{"id":2974,"date":"2023-06-06T11:42:30","date_gmt":"2023-06-06T11:42:30","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=2974"},"modified":"2026-01-15T10:36:22","modified_gmt":"2026-01-15T10:36:22","slug":"diretrizes-de-parceria","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/pt-br\/diretrizes-de-parceria\/","title":{"rendered":"DIRETRIZES DE PARCERIA"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-950afb70-131d\" id=\"gspb_container-id-gsbp-950afb70-131d\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-23f01e7b-5703\" id=\"gspb_container-id-gsbp-23f01e7b-5703\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b1fc8472-3bd8\" id=\"gspb_container-id-gsbp-b1fc8472-3bd8\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-535659e0-2e94\" id=\"gspb_container-id-gsbp-535659e0-2e94\">\n<h1 id=\"gspb_heading-id-gsbp-a5f5e9ec-8661\" class=\"gspb_heading gspb_heading-id-gsbp-a5f5e9ec-8661 \">TRABALHANDO COM PARCEIROS PARA ATINGIR NOSSOS OBJETIVOS<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-9ed1f194-5053\" class=\"gspb_text gspb_text-id-gsbp-9ed1f194-5053 figure-caption\">\u00a9 WWF \/ Jason Houston<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-ed669bd5-2816\" id=\"gspb_container-id-gsbp-ed669bd5-2816\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7be1c4dc-ef5a\" id=\"gspb_container-id-gsbp-7be1c4dc-ef5a\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6ef0f675-2166\" id=\"gspb_container-id-gsbp-6ef0f675-2166\">\n<h2 id=\"gspb_heading-id-gsbp-b81da035-749b\" class=\"p lead mb-0 gspb_heading gspb_heading-id-gsbp-b81da035-749b \"><strong>IMPORTANTE:<\/strong>\u00a0Estas diretrizes sobre parcerias ser\u00e3o atualizadas em breve devido a uma nova diretiva da UE, com efeitos al\u00e9m da Europa. Se voc\u00ea planeja comunica\u00e7\u00f5es conjuntas com parceiros com impacto\u00a0 na UE, consulte\u00a0<a href=\"https:\/\/wwfint.sharepoint.com\/sites\/OneWWF-CorporateEngagement\/SitePages\/EMPOWERING-CONSUMER-DIRECTIVES.aspx?xsdata=MDV8MDJ8bWxhbUB3d2ZpbnQub3JnfGQ4ODZlNzAxNzBlOTQyZmUzN2YxMDhkZTU0MTlkMjBifDg0M2VmMmUzY2IyZjQyMWU5Zjg5Y2Y3ZGQxM2E4ZmRmfDB8MHw2MzkwNDA2NjcwNDM0NDUwOTZ8VW5rbm93bnxUV0ZwYkdac2IzZDhleUpGYlhCMGVVMWhjR2tpT25SeWRXVXNJbFlpT2lJd0xqQXVNREF3TUNJc0lsQWlPaUpYYVc0ek1pSXNJa0ZPSWpvaVRXRnBiQ0lzSWxkVUlqb3lmUT09fDB8fHw%3d&amp;sdata=TDFUOEwvaTVvcklXU0hSV3FUNmxST3BkcXR3UlZkcjJLeUdQZ0pmdnIzbz0%3d\" target=\"_blank\" rel=\"noreferrer noopener\">esta p\u00e1gina<\/a>\u00a0para obter mais informa\u00e7\u00f5es.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-8ca5543d-e819\" id=\"gspb_container-id-gsbp-8ca5543d-e819\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2c6102b0-28b1\" id=\"gspb_container-id-gsbp-2c6102b0-28b1\"><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1e345bb6-c27e\" id=\"gspb_container-id-gsbp-1e345bb6-c27e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4e3b3eef-d0c6\" id=\"gspb_container-id-gsbp-4e3b3eef-d0c6\">\n<p id=\"gspb_text-id-gsbp-9cfa8557-0572\" class=\"gspb_text gspb_text-id-gsbp-9cfa8557-0572 \">Para evitar qualquer confus\u00e3o ou deturpa\u00e7\u00e3o, devemos esclarecer o motivo e a forma pelos quais trabalhamos em parceria, inclusive com empresas, doadores e \u00f3rg\u00e3os do setor p\u00fablico.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-de3a965c-345a\" class=\"gspb_text gspb_text-id-gsbp-de3a965c-345a \">O objetivo dessas diretrizes \u00e9 definir os requisitos da nossa marca para a comunica\u00e7\u00e3o de parceria interna e externa \u2013 tudo no contexto do slogan &#8220;Juntos \u00c9 Poss\u00edvel&#8221;, que \u00e9 a base do nosso compromisso organizacional de trabalhar em colabora\u00e7\u00e3o com parceiros.<\/p>\n\n\n<style>.gspb_text-id-gsbp-437796ef-7c9d{font-family:OpenSan,sans-serif;}@media (max-width:767.98px){.gspb_text-id-gsbp-437796ef-7c9d,.gspb_text-id-gsbp-437796ef-7c9d .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_text-id-gsbp-437796ef-7c9d\" class=\"gspb_text gspb_text-id-gsbp-437796ef-7c9d \">Embora seja esperado que as equipes de parcerias sigam essas diretrizes, reconhecemos que talvez seja necess\u00e1rio um certo n\u00edvel de flexibilidade em circunst\u00e2ncias particulares. No entanto, \u00e9 importante que os princ\u00edpios a seguir sejam sempre respeitados: n\u00f3s comunicamos claramente por que estamos trabalhando em parceria e usamos o logotipo do WWF de modo correto.<\/p>\n\n\n<style>.gspb_text-id-gsbp-a24ed10a-0475{font-family:OpenSan,sans-serif;}@media (max-width:575.98px){.gspb_text-id-gsbp-a24ed10a-0475,.gspb_text-id-gsbp-a24ed10a-0475 .