{"id":2510,"date":"2023-06-06T11:42:30","date_gmt":"2023-06-06T11:42:30","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/partnership-guidelines\/"},"modified":"2026-01-15T10:34:34","modified_gmt":"2026-01-15T10:34:34","slug":"partnership-guidelines","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/fr\/partnership-guidelines\/","title":{"rendered":"LIGNES DIRECTRICES DE PARTENARIAT"},"content":{"rendered":"\n
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TRAVAILLER AVEC DES PARTENAIRES POUR ATTEINDRE NOS OBJECTIFS<\/h1>\n<\/div>\n<\/div>\n\n\n\n
\u00a9 WWF \/ Jason Houston<\/div>\n<\/div>\n\n\n\n
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IMPORTANT :<\/strong>\u00a0Cette charte graphique sur les partenariats sera bient\u00f4t mise \u00e0 jour en raison d\u2019une future directive europ\u00e9enne qui aura des effets au-del\u00e0 de l\u2019UE. Si vous pr\u00e9voyez des communications avec des partenaires ayant un impact dans l\u2019UE, veuillez consulter\u00a0cette page<\/a>\u00a0pour obtenir de plus amples informations.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Pour \u00e9viter toute confusion ou d\u00e9claration inexacte, nous devons pr\u00e9ciser clairement pourquoi et comment nous travaillons dans le cadre des partenariats, notamment ceux \u00e9tablis avec une entreprise, un donateur ou un organisme du secteur public.<\/p>\n\n\n\n

Les pr\u00e9sentes lignes directrices ont pour objet de d\u00e9crire les exigences fix\u00e9es par notre marque pour les communications partenariales internes et externes, ce dans le contexte de <\/strong>\u00abTogether Possible<\/strong> \u00bb, notre engagement organisationnel \u00e0 travailler en collaboration avec les autres.<\/p>\n\n\n\n

Bien que les \u00e9quipes charg\u00e9es des partenariats soient cens\u00e9es suivre ces lignes directrices, nous admettons qu’une certaine souplesse s’impose dans des circonstances particuli\u00e8res. Il est toutefois important que nous respections syst\u00e9matiquement les deux principes suivants : communiquer clairement les raisons de notre travail en partenariat, et utiliser convenablement le logo WWF<\/strong>.<\/p>\n\n\n\n

REMARQUES IMPORTANTES :<\/strong><\/p>\n\n\n\n

Notez que l’utilisation de notre logo et de notre nom par un tiers s’effectue toujours sous r\u00e9serve d’accord<\/strong>. Pensez \u00e0 contacter l’\u00e9quipe concern\u00e9e (entreprises<\/strong>, secteur public <\/strong>ou lev\u00e9e de fonds<\/strong>) lorsque vous discutez d’un partenariat et avant d’appliquer les pr\u00e9sentes lignes directrices sur les partenariats de marque.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Nos lignes directrices renvoient \u00e0 trois espaces de communication :<\/div>\n\n\n\n
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DANS \u00ab NOTRE MONDE \u00bb<\/h3>\n\n\n\n
Lorsque vous travaillez en partenariat et que l’initiative est pilot\u00e9e ou financ\u00e9e par le WWF.<\/div>\n<\/div>\n\n\n\n
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DANS LE \u00ab MONDE PARTAG\u00c9 \u00bb<\/h3>\n\n\n\n
Lorsque vous intervenez dans le cadre d’une relation conjointe o\u00f9 aucune partie n’est cens\u00e9e exercer une responsabilit\u00e9 g\u00e9n\u00e9rale.<\/div>\n<\/div>\n\n\n\n
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DANS \u00ab LEUR MONDE \u00bb<\/h3>\n\n\n\n
Lorsque le WWF travaille en partenariat, mais que l’initiative est pilot\u00e9e ou financ\u00e9e par l’autre partenaire.<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u00c9L\u00c9MENTS FONDAMENTAUX DES COMMUNICATIONS DE PARTENARIAT<\/h2>\n<\/div>\n\n\n\n
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Les \u00e9l\u00e9ments fondamentaux des communications de partenariat sont au nombre de deux :<\/div>\n\n\n\n
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  1. La d\u00e9claration de partenariat<\/strong><\/strong><\/li>\n\n\n\n
  2. Le(s) logo(s) du ou des partenaires<\/strong><\/strong><\/li>\n<\/ol>\n\n\n\n
    Seul \u00e9l\u00e9ment \u00e0 expliquer clairement l’objet du partenariat, la d\u00e9claration de partenariat doit toujours \u00eatre incluse<\/em><\/strong>, et de mani\u00e8re extr\u00eamement visible, dans les communications de partenariat.<\/div>\n\n\n\n
    L’ajout du ou des logos de partenaire(s), bien que recommand\u00e9, est d’une importance secondaire.<\/div>\n\n\n\n
    Lorsque les deux \u00e9l\u00e9ments sont pr\u00e9sents ensemble, ils sont collectivement d\u00e9sign\u00e9s badge de partenariat<\/strong>.<\/div>\n<\/div>\n\n\n\n
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    1. D\u00c9CLARATION DE PARTENARIAT<\/h1>\n<\/div>\n<\/div>\n\n\n\n
    \u00a9 WWF \/ Greg Funnell<\/div>\n<\/div>\n\n\n\n
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    LA D\u00c9CLARATION DE PARTENARIAT : DESCRIPTION DU CONTEXTE<\/h2>\n<\/div>\n\n\n\n
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    La complexit\u00e9 de notre mission et la multiplicit\u00e9 de nos partenaires peuvent parfois susciter des malentendus au sein des publics.<\/p>\n\n\n\n

