspb_heading-id-gsbp-2ecfab28-4aa9 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-2ecfab28-4aa9\" class=\"gspb_heading gspb_heading-id-gsbp-2ecfab28-4aa9 \">REDES SOCIALES Y VIDEO: EN \u00abSU MUNDO\u00bb<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-f38a1ea0-a819{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-f38a1ea0-a819.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-f38a1ea0-a819.gspb_container{display:flex;flex-direction:column;justify-content:space-between;}@media (max-width:1199.98px){#gspb_container-id-gsbp-f38a1ea0-a819.gspb_container{justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f38a1ea0-a819\" id=\"gspb_container-id-gsbp-f38a1ea0-a819\"><style>.gspb_container-id-gsbp-b2ae975b-554e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-b2ae975b-554e.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b2ae975b-554e\" id=\"gspb_container-id-gsbp-b2ae975b-554e\"><style>.gspb_text-id-gsbp-15a44e7c-f349,.gspb_text-id-gsbp-15a44e7c-f349 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-15a44e7c-f349,.gspb_text-id-gsbp-15a44e7c-f349 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-15a44e7c-f349{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-15a44e7c-f349\" class=\"gspb_text gspb_text-id-gsbp-15a44e7c-f349 \">Este ejemplo utiliza la versi\u00f3n de \u00absolo logotipos\u00bb de la insignia de la alianza. El logotipo de GEOX aparece primero porque es un ejemplo en \u00absu mundo\u00bb.<\/div>\n\n\n<style>.gspb_text-id-gsbp-252b9c96-6847,.gspb_text-id-gsbp-252b9c96-6847 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-252b9c96-6847,.gspb_text-id-gsbp-252b9c96-6847 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-252b9c96-6847{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-252b9c96-6847\" class=\"gspb_text gspb_text-id-gsbp-252b9c96-6847 \">El motivo de la alianza est\u00e1 incluidio en el texto de la publicaci\u00f3n de LinkedIn. Esto garantiza que la frase sea clara y legible.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-480dcfd7-59df{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-480dcfd7-59df.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-480dcfd7-59df.gspb_container{display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-480dcfd7-59df.gspb_container image{max-width:100%}#gspb_container-id-gsbp-480dcfd7-59df.gspb_container{height:550px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-480dcfd7-59df\" id=\"gspb_container-id-gsbp-480dcfd7-59df\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-88b4d3e6-9b39\" id=\"gspb_image-id-gsbp-88b4d3e6-9b39\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_23.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"726\" height=\"100%\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-cc9b1a57-0341\" id=\"gspb_container-id-gsbp-cc9b1a57-0341\"><style>.gspb_container-id-gsbp-4b234c9b-c127{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-4b234c9b-c127.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-4b234c9b-c127.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-4b234c9b-c127.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4b234c9b-c127\" id=\"gspb_container-id-gsbp-4b234c9b-c127\"><style>#gspb_heading-id-gsbp-a44d0d15-67c1,#gspb_heading-id-gsbp-a44d0d15-67c1 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-a44d0d15-67c1,#gspb_heading-id-gsbp-a44d0d15-67c1 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-a44d0d15-67c1\" class=\"gspb_heading gspb_heading-id-gsbp-a44d0d15-67c1 \">EJEMPLO DE PUBLICACI\u00d3N: EN \u00abNUESTRO MUNDO\u00bb<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-376d2926-400a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-376d2926-400a.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-376d2926-400a.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-376d2926-400a\" id=\"gspb_container-id-gsbp-376d2926-400a\"><style>.gspb_text-id-gsbp-1e2c8ec0-1fe6,.gspb_text-id-gsbp-1e2c8ec0-1fe6 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-1e2c8ec0-1fe6,.gspb_text-id-gsbp-1e2c8ec0-1fe6 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-1e2c8ec0-1fe6{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-1e2c8ec0-1fe6\" class=\"gspb_text gspb_text-id-gsbp-1e2c8ec0-1fe6 \">Todos los elementos se ajustan a la ret\u00edcula de WWF. La insignia de la alianza se puede crear en programas como InDesign o Illustrator.