{"id":2700,"date":"2023-06-06T11:40:32","date_gmt":"2023-06-06T11:40:32","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/tone-of-voice\/"},"modified":"2024-02-21T02:21:40","modified_gmt":"2024-02-21T02:21:40","slug":"tone-of-voice","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/fr\/tone-of-voice\/","title":{"rendered":"ton de voix"},"content":{"rendered":"\n
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SOIGNER NOS MOTS<\/h1>\n<\/div>\n<\/div>\n\n\n\n
\u00a9 Thomas Cristofoletti \/ WWF-US<\/div>\n<\/div>\n\n\n\n
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La fa\u00e7on dont vous \u00e9crivez et parlez rev\u00eat une importance capitale pour le WWF. Soigner son expression, c’est s’assurer que vous et votre cause soient bien compris et changent les c\u0153urs comme les esprits.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u00a9 WWF-Singapore<\/div>\n<\/div>\n\n\n\n
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FAIRE ENTENDRE NOTRE VOIX<\/h2>\n\n\n\n

Les principes suivants vous permettront de savoir employer vos mots mieux que jamais. N’oubliez pas que ces principes s’appliquent diff\u00e9remment selon votre public et le contenu de vos propos. \u00c0 titre d’exemple, vous ne vous exprimerez pas de la m\u00eame mani\u00e8re dans un rapport technique destin\u00e9 \u00e0 des repr\u00e9sentants gouvernementaux et dans un e-mail adress\u00e9 \u00e0 des adh\u00e9rents pour les remercier de leur soutien.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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SOYEZ CLAIR<\/h3>\n\n\n\n
Vos paroles doivent \u00eatre Vos propos doivent \u00eatre compris.<\/strong>.<\/strong><\/div>\n\n\n\n
Pensez \u00e0 votre public et aux moyens de bien vous faire comprendre de lui. Il existe de nombreuses r\u00e8gles permettant d’\u00e9crire et de parler clairement : se contenter de dire ce qu’il faut dire, expliquer le jargon, simplifier les phrases au maximum, insister sur les informations cl\u00e9s, et se montrer pr\u00e9cis et coh\u00e9rent dans l’emploi des mots. Notre guide de style r\u00e9dactionnel constitue \u00e0 ce titre une excellente ressource : les lignes directrices qu’il contient portent sur les aspects les plus divers, de l’orthographe, la grammaire et la ponctuation \u00e0 l’expression des nombres, dates et mesures.<\/div>\n<\/div>\n\n\n\n
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SOYEZ ORIGINAL<\/h3>\n\n\n\n
Vos propos doivent changer les c\u0153urs et les esprits. Attirez l’attention des gens et justifiez votre action avec conviction.<\/strong><\/strong><\/div>\n\n\n\n
Le WWF tient beaucoup \u00e0 la r\u00e9putation que nous avons acquise en mati\u00e8re de v\u00e9rification des faits. Pour autant, les faits ne font pas \u00e9voluer la fa\u00e7on de penser et d’agir des individus : seules des histoires captivantes \u00e9tay\u00e9es de preuves solides y parviennent. \u00c0 vous, par cons\u00e9quent, d’endosser plus souvent le costume de conteur : attirez l’attention des gens, donnez forme au probl\u00e8me concern\u00e9, et faites-leur vivre un parcours stimulant.<\/div>\n<\/div>\n\n\n\n
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SOyez HUMAIN<\/h3>\n\n\n\n
Vos propos doivent \u00eatre cr\u00e9dibles. Parlez authentiquement, pas comme un robot.<\/strong><\/strong><\/div>\n\n\n\n
Trop souvent, les gens s’expriment d’une mani\u00e8re qui ne semble pas naturelle, ce qui les fait passer pour hypocrites, ou pire, antipathiques. Il est donc particuli\u00e8rement important de parler authentiquement avec le public, surtout \u00e0 une \u00e9poque d’\u00e9rosion de la confiance dans les m\u00e9dias, les gouvernements et les organisations. Au moment de pr\u00e9parer son discours, il peut \u00eatre utile de se mettre en situation en s’imaginant tenir une conversation avec une autre personne.<\/div>\n<\/div>\n\n\n\n
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T\u00c9L\u00c9CHARGER LES LIGNES DIRECTRICES R\u00c9DACTIONNELLES<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u00a9 WWF-US \/ Keith Arnold<\/div>\n<\/div>\n\n\n\n
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\u00a9 Ahmed Nasheed \/Earth Hour – Maldives<\/div>\n<\/div>\n\n\n\n
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EXEMPLES DE MEILLEURES PRATIQUES<\/h2>\n\n\n\n
VISITER LE SITE COMMUNICATION ET MARKETING ><\/span><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":".gspb_container-id-gsbp-01963959-c67e,.gspb_container-id-gsbp-1e345bb6-c27e,.gspb_container-id-gsbp-2c6102b0-28b1,.gspb_container-id-gsbp-4e3b3eef-d0c6,.gspb_container-id-gsbp-535659e0-2e94,.gspb_container-id-gsbp-6ef0f675-2166,.gspb_container-id-gsbp-7be1c4dc-ef5a,.gspb_container-id-gsbp-ab4ce6fd-6606,.gspb_container-id-gsbp-b1fc8472-3bd8,.gspb_container-id-gsbp-ed669bd5-2816,.gspb_container-id-gsbp-f225c6da-a3a5{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-00a47c90-f1e2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-01963959-c67e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-019d56e9-72bd.gspb_container>p:last-of-type,#gspb_container-id-gsbp-1e345bb6-c27e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-25a6b502-477e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2c6102b0-28b1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2d29ed6e-f194.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3999f9ef-e942.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4589e161-4e83.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4e3b3eef-d0c6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-535659e0-2e94.gspb_container>p:last-of-type,#gspb_container-id-gsbp-6ef0f675-2166.gspb_container>p:last-of-type,#gspb_container-id-gsbp-7be1c4dc-ef5a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8a7099d7-363a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-97a55951-6723.gspb_container>p:last-of-type,#gspb_container-id-gsbp-a9d2244f-7723.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ab4ce6fd-6606.gspb_container>p:last-of-type,#gspb_container-id-gsbp-b1fc8472-3bd8.gspb_container>p:last-of-type,#gspb_container-id-gsbp-bed7caf5-ad13.gspb_container>p:last-of-type,#gspb_container-id-gsbp-d0e3f443-a4f9.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ed669bd5-2816.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f225c6da-a3a5.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-01963959-c67e.gspb_container,#gspb_container-id-gsbp-f225c6da-a3a5.gspb_container{position:relative}#gspb_container-id-gsbp-01963959-c67e.gspb_container{display:flex;flex-direction:column;justify-content:flex-end;background-size:cover;background-repeat:no-repeat;background-position:50% 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