{"id":2514,"date":"2023-06-06T11:41:01","date_gmt":"2023-06-06T11:41:01","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=2514"},"modified":"2024-02-19T08:00:46","modified_gmt":"2024-02-19T08:00:46","slug":"photography-and-video-fr","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/fr\/photography-and-video-fr\/","title":{"rendered":"Photographie et vid\u00e9o"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e522610e-bf03\" id=\"gspb_container-id-gsbp-e522610e-bf03\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-01963959-c67e\" id=\"gspb_container-id-gsbp-01963959-c67e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b1fc8472-3bd8\" id=\"gspb_container-id-gsbp-b1fc8472-3bd8\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-535659e0-2e94\" id=\"gspb_container-id-gsbp-535659e0-2e94\">\n<h1 id=\"gspb_heading-id-gsbp-a5f5e9ec-8661\" class=\"gspb_heading gspb_heading-id-gsbp-a5f5e9ec-8661 \"><br>LES INDIVIDUS SONT DES \u00caTRES VISUELS<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-ea8c2c2e-7c24\" class=\"gspb_text gspb_text-id-gsbp-ea8c2c2e-7c24 figure-caption\">\u00a9 naturepl.com \/ Mark Carwardine \/ WWF<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-398e1f5e-837f\" id=\"gspb_container-id-gsbp-398e1f5e-837f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-644e7bfd-674c\" id=\"gspb_container-id-gsbp-644e7bfd-674c\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e1b71109-569e\" id=\"gspb_container-id-gsbp-e1b71109-569e\">\n<h2 id=\"gspb_heading-id-gsbp-314a3e29-4973\" class=\"p lead mb-0 gspb_heading gspb_heading-id-gsbp-314a3e29-4973 \">Dans la mission men\u00e9e par le WWF pour cr\u00e9er un monde o\u00f9 les humains et la nature prosp\u00e8rent ensemble, les images, fixes ou anim\u00e9es, tiennent une place fondamentale dans les moyens choisis pour communiquer et toucher les individus.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-8ca5543d-e819\" id=\"gspb_container-id-gsbp-8ca5543d-e819\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2c6102b0-28b1\" id=\"gspb_container-id-gsbp-2c6102b0-28b1\">\n<div id=\"gspb_text-id-gsbp-843ce8a5-46af\" class=\"gspb_text gspb_text-id-gsbp-843ce8a5-46af figure-caption\">\u00a9 James Morgan \/ WWF-US<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1e345bb6-c27e\" id=\"gspb_container-id-gsbp-1e345bb6-c27e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4e3b3eef-d0c6\" id=\"gspb_container-id-gsbp-4e3b3eef-d0c6\">\n<p id=\"gspb_text-id-gsbp-9cfa8557-0572\" class=\"gspb_text gspb_text-id-gsbp-9cfa8557-0572 \">Fortes et saisissantes, les images et les vid\u00e9os constituent un puissant outil pour briser l&rsquo;indiff\u00e9rence et susciter une r\u00e9action \u00e9motionnelle au sein des publics, en les amenant \u00e0 r\u00e9fl\u00e9chir plus profond\u00e9ment aux enjeux affectant notre plan\u00e8te et en les incitant \u00e0 passer \u00e0 l&rsquo;action.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-de3a965c-345a\" class=\"gspb_text gspb_text-id-gsbp-de3a965c-345a \">Dans le m\u00eame temps, nous avons pour responsabilit\u00e9 de respecter et de prot\u00e9ger celles et ceux qui nous transmettent leurs images et histoires pour nos communications, que ce soit en qualit\u00e9 de sujets ou de cr\u00e9ateurs d&rsquo;images.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-437796ef-7c9d\" class=\"gspb_text gspb_text-id-gsbp-437796ef-7c9d \">Les pr\u00e9sentes lignes directrices en mati\u00e8re d&rsquo;imagerie vous permettent de faire preuve \u00e0 la fois d&rsquo;efficacit\u00e9 et de responsabilit\u00e9 dans :<\/p>\n\n\n\n<ul class=\"is-style-default display-list wp-block-list\">\n<li>Le processus de tournage et de photographie (rassemblement ou cr\u00e9ation d&rsquo;images)<\/li>\n\n\n\n<li>La s\u00e9lection et l&rsquo;utilisation d&rsquo;images et de vid\u00e9os pour les communications du WWF.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-c3c159c9-f143\" id=\"gspb_container-id-gsbp-c3c159c9-f143\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-362be7d5-28a3\" id=\"gspb_container-id-gsbp-362be7d5-28a3\"><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7f972b8c-5500\" id=\"gspb_container-id-gsbp-7f972b8c-5500\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2df9ece7-bd48\" id=\"gspb_container-id-gsbp-2df9ece7-bd48\">\n<h2 id=\"gspb_heading-id-gsbp-1ac2e8aa-c0d9\" class=\"gspb_heading gspb_heading-id-gsbp-1ac2e8aa-c0d9 \">THE HIVE<\/h2>\n\n\n\n<p id=\"gspb_text-id-gsbp-04af0135-6352\" class=\"gspb_text gspb_text-id-gsbp-04af0135-6352 \">Le premier r\u00e9pertoire d&rsquo;actifs visuels du WWF est <strong><a href=\"https:\/\/hive.panda.org\/\" target=\"_blank\" aria-label=\"The HIVE (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">The HIVE<\/a><\/strong>, notre banque interne d&rsquo;images et de vid\u00e9os destin\u00e9e \u00e0 soutenir notre mission et notre action.