{"id":2705,"date":"2023-06-06T11:40:50","date_gmt":"2023-06-06T11:40:50","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/publication-guidelines\/"},"modified":"2024-02-19T07:59:57","modified_gmt":"2024-02-19T07:59:57","slug":"publication-guidelines","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/fr\/publication-guidelines\/","title":{"rendered":"Lignes directrices de publication"},"content":{"rendered":"\n
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Lignes directrices de publication<\/h1>\n<\/div>\n<\/div>\n\n\n\n
\u00a9 Michel Gunther \/ WWF<\/div>\n<\/div>\n\n\n\n
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Produire des publications coh\u00e9rentes et percutantes.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Ces lignes directrices constituent les principes cl\u00e9s assurant la clart\u00e9 et l’impact visuel de nos publications sur nos publics. Il est important qu’elles soient suivies pour que l’expression de la marque soit diffus\u00e9e de mani\u00e8re coh\u00e9rente, mais \u00e9galement que les lignes directrices pr\u00e9conisant un ton de voix original, clair et humain soient appliqu\u00e9es aux contenus.<\/p>\n\n\n\n

Les lignes directrices suivantes offrent la possibilit\u00e9 d’appliquer diff\u00e9rents formats en fonction du public et de l’objet de la publication. Ainsi, par exemple, une publication d’importance mondiale, telle que le Rapport Plan\u00e8te vivante, doit se pr\u00e9senter dans un format en garantissant une longue dur\u00e9e de conservation.<\/p>\n\n\n\n

Des mod\u00e8les pouvant servir de point de d\u00e9part \u00e0 vos publications sont disponibles en t\u00e9l\u00e9chargement.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Utilisation des mod\u00e8les<\/h2>\n\n\n\n
Les mod\u00e8les sont fournis sous la forme de fichiers InDesign CC 2019. Bien que nous vous invitions \u00e0 utiliser si possible la derni\u00e8re version, sachez que des versions IDML sont \u00e9galement mises \u00e0 disposition des utilisateurs des versions ant\u00e9rieures.<\/div>\n\n\n\n
Les mod\u00e8les contiennent des pages ma\u00eetres<\/strong> couvrant \u00e0 la fois les pages int\u00e9rieures et les premi\u00e8res et quatri\u00e8mes de couverture.<\/div>\n\n\n\n

Des \u00e9chantillons<\/strong> et feuilles de style typographiques WWF<\/strong> sont \u00e9galement inclus.<\/p>\n<\/div>\n\n\n\n

T\u00c9L\u00c9CHARGER LES MOD\u00c8LES<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n
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LIGNES DIRECTRICES DE PUBLICATION<\/h2>\n\n\n\n
Un PDF d’accompagnement est inclus dans le dossier de t\u00e9l\u00e9chargement des mod\u00e8les, qui fournit des d\u00e9tails et des conseils \u00e0 leur sujet.<\/div>\n\n\n\n
Si vous avez besoin de pr\u00e9cisions suppl\u00e9mentaires ou que vous souhaitiez poser une question, veuillez contacter commsmarket@wwfint.org<\/a><\/strong>.<\/div>\n<\/div>\n<\/div>\n\n\n\n
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PREMI\u00c8RES DE COUVERTURE<\/h2>\n\n\n\n
Les premi\u00e8res de couverture des publications du WWF sont \u00e9labor\u00e9es \u00e0 partir du syst\u00e8me de grille du W<\/a>WF<\/a>. Vous en saurez plus sur cette grille en consultant la page Logo.<\/a><\/strong><\/div>\n\n\n\n
Les premi\u00e8res de couverture se composent d’une image marquante, d’une bordure blanche, du logo WWF<\/a> et d’une zone de contenu.<\/div>\n\n\n\n
La premi\u00e8re de couverture peut \u00e9galement inclure l‘identifiant de pays ou de pratique<\/strong><\/a>,<\/strong> au besoin.<\/div>\n<\/div>\n\n\n\n
T\u00c9L\u00c9CHARGER LES MOD\u00c8LES<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n
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LES \u00c9L\u00c9MENTS DES PREMI\u00c8RES DE COUVERTURE ET LA GRILLE<\/h2>\n\n\n\n