<\/p>\n\n\n<style>.gspb_text-id-gsbp-e3b98cd0-1102,.gspb_text-id-gsbp-e3b98cd0-1102 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-e3b98cd0-1102,.gspb_text-id-gsbp-e3b98cd0-1102 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-e3b98cd0-1102{padding-bottom:30px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-e3b98cd0-1102\" class=\"gspb_text gspb_text-id-gsbp-e3b98cd0-1102 \">Hay m\u00e1s informaci\u00f3n sobre el uso de la cuadr\u00edcula en la <strong><a href=\"https:\/\/wwfbrand.panda.org\/es\/lineamientos-para-publicaciones\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">p\u00e1gina de publicaciones<\/a><\/strong> y en la <a href=\"https:\/\/wwfbrand.panda.org\/es\/logotipo\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>p\u00e1gina del logotipo<\/strong>.<\/a><br><br><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-33314af7-891a\" id=\"gspb_image-id-gsbp-33314af7-891a\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_1.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"546\"\/><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-aed2fc08-0b5d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-aed2fc08-0b5d.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-aed2fc08-0b5d.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;align-items:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-aed2fc08-0b5d.gspb_container{height:100%;max-height:600px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-aed2fc08-0b5d\" id=\"gspb_container-id-gsbp-aed2fc08-0b5d\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-57415929-cfe1\" id=\"gspb_image-id-gsbp-57415929-cfe1\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_3.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1096\" height=\"100%\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-922c7e3e-d416\" id=\"gspb_container-id-gsbp-922c7e3e-d416\"><style>.gspb_container-id-gsbp-cb952e4f-ae5e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-cb952e4f-ae5e.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-cb952e4f-ae5e.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-cb952e4f-ae5e.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cb952e4f-ae5e\" id=\"gspb_container-id-gsbp-cb952e4f-ae5e\"><style>#gspb_heading-id-gsbp-141ecb04-1b4a,#gspb_heading-id-gsbp-141ecb04-1b4a .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-141ecb04-1b4a,#gspb_heading-id-gsbp-141ecb04-1b4a .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-141ecb04-1b4a\" class=\"gspb_heading gspb_heading-id-gsbp-141ecb04-1b4a \">REDES SOCIALES Y VIDEO: EN \u00abNUESTRO MUNDO\u00bb<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-e1846abd-1cb9{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e1846abd-1cb9.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-e1846abd-1cb9.gspb_container{display:flex;flex-direction:column;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e1846abd-1cb9\" id=\"gspb_container-id-gsbp-e1846abd-1cb9\"><style>.gspb_container-id-gsbp-a134e7a6-c40b{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a134e7a6-c40b.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a134e7a6-c40b\" id=\"gspb_container-id-gsbp-a134e7a6-c40b\"><style>.gspb_text-id-gsbp-a2758be1-3739,.gspb_text-id-gsbp-a2758be1-3739 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-a2758be1-3739,.gspb_text-id-gsbp-a2758be1-3739 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-a2758be1-3739{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-a2758be1-3739\" class=\"gspb_text gspb_text-id-gsbp-a2758be1-3739 \">Al usar video e imagen en las redes sociales, es importante tener muy claro lo que deseas lograr al promocionar tu alianza para diferentes audiencias.<\/div>\n\n\n<style>.gspb_text-id-gsbp-b3ad5cd8-40f8,.gspb_text-id-gsbp-b3ad5cd8-40f8 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-b3ad5cd8-40f8,.gspb_text-id-gsbp-b3ad5cd8-40f8 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-b3ad5cd8-40f8{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-b3ad5cd8-40f8\" class=\"gspb_text gspb_text-id-gsbp-b3ad5cd8-40f8 \">Es ideal que el motivo aparezca en el texto de la publicaci\u00f3n en las redes sociales, de esta forma te aseguras que sea legible en todo momento. Los tama\u00f1os de los elementos gr\u00e1ficos en pantallas m\u00f3viles pueden ser peque\u00f1os, por eso el texto de la publicaci\u00f3n es un buen recurso.