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-54215364-61b0\" class=\"gspb_text gspb_text-id-gsbp-54215364-61b0 \">Vous pouvez \u00e9galement utiliser des images provenant d&rsquo;autres sources, du moment que vous avez acquis les droits d&rsquo;usage voulus aupr\u00e8s des d\u00e9tenteurs de droits d&rsquo;auteur. Nous vous encourageons toutefois \u00e0 privil\u00e9gier les ressources de <strong><a href=\"http:\/\/Vous pouvez \u00e9galement utiliser des images provenant d'autres sources, du moment que vous avez acquis les droits d'usage voulus aupr\u00e8s des d\u00e9tenteurs de droits d'auteur. Nous vous encourageons toutefois \u00e0 privil\u00e9gier les ressources de The HIVE, qui met \u00e0 disposition plusieurs milliers d'images issues de l'ensemble du r\u00e9seau, utilisables sans frais suppl\u00e9mententaires et soumises \u00e0 des conditions d'utilisation types qui clarifient les restrictions de droits.\" target=\"_blank\" aria-label=\"The HIVE (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">The HIVE<\/a><\/strong>, qui met \u00e0 disposition plusieurs milliers d&rsquo;images issues de l&rsquo;ensemble du r\u00e9seau, utilisables sans frais suppl\u00e9mententaires et soumises \u00e0 des <strong>conditions d&rsquo;utilisation<\/strong> types qui clarifient les restrictions de droits.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-1d0737ad-8fb1\" class=\"gspb_text gspb_text-id-gsbp-1d0737ad-8fb1 \">Nous invitons par ailleurs les membres des \u00e9quipes du WWF \u00e0 t\u00e9l\u00e9verser sur <strong><a aria-label=\"The HIVE  (opens in a new tab)\" href=\"https:\/\/hive.panda.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">The HIVE <\/a><\/strong>les images dont vous faites l&rsquo;acquisition afin que ces ressources visuelles soient stock\u00e9es en toute s\u00e9curit\u00e9 et partag\u00e9es avec le r\u00e9seau.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-a2c68655-cc0e\" class=\"gspb_text gspb_text-id-gsbp-a2c68655-cc0e \">Pour transmettre une image ou une vid\u00e9o, ou encore obtenir des conseils sur les questions li\u00e9es \u00e0 l&rsquo;imagerie, contactez l&rsquo;administrateur global de <strong>The HIVE<\/strong> \u00e0 l&rsquo;adresse <strong><a href=\"mailto:hivegadmin@wwfint.org\" class=\"ek-link\">hivegadmin@wwfint.org<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-2515934a-4e87\" id=\"gspb_container-id-gsbp-2515934a-4e87\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-55805b11-d45c\" id=\"gspb_container-id-gsbp-55805b11-d45c\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-30eb68e1-a756\" id=\"gspb_container-id-gsbp-30eb68e1-a756\">\n<h1 id=\"gspb_heading-id-gsbp-58977cd2-4450\" class=\"gspb_heading gspb_heading-id-gsbp-58977cd2-4450 \">PRINCIPES G\u00c9N\u00c9RAUX EN MATI\u00c8RE D&rsquo;IMAGERIE<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-db714268-ab2a\" class=\"gspb_text gspb_text-id-gsbp-db714268-ab2a figure-caption\"><br>\u00a9 James Morgan \/ WWF-US<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-b5ff502e-31de\" id=\"gspb_container-id-gsbp-b5ff502e-31de\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-74f12ad2-695e\" id=\"gspb_container-id-gsbp-74f12ad2-695e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ac85c09d-37c6\" id=\"gspb_container-id-gsbp-ac85c09d-37c6\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-7b9298ae-ef53\" id=\"gspb_image-id-gsbp-7b9298ae-ef53\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_9.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1110\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-30bc3c82-49a2\" class=\"gspb_text gspb_text-id-gsbp-30bc3c82-49a2 figure-caption image-caption-left\">\u00a9 Karine Aigner\/WWF-US<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8fa9bbab-008c\" id=\"gspb_container-id-gsbp-8fa9bbab-008c\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a7dfc1fa-2fc0\" id=\"gspb_container-id-gsbp-a7dfc1fa-2fc0\">\n<h2 id=\"gspb_heading-id-gsbp-a6f04ad2-b6d0\" class=\"gspb_heading gspb_heading-id-gsbp-a6f04ad2-b6d0 \">ORIGINALIT\u00c9 ET OPTIMISME<\/h2>\n\n\n\n<div id=\"gspb_text-id-gsbp-ddbe2edb-8a13\" class=\"gspb_text gspb_text-id-gsbp-ddbe2edb-8a13 \">Ce dont nous avons besoin, ce sont d\u2019images frappantes capables d&rsquo;attirer l\u2019attention des gens sur les probl\u00e8mes auxquels nous sommes confront\u00e9s.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-6122c6f4-ce5d\" class=\"gspb_text gspb_text-id-gsbp-6122c6f4-ce5d \">Les questions trait\u00e9es \u00e9tant le plus souvent tr\u00e8s s\u00e9rieuses, il sera parfois n\u00e9cessaire de recourir \u00e0 des images particuli\u00e8rement percutantes, tout en prenant syst\u00e9matiquement soin d&rsquo;en user avec strat\u00e9gie et doigt\u00e9.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-ba1283cd-83e3\" class=\"gspb_text gspb_text-id-gsbp-ba1283cd-83e3 \">Pour autant, chaque fois que possible, il nous revient d&#8217;employer des images optimistes illustrant avec r\u00e9alisme un avenir meilleur et prometteur. Nous qui faisons partie du WWF, nous sommes t\u00e9moins de multiples histoires positives qui sont autant de signes d&rsquo;espoir dans l\u2019avenir de notre plan\u00e8te. Dans un monde empreint de pessimisme, le choix de l&rsquo;optimisme constitue une approche diff\u00e9rente que nous pouvons faire n\u00f4tre. Nous souhaitons que les gens se sentent inspir\u00e9s, et non impuissants, lorsqu&rsquo;ils prennent connaissance de nos contenus.