Cette page pr\u00e9sente un exemple de grille de 34 x 48, format\u00e9e pour \u00eatre compatible avec les documents \u00ab de cat\u00e9gorie A \u00bb (p. ex., A4, A5). <\/p>\n\n\n\n

Le logo WWF, la zone de contenu et la bordure sont tous plac\u00e9s sur la grille. <\/p>\n\n\n\n

Vous en saurez plus sur l’utilisation de la grille et du logo en consultant la page Logo.<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u00c9VOLUTION DE L’ONGLET VALEUR<\/h2>\n<\/div>\n\n\n\n
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VERSION ANT\u00c9RIEURE<\/h3>\n\n\n\n
Comme on le voit en le comparant \u00e0 l’actuelle version de l’onglet du logo, beaucoup d’informations sont ici r\u00e9p\u00e9t\u00e9es. Les termes \u00ab Rapport annuel \u00bb, \u00ab Vietnam \u00bb et \u00ab 2015 \u00bb se retrouvent au moins une autre fois sur la premi\u00e8re de couverture.<\/div>\n<\/div>\n\n\n\n
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NOUVELLE VERSION<\/h3>\n\n\n\n
En supprimant les informations redondantes, nous avons pu r\u00e9duire le nombre d’\u00e9l\u00e9ments entourant le logo, et lib\u00e9rer ainsi de l’espace pour la communication. Le cas \u00e9ch\u00e9ant, seule la mention de l’identifiant du pays ou de la pratique est autoris\u00e9e sous le logo.<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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DOUBLES PAGES INT\u00c9RIEURES<\/h2>\n\n\n\n
Les doubles pages int\u00e9rieures sont cr\u00e9\u00e9es \u00e0 partir d’une grille \u00e0 6 colonnes. Bien que plusieurs pr\u00e9sentations soient pr\u00e9vues dans le mod\u00e8le, vous pouvez tr\u00e8s bien cr\u00e9er la v\u00f4tre en vous en servant simplement de base.<\/div>\n<\/div>\n\n\n\n
T\u00c9L\u00c9CHARGER LES MOD\u00c8LES<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n
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LA GRILLE \u00c0 6 COLONNES<\/h2>\n\n\n\n
Nous nous sommes servis du syst\u00e8me de grille WWF pour cr\u00e9er la structure des pages internes d\u00e9finie par les lignes directrices de publication.<\/div>\n\n\n\n
M\u00eame si le syst\u00e8me de grille WWF peut \u00e9galement \u00eatre utilis\u00e9, nous pensons que la structure en colonnes offre suffisamment d’options de pr\u00e9sentation \u00e0 la plupart des utilisateurs.<\/div>\n\n\n\n
Les num\u00e9ros de page et les bas de page se trouvent en dehors de la structure \u00e0 6 colonnes.<\/div>\n<\/div>\n<\/div>\n\n\n\n
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TYPOGRAPHIE<\/h2>\n<\/div>\n\n\n\n
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Bien que les styles de paragraphe soient pr\u00e9d\u00e9finis dans les mod\u00e8les, vous trouverez ci-dessous un r\u00e9capitulatif des r\u00e8gles typographiques de base :<\/div>\n\n\n\n
Titre : <\/strong>Police WWF avec options de dimensionnement 51\/52 pt*, 38\/39 pt, 30\/31 pt<\/a><\/div>\n\n\n\n
Chapeau :<\/strong> Georgia Regular 15\/20 pt<\/a><\/div>\n\n\n\n
Sous-titre :<\/strong> Police WWF 18\/22 pt<\/a><\/div>\n\n\n\n
Corps de texte <\/strong>: Georgia Regular 9\/12 pt<\/a><\/div>\n\n\n\n
L\u00e9gendes photo : <\/strong>Arial Regular 9 pt<\/a><\/div>\n\n\n\n

Vous trouverez davantage d’informations sur ce th\u00e8me en consultant la rubrique Typographie du WWF<\/a><\/strong><\/p>\n<\/div>\n\n\n\n