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_text-id-gsbp-a24ed10a-0475\" class=\"gspb_text gspb_text-id-gsbp-a24ed10a-0475 \"><strong>OBSERVA\u00c7\u00d5ES IMPORTANTES:<\/strong><\/p>\n\n\n<style>.gspb_text-id-gsbp-4f494d54-a21b{font-family:OpenSan,sans-serif;}@media (max-width:575.98px){.gspb_text-id-gsbp-4f494d54-a21b,.gspb_text-id-gsbp-4f494d54-a21b .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_text-id-gsbp-4f494d54-a21b\" class=\"gspb_text gspb_text-id-gsbp-4f494d54-a21b \">Observe que o uso do nosso logotipo e o nosso nome divulgado por terceiros est\u00e1 sempre sujeito a um acordo. Certifique-se de entrar em contato com a equipe respons\u00e1vel \u2013 corporativa, setor p\u00fablico ou capta\u00e7\u00e3o de recursos \u2013 ao discutir parcerias e antes de usar essas diretrizes referentes \u00e0s parcerias da marca.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-3c211f3e-6322\" id=\"gspb_container-id-gsbp-3c211f3e-6322\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-23504ce6-d830\" id=\"gspb_container-id-gsbp-23504ce6-d830\"><style>.gspb_text-id-gsbp-5d975084-cdf1,.gspb_text-id-gsbp-5d975084-cdf1 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-5d975084-cdf1,.gspb_text-id-gsbp-5d975084-cdf1 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-5d975084-cdf1{padding-bottom:50px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-5d975084-cdf1\" class=\"gspb_text gspb_text-id-gsbp-5d975084-cdf1 \">As nossas diretrizes referem-se a tr\u00eas \u00e1reas de comunica\u00e7\u00e3o:<\/div>\n\n\n<style>.gspb_container-id-gsbp-8faf6759-4e03{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-8faf6759-4e03.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-8faf6759-4e03.gspb_container{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:30px;}@media (max-width:767.98px){#gspb_container-id-gsbp-8faf6759-4e03.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8faf6759-4e03\" id=\"gspb_container-id-gsbp-8faf6759-4e03\"><style>.gspb_container-id-gsbp-29ebbcca-f274{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-29ebbcca-f274.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-29ebbcca-f274\" id=\"gspb_container-id-gsbp-29ebbcca-f274\"><style>#gspb_heading-id-gsbp-f3120e86-f7ac,#gspb_heading-id-gsbp-f3120e86-f7ac .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-f3120e86-f7ac,#gspb_heading-id-gsbp-f3120e86-f7ac .gsap-g-line{text-align:center!important;}}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-f3120e86-f7ac\" class=\"gspb_heading gspb_heading-id-gsbp-f3120e86-f7ac \">\u201cNOSSO MUNDO\u201d<\/h3>\n\n\n<style>.gspb_text-id-gsbp-46816b14-eb74,.gspb_text-id-gsbp-46816b14-eb74 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-46816b14-eb74,.gspb_text-id-gsbp-46816b14-eb74 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-46816b14-eb74{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-46816b14-eb74\" class=\"gspb_text gspb_text-id-gsbp-46816b14-eb74 \">Ao trabalharmos em uma parceria em que a iniciativa \u00e9 liderada ou financiada pelo WWF.<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-c2a3470f-c985{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-c2a3470f-c985.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-c2a3470f-c985\" id=\"gspb_container-id-gsbp-c2a3470f-c985\"><style>#gspb_heading-id-gsbp-d69bbd6a-01c4,#gspb_heading-id-gsbp-d69bbd6a-01c4 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-d69bbd6a-01c4,#gspb_heading-id-gsbp-d69bbd6a-01c4 .gsap-g-line{text-align:center!important;}}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-d69bbd6a-01c4\" class=\"gspb_heading gspb_heading-id-gsbp-d69bbd6a-01c4 \">\u201cMUNDO COMPARTILHADO\u201d<\/h3>\n\n\n<style>.gspb_text-id-gsbp-b1c314a5-e779,.gspb_text-id-gsbp-b1c314a5-e779 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-b1c314a5-e779,.gspb_text-id-gsbp-b1c314a5-e779 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-b1c314a5-e779{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-b1c314a5-e779\" class=\"gspb_text gspb_text-id-gsbp-b1c314a5-e779 \">Ao trabalharmos em uma rela\u00e7\u00e3o de parceria em que nenhuma parte da rela\u00e7\u00e3o deve ser vista como l\u00edder geral.<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-7915430b-09e8{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-7915430b-09e8.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7915430b-09e8\" id=\"gspb_container-id-gsbp-7915430b-09e8\"><style>#gspb_heading-id-gsbp-f4ec6c30-bdfe,#gspb_heading-id-gsbp-f4ec6c30-bdfe .