<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-f24c1868-1ab3\" id=\"gspb_container-id-gsbp-f24c1868-1ab3\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-29490a5a-c65d\" id=\"gspb_container-id-gsbp-29490a5a-c65d\">\n<h2 id=\"gspb_heading-id-gsbp-718cc5fc-cae2\" class=\"gspb_heading gspb_heading-id-gsbp-718cc5fc-cae2 \">UNE MISE EN R\u00c9CIT INNOVANTE ET CONVAINCANTE<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3385dfe4-5c0b\" id=\"gspb_container-id-gsbp-3385dfe4-5c0b\">\n<div id=\"gspb_text-id-gsbp-e49234b3-8f27\" class=\"gspb_text gspb_text-id-gsbp-e49234b3-8f27 \">Combien de fois avez-vous vu la photo d&rsquo;un ours polaire sur une banquise en pleine fonte illustrer un article sur le changement climatique ?<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-16d39fb1-0d85\" class=\"gspb_text gspb_text-id-gsbp-16d39fb1-0d85 \">Si ce genre d&rsquo;images st\u00e9r\u00e9otyp\u00e9es forme parfois un raccourci efficace pour certains probl\u00e8mes ancr\u00e9s dans la conscience collective, ils pr\u00e9sentent cependant le risque de simplifier le probl\u00e8me en question ou de d\u00e9sensibiliser les publics \u00e0 des questions qui devraient pourtant les pr\u00e9occuper fortement.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-86546be9-1dca\" class=\"gspb_text gspb_text-id-gsbp-86546be9-1dca \">Pour cela, essayez de trouver des moyens in\u00e9dits et surprenants d&rsquo;attirer l&rsquo;attention des gens en faisant appel \u00e0 l&rsquo;imagerie.<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1631e9c-23ed\" id=\"gspb_container-id-gsbp-f1631e9c-23ed\">\n<div id=\"gspb_text-id-gsbp-13068d29-919e\" class=\"gspb_text gspb_text-id-gsbp-13068d29-919e \">Recherchez des images qui racontent une histoire et d\u00e9montrent un impact. Les images accompagn\u00e9es d&rsquo;un texte (qu&rsquo;il s&rsquo;agisse d&rsquo;une courte l\u00e9gende, d&rsquo;un photoreportage complet ou d&rsquo;une narration vid\u00e9o) peuvent \u00e9galement avoir un puissant effet. De mani\u00e8re g\u00e9n\u00e9rale, les histoires constituent un excellent moyen d&rsquo;int\u00e9resser les gens \u00e0 ce que nous faisons, mais elles ne r\u00e9v\u00e8lent toute leur efficacit\u00e9 que lorsque de belles images et des mots bien choisis (d\u00e9crivant les qui, quoi, o\u00f9, quand et comment des images) se trouvent associ\u00e9s.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-f39ddb94-b648\" class=\"gspb_text gspb_text-id-gsbp-f39ddb94-b648 \">En entra\u00eenant le lecteur ou t\u00e9l\u00e9spectateur dans un r\u00e9cit, nous faisons na\u00eetre un lien \u00e9motionnel plus profond qui le rend davantage enclin \u00e0 r\u00e9agir.<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-588e7693-b3d5\" id=\"gspb_container-id-gsbp-588e7693-b3d5\">\n<div class=\"wp-block-greenshift-blocks-video gs-video youtube gspb_video-id-gsbp-969f3e9f-5d5b\" id=\"gs-video-gsbp-969f3e9f-5d5b\"><div class=\"gs-video-wrapper\" itemscope><iframe class=\"gs-video-element\" data-src=\"https:\/\/youtu.be\/1Bhmdj2tTtQ\" data-provider=\"youtube\" data-autoplay=\"false\" data-playsinline=\"false\" data-controls=\"true\" data-loop=\"false\" data-mute=\"false\" data-overlay=\"false\" data-lightbox=\"false\" data-modestbranding=\"false\" data-suggested=\"true\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-7cc891ab-e6c5\" id=\"gspb_container-id-gsbp-7cc891ab-e6c5\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-190578a1-aec9\" id=\"gspb_container-id-gsbp-190578a1-aec9\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e11c11dd-f163\" id=\"gspb_container-id-gsbp-e11c11dd-f163\">\n<h2 id=\"gspb_heading-id-gsbp-df67a559-b2c3\" class=\"gspb_heading gspb_heading-id-gsbp-df67a559-b2c3 \">SOYEZ FID\u00c8LES AU TRAVAIL QUE NOUS FAISONS<\/h2>\n\n\n\n<div id=\"gspb_text-id-gsbp-fc7c5591-8bf0\" class=\"gspb_text gspb_text-id-gsbp-fc7c5591-8bf0 \">\u00c0 l&rsquo;heure actuelle, le WWF s&rsquo;adresse \u00e0 une grande vari\u00e9t\u00e9 d&rsquo;acteurs (gouvernements, entreprises, communaut\u00e9s locales, m\u00e9dias, particuliers) du monde entier pour impulser un changement sur des probl\u00e9matiques touchant aussi bien les humains que la nature.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-93826975-5ae1\" class=\"gspb_text gspb_text-id-gsbp-93826975-5ae1 \">Malgr\u00e9 cela, les \u00e9tudes montrent que nous sommes \u00e0 tort per\u00e7us comme un organisme de protection de la vie sauvage.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-42334ce6-4f9a\" class=\"gspb_text gspb_text-id-gsbp-42334ce6-4f9a \">M\u00eame si nous devons continuer \u00e0 utiliser des images d&rsquo;esp\u00e8ces sauvages au besoin, il nous faut \u00e9viter d&rsquo;y recourir par d\u00e9faut pour donner une illustration g\u00e9n\u00e9rique de notre action. Notre mission consistant \u00e0 faire prosp\u00e9rer c\u00f4te \u00e0 c\u00f4te les humains et la nature, nos images et nos histoires se doivent de refl\u00e9ter pleinement cette r\u00e9alit\u00e9.