    C’est la raison pour laquelle, lorsque le WWF travaille avec un tiers, et ind\u00e9pendamment du fait que nous nous occupions ou non de la communication, il nous incombe d’expliquer clairement \u00e0 nos nombreux publics POURQUOI nous avons form\u00e9 ce partenariat.<\/p>\n\n\n\n

    Le moyen le plus simple de d\u00e9crire clairement le contexte est de s’entendre sur une d\u00e9claration de partenariat avec nos partenaires. Un tel \u00e9nonc\u00e9 pr\u00e9sente aussi pour int\u00e9r\u00eat d’am\u00e9liorer la communication de votre partenaire.<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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    La d\u00e9claration de partenariat doit d\u00e9crire clairement les objectifs du partenariat, en \u00e9vitant d’\u00eatre vague ou g\u00e9n\u00e9rique.<\/div>\n\n\n\n

    PAR EXEMPLE:<\/strong><\/p>\n\n\n\n

    WWF et (nom du partenaire) travaillent pour un avenir meilleur.<\/strong><\/strong><\/strong>\u00a0\"\"<\/strong><\/strong><\/div>\n\n\n\n

    WWF et (nom du partenaire) travaillent en partenariat pour r\u00e9duire la consommation d’eau dans la production de v\u00eatements.\"\"<\/strong><\/strong><\/strong><\/p>\n\n\n\n

    La d\u00e9claration de partenariat doit appara\u00eetre partout o\u00f9 un partenariat est repr\u00e9sent\u00e9, sous la forme du libell\u00e9 exact convenu au stade contractuel.<\/div>\n<\/div>\n<\/div>\n\n\n\n
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    LA D\u00c9CLARATION DE PARTENARIAT : STRUCTURE<\/h2>\n<\/div>\n\n\n\n
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    La d\u00e9claration de partenariat doit exposer avec clart\u00e9 et concision les objectifs du partenariat concern\u00e9.<\/p>\n\n\n\n

    Elle se structure de la mani\u00e8re suivante, en \u00e9tant divis\u00e9e en deux sections A<\/strong> et B<\/strong>.<\/p>\n\n\n\n

    La partie A<\/strong> pr\u00e9cise les membres du partenariat. Nous vous recommandons de libeller la partie A comme indiqu\u00e9 dans l’exemple. L’emploi du terme \u00ab travailler en partenariat \u00bb (ou un \u00e9quivalent, par exemple \u00ab travailler ensemble \u00bb) apporte un sentiment de clart\u00e9 qui est de la plus haute importance pour le public.<\/p>\n\n\n\n