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-f4ec6c30-bdfe,#gspb_heading-id-gsbp-f4ec6c30-bdfe .gsap-g-line{text-align:center!important;}}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-f4ec6c30-bdfe\" class=\"gspb_heading gspb_heading-id-gsbp-f4ec6c30-bdfe \">\u201cMUNDO DOS PARCEIROS\u201d<\/h3>\n\n\n<style>.gspb_text-id-gsbp-09d9fbe9-39fe,.gspb_text-id-gsbp-09d9fbe9-39fe .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-09d9fbe9-39fe,.gspb_text-id-gsbp-09d9fbe9-39fe .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-09d9fbe9-39fe{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-09d9fbe9-39fe\" class=\"gspb_text gspb_text-id-gsbp-09d9fbe9-39fe \">Quando o WWF trabalha em regime de parceria, mas a iniciativa \u00e9 liderada ou financiada pelo parceiro.<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-5544cd0c-3d6b\" id=\"gspb_container-id-gsbp-5544cd0c-3d6b\"><style>.gspb_container-id-gsbp-041d2c03-c3b2{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-041d2c03-c3b2.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-041d2c03-c3b2.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-041d2c03-c3b2.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-041d2c03-c3b2\" id=\"gspb_container-id-gsbp-041d2c03-c3b2\"><style>#gspb_heading-id-gsbp-152f67f7-56bc,#gspb_heading-id-gsbp-152f67f7-56bc .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-152f67f7-56bc,#gspb_heading-id-gsbp-152f67f7-56bc .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-152f67f7-56bc\" class=\"gspb_heading gspb_heading-id-gsbp-152f67f7-56bc \">ELEMENTOS CENTRAIS DA COMUNICA\u00c7\u00c3O DE PARCERIA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-3f229c3f-2c51{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3f229c3f-2c51.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-3f229c3f-2c51.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3f229c3f-2c51\" id=\"gspb_container-id-gsbp-3f229c3f-2c51\"><style>.gspb_text-id-gsbp-930c2d1b-8624,.gspb_text-id-gsbp-930c2d1b-8624 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-930c2d1b-8624,.gspb_text-id-gsbp-930c2d1b-8624 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-930c2d1b-8624{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-930c2d1b-8624\" class=\"gspb_text gspb_text-id-gsbp-930c2d1b-8624 \">Os principais elementos da comunica\u00e7\u00e3o de parceria s\u00e3o:<\/div>\n\n\n\n<ol class=\"wp-block-list is-style-default\">\n<li><strong>A declara\u00e7\u00e3o de parceria<\/strong><\/li>\n\n\n\n<li><strong>O logotipo do parceiro<\/strong><\/li>\n<\/ol>\n\n\n<style>.gspb_text-id-gsbp-6ccdfc0e-961e,.gspb_text-id-gsbp-6ccdfc0e-961e .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-6ccdfc0e-961e,.gspb_text-id-gsbp-6ccdfc0e-961e .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-6ccdfc0e-961e{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-6ccdfc0e-961e\" class=\"gspb_text gspb_text-id-gsbp-6ccdfc0e-961e \">Como \u00fanico elemento que explica claramente o objetivo da parceria, a declara\u00e7\u00e3o de parceria dever\u00e1 ser sempre inclu\u00edda e ser extremamente vis\u00edvel nas comunica\u00e7\u00f5es.<\/div>\n\n\n<style>.gspb_text-id-gsbp-e9be2b2a-c40f,.gspb_text-id-gsbp-e9be2b2a-c40f .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-e9be2b2a-c40f,.gspb_text-id-gsbp-e9be2b2a-c40f .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-e9be2b2a-c40f{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-e9be2b2a-c40f\" class=\"gspb_text gspb_text-id-gsbp-e9be2b2a-c40f \">Embora recomendada, a inclus\u00e3o dos logotipos de parceria tem import\u00e2ncia secund\u00e1ria. Quando os dois elementos s\u00e3o inclu\u00eddos em conjunto, eles s\u00e3o conhecidos coletivamente como o selo da parceria.<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-9b846e0e-56d1{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-9b846e0e-56d1.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-9b846e0e-56d1.gspb_container{display:flex;flex-direction:column;justify-content:space-between;}@media (max-width:1199.98px){#gspb_container-id-gsbp-9b846e0e-56d1.gspb_container{justify-content:center;}}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-9b846e0e-56d1.gspb_container{max-height:300px;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-9b846e0e-56d1\" id=\"gspb_container-id-gsbp-9b846e0e-56d1\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-282e9c2c-61c9\" id=\"gspb_image-id-gsbp-282e9c2c-61c9\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_4.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1700\" height=\"1312\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-1af55075-f3c0\" id=\"gspb_container-id-gsbp-1af55075-f3c0\"><style>.gspb_container-id-gsbp-b3df2611-9379{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-b3df2611-9379.