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-56b047a3-4622\" id=\"gspb_container-id-gsbp-56b047a3-4622\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-95fd5660-4274\" id=\"gspb_container-id-gsbp-95fd5660-4274\">\n<h2 id=\"gspb_heading-id-gsbp-cc60a58a-3ca4\" class=\"gspb_heading gspb_heading-id-gsbp-cc60a58a-3ca4 \">LOCALISATION<\/h2>\n\n\n\n<div id=\"gspb_text-id-gsbp-214562c6-9350\" class=\"gspb_text gspb_text-id-gsbp-214562c6-9350 \">Les images doivent \u00eatre adapt\u00e9es au public local, et donc s\u00e9lectionn\u00e9es en gardant \u00e0 l&rsquo;esprit les sensibilit\u00e9s culturelles. Il est en outre parfois avantageux d&#8217;employer des images propres \u00e0 un lieu donn\u00e9 \u00e0 la place d&rsquo;images g\u00e9n\u00e9riques : en effet, les probl\u00e8mes de conservation ont beau souvent d\u00e9passer les fronti\u00e8res g\u00e9ographiques, ils ne sont pas per\u00e7us de la m\u00eame mani\u00e8re \u00e0 diff\u00e9rents endroits. L\u00e0 o\u00f9 une image d\u00e9pourvue de pertinence pour le contexte local risque d&rsquo;ali\u00e9ner le public, une autre pr\u00e9sentant des individus et des lieux de la r\u00e9gion concern\u00e9e peut au contraire faire comprendre aux publics que la nature est l&rsquo;affaire de chacun et ne concerne pas seulement un \u00ab eux \u00bb aussi vague qu&rsquo;\u00e9loign\u00e9.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-da3e8e24-916e\" id=\"gspb_container-id-gsbp-da3e8e24-916e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d502a647-e4e3\" id=\"gspb_container-id-gsbp-d502a647-e4e3\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-7acff2c3-bf1b\" id=\"gspb_image-id-gsbp-7acff2c3-bf1b\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_1.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2278\" height=\"1494\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-a322af28-5387\" class=\"gspb_text gspb_text-id-gsbp-a322af28-5387 figure-caption\">\u00a9 WWF \/ Simon Rawles<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-9f26e9c8-e9da\" id=\"gspb_container-id-gsbp-9f26e9c8-e9da\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a0a53840-b1a0\" id=\"gspb_container-id-gsbp-a0a53840-b1a0\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d7356def-4b52\" id=\"gspb_image-id-gsbp-d7356def-4b52\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_5.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1110\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-67fb3bca-9d32\" class=\"gspb_text gspb_text-id-gsbp-67fb3bca-9d32 figure-caption caption-dark \">\u00a9 WWF \/ Simon Rawles<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ddf31628-6b02\" id=\"gspb_container-id-gsbp-ddf31628-6b02\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0e75b8b3-fb78\" id=\"gspb_container-id-gsbp-0e75b8b3-fb78\">\n<h2 id=\"gspb_heading-id-gsbp-d7c6ea17-fc75\" class=\"gspb_heading gspb_heading-id-gsbp-d7c6ea17-fc75 \">AUTHENTICIT\u00c9<\/h2>\n\n\n\n<p id=\"gspb_text-id-gsbp-01cd444b-ddf2\" class=\"gspb_text gspb_text-id-gsbp-01cd444b-ddf2 \">Pour maintenir la cr\u00e9dibilit\u00e9 du WWF, nos images doivent pr\u00e9senter des situations et des \u00e9v\u00e9nements bien r\u00e9els. Elles ne doivent en aucune fa\u00e7on \u00eatre trafiqu\u00e9es ou manipul\u00e9es num\u00e9riquement dans la mesure du possible. S&rsquo;il est n\u00e9cessaire d&rsquo;utiliser une image modifi\u00e9e num\u00e9riquement, la raison doit \u00eatre clairement indiqu\u00e9e dans sa description.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-cd709bfc-89aa\" class=\"gspb_text gspb_text-id-gsbp-cd709bfc-89aa \">Faire preuve d&rsquo;authenticit\u00e9 suppose aussi que nous \u00e9vitions les images mises en sc\u00e8ne ou trop bien pr\u00e9par\u00e9es. <strong><a href=\"https:\/\/climatevisuals.org\/sites\/default\/files\/2018-03\/Climate-Visuals-Report-Seven-principles-for-visual-climate-change-communication.pdf\" target=\"_blank\" aria-label=\"Des \u00e9tudes men\u00e9es par Climate Visuals (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Des \u00e9tudes men\u00e9es par Climate Visuals<\/a> <\/strong>r\u00e9v\u00e8lent que les groupes de discussion favorisent les images authentiques montrant de vraies personnes aux photographies mises en sc\u00e8ne, qu&rsquo;ils jugent artificielles, voire manipulatrices.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-611ba876-6bc2\" class=\"gspb_text gspb_text-id-gsbp-611ba876-6bc2 \">Bien que la touche professionnelle manque parfois aux photos prises sur le terrain par le personnel du WWF ou au moyen de pi\u00e8ges photographiques, ces derni\u00e8res peuvent en revanche apporter une pointe d&rsquo;authenticit\u00e9 si elles sont judicieusement employ\u00e9es.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-1c804b59-415a\" class=\"gspb_text gspb_text-id-gsbp-1c804b59-415a \">En la mati\u00e8re, la cl\u00e9 de la r\u00e9ussite consiste \u00e0 faire en sorte que ces images soient toujours accompagn\u00e9es d&rsquo;une l\u00e9gende qui en pr\u00e9cise le contenu et indique l&rsquo;endroit o\u00f9 la photo a \u00e9t\u00e9 prise. Une image comme celle visible ci-contre risque par exemple de ne pas convenir en premi\u00e8re de couverture ou dans un d\u00e9pliant comportant des photos grand format, mais peut se justifier parfaitement dans une publication ou sur une page web.