<\/div>\n\n\n<style>.gspb_text-id-gsbp-9ecdf651-885e,.gspb_text-id-gsbp-9ecdf651-885e .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-9ecdf651-885e,.gspb_text-id-gsbp-9ecdf651-885e .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-9ecdf651-885e{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-9ecdf651-885e\" class=\"gspb_text gspb_text-id-gsbp-9ecdf651-885e \">Aqu\u00ed, el motivo de la alianza est\u00e1 en el texto, por lo que se mantiene visible.<\/div>\n\n\n<style>.gspb_text-id-gsbp-25800d0d-1b79,.gspb_text-id-gsbp-25800d0d-1b79 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-25800d0d-1b79,.gspb_text-id-gsbp-25800d0d-1b79 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-25800d0d-1b79{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-25800d0d-1b79\" class=\"gspb_text gspb_text-id-gsbp-25800d0d-1b79 \">Se recomienda, pero no es obligatorio, incluir los logotipos en las publicaciones de redes sociales. Usa la versi\u00f3n de la insignia con logotipos para difundir la alianza de forma integral.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-86629ada-2361{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-86629ada-2361.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-86629ada-2361.gspb_container{display:flex;flex-direction:row;justify-content:space-between;align-items:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-86629ada-2361.gspb_container{align-items:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-86629ada-2361\" id=\"gspb_container-id-gsbp-86629ada-2361\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-e75df98c-855d\" id=\"gspb_image-id-gsbp-e75df98c-855d\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_24.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"1300\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-cc1eb6ae-51f0\" id=\"gspb_image-id-gsbp-cc1eb6ae-51f0\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_25.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"1144\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-4c8f3fe5-0010\" id=\"gspb_container-id-gsbp-4c8f3fe5-0010\"><style>.gspb_container-id-gsbp-d39a6f5b-19f2{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d39a6f5b-19f2.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-d39a6f5b-19f2.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-d39a6f5b-19f2.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d39a6f5b-19f2\" id=\"gspb_container-id-gsbp-d39a6f5b-19f2\"><style>#gspb_heading-id-gsbp-dab73db0-9389,#gspb_heading-id-gsbp-dab73db0-9389 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-dab73db0-9389,#gspb_heading-id-gsbp-dab73db0-9389 .gsap-g-line{text-align:center!important;}}@media (max-width:575.98px){#gspb_heading-id-gsbp-dab73db0-9389,#gspb_heading-id-gsbp-dab73db0-9389 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-dab73db0-9389\" class=\"gspb_heading gspb_heading-id-gsbp-dab73db0-9389 \">REDES SOCIALES Y VIDEO: EN \u00abNUESTRO MUNDO\u00bb<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-00e8de97-f404{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-00e8de97-f404.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-00e8de97-f404.gspb_container{display:flex;flex-direction:row;justify-content:space-between;align-items:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-00e8de97-f404\" id=\"gspb_container-id-gsbp-00e8de97-f404\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-0cbf70ec-cbbe\" id=\"gspb_image-id-gsbp-0cbf70ec-cbbe\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_41.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"1276\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c1cb1a87-11ff\" id=\"gspb_image-id-gsbp-c1cb1a87-11ff\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_26.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"1172\"\/><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-64bae848-aaa7{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-64bae848-aaa7.