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-b3df2611-9379.gspb_container{display:flex;justify-content:flex-end;align-items:center;}#gspb_container-id-gsbp-b3df2611-9379.gspb_container{margin-right:auto;margin-left:auto;padding-top:100px;padding-bottom:50px;}#gspb_container-id-gsbp-b3df2611-9379.gspb_container{width:1140px;}@media (max-width:1199.98px){#gspb_container-id-gsbp-b3df2611-9379.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b3df2611-9379\" id=\"gspb_container-id-gsbp-b3df2611-9379\"><style>.gspb_container-id-gsbp-d0c2991a-2730{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d0c2991a-2730.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}@media (max-width:767.98px){#gspb_container-id-gsbp-d0c2991a-2730.gspb_container{padding-right:15px;padding-left:15px;}}body.gspb-bodyfront #gspb_container-id-gsbp-d0c2991a-2730.gspb_container{width:70%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-d0c2991a-2730.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d0c2991a-2730\" id=\"gspb_container-id-gsbp-d0c2991a-2730\"><style>#gspb_heading-id-gsbp-85a817b7-517e,#gspb_heading-id-gsbp-85a817b7-517e .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-85a817b7-517e{color:var(--wp--preset--color--contrastcolor,#fffffe);}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-85a817b7-517e\" class=\"gspb_heading gspb_heading-id-gsbp-85a817b7-517e \">1. DECLARA\u00c7\u00c3O DA PARCERIA<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-d54863ed-d379\" class=\"gspb_text gspb_text-id-gsbp-d54863ed-d379 figure-caption\">\u00a9 WWF \/ Greg Funnell<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-f61fdf32-8bbf\" id=\"gspb_container-id-gsbp-f61fdf32-8bbf\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-23756a4b-d947\" id=\"gspb_container-id-gsbp-23756a4b-d947\"><style>.gspb_container-id-gsbp-036a7da4-5596{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-036a7da4-5596.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-036a7da4-5596.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-036a7da4-5596.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-036a7da4-5596\" id=\"gspb_container-id-gsbp-036a7da4-5596\"><style>#gspb_heading-id-gsbp-b150fd1a-6cda,#gspb_heading-id-gsbp-b150fd1a-6cda .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-b150fd1a-6cda,#gspb_heading-id-gsbp-b150fd1a-6cda .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-b150fd1a-6cda\" class=\"gspb_heading gspb_heading-id-gsbp-b150fd1a-6cda \">DECLARA\u00c7\u00c3O DA PARCERIA: FORNECENDO CONTEXTO<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-e12bb0b9-119b{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e12bb0b9-119b.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-e12bb0b9-119b.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e12bb0b9-119b\" id=\"gspb_container-id-gsbp-e12bb0b9-119b\"><style>.gspb_text-id-gsbp-d8591299-8725,.gspb_text-id-gsbp-d8591299-8725 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-d8591299-8725,.gspb_text-id-gsbp-d8591299-8725 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-d8591299-8725{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-d8591299-8725\" class=\"gspb_text gspb_text-id-gsbp-d8591299-8725 \">A nossa miss\u00e3o \u00e9 complexa e os nossos parceiros pertencem a diversos segmentos, o que pode levar a poss\u00edveis mal-entendidos entre o p\u00fablico.<\/p>\n\n\n<style>.gspb_text-id-gsbp-162dec7b-5f39,.gspb_text-id-gsbp-162dec7b-5f39 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-162dec7b-5f39,.gspb_text-id-gsbp-162dec7b-5f39 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-162dec7b-5f39{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-162dec7b-5f39\" class=\"gspb_text gspb_text-id-gsbp-162dec7b-5f39 \">Portanto, ao trabalhar com terceiros, independentemente de sermos ou n\u00e3o os respons\u00e1veis pela comunica\u00e7\u00e3o, o WWF dever\u00e1 explicar claramente aos nossos diversos p\u00fablicos por que estabelecemos a parceria.<\/p>\n\n\n<style>.gspb_text-id-gsbp-5c7fb633-710e,.gspb_text-id-gsbp-5c7fb633-710e .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-5c7fb633-710e,.gspb_text-id-gsbp-5c7fb633-710e .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-5c7fb633-710e{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-5c7fb633-710e\" class=\"gspb_text gspb_text-id-gsbp-5c7fb633-710e \"><strong>A maneira mais f\u00e1cil e simples de fornecer contexto claro \u00e9 acordar uma declara\u00e7\u00e3o de parceria com os nossos parceiros. Essa declara\u00e7\u00e3o tamb\u00e9m ajudar\u00e1 a melhorar a comunica\u00e7\u00e3o do seu parceiro.