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-79313c29-b67e\" id=\"gspb_container-id-gsbp-79313c29-b67e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-63773d31-bb3a\" id=\"gspb_container-id-gsbp-63773d31-bb3a\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e789916d-a6b8\" id=\"gspb_container-id-gsbp-e789916d-a6b8\">\n<h1 id=\"gspb_heading-id-gsbp-e7b78a0d-2191\" class=\"gspb_heading gspb_heading-id-gsbp-e7b78a0d-2191 \">UNE COMMUNICATION NARRATIVE PUISSANTE PAR L&rsquo;IMAGE<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-674e91aa-7fbc\" class=\"gspb_text gspb_text-id-gsbp-674e91aa-7fbc figure-caption caption-dark\">\u00a9 James Morgan \/ WWF-US<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-935e5bfa-db2d\" id=\"gspb_container-id-gsbp-935e5bfa-db2d\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-90cdc803-168e\" id=\"gspb_container-id-gsbp-90cdc803-168e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ec78ce52-f3e8\" id=\"gspb_container-id-gsbp-ec78ce52-f3e8\">\n<h2 id=\"gspb_heading-id-gsbp-7338dc52-7f81\" class=\"gspb_heading gspb_heading-id-gsbp-7338dc52-7f81 \">INDIVIDUS<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ea19cd99-ee64\" id=\"gspb_container-id-gsbp-ea19cd99-ee64\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-061e39e1-8ce1\" id=\"gspb_container-id-gsbp-061e39e1-8ce1\">\n<div id=\"gspb_text-id-gsbp-a24415f1-ce6a\" class=\"gspb_text gspb_text-id-gsbp-a24415f1-ce6a \">Les individus sont au c\u0153ur de tout le travail que nous accomplissons. C&rsquo;est le cas de la collaboration men\u00e9e avec les entreprises et les gouvernements, qui par leurs puissants leviers d&rsquo;influence, peuvent catalyser d&rsquo;importants changements. Mais c&rsquo;est aussi et surtout le cas de l&rsquo;action conduite avec celles et ceux qui habitent au plus pr\u00e8s de ressources naturelles vitales pour l&rsquo;humanit\u00e9 : les peuples autochtones et les communaut\u00e9s locales, fr\u00e9quemment class\u00e9s parmi les groupes les plus vuln\u00e9rables de la soci\u00e9t\u00e9.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-8a768d73-75bc\" class=\"gspb_text gspb_text-id-gsbp-8a768d73-75bc \">Or trop souvent, les organisations de conservation, et notamment le WWF, ont tendance \u00e0 privil\u00e9gier les esp\u00e8ces sauvages aux individus lorsqu&rsquo;ils repr\u00e9sentent visuellement les probl\u00e8mes touchant notre plan\u00e8te.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-ebf87fd2-0b7f\" class=\"gspb_text gspb_text-id-gsbp-ebf87fd2-0b7f \">Parmi les photos d&rsquo;individus pr\u00e9f\u00e9r\u00e9es pour illustrer les histoires de conservation les plus importantes, on peut citer celles des communaut\u00e9s directement affect\u00e9es par les probl\u00e8mes environnementaux et \/ ou contribuant \u00e0 impulser un changement positif ; les membres du personnel du WWF pr\u00e9sents sur le terrain ; les repr\u00e9sentants de la sph\u00e8re politique ou du monde des affaires assistant \u00e0 une conf\u00e9rence ou r\u00e9union de haut niveau consacr\u00e9e \u00e0 l&rsquo;examen de politiques environnementales ; et les personnes vivant dans un environnement urbain.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-16f7b876-d3b2\" id=\"gspb_container-id-gsbp-16f7b876-d3b2\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-919640b4-b1a4\" id=\"gspb_container-id-gsbp-919640b4-b1a4\">\n<div id=\"gspb_text-id-gsbp-2c2f8960-1acb\" class=\"gspb_text gspb_text-id-gsbp-2c2f8960-1acb \">Lorsque vous faites figurer des individus sur une image, veillez \u00e0 pr\u00e9senter de mani\u00e8re respectueuse la ou les personnes ou communaut\u00e9s en question, \u00e0 tenir compte des sensibilit\u00e9s culturelles, et \u00e0 \u00e9viter les st\u00e9r\u00e9otypes (p. ex., membres d&rsquo;une communaut\u00e9 autochtone photographi\u00e9s dans un costume traditionnel qu&rsquo;ils n&rsquo;utilisent pas au quotidien, ou emploi d&rsquo;images de villageois en milieu rural pour faire le lien avec des probl\u00e8mes touchant \u00e0 la pauvret\u00e9, comme les p\u00e9nuries d&rsquo;eau potable).<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-79c47ef2-def1\" class=\"gspb_text gspb_text-id-gsbp-79c47ef2-def1 \">Efforcez-vous de s\u00e9lectionner des images repr\u00e9sentant la diversit\u00e9 dans un contexte local, plut\u00f4t que celles faisant uniquement appara\u00eetre les membres des groupes dominants ou les plus visibles.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-308ba69c-d941\" class=\"gspb_text gspb_text-id-gsbp-308ba69c-d941 \">Dans la mesure du possible, accompagnez les images d&rsquo;individus de l\u00e9gendes pr\u00e9cisant leur contexte, afin d&rsquo;amener les publics \u00e0 se sentir plus proche des personnes concern\u00e9es.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-86150d18-9d17\" id=\"gspb_container-id-gsbp-86150d18-9d17\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4eee863a-20bd\" id=\"gspb_container-id-gsbp-4eee863a-20bd\">\n<div class=\"wp-block-greenshift-blocks-video gs-video youtube gspb_video-id-gsbp-02c6486d-d2e7\" id=\"gs-video-gsbp-02c6486d-d2e7\"><div class=\"gs-video-wrapper\" itemscope><iframe class=\"gs-video-element\" data-src=\"https:\/\/youtu.be\/CzwDS4K1o-U\" data-provider=\"youtube\" data-autoplay=\"false\" data-playsinline=\"false\" data-controls=\"true\" data-loop=\"false\" data-mute=\"false\" data-overlay=\"false\" data-lightbox=\"false\" data-modestbranding=\"false\" data-suggested=\"true\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-6d9d1d7e-4d02\" id=\"gspb_container-id-gsbp-6d9d1d7e-4d02\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0fa8fd06-4343\" id=\"gspb_container-id-gsbp-0fa8fd06-4343\">\n<h2 