    La partie B<\/strong> d\u00e9crit le ou les objectifs du partenariat. Elle doit contenir suffisamment de d\u00e9tails pour contextualiser le partenariat dans l’esprit du public, tout en restant la plus concise possible. Veillez toujours \u00e0 ce que la d\u00e9claration se termine par un point, qu’elle figure \u00e0 l’int\u00e9rieur ou \u00e0 l’ext\u00e9rieur du badge de partenariat.<\/p>\n\n\n\n

    La formulation exacte doit \u00eatre convenue au stade contractuel.<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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    LA D\u00c9CLARATION DE PARTENARIAT : TYPOGRAPHIE<\/h2>\n<\/div>\n\n\n\n
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    Dans notre monde, nous pouvons employer Open Sans Semibold<\/strong> ou Arial Bold<\/strong> pour la d\u00e9claration de partenariat. Vous trouverez plus d’informations \u00e0 ce sujet sur notre page Typographie<\/strong>.<\/a><\/div>\n\n\n\n
    Dans \u00ab leur monde \u00bb, les r\u00e8gles applicables \u00e0 la typographie de la d\u00e9claration de partenariat sont plus souples : le partenaire b\u00e9n\u00e9ficie de la possibilit\u00e9 de pr\u00e9senter la d\u00e9claration d’une mani\u00e8re mieux adapt\u00e9e \u00e0 sa propre marque, sous r\u00e9serve de l’accord de tous les partenaires.<\/div>\n<\/div>\n<\/div>\n\n\n\n
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    OPEN SANS<\/strong><\/div>\n\n\n\n
    ARIAL BOLD<\/strong><\/strong><\/div>\n\n\n\n
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    2. LOGOS DES PARTENAIRES<\/h1>\n<\/div>\n<\/div>\n\n\n\n
    \u00a9 WWF \/ Jaime Rojo<\/div>\n<\/div>\n\n\n\n
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    UTILISATION DU LOGO AVEC UN PARTENAIRE<\/h2>\n<\/div>\n\n\n\n
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    Les logos des partenaires servent \u00e0 illustrer et \u00e0 conforter la d\u00e9claration de partenariat.<\/p>\n\n\n\n

    Lorsqu’ils sont utilis\u00e9s, nous recommandons de les placer dans leur ordre d’apparition dans la d\u00e9claration de partenariat.<\/p>\n\n\n\n

    Dans \u00ab notre monde<\/strong> \u00bb, le WWF doit appara\u00eetre en premier ; dans \u00ab leur monde<\/strong> \u00bb, le WWF doit appara\u00eetre en second ; et dans le \u00ab monde partag\u00e9<\/strong> \u00bb, la cr\u00e9ation d’actifs doit \u00eatre discut\u00e9e entre les parties prenantes.<\/p>\n\n\n\n

    Bien que nous ayons pour pr\u00e9f\u00e9rence de faire figurer les logos, il se trouve que certaines situations ne le permettent pas. Par cons\u00e9quent, si l’espace est restreint, seule la d\u00e9claration de partenariat (d\u00e9crivant le contexte) demeure l’\u00e9l\u00e9ment obligatoire.<\/p>\n\n\n\n

    Des informations compl\u00e9mentaires sur l’utilisation du logo sont disponibles dans les Lignes directrices de partenariat au format PDF.<\/strong><\/p>\n<\/div>\n\n\n\n

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    UTILISATION DU LOGO AVEC PLUSIEURS PARTENAIRES<\/h2>\n<\/div>\n\n\n\n
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    Lorsqu’il existe plusieurs partenaires, les m\u00eames r\u00e8gles \u00e9l\u00e9mentaires s’appliquent.<\/p>\n\n\n\n

    Dans \u00ab notre monde<\/strong> \u00bb, le WWF doit venir en premier dans la liste, devant les logos des autres partenaires, qui apparaissent alors normalement dans l’ordre alphab\u00e9tique. Il n’est toutefois pas toujours possible de suivre cette recommandation lorsqu’un partenaire apporte une contribution particuli\u00e8rement importante ou que l’accord de partenariat impose une liste de partenaires pr\u00e9cise.<\/p>\n\n\n\n