<\/strong><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-348d4551-460d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-348d4551-460d.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-348d4551-460d.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-348d4551-460d\" id=\"gspb_container-id-gsbp-348d4551-460d\"><style>.gspb_text-id-gsbp-a063943f-e906,.gspb_text-id-gsbp-a063943f-e906 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-a063943f-e906,.gspb_text-id-gsbp-a063943f-e906 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-a063943f-e906{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-a063943f-e906\" class=\"gspb_text gspb_text-id-gsbp-a063943f-e906 \">A declara\u00e7\u00e3o de parceria dever\u00e1 descrever claramente os objetivos da parceria e deve evitar ser vaga ou gen\u00e9rica.<\/div>\n\n\n<style>.gspb_text-id-gsbp-de05f3ec-e010,.gspb_text-id-gsbp-de05f3ec-e010 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-de05f3ec-e010,.gspb_text-id-gsbp-de05f3ec-e010 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-de05f3ec-e010{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-de05f3ec-e010\" class=\"gspb_text gspb_text-id-gsbp-de05f3ec-e010 \"><strong>POR EXEMPLO:<\/strong><\/p>\n\n\n<style>.gspb_text-id-gsbp-320817b0-cb73,.gspb_text-id-gsbp-320817b0-cb73 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-320817b0-cb73,.gspb_text-id-gsbp-320817b0-cb73 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-320817b0-cb73{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-320817b0-cb73\" class=\"gspb_text gspb_text-id-gsbp-320817b0-cb73 \"><strong><strong>WWF e (nome do parceiro) est\u00e3o trabalhando por um futuro melhor.\u00a0<img decoding=\"async\" width=\"25\" src=\"https:\/\/wwfbrand.panda.org\/images\/Cross.svg\" alt=\"\"><\/strong><\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-4d9809ea-0421,.gspb_text-id-gsbp-4d9809ea-0421 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-4d9809ea-0421,.gspb_text-id-gsbp-4d9809ea-0421 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4d9809ea-0421{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-4d9809ea-0421\" class=\"gspb_text gspb_text-id-gsbp-4d9809ea-0421 \"><strong>O WWF e (nome do parceiro) est\u00e3o trabalhando em parceria para reduzir o uso de \u00e1gua na produ\u00e7\u00e3o de roupas. \u00a0<img decoding=\"async\" width=\"25\" src=\"https:\/\/wwfbrand.panda.org\/images\/Tick.svg\" alt=\"\"><\/strong><\/p>\n\n\n<style>.gspb_text-id-gsbp-e237693e-1d85,.gspb_text-id-gsbp-e237693e-1d85 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-e237693e-1d85,.gspb_text-id-gsbp-e237693e-1d85 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-e237693e-1d85{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-e237693e-1d85\" class=\"gspb_text gspb_text-id-gsbp-e237693e-1d85 \">A declara\u00e7\u00e3o de parceria dever\u00e1 aparecer em todos os lugares em que a parceria estiver representada, com a declara\u00e7\u00e3o exata acordada na etapa de celebra\u00e7\u00e3o do contrato.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-d56d3975-3cb9\" id=\"gspb_container-id-gsbp-d56d3975-3cb9\"><style>.gspb_container-id-gsbp-79ce1eeb-cfc7{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-79ce1eeb-cfc7.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-79ce1eeb-cfc7.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-79ce1eeb-cfc7.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-79ce1eeb-cfc7\" id=\"gspb_container-id-gsbp-79ce1eeb-cfc7\"><style>#gspb_heading-id-gsbp-814aba16-7883,#gspb_heading-id-gsbp-814aba16-7883 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-814aba16-7883,#gspb_heading-id-gsbp-814aba16-7883 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-814aba16-7883\" class=\"gspb_heading gspb_heading-id-gsbp-814aba16-7883 \">DECLARA\u00c7\u00c3O DE PARCERIA: ESTRUTURA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-e2b87ef2-985d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e2b87ef2-985d.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-e2b87ef2-985d.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-e2b87ef2-985d.gspb_container{grid-column:span 1;}}#gspb_container-id-gsbp-e2b87ef2-985d.gspb_container{display:flex;flex-direction:row;column-gap:50px;}@media (max-width:767.98px){#gspb_container-id-gsbp-e2b87ef2-985d.gspb_container{flex-direction:column;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e2b87ef2-985d\" id=\"gspb_container-id-gsbp-e2b87ef2-985d\"><style>.gspb_container-id-gsbp-0a609f03-bdce{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-0a609f03-bdce.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-0a609f03-bdce.