{"id":2666,"date":"2023-06-06T11:40:04","date_gmt":"2023-06-06T11:40:04","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/colour-palette\/"},"modified":"2024-03-12T04:11:16","modified_gmt":"2024-03-12T04:11:16","slug":"colour-palette","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/fr\/colour-palette\/","title":{"rendered":"Palette de couleurs"},"content":{"rendered":"\n
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NOS COULEURS PUISENT LEUR INSPIRATION DANS LA NATURE<\/h1>\n<\/div>\n<\/div>\n\n\n\n

\u00a9 James Morgan \/ WWF-US<\/div>\n<\/div>\n\n\n\n
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Le syst\u00e8me de couleurs du WWF s’inspire des couleurs du monde naturel qui nous entoure.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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NOS COULEURS PRINCIPALES SONT LE NOIR ET LE BLANC<\/h2>\n<\/div>\n\n\n\n
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NOS COULEURS PRINCIPALES SONT LE NOIR ET LE BLANC<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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LA PALETTE DE COULEURS SECONDAIRES<\/h2>\n<\/div>\n\n\n\n
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Ces \u00e9chantillons montrent notre nouvelle palette de couleurs secondaires (visibles sur cette page en valeurs hexad\u00e9cimales). Nos couleurs secondaires doivent \u00eatre combin\u00e9es et contrast\u00e9es plut\u00f4t qu’utilis\u00e9es toutes ensemble. Elles offrent un large \u00e9ventail de possibilit\u00e9s, \u00e0 exploiter de diverses mani\u00e8res en association avec nos couleurs de marque principales que sont le noir et le blanc.<\/div>\n<\/div>\n\n\n\n
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T\u00c9L\u00c9CHARGER LES \u00c9CHANTILLONS<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n
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JAUNE<\/h3>\n\n\n\n
PANTONE\u2122: 7404 U<\/strong>
CMYK: 0 10 100 5<\/strong>
RGB: 245 210 0<\/strong>
HEX: f5d200<\/strong><\/div>\n<\/div>\n\n\n\n
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ORANGE<\/h3>\n\n\n\n
PANTONE\u2122: 144 U<\/strong>
CMYK: 0 60 100 0<\/strong>
RGB: 245 210 0<\/strong>
HEX: f07d00<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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ROUGE<\/h3>\n\n\n\n
PANTONE\u2122: 200 U<\/strong>
CMYK: 10 100 60 0<\/strong><\/strong>
RGB: 218 29 82<\/strong>
HEX: da1d52<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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MAGENTA<\/h3>\n\n\n\n
PANTONE\u2122: 228 U<\/strong>
CMYK: 10 100 0 35<\/strong>
RGB: 154 0 100<\/strong>
HEX: 9a0064<\/strong><\/strong><\/div>\n<\/div>\n<\/div>\n\n\n\n
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MYRTILLE<\/h3>\n\n\n\n
PANTONE\u2122: 2607 U<\/strong><\/strong>
CMYK: 60 100 0 0<\/strong>
RGB: 129 41 144<\/strong>
HEX: 812990<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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BLEU<\/h3>\n\n\n\n
PANTONE\u2122: 315 U<\/strong>
CMYK: 100 0 10 45<\/strong>
RGB: 0 114 143<\/strong>
HEX: 00728f<\/strong><\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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BLEU-VERT<\/h3>\n\n\n\n
PANTONE\u2122: 329 U <\/strong>
CMYK: 100 0 40 20 <\/strong>
RGB: 0 145 145 <\/strong>
HEX: 009191<\/strong><\/div>\n<\/div>\n\n\n\n
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VERT<\/h3>\n\n\n\n
PANTONE\u2122: 357 U <\/strong>
CMYK: 80 0 100 40 <\/strong>
RGB: 0 121 50 <\/strong>
HEX: 007932<\/strong><\/div>\n<\/div>\n<\/div>\n\n\n\n
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OLIVE<\/h3>\n\n\n\n
PANTONE\u2122: 378 U <\/strong>
CMYK: 40 20 100 30 <\/strong>
RGB: 123 132 39 <\/strong>
HEX: 7b8427<\/strong><\/div>\n<\/div>\n\n\n\n
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VERT MOYEN<\/h3>\n\n\n\n
PANTONE\u2122: 376 U <\/strong>
CMYK: 50 0 100 0 <\/strong>
RGB: 140 198 63 <\/strong>
HEX: 8cc63f<\/strong><\/div>\n<\/div>\n\n\n\n
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MARRON FONC\u00c9<\/h3>\n\n\n\n
PANTONE\u2122: 440 U <\/strong>
CMYK: 70 90 100 30 <\/strong>
RGB: 85 47 37
<\/strong>HEX: 552f25<\/strong><\/div>\n<\/div>\n\n\n\n
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BRUN<\/h3>\n\n\n\n
PANTONE\u2122: 1545 U <\/strong>
CMYK: 20 50 100 30 <\/strong>
RGB: 154 104 28 <\/strong>
HEX: 9a681c<\/strong><\/div>\n<\/div>\n<\/div>\n\n\n\n
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BASE<\/h3>\n\n\n\n
PANTONE\u2122: 5855 U <\/strong>
CMYK: 25 20 50 0 <\/strong>
RGB: 196 188 142 <\/strong>
HEX: c4bc8e<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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UTILISATION DES TEINTES<\/h2>\n<\/div>\n\n\n\n
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Nous recommandons l’utilisation d’\u00e9chantillons de couleur pure chaque fois que cela est possible, mais le recours aux teintes est toutefois accept\u00e9 au sein de la marque. Si vous utilisez des teintes, privil\u00e9giez celles exprim\u00e9es en pourcentage, ou des teintes similaires, dans le programme que vous avez choisi.<\/div>\n<\/div>\n\n\n\n
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UTILISATION D’UNE COULEUR<\/h2>\n<\/div>\n\n\n\n
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NOIR ET BLANC<\/h3>\n\n\n\n
Le noir et le blanc<\/strong> forment notre palette de couleurs principale et doivent donc constituer le socle de votre pr\u00e9sentation. Par exemple, les zones de titre et les autres \u00e9l\u00e9ments de la marque WWF doivent appara\u00eetre en noir et blanc. La couleur doit \u00eatre employ\u00e9e pour les titres, les \u00e9l\u00e9ments de navigation, et le hors-texte.<\/div>\n\n\n\n