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-64bae848-aaa7.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:767.98px){#gspb_container-id-gsbp-64bae848-aaa7.gspb_container{padding-top:20px;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-64bae848-aaa7\" id=\"gspb_container-id-gsbp-64bae848-aaa7\"><style>.gspb_text-id-gsbp-ed3aa2c8-c391,.gspb_text-id-gsbp-ed3aa2c8-c391 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-ed3aa2c8-c391,.gspb_text-id-gsbp-ed3aa2c8-c391 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-ed3aa2c8-c391{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-ed3aa2c8-c391\" class=\"gspb_text gspb_text-id-gsbp-ed3aa2c8-c391 \">Si hay casos en los que el motivo de la alianza se deba difundir en la misma publicaci\u00f3n, la insignia de la alianza se puede \u00abdesarmar\u00bb. Da prioridad a que el motivo de la alianza sea claro y legible en la pieza de comunicaci\u00f3n.<\/div>\n\n\n<style>.gspb_text-id-gsbp-56286e8c-5ead,.gspb_text-id-gsbp-56286e8c-5ead .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-56286e8c-5ead,.gspb_text-id-gsbp-56286e8c-5ead .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-56286e8c-5ead{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-56286e8c-5ead\" class=\"gspb_text gspb_text-id-gsbp-56286e8c-5ead \">Cuando corresponda, tambi\u00e9n debemos incluir una llamada a la acci\u00f3n en el texto, como se muestra en este ejemplo.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-1919a481-40ea\" id=\"gspb_container-id-gsbp-1919a481-40ea\"><style>.gspb_container-id-gsbp-90c15ee9-09e2{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-90c15ee9-09e2.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-90c15ee9-09e2.gspb_container{width:100%;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-90c15ee9-09e2\" id=\"gspb_container-id-gsbp-90c15ee9-09e2\"><style>#gspb_heading-id-gsbp-6f9791e2-6678,#gspb_heading-id-gsbp-6f9791e2-6678 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-6f9791e2-6678,#gspb_heading-id-gsbp-6f9791e2-6678 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-6f9791e2-6678\" class=\"gspb_heading gspb_heading-id-gsbp-6f9791e2-6678 \">SOCIAL\/VIDEO: EN \u00abSU MUNDO\u00bb<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-77591d6a-fdc9{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-77591d6a-fdc9.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-77591d6a-fdc9.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-77591d6a-fdc9.gspb_container{width:40%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-77591d6a-fdc9.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-77591d6a-fdc9\" id=\"gspb_container-id-gsbp-77591d6a-fdc9\"><style>.gspb_container-id-gsbp-b2b019aa-345a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-b2b019aa-345a.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b2b019aa-345a\" id=\"gspb_container-id-gsbp-b2b019aa-345a\"><style>.gspb_text-id-gsbp-48abd839-59d5,.gspb_text-id-gsbp-48abd839-59d5 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-48abd839-59d5,.gspb_text-id-gsbp-48abd839-59d5 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-48abd839-59d5{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-48abd839-59d5\" class=\"gspb_text gspb_text-id-gsbp-48abd839-59d5 \">Cuando el espacio es limitado, como en las redes sociales, se pueden separar el motivo de la alianza y los logotipos. <strong>En cualquier caso, el motivo de la alianza debe seguir siendo el elemento clave de la pieza de comunicaci\u00f3n<\/strong>. En este ejemplo, el motivo se incluye en el texto, esto hace que sea mucho m\u00e1s f\u00e1cil de leer.<\/div>\n\n\n<style>.gspb_text-id-gsbp-20450a66-d058,.gspb_text-id-gsbp-20450a66-d058 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-20450a66-d058,.gspb_text-id-gsbp-20450a66-d058 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-20450a66-d058{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-20450a66-d058\" class=\"gspb_text gspb_text-id-gsbp-20450a66-d058 \">Te debes asegurar de que los logotipos siempre sean claros y f\u00e1ciles de leer.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-8bb92a75-d7db{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-8bb92a75-d7db.