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-0a609f03-bdce.gspb_container{width:45%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-0a609f03-bdce.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0a609f03-bdce\" id=\"gspb_container-id-gsbp-0a609f03-bdce\"><style>.gspb_text-id-gsbp-15ba3986-d075,.gspb_text-id-gsbp-15ba3986-d075 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-15ba3986-d075,.gspb_text-id-gsbp-15ba3986-d075 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-15ba3986-d075{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-15ba3986-d075\" class=\"gspb_text gspb_text-id-gsbp-15ba3986-d075 \">A declara\u00e7\u00e3o de parceria dever\u00e1 apresentar, de forma clara e concisa, os objetivos da parceria.<\/p>\n\n\n<style>.gspb_text-id-gsbp-4c73fed7-3e28,.gspb_text-id-gsbp-4c73fed7-3e28 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-4c73fed7-3e28,.gspb_text-id-gsbp-4c73fed7-3e28 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4c73fed7-3e28{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-4c73fed7-3e28\" class=\"gspb_text gspb_text-id-gsbp-4c73fed7-3e28 \">A declara\u00e7\u00e3o \u00e9 dividida em duas partes: a parte <strong>A <\/strong>e a parte <strong>B<\/strong>.<\/p>\n\n\n<style>.gspb_text-id-gsbp-5db88faa-f898,.gspb_text-id-gsbp-5db88faa-f898 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-5db88faa-f898,.gspb_text-id-gsbp-5db88faa-f898 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-5db88faa-f898{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-5db88faa-f898\" class=\"gspb_text gspb_text-id-gsbp-5db88faa-f898 \"><strong>A parte A<\/strong> define quem s\u00e3o membros da parceria. Recomendamos denominar a parte A conforme mostrado no exemplo. O uso das express\u00f5es &#8220;Trabalhando em parceria&#8221; (ou similar, por exemplo, &#8220;trabalhando em conjunto&#8221;) adiciona clareza, que tem extrema import\u00e2ncia para o p\u00fablico-alvo.<\/p>\n\n\n<style>.gspb_text-id-gsbp-30692c75-6c51,.gspb_text-id-gsbp-30692c75-6c51 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-30692c75-6c51,.gspb_text-id-gsbp-30692c75-6c51 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-30692c75-6c51{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-30692c75-6c51\" class=\"gspb_text gspb_text-id-gsbp-30692c75-6c51 \"><strong>A parte B <\/strong>descreve o(s) objetivo(s) da parceria. A parte B deve conter detalhes suficientes para contextualizar a parceria para o p\u00fablico-alvo, permanecendo o mais conciso poss\u00edvel. Certifique-se sempre de que a declara\u00e7\u00e3o inclua um ponto final, quando usada dentro e fora do selo de parceria.<\/p>\n\n\n<style>.gspb_text-id-gsbp-f284acc5-fc58,.gspb_text-id-gsbp-f284acc5-fc58 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-f284acc5-fc58,.gspb_text-id-gsbp-f284acc5-fc58 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-f284acc5-fc58{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-f284acc5-fc58\" class=\"gspb_text gspb_text-id-gsbp-f284acc5-fc58 \"><strong>A frase exata deve ser acordada na etapa de celebra\u00e7\u00e3o do contrato.<\/strong><\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-6720377c-ccad{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-6720377c-ccad.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-6720377c-ccad.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-6720377c-ccad.gspb_container{justify-content:center;}}body.gspb-bodyfront #gspb_container-id-gsbp-6720377c-ccad.gspb_container{width:55%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-6720377c-ccad.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6720377c-ccad\" id=\"gspb_container-id-gsbp-6720377c-ccad\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-cdad5e58-576d\" id=\"gspb_image-id-gsbp-cdad5e58-576d\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_33.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"1076\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-8e6fe982-0c89\" id=\"gspb_container-id-gsbp-8e6fe982-0c89\"><style>.gspb_container-id-gsbp-0c6892c0-4c9c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-0c6892c0-4c9c.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-0c6892c0-4c9c.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-0c6892c0-4c9c.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0c6892c0-4c9c\" id=\"gspb_container-id-gsbp-0c6892c0-4c9c\"><style>#gspb_heading-id-gsbp-13d57ae1-1611,#gspb_heading-id-gsbp-13d57ae1-1611 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-13d57ae1-1611,#gspb_heading-id-gsbp-13d57ae1-1611 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-13d57ae1-1611\" class=\"gspb_heading gspb_heading-id-gsbp-13d57ae1-1611 \">DECLARA\u00c7\u00c3O DE PARCERIA: TIPOGRAFIA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-fd6febdf-1289{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-fd6febdf-1289.