    Par souci de clart\u00e9, nous recommandons que les partenaires principaux apparaissent toujours<\/strong> sur la premi\u00e8re de couverture d’une communication. Les partenaires de soutien peuvent quant \u00e0 eux \u00eatre mentionn\u00e9s, accompagn\u00e9s de leurs logos, sur les pages int\u00e9rieures.<\/p>\n<\/div>\n\n\n\n

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    CR\u00c9ATION ET MISE EN PAGE<\/h1>\n<\/div>\n<\/div>\n\n\n\n

    \u00a9 WWF \/ Jean-Luc Ray<\/div>\n<\/div>\n\n\n\n
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    PLACEMENT DE LA D\u00c9CLARATION DE PARTENARIAT ET DU LOGO<\/h2>\n<\/div>\n\n\n\n
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    Les lignes directrices autorisent une certaine souplesse quant au placement de la d\u00e9claration de partenariat et des logos dans les actifs de communication. L’essentiel est de faire en sorte que la d\u00e9claration de partenariat soit parfaitement visible pour les publics, afin qu’ils puissent prendre connaissance du contexte de tout accord de partenariat.<\/p>\n\n\n\n

    Dans les circonstances habituelles, nous recommandons normalement les pratiques suivantes :<\/p>\n\n\n\n

    Dans notre monde :<\/strong><\/strong><\/div>\n\n\n\n

    Le logo WWF apparaissant d\u00e9j\u00e0 sur notre communication, veillez \u00e0 ne pas le reproduire afin d’\u00e9viter toute r\u00e9p\u00e9tition inutile.<\/p>\n\n\n\n

    Dans le monde partag\u00e9 :<\/strong><\/strong><\/div>\n\n\n\n

    La cr\u00e9ation d’actifs doit \u00eatre discut\u00e9e entre les parties prenantes. Le seul \u00e9l\u00e9ment obligatoire est la d\u00e9claration de partenariat.<\/p>\n\n\n\n

    Dans leur monde :<\/strong><\/strong><\/div>\n\n\n\n

    Assurez-vous que le ou les logos de partenaire(s) ne figurent qu’une seule fois afin d’\u00e9viter toute r\u00e9p\u00e9tition.<\/p>\n<\/div>\n\n\n\n

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    IN ‘OUR WORLD’<\/strong><\/p>\n\n\n\n

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    IN THE ‘SHARED WORLD’<\/strong><\/strong><\/p>\n\n\n\n

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    IN ‘THEIR WORLD’<\/strong><\/strong><\/p>\n\n\n\n

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    CR\u00c9ATION DE COMPOSITIONS \u00c9QUILIBR\u00c9ES – LIGNES DIRECTRICES HORIZONTALES<\/h2>\n<\/div>\n\n\n\n
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    Le badge de partenariat s’\u00e9tend sur la hauteur du logo WWF pour cr\u00e9er des compositions \u00e9quilibr\u00e9es.<\/div>\n\n\n\n
    En divisant la hauteur du logo WWF par six, trois lignes de rep\u00e8re <\/strong>(A<\/strong>, B<\/strong> et C<\/strong>) ont \u00e9t\u00e9 trac\u00e9es de part et d’autre d’une ligne centrale \u00e0 prendre pour r\u00e9f\u00e9rence lors de la cr\u00e9ation du badge du partenariat d’entreprise.<\/div>\n\n\n\n
    Notez que les m\u00eames r\u00e8gles s’appliquent au logo WWF, qu’il soit utilis\u00e9 ind\u00e9pendamment ou \u00e0 l’int\u00e9rieur du badge de partenariat. Sont notamment vis\u00e9es ici les r\u00e8gles concernant l’espace libre et la taille minimale. Des actifs pr\u00eats \u00e0 l’emploi seront mis \u00e0 disposition en t\u00e9l\u00e9chargement pour \u00e9viter de devoir en recr\u00e9er.<\/div>\n\n\n\n
    Vous trouverez des informations compl\u00e9mentaires sur la page Logo<\/strong>.<\/a><\/div>\n<\/div>\n\n\n\n
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    DANS \u00ab NOTRE MONDE \u00bb<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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    DANS LE \u00ab MONDE PARTAG\u00c9 \u00bb<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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    DANS \u00ab LEUR MONDE \u00bb<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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    La d\u00e9claration de partenariat doit \u00eatre align\u00e9e \u00e0 gauche, et sa taille de police est fix\u00e9e \u00e0 8 pt avec un interligne de 10 pt. Le texte n’a pas besoin d’\u00eatre plac\u00e9 sur les lignes de rep\u00e8re A<\/strong>, B<\/strong> et C<\/strong>, mais doit n\u00e9anmoins \u00eatre centr\u00e9 verticalement.<\/p>\n<\/div>\n\n\n\n