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-8bb92a75-d7db.gspb_container{display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-8bb92a75-d7db.gspb_container{justify-content:center;}}body.gspb-bodyfront #gspb_container-id-gsbp-8bb92a75-d7db.gspb_container{width:55%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-8bb92a75-d7db.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8bb92a75-d7db\" id=\"gspb_container-id-gsbp-8bb92a75-d7db\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-138f21db-d597\" id=\"gspb_image-id-gsbp-138f21db-d597\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_22.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1306\" height=\"974\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e8b2c18a-a8c2\" id=\"gspb_container-id-gsbp-e8b2c18a-a8c2\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-c2e86681-ab9f\" id=\"gspb_container-id-gsbp-c2e86681-ab9f\"><style>.gspb_text-id-gsbp-ff447eca-74b6,.gspb_text-id-gsbp-ff447eca-74b6 .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-ff447eca-74b6{padding-bottom:30px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-ff447eca-74b6\" class=\"gspb_text gspb_text-id-gsbp-ff447eca-74b6 \">WWF es una organizaci\u00f3n de conservaci\u00f3n dedicada a crear un impacto profundo en las personas y la naturaleza directamente en los sitios de inter\u00e9s. Trabajamos con pa\u00edses y comunidades para apoyar a los parques nacionales y las \u00e1reas protegidas. <strong><a aria-label=\"Visita esta p\u00e1gina (opens in a new tab)\" href=\"https:\/\/sites.google.com\/wwf.panda.org\/brandcomms\/brand-guidelines\/working-with-others\/on-the-ground-partnerships?authuser=1\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Visita esta p\u00e1gina<\/a> <\/strong>para obtener m\u00e1s informaci\u00f3n sobre los lineamientos visuales para las alianzas en las \u00e1reas de los proyectos.<br><br><br><\/p>\n\n\n<style>.gspb_button-id-gsbp-0e5b0d91-c36b{display:flex;justify-content:flex-start;}.gspb_button-id-gsbp-0e5b0d91-c36b .gspb-buttonbox-text{display:flex;flex-direction:column;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox{display:inline-block;padding:13px 26px;background-color:#00d084;text-decoration:none !important;color:#fff;font-size:16px;line-height:16px;position:relative;z-index:0;cursor:pointer;box-sizing:border-box}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox > .gspb-buttonbox-textwrap > .gspb-buttonbox-icon{display:flex;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox .gspb-buttonbox-icon svg{height:35px!important;width:35px!important;min-width:35px!important;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox .gspb-buttonbox-icon svg,.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox .gspb-buttonbox-icon svg path{fill:var(--wp--preset--color--contrastcolor,#fffffe) !important;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox .gspb-buttonbox-icon svg{margin:0px !important;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox > .gspb-buttonbox-textwrap{display:flex;flex-direction:row;align-items:center;}.gspb_button-id-gsbp-0e5b0d91-c36b .gspb-buttonbox-icon{margin-left:13px}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox{background-color:var(--wp--preset--color--basecolor,#000001);}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox{font-family:WWF,sans-serif;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox{font-size:1.71429rem;line-height:2.5rem;}<\/style>\n<div class=\"wp-block-greenshift-blocks-button gspb_button_wrapper gspb_button-id-gsbp-0e5b0d91-c36b wwf-button-main btn-lg btn-black\" id=\"gspb_button-id-gsbp-0e5b0d91-c36b\"><a class=\"gspb-buttonbox\" href=\"\/wp-content\/uploads\/2023\/07\/WWF_Partnership_Guidelines.zip\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">DESCARGAR DIRECTRICES Y ACTIVOS<\/span><\/span><span class=\"gspb-buttonbox-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:5rem;height:5rem;margin:10px\" height=\"34.812\" viewBox=\"0 0 33.667 34.812\" width=\"33.667\"><g fill=\"#fff\"><path d=\"m40.893 17.67v23.495l-7.372-6.883-1.511 1.627 9.99 9.328 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