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-fd6febdf-1289.gspb_container{display:flex;flex-direction:column;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-fd6febdf-1289\" id=\"gspb_container-id-gsbp-fd6febdf-1289\"><style>.gspb_container-id-gsbp-0e5cb736-64ce{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-0e5cb736-64ce.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}@media (max-width:767.98px){#gspb_container-id-gsbp-0e5cb736-64ce.gspb_container{padding-bottom:20px;}}body.gspb-bodyfront #gspb_container-id-gsbp-0e5cb736-64ce.gspb_container{width:80%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-0e5cb736-64ce.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0e5cb736-64ce\" id=\"gspb_container-id-gsbp-0e5cb736-64ce\"><style>.gspb_text-id-gsbp-1952ca80-b63c,.gspb_text-id-gsbp-1952ca80-b63c .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-1952ca80-b63c,.gspb_text-id-gsbp-1952ca80-b63c .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-1952ca80-b63c{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-1952ca80-b63c\" class=\"gspb_text gspb_text-id-gsbp-1952ca80-b63c \">Quando a iniciativa \u00e9 liderada ou financiada pelo WWF, podemos usar a fonte Open Sans Semibold ou Arial Bold para a declara\u00e7\u00e3o de parceria. Voc\u00ea pode encontrar mais informa\u00e7\u00f5es na nossa p\u00e1gina <a href=\"https:\/\/wwfbrand.panda.org\/pt-br\/tipografia\/\" class=\"ek-link\">de tipografia<\/a>.<\/div>\n\n\n<style>.gspb_text-id-gsbp-018d988f-7571,.gspb_text-id-gsbp-018d988f-7571 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-018d988f-7571,.gspb_text-id-gsbp-018d988f-7571 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-018d988f-7571{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-018d988f-7571\" class=\"gspb_text gspb_text-id-gsbp-018d988f-7571 \">Quando a iniciativa \u00e9 liderada ou financiada pelo parceiro, as regras em torno da tipografia de declara\u00e7\u00e3o de parceria s\u00e3o flexibilizadas. Isso permite ao parceiro a liberdade de apresentar a declara\u00e7\u00e3o de forma mais adequada \u00e0 sua pr\u00f3pria marca, desde que sujeito ao acordo firmado entre todos os parceiros.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-e22694ac-df8d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e22694ac-df8d.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-e22694ac-df8d.gspb_container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));}@media (max-width:1199.98px){#gspb_container-id-gsbp-e22694ac-df8d.gspb_container{grid-template-columns:repeat(2,minmax(0,1fr));}}body.gspb-bodyfront #gspb_container-id-gsbp-e22694ac-df8d.gspb_container{grid-auto-rows:min-content;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e22694ac-df8d\" id=\"gspb_container-id-gsbp-e22694ac-df8d\"><style>@media (max-width:1199.98px){.gspb_text-id-gsbp-017acf0b-622b,.gspb_text-id-gsbp-017acf0b-622b .gsap-g-line{text-align:center!important;}}@media (max-width:1199.98px){.gspb_text-id-gsbp-017acf0b-622b{height:40px;}}<\/style>\n<div id=\"gspb_text-id-gsbp-017acf0b-622b\" class=\"gspb_text gspb_text-id-gsbp-017acf0b-622b \"><strong>OPEN SANS<\/strong><\/div>\n\n\n<style>@media (max-width:1199.98px){.gspb_text-id-gsbp-dd7357a9-25a3,.gspb_text-id-gsbp-dd7357a9-25a3 .gsap-g-line{text-align:center!important;}}@media (max-width:1199.98px){.gspb_text-id-gsbp-dd7357a9-25a3{height:40px;}}<\/style>\n<div id=\"gspb_text-id-gsbp-dd7357a9-25a3\" class=\"gspb_text gspb_text-id-gsbp-dd7357a9-25a3 \"><strong><strong>ARIAL BOLD<\/strong><\/strong><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-20552daf-6566\" id=\"gspb_image-id-gsbp-20552daf-6566\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_30.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"151\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-0422a676-c9ff\" id=\"gspb_image-id-gsbp-0422a676-c9ff\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_2.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"153\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-a5a538ca-3e26\" id=\"gspb_container-id-gsbp-a5a538ca-3e26\"><style>.gspb_container-id-gsbp-2aaac1bb-1daf{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-2aaac1bb-1daf.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-2aaac1bb-1daf.gspb_container{display:flex;justify-content:flex-end;align-items:center;}#gspb_container-id-gsbp-2aaac1bb-1daf.gspb_container{margin-right:auto;margin-left:auto;padding-top:100px;padding-bottom:50px;}#gspb_container-id-gsbp-2aaac1bb-1daf.gspb_container{width:1140px;}@media (max-width:1199.98px){#gspb_container-id-gsbp-2aaac1bb-1daf.