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    Des informations compl\u00e8tes sur les conditions de cr\u00e9ation de compositions \u00e9quilibr\u00e9es figurent dans le dossier d’actifs t\u00e9l\u00e9chargeable.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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    CR\u00c9ATION DE COMPOSITIONS \u00c9QUILIBR\u00c9ES : S\u00c9PARATION VERTICALE<\/h2>\n<\/div>\n\n\n\n
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    La largeur du badge de partenariat est ajustable, ce qui permet de l’utiliser quelle que soit la situation.<\/div>\n\n\n\n
    Deux \u00e9l\u00e9ments d\u00e9terminent la composition horizontale du badge : l’espacement horizontal, et la ligne de s\u00e9paration.<\/div>\n\n\n\n
    La largeur d’espacement est fix\u00e9e \u00e0 4,5 mm (\u00e0 100 %). Les lignes de s\u00e9paration ont quant \u00e0 elles une largeur de 1 pt, sont de couleur noire (CMJN : 0\/0\/0\/100, RVB : 0\/0\/0), et leurs extr\u00e9mit\u00e9s se situent respectivement au niveau du sommet et de la base du logo WWF.<\/div>\n<\/div>\n\n\n\n
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    SOUPLESSE DE PLACEMENT<\/h2>\n<\/div>\n\n\n\n
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    La position du badge de partenariat peut \u00eatre d\u00e9finie avec souplesse et est dict\u00e9e par les contraintes de pr\u00e9sentation, notamment dans le \u00ab monde partag\u00e9 \u00bb et \u00ab leur monde \u00bb.<\/div>\n\n\n\n
    Si l’espace est limit\u00e9, il est toujours important de d\u00e9crire le contexte : les publics doivent en effet savoir pourquoi nous avons form\u00e9 le partenariat concern\u00e9. Dans ce sc\u00e9nario, seule la d\u00e9claration de partenariat doit \u00eatre incluse<\/strong>.<\/div>\n\n\n\n
    Lorsque vous utilisez un badge de partenariat, nous vous recommandons fortement de pr\u00e9voir une marge entre le badge et le bord de la page ou de l’\u00e9cran. \u00c0 titre indicatif, la marge de page doit \u00eatre d’au moins 1\/4 de la taille du logo WWF<\/strong>.<\/div>\n<\/div>\n\n\n\n
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    EXEMPLES DE PR\u00c9SENTATION<\/h2>\n\n\n\n

    EXEMPLES D’IMPRIM\u00c9<\/h3>\n\n\n\n
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    Exemple de \u00ab notre monde \u00bb : suppression de la duplication du logo Panda<\/p>\n<\/div>\n\n\n\n

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    Exemple de \u00ab leur monde \u00bb<\/p>\n<\/div>\n\n\n\n