id=\"gspb_heading-id-gsbp-e5e5cc58-0baa\" class=\"gspb_heading gspb_heading-id-gsbp-e5e5cc58-0baa \">ESP\u00c8CES<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f56530d0-5cd0\" id=\"gspb_container-id-gsbp-f56530d0-5cd0\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-acad8a28-b854\" id=\"gspb_container-id-gsbp-acad8a28-b854\">\n<p id=\"gspb_text-id-gsbp-ed8e2588-6a4c\" class=\"gspb_text gspb_text-id-gsbp-ed8e2588-6a4c \">La faune et la flore sauvages de notre plan\u00e8te sont en crise : preuve en est, non seulement, en moyenne, leurs populations ont d\u00e9clin\u00e9 de plus de la moiti\u00e9 depuis 1970, mais les esp\u00e8ces disparaissent \u00e0 un rythme alarmant. La pr\u00e9vention de la perte de biodiversit\u00e9 formant un volet essentiel de la mission du WWF, il est logique que bon nombre de nos images portent sur les esp\u00e8ces dont les populations sont menac\u00e9es.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-86f06a9e-690a\" class=\"gspb_text gspb_text-id-gsbp-86f06a9e-690a \">Si les photos en gros plan ont l&rsquo;avantage de r\u00e9v\u00e9ler toute la beaut\u00e9 d&rsquo;une esp\u00e8ce, nous encourageons n\u00e9anmoins, si possible, la repr\u00e9sentation de groupes d&rsquo;animaux : cette d\u00e9marche permet en effet d&rsquo;insister sur le fait que notre mission consiste \u00e0 nous pr\u00e9occuper, non d&rsquo;un animal en particulier, mais de la nature dans son ensemble. Si vous montrez des animaux solitaires, assurez-vous que tout a \u00e9t\u00e9 fait pour \u00e9tablir un lien entre l&rsquo;animal repr\u00e9sent\u00e9 et le constat g\u00e9n\u00e9ral de la perte de nature.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-dc7360bc-1bb9\" class=\"gspb_text gspb_text-id-gsbp-dc7360bc-1bb9 \">Bien que la touche professionnelle leur manque, les images prises par les pi\u00e8ges photographiques conviennent g\u00e9n\u00e9ralement bien, dans la mesure o\u00f9 elles pr\u00e9sentent authentiquement les animaux dans leur environnement naturel. (Voir la section consacr\u00e9e \u00e0 l&rsquo;authenticit\u00e9 de l&rsquo;imagerie.)<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-3cb01a1a-04be\" class=\"gspb_text gspb_text-id-gsbp-3cb01a1a-04be \">Soyez vigilant lorsque vous employez des images montrant des animaux captifs. Par souci d&rsquo;authenticit\u00e9, les images d&rsquo;esp\u00e8ces sauvages \u00e9voluant dans leur milieu naturel sont toujours pr\u00e9f\u00e9rables. Si l&rsquo;absence d&rsquo;images de la vie sauvage rend leur utilisation in\u00e9vitable, pensez toujours \u00e0 les l\u00e9gender de bonne foi en indiquant aux publics qu&rsquo;il s&rsquo;agit d&rsquo;animaux en captivit\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-07e3f47b-75b4\" id=\"gspb_container-id-gsbp-07e3f47b-75b4\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-64f984c9-8447\" id=\"gspb_container-id-gsbp-64f984c9-8447\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ba8e9985-7ac8\" id=\"gspb_container-id-gsbp-ba8e9985-7ac8\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-11e23714-6402\" id=\"gspb_image-id-gsbp-11e23714-6402\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_3.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1110\" height=\"860\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-3d9362cc-82de\" class=\"gspb_text gspb_text-id-gsbp-3d9362cc-82de figure-caption\">\u00a9 Angela Carpinacci Francesco Lupi \/ WWF-Italy<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4816d2d6-337e\" id=\"gspb_container-id-gsbp-4816d2d6-337e\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-b504dfb8-4c84\" id=\"gspb_image-id-gsbp-b504dfb8-4c84\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_8.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1110\" height=\"860\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-b57755b8-8298\" class=\"gspb_text gspb_text-id-gsbp-b57755b8-8298 figure-caption\">\u00a9 Martin Harvey \/ WWF<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-c1ef6618-aa12\" id=\"gspb_container-id-gsbp-c1ef6618-aa12\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8e8cf72f-2c2d\" id=\"gspb_container-id-gsbp-8e8cf72f-2c2d\">\n<h2 id=\"gspb_heading-id-gsbp-d4f27ae5-c637\" class=\"gspb_heading gspb_heading-id-gsbp-d4f27ae5-c637 \">PAYSAGES TERRESTRES ET MARINS ET ESPACES URBAINS<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8dc6495b-480c\" id=\"gspb_container-id-gsbp-8dc6495b-480c\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-75538d5c-835d\" id=\"gspb_container-id-gsbp-75538d5c-835d\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-962dc921-95da\" id=\"gspb_image-id-gsbp-962dc921-95da\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_11.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1106\" height=\"860\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-165d530e-837c\" class=\"gspb_text gspb_text-id-gsbp-165d530e-837c figure-caption\">\u00a9 WWF \/ Vincent Kneefel<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b5569074-f6cf\" id=\"gspb_container-id-gsbp-b5569074-f6cf\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-38ee5bcc-1141\" id=\"gspb_container-id-gsbp-38ee5bcc-1141\">\n<p id=\"gspb_text-id-gsbp-8ecc5b16-79d4\" class=\"gspb_text gspb_text-id-gsbp-8ecc5b16-79d4 \">Les images de lieux tels que les fleuves, les for\u00eats ou les villes favorisent la contextualisation des probl\u00e8mes de conservation.