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IMAGERIE<\/h2>\n\n\n\n
Les images peuvent \u00eatre dispos\u00e9es sur une double page afin de cr\u00e9er une pr\u00e9sentation percutante. Elles doivent \u00eatre align\u00e9es sur la grille \u00e0 6 colonnes et inclure la bordure blanche.<\/div>\n\n\n\n
\u00c9vitez de placer un visage ou la partie essentielle de l’image au niveau du pli central de la double page : apr\u00e8s impression, l’effet recherch\u00e9 en publiant la photo risquerait d’\u00eatre perdu.<\/div>\n<\/div>\n<\/div>\n\n\n\n
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EXEMPLES DE MISE EN PAGE<\/h2>\n<\/div>\n\n\n\n
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QUATRI\u00c8MES DE COUVERTURE<\/h2>\n\n\n\n

Les quatri\u00e8mes de couverture des publications du WWF sont \u00e9labor\u00e9es \u00e0 partir du syst\u00e8me de grille du WWF. Vous en saurez plus sur cette grille en consultant la page Logo.<\/a><\/strong><\/p>\n\n\n\n

Les quatri\u00e8mes de couverture se distinguent des premi\u00e8res de couverture par une plus grande souplesse de pr\u00e9sentation et peuvent inclure des images, du texte, une combinaison des deux, ou bien \u00eatre laiss\u00e9es vides.<\/div>\n\n\n\n
Une quatri\u00e8me de couverture doit imp\u00e9rativement contenir l’Encadr\u00e9 type<\/strong> et les mentions l\u00e9gales.<\/strong><\/div>\n<\/div>\n\n\n\n
T\u00c9L\u00c9CHARGER LES MOD\u00c8LES<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n
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LES \u00c9L\u00c9MENTS DES QUATRI\u00c8MES DE COUVERTURE ET LA GRILLE<\/h2>\n\n\n\n
La quatri\u00e8me de couverture se fonde elle aussi sur la grille de 34 x 48.<\/div>\n\n\n\n
Tous les \u00e9l\u00e9ments prennent place sur la grille. La pr\u00e9sentation d’une quatri\u00e8me de couverture se veut moins rigide que celle d’une premi\u00e8re de couverture. Les quatri\u00e8mes de couverture peuvent inclure des images, du texte et des blocs de couleurs, ou bien \u00eatre laiss\u00e9es vides, en fonction des exigences fix\u00e9es pour le document.<\/div>\n<\/div>\n<\/div>\n\n\n\n
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EXEMPLES DE QUATRI\u00c8ME DE COUVERTURE<\/h2>\n\n\n\n
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La quatri\u00e8me de couverture poss\u00e8de plusieurs usages suivant le document. Sur cette page, nous pr\u00e9sentons des exemples d’une image en pleine page, d’un texte non accompagn\u00e9, et d’un bloc image.<\/div>\n\n\n\n
Lorsque vous utilisez une image, il vous revient de vous assurer que la copie l\u00e9gale est lisible.<\/div>\n<\/div>\n<\/div>\n\n\n\n
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ENCADR\u00c9 TYPE<\/h2>\n\n\n\n
L’Encadr\u00e9 type<\/strong> est un actif t\u00e9l\u00e9chargeable unique compatible avec les formats A5, A4, A3 et B5.<\/div>\n\n\n\n
L’Encadr\u00e9 type contient l’ensemble des \u00e9l\u00e9ments obligatoires, \u00e0 savoir le logo WWF, l’\u00e9nonc\u00e9 de mission, le slogan \u00ab Together Possible \u00bb et l’adresse web. Son contenu peut \u00eatre localis\u00e9.<\/div>\n\n\n\n
Bien qu’il soit int\u00e9gr\u00e9 au mod\u00e8le InDesign, sachez que, s’il vous faut l’utiliser ind\u00e9pendamment ou le localiser, il est possible de t\u00e9l\u00e9charger l’actif autonome modifiable.<\/div>\n<\/div>\n\n\n\n
T\u00c9L\u00c9CHARGER L’ACTIF<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n
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