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    Exemple de \u00ab monde partag\u00e9 \u00bb<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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    EXEMPLES DE SUPPORTS EN LIGNE \/ SOCIAUX<\/h3>\n<\/div>\n\n\n\n
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    Exemple de support en ligne \/ social<\/strong><\/strong><\/div>\n\n\n\n
    Au besoin, un badge de partenariat peut \u00eatre recr\u00e9\u00e9 de mani\u00e8re \u00e0 ne comprendre que les logos. Cela permet \u00e0 la d\u00e9claration de partenariat, qui doit \u00eatre plac\u00e9e ailleurs dans la pr\u00e9sentation, d’\u00eatre utilis\u00e9e dans une version plus cr\u00e9ative.<\/div>\n\n\n\n
    Exemples de banni\u00e8res<\/strong><\/strong><\/div>\n\n\n\n
    Dans le cas o\u00f9 les logos ne peuvent pas \u00eatre utilis\u00e9s \u00e0 cause du manque d’espace ou de leur taille, la d\u00e9claration de partenariat peut \u00eatre employ\u00e9e seule.<\/div>\n<\/div>\n\n\n\n
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    En ligne \/ social<\/strong><\/div>\n<\/div>\n\n\n\n
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    Banni\u00e8re verticale<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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    Banni\u00e8re horizontale<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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    LA COMMUNICATION EN ACTION<\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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    EXEMPLE DE PUBLICATION : PLUSIEURS PARTENAIRES DANS \u00ab NOTRE MONDE \u00bb<\/h2>\n\n\n\n
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    Cet exemple pr\u00e9sente un badge de partenariat comportant plusieurs partenaires. Les r\u00e8gles pr\u00e9c\u00e9demment \u00e9nonc\u00e9es s’appliquent ici.<\/div>\n<\/div>\n<\/div>\n\n\n\n
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    UTILISATION SUR FOND BLANC : DANS \u00ab NOTRE MONDE \u00bb<\/h2>\n<\/div>\n\n\n\n
    \n
    \n
    Comme pour le logo WWF et l’Encadr\u00e9 type, il n’est pas n\u00e9cessaire d’en faire appara\u00eetre les limites lorsque l’encadr\u00e9 est employ\u00e9 sur fond blanc. L’ajout d’un liser\u00e9 ou d’un autre \u00e9l\u00e9ment ne se justifie pas non plus.<\/div>\n\n\n\n
    Visitez la page Logo<\/a><\/strong> pour plus d’informations \u00e0 ce sujet.<\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \"\"<\/div>\n<\/div>\n\n\n\n
    \n
    \"\"<\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \n

    R\u00c9SEAUX SOCIAUX ET VID\u00c9O : DANS \u00ab LEUR MONDE \u00bb<\/h2>\n<\/div>\n\n\n\n
    \n
    \n
    Cet exemple pr\u00e9sente la version du badge de partenariat en version \u00ab bloc-marque \u00bb avec logo uniquement. Comme il s’agit d’un exemple de \u00ab leur monde \u00bb, le logo Geox appara\u00eet en premier.<\/div>\n\n\n\n
    La d\u00e9claration de partenariat s’ins\u00e8re dans la l\u00e9gende de la publication LinkedIn, ce qui en garantit la clart\u00e9 et la lisibilit\u00e9.<\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \"\"<\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \n

    EXEMPLE DE PUBLICATION : DANS \u00ab NOTRE MONDE \u00bb<\/h2>\n<\/div>\n\n\n\n
    \n

    Tous les \u00e9l\u00e9ments sont plac\u00e9s sur la grille du WWF. Le badge de partenariat peut \u00eatre cr\u00e9\u00e9 dans un programme tel qu’InDesign ou Illustrator.<\/p>\n\n\n\n

    Des informations compl\u00e9mentaires sur l’utilisation de la grille sont donn\u00e9es sur la page Publication<\/strong> et la page Logo<\/strong><\/a>.<\/p>\n\n\n\n

    \"\"<\/div>\n<\/div>\n\n\n\n
    \n
    \"\"<\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \n