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-995889cf-1b27\" class=\"gspb_text gspb_text-id-gsbp-995889cf-1b27 \">Les photos a\u00e9riennes, notamment celles prises par drone, peuvent \u00eatre tout particuli\u00e8rement utiles pour illustrer l&rsquo;impact physique \u00e0 grande \u00e9chelle des activit\u00e9s humaines, comme l&rsquo;exploitation foresti\u00e8re ou la pollution, sur les environnements naturels. Sachez toutefois que l&rsquo;utilisation de drones peut \u00eatre soumise \u00e0 des restrictions l\u00e9gales \u00e0 certains endroits.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-1c903090-f2d7\" class=\"gspb_text gspb_text-id-gsbp-1c903090-f2d7 \">Dans la mesure du possible, utilisez des images de lieux reconnaissables en les accompagnant d&rsquo;un message de conservation clair, plut\u00f4t que des images g\u00e9n\u00e9riques (par exemple, les arbres d&rsquo;une for\u00eat pouvant \u00eatre situ\u00e9e dans n&rsquo;importe quelle r\u00e9gion du globe). Vous maximiserez ainsi l&rsquo;impact visuel et l&rsquo;engagement.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3145a6d0-0646\" id=\"gspb_container-id-gsbp-3145a6d0-0646\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-461519d7-739b\" id=\"gspb_container-id-gsbp-461519d7-739b\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4588e69b-011c\" id=\"gspb_image-id-gsbp-4588e69b-011c\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_10.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2274\" height=\"1092\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-e6feab0a-f777\" class=\"gspb_text gspb_text-id-gsbp-e6feab0a-f777 figure-caption caption-dark\">\u00a9 Antonio Busiello \/ WWF-US<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-c9cf1db7-c5ee\" id=\"gspb_container-id-gsbp-c9cf1db7-c5ee\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-234fdc70-2237\" id=\"gspb_container-id-gsbp-234fdc70-2237\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5998bf1d-f22d\" id=\"gspb_container-id-gsbp-5998bf1d-f22d\">\n<h1 id=\"gspb_heading-id-gsbp-ea275b9a-a8ff\" class=\"gspb_heading gspb_heading-id-gsbp-ea275b9a-a8ff \">LOGO WWF ET MENTIONS DE DROITS D&rsquo;AUTEUR<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-c5d3c446-1cc4\" class=\"gspb_text gspb_text-id-gsbp-c5d3c446-1cc4 figure-caption\"><br>\u00a9 J\u00fcrgen Freund \/ WWF<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-5dc79f98-a64f\" id=\"gspb_container-id-gsbp-5dc79f98-a64f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-942a1f97-81a3\" id=\"gspb_container-id-gsbp-942a1f97-81a3\">\n<div id=\"gspb_text-id-gsbp-02db205f-8909\" class=\"gspb_text gspb_text-id-gsbp-02db205f-8909 \">Il n&rsquo;est g\u00e9n\u00e9ralement pas obligatoire d&rsquo;int\u00e9grer le logo WWF \u00e0 chaque image ; le plus souvent, il appara\u00eet d&rsquo;ailleurs pr\u00e9f\u00e9rable de ne pas ajouter le logo de la marque en filigrane \u00e0 une image, au risque de d\u00e9tourner l&rsquo;attention du lecteur de son objet principal. Toute utilisation du logo est conditionn\u00e9e au respect des lignes directrices de la marque.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-c0fb42d9-2478\" class=\"gspb_text gspb_text-id-gsbp-c0fb42d9-2478 \">En outre, il est n\u00e9cessaire d&rsquo;accompagner chaque image d&rsquo;une mention de droit d&rsquo;auteur. Le format du cr\u00e9dit photo ou vid\u00e9o doit \u00eatre le suivant : \u00ab \u00a9 [Titulaire des droits d&rsquo;auteur] \/ WWF-[Pays du bureau] \u00bb (par exemple : \u00a9 Greg Armfield \/ WWF-UK).<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d37ad808-224d\" id=\"gspb_container-id-gsbp-d37ad808-224d\">\n<div id=\"gspb_text-id-gsbp-784b851d-dac2\" class=\"gspb_text gspb_text-id-gsbp-784b851d-dac2 \">Tous les cr\u00e9dits doivent figurer en police Arial sans effets sp\u00e9ciaux (p. ex., ombre port\u00e9e ou \u00e9clat lumineux) et \u00eatre clairement lisibles (p. ex., pour une image de 1000 px en longueur, la taille de police du cr\u00e9dit doit \u00eatre d&rsquo;au moins 15 pt). Pour assurer la lisibilit\u00e9, les cr\u00e9dits doivent appara\u00eetre en noir si l&rsquo;arri\u00e8re-plan sur lequel ils sont inscrits est de couleur \u00e0 pr\u00e9dominance claire, et en blanc si l&rsquo;arri\u00e8re-plan est de couleur \u00e0 pr\u00e9dominance fonc\u00e9e.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-df617c33-9ccc\" class=\"gspb_text gspb_text-id-gsbp-df617c33-9ccc \">Pour ce qui est des photos, le cr\u00e9dit doit \u00eatre int\u00e9gr\u00e9 \u00e0 l&rsquo;image elle-m\u00eame, ou \u00e0 d\u00e9faut, plac\u00e9 au-dessous ou \u00e0 c\u00f4t\u00e9 de celle-ci. S&rsquo;agissant des vid\u00e9os, le cr\u00e9dit doit appara\u00eetre soit pendant que l&rsquo;enregistrement vid\u00e9o est diffus\u00e9, soit dans les cr\u00e9dits finaux.