AJOUT DE COULEURS SECONDAIRES<\/h3>\n\n\n\n
Une couleur pure doit \u00eatre utilis\u00e9e. \u00c0 titre d’illustration, vous ne pouvez pas cr\u00e9er de composition utilisant le noir, le blanc et une teinte unique.<\/div>\n\n\n\n
La couleur secondaire doit pr\u00e9senter un rapport avec le sujet. \u00c9vitez d’utiliser plus de deux couleurs de la palette secondaire dans une m\u00eame composition. Toute teinte peut \u00e9galement \u00eatre employ\u00e9e lorsqu’une couleur pure l’est d\u00e9j\u00e0.<\/div>\n<\/div>\n<\/div>\n\n\n\n
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UTILISATION DE COULEURS SECONDAIRES<\/h2>\n\n\n\n

La palette de couleurs secondaires \u00e9tant bas\u00e9e sur des couleurs de la nature, vous devez toujours pouvoir s\u00e9lectionner une couleur permettant de compl\u00e9ter l’image.<\/p>\n\n\n\n

Dans cet exemple, l’emploi de la couleur est r\u00e9serv\u00e9 au titre et vient compl\u00e9ter la composition.<\/p>\n<\/div>\n\n\n\n

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\u00a9 WWF-indonesia \/ Tiger Survey Team<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Dans cet exemple, la palette de couleurs secondaires a \u00e9t\u00e9 utilis\u00e9e pour mettre en \u00e9vidence les \u00e9l\u00e9ments de navigation<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Dans cet exemple, la palette de couleurs secondaires a \u00e9t\u00e9 utilis\u00e9e pour mettre en \u00e9vidence les \u00e9l\u00e9ments de navigation<\/strong> et faire ressortir les informations cl\u00e9s<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Dans cet exemple, une couleur de la palette de couleurs secondaires (Bleu-vert) a \u00e9t\u00e9 employ\u00e9e pour attirer l’attention sur un chiffre cl\u00e9<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":"#gspb_heading-id-gsbp-a5f5e9ec-8661,#gspb_heading-id-gsbp-a5f5e9ec-8661 .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-a5f5e9ec-8661{color:var(--wp--preset--color--contrastcolor, #fffffe)}#gspb_heading-id-gsbp-b81da035-749b,#gspb_heading-id-gsbp-b81da035-749b .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-b81da035-749b{color:var(--wp--preset--color--contrastcolor, #fffffe)}#gspb_heading-id-gsbp-b2250fd6-3962,#gspb_heading-id-gsbp-b2250fd6-3962 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