    R\u00c9SEAUX SOCIAUX ET VID\u00c9O : DANS \u00ab NOTRE MONDE \u00bb<\/h2>\n<\/div>\n\n\n\n
    \n
    \n
    Lorsque vous utilisez des vid\u00e9os et des images sur les r\u00e9seaux sociaux, il est important de se montrer tr\u00e8s clair quant aux objectifs de la promotion de votre partenariat aupr\u00e8s de diff\u00e9rents publics.<\/div>\n\n\n\n
    Pour s’assurer que la d\u00e9claration de partenariat soit lisible \u00e0 tout moment compte tenu de la petite taille de certains \u00e9crans, la d\u00e9claration de partenariat doit \u00eatre affich\u00e9e dans la l\u00e9gende de la publication effectu\u00e9e sur un r\u00e9seau social.<\/div>\n\n\n\n
    Ici, la d\u00e9claration de partenariat est incluse dans la l\u00e9gende et reste donc parfaitement visible.<\/div>\n\n\n\n
    Il est recommand\u00e9, mais pas obligatoire, d’inclure les logos dans les publications effectu\u00e9es sur les r\u00e9seaux sociaux. Si vous suivez cette consigne, utilisez le bloc-marque pour communiquer pleinement le partenariat.<\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \"\"<\/div>\n\n\n\n
    \"\"<\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \n

    R\u00c9SEAUX SOCIAUX ET VID\u00c9O : DANS \u00ab NOTRE MONDE \u00bb<\/h2>\n<\/div>\n\n\n\n
    \n
    \"\"<\/div>\n\n\n\n
    \"\"<\/div>\n<\/div>\n\n\n\n
    \n
    S’il se trouve que la d\u00e9claration de partenariat doit \u00eatre communiqu\u00e9e sur la publication elle-m\u00eame, le badge de partenariat peut \u00eatre \u00ab d\u00e9construit \u00bb. Il vous revient alors de vous assurer que la d\u00e9claration de partenariat est claire et lisible.<\/div>\n\n\n\n
    Le cas \u00e9ch\u00e9ant, nous devons \u00e9galement inclure un appel \u00e0 l’action (CTA) dans la l\u00e9gende, comme le montre cet exemple.<\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \n

    R\u00c9SEAUX SOCIAUX ET VID\u00c9O : DANS \u00ab LEUR MONDE \u00bb<\/h2>\n<\/div>\n\n\n\n
    \n
    \n
    Lorsque l’espace est limit\u00e9, comme sur les applis de r\u00e9seaux sociaux, la d\u00e9claration de partenariat et les logos peuvent \u00eatre s\u00e9par\u00e9s. Quelle que soit l’approche retenue, la d\u00e9claration de partenariat doit rester l’\u00e9l\u00e9ment cl\u00e9 de la communication<\/strong>. Dans cet exemple, la d\u00e9claration est incluse dans la l\u00e9gende, ce qui la rend beaucoup plus facile \u00e0 lire.<\/div>\n\n\n\n
    Vous devez faire en sorte que les logos soient toujours clairs et facilement lisibles.<\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \"\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
    \n
    \n

    En tant qu’organisation de conservation soucieuse de produire un r\u00e9el impact au b\u00e9n\u00e9fice direct des individus et de la nature, le WWF collabore parall\u00e8lement avec de multiples pays et communaut\u00e9s pour soutenir la gestion des parcs nationaux et des zones de conservation sur le terrain. Visitez cette page<\/a><\/strong> afin d’obtenir plus d’informations sur les lignes directrices visuelles applicables aux partenariats de terrain.<\/p>\n\n\n\n