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-ed669bd5-2816\" id=\"gspb_container-id-gsbp-ed669bd5-2816\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7be1c4dc-ef5a\" id=\"gspb_container-id-gsbp-7be1c4dc-ef5a\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6ef0f675-2166\" id=\"gspb_container-id-gsbp-6ef0f675-2166\">\n<p id=\"gspb_heading-id-gsbp-b81da035-749b\" class=\"mb-0 gspb_heading gspb_heading-id-gsbp-b81da035-749b \">D&rsquo;autres lignes directrices seront prochainement publi\u00e9es sur <strong><a href=\"https:\/\/hive.panda.org\/\" target=\"_blank\" aria-label=\"The HIVE : (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">The HIVE :<\/a><\/strong> elles porteront, entre autres, sur l&rsquo;imagerie des emballages, les aspects juridiques, les images sensibles, et les r\u00e9seaux sociaux.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":".gspb_container-id-gsbp-01963959-c67e,.gspb_container-id-gsbp-1e345bb6-c27e,.gspb_container-id-gsbp-2c6102b0-28b1,.gspb_container-id-gsbp-398e1f5e-837f,.gspb_container-id-gsbp-4e3b3eef-d0c6,.gspb_container-id-gsbp-535659e0-2e94,.gspb_container-id-gsbp-644e7bfd-674c,.gspb_container-id-gsbp-8ca5543d-e819,.gspb_container-id-gsbp-b1fc8472-3bd8,.gspb_container-id-gsbp-e1b71109-569e,.gspb_container-id-gsbp-e522610e-bf03{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-01963959-c67e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-061e39e1-8ce1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-07e3f47b-75b4.gspb_container>p:last-of-type,#gspb_container-id-gsbp-0e75b8b3-fb78.gspb_container>p:last-of-type,#gspb_container-id-gsbp-0fa8fd06-4343.gspb_container>p:last-of-type,#gspb_container-id-gsbp-16f7b876-d3b2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-190578a1-aec9.gspb_container>p:last-of-type,#gspb_container-id-gsbp-1e345bb6-c27e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-234fdc70-2237.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2515934a-4e87.gspb_container>p:last-of-type,#gspb_container-id-gsbp-29490a5a-c65d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2c6102b0-28b1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2df9ece7-bd48.gspb_container>p:last-of-type,#gspb_container-id-gsbp-30eb68e1-a756.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3145a6d0-0646.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3385dfe4-5c0b.gspb_container>p:last-of-type,#gspb_container-id-gsbp-362be7d5-28a3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-38ee5bcc-1141.gspb_container>p:last-of-type,#gspb_container-id-gsbp-398e1f5e-837f.gspb_container>p:last-of-type,#gspb_container-id-gsbp-461519d7-739b.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4816d2d6-337e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4e3b3eef-d0c6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4eee863a-20bd.gspb_container>p:last-of-type,#gspb_container-id-gsbp-535659e0-2e94.gspb_container>p:last-of-type,#gspb_container-id-gsbp-55805b11-d45c.gspb_container>p:last-of-type,#gspb_container-id-gsbp-56b047a3-4622.gspb_container>p:last-of-type,#gspb_container-id-gsbp-588e7693-b3d5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-5998bf1d-f22d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-5dc79f98-a64f.gspb_container>p:last-of-type,#gspb_container-id-gsbp-63773d31-bb3a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-644e7bfd-674c.gspb_container>p:last-of-type,#gspb_container-id-gsbp-64f984c9-8447.gspb_container>p:last-of-type,#gspb_container-id-gsbp-6d9d1d7e-4d02.gspb_container>p:last-of-type,#gspb_container-id-gsbp-6ef0f675-2166.gspb_container>p:last-of-type,#gspb_container-id-gsbp-74f12ad2-695e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-75538d5c-835d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-79313c29-b67e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-7be1c4dc-ef5a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-7cc891ab-e6c5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-7f972b8c-5500.gspb_container>p:last-of-type,#gspb_container-id-gsbp-86150d18-9d17.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8ca5543d-e819.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8dc6495b-480c.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8e8cf72f-2c2d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8fa9bbab-008c.gspb_container>p:last-of-type,#gspb_container-id-gsbp-90cdc803-168e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-919640b4-b1a4.gspb_container>p:last-of-type,#gspb_container-id-gsbp-935e5bfa-db2d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-942a1f97-81a3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-95fd5660-4274.gspb_container>p:last-of-type,#gspb_container-id-gsbp-9f26e9c8-e9da.gspb_container>p:last-of-type,#gspb_container-id-gsbp-a0a53840-b1a0.gspb_container>p:last-of-type,#gspb_container-id-gsbp-a7dfc1fa-2fc0.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ac85c09d-37c6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-acad8a28-b854.gspb_container>p:last-of-type,#gspb_container-id-gsbp-b1fc8472-3bd8.gspb_container>p:last-of-type,#gspb_container-id-gsbp-b5569074-f6cf.gspb_container>p:last-of-type,#gspb_container-id-gsbp-b5ff502e-31de.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ba8e9985-7ac8.gspb_container>p:last-of-type,#gspb_container-id-gsbp-c1ef6618-aa12.gspb_container>p:last-of-type,#gspb_container-id-gsbp-c3c159c9-f143.gspb_container>p:last-of-type,#gspb_container-id-gsbp-c9cf1db7-c5ee.gspb_container>p:last-of-type,#gspb_container-id-gsbp-d37ad808-224d.g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