    T\u00c9L\u00c9CHARGER LES LIGNES DIRECTRICES ET LES ACTIFS<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":".gspb_container-id-gsbp-1e345bb6-c27e,.gspb_container-id-gsbp-23f01e7b-5703,.gspb_container-id-gsbp-2c6102b0-28b1,.gspb_container-id-gsbp-4e3b3eef-d0c6,.gspb_container-id-gsbp-535659e0-2e94,.gspb_container-id-gsbp-6ef0f675-2166,.gspb_container-id-gsbp-7be1c4dc-ef5a,.gspb_container-id-gsbp-8ca5543d-e819,.gspb_container-id-gsbp-950afb70-131d,.gspb_container-id-gsbp-b1fc8472-3bd8,.gspb_container-id-gsbp-ed669bd5-2816{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-00e8de97-f404.gspb_container>p:last-of-type,#gspb_container-id-gsbp-036a7da4-5596.gspb_container>p:last-of-type,#gspb_container-id-gsbp-03800a35-4528.gspb_container>p:last-of-type,#gspb_container-id-gsbp-041d2c03-c3b2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-05c0c68a-7270.gspb_container>p:last-of-type,#gspb_container-id-gsbp-065ea185-3637.gspb_container>p:last-of-type,#gspb_container-id-gsbp-07e13b80-4ce1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-0a609f03-bdce.gspb_container>p:last-of-type,#gspb_container-id-gsbp-0c6892c0-4c9c.gspb_container>p:last-of-type,#gspb_container-id-gsbp-0cbace96-c0bd.gspb_container>p:last-of-type,#gspb_container-id-gsbp-0e5cb736-64ce.gspb_container>p:last-of-type,#gspb_container-id-gsbp-16696056-4513.gspb_container>p:last-of-type,#gspb_container-id-gsbp-166c6f84-04e4.gspb_container>p:last-of-type,#gspb_container-id-gsbp-1919a481-40ea.gspb_container>p:last-of-type,#gspb_container-id-gsbp-1af55075-f3c0.gspb_container>p:last-of-type,#gspb_container-id-gsbp-1df58ca3-92ba.gspb_container>p:last-of-type,#gspb_container-id-gsbp-1e345bb6-c27e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-1ec5998f-d3c5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-222accbd-8e0c.gspb_container>p:last-of-type,#gspb_container-id-gsbp-23504ce6-d830.gspb_container>p:last-of-type,#gspb_container-id-gsbp-23756a4b-d947.gspb_container>p:last-of-type,#gspb_container-id-gsbp-23a8ec2d-aa84.gspb_container>p:last-of-type,#gspb_container-id-gsbp-23f01e7b-5703.gspb_container>p:last-of-type,#gspb_container-id-gsbp-27db0ee9-7cf7.gspb_container>p:last-of-type,#gspb_container-id-gsbp-29a3c70b-b3c9.gspb_container>p:last-of-type,#gspb_container-id-gsbp-29bfc935-d0b6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-29ebbcca-f274.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2aaac1bb-1daf.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2b0cc5b9-bf99.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2c6102b0-28b1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2d84bef8-fabd.gspb_container>p:last-of-type,#gspb_container-id-gsbp-30ce83dd-a7b9.gspb_container>p:last-of-type,#gspb_container-id-gsbp-31774473-7b6a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-34779c67-c798.gspb_container>p:last-of-type,#gspb_container-id-gsbp-348d4551-460d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-376d2926-400a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3c211f3e-6322.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3dd8d939-8598.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3f229c3f-2c51.gspb_container>p:last-of-type,#gspb_container-id-gsbp-47ea9d12-dc22.gspb_container>p:last-of-type,#gspb_container-id-gsbp-480dcfd7-59df.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4a2a11b5-0dd6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4b234c9b-c127.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4b63255b-5836.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4bdf773e-903a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4c8f3fe5-0010.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4e3b3eef-d0c6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-51c3400f-4f78.gspb_container>p:last-of-type,#gspb_container-id-gsbp-535659e0-2e94.gspb_container>p:last-of-type,#gspb_container-id-gsbp-5544cd0c-3d6b.gspb_container>p:last-of-type,#gspb_container-id-gsbp-586c0cfa-b6ac.gspb_container>p:last-of-type,#gspb_container-id-gsbp-58ea5ce6-156d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-5c33a489-f4ee.gspb_container>p:last-of-type,#gspb_container-id-gsbp-5c420131-6a29.gspb_container>p:last-of-type,#gspb_container-id-gsbp-60617d2c-d2fb.gspb_container>p:last-of-type,#gspb_container-id-gsbp-64238c2d-61f3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-64bae848-aaa7.gspb_container>p:last-of-type,#gspb_container-id-gsbp-6720377c-ccad.gspb_container>p:last-of-type,#gspb_container-id-gsbp-698546c0-f093.gspb_container>p:last-of-type,#gspb_container-id-gsbp-6ef0f675-2166.gspb_container>p:last-of-type,#gspb_container-id-gsbp-72bbd942-a1c6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-77591d6a-fdc9.gspb_containe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