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2aaac1bb-1daf\" id=\"gspb_container-id-gsbp-2aaac1bb-1daf\"><style>.gspb_container-id-gsbp-1df58ca3-92ba{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-1df58ca3-92ba.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}@media (max-width:767.98px){#gspb_container-id-gsbp-1df58ca3-92ba.gspb_container{padding-right:15px;padding-left:15px;}}body.gspb-bodyfront #gspb_container-id-gsbp-1df58ca3-92ba.gspb_container{width:70%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-1df58ca3-92ba.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1df58ca3-92ba\" id=\"gspb_container-id-gsbp-1df58ca3-92ba\"><style>#gspb_heading-id-gsbp-6c54074c-7600,#gspb_heading-id-gsbp-6c54074c-7600 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-6c54074c-7600{color:var(--wp--preset--color--contrastcolor,#fffffe);}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-6c54074c-7600\" class=\"gspb_heading gspb_heading-id-gsbp-6c54074c-7600 \">2. LOGOTIPOS DA PARCERIA<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-f17e7d76-fa9e\" class=\"gspb_text gspb_text-id-gsbp-f17e7d76-fa9e figure-caption\">\u00a9 WWF \/ Jaime Rojo<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-27db0ee9-7cf7\" id=\"gspb_container-id-gsbp-27db0ee9-7cf7\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-f2443a4c-c230\" id=\"gspb_container-id-gsbp-f2443a4c-c230\"><style>.gspb_container-id-gsbp-ec9d8557-0c04{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-ec9d8557-0c04.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-ec9d8557-0c04.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-ec9d8557-0c04.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ec9d8557-0c04\" id=\"gspb_container-id-gsbp-ec9d8557-0c04\"><style>#gspb_heading-id-gsbp-669bc9cc-fd86,#gspb_heading-id-gsbp-669bc9cc-fd86 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-669bc9cc-fd86,#gspb_heading-id-gsbp-669bc9cc-fd86 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-669bc9cc-fd86\" class=\"gspb_heading gspb_heading-id-gsbp-669bc9cc-fd86 \">USO DO LOGOTIPO COM UM PARCEIRO<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-29a3c70b-b3c9{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-29a3c70b-b3c9.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-29a3c70b-b3c9.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-29a3c70b-b3c9.gspb_container{width:95%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-29a3c70b-b3c9.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-29a3c70b-b3c9\" id=\"gspb_container-id-gsbp-29a3c70b-b3c9\"><style>.gspb_text-id-gsbp-0b488e68-a514,.gspb_text-id-gsbp-0b488e68-a514 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-0b488e68-a514,.gspb_text-id-gsbp-0b488e68-a514 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-0b488e68-a514{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-0b488e68-a514\" class=\"gspb_text gspb_text-id-gsbp-0b488e68-a514 \">Os logotipos dos parceiros s\u00e3o usados \u200b\u200bpara ilustrar e apoiar a declara\u00e7\u00e3o de parceria.<\/p>\n\n\n<style>.gspb_text-id-gsbp-cfd42d42-20b7,.gspb_text-id-gsbp-cfd42d42-20b7 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-cfd42d42-20b7,.gspb_text-id-gsbp-cfd42d42-20b7 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-cfd42d42-20b7{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-cfd42d42-20b7\" class=\"gspb_text gspb_text-id-gsbp-cfd42d42-20b7 \">Quando forem usados, recomendamos que a ordem dos logotipos reflita a declara\u00e7\u00e3o de parceria.<\/p>\n\n\n<style>.gspb_text-id-gsbp-29179e58-40e9,.gspb_text-id-gsbp-29179e58-40e9 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-29179e58-40e9,.gspb_text-id-gsbp-29179e58-40e9 .gsap-g-line{text-align:center!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-29179e58-40e9,.gspb_text-id-gsbp-29179e58-40e9 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-29179e58-40e9{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-29179e58-40e9\" class=\"gspb_text gspb_text-id-gsbp-29179e58-40e9 \">Quando a iniciativa \u00e9 liderada ou financiada pelo WWF, a organiza\u00e7\u00e3o dever\u00e1 aparecer primeiro. Quando \u00e9 liderada pelo parceiro, o WWF dever\u00e1 aparecer depois. Quando ambos lideram e financiam a iniciativa, dever\u00e1 ser acordado entre ambas as partes.<\/p>\n\n\n<style>.gspb_text-id-gsbp-4a7db5ca-3448,.gspb_text-id-gsbp-4a7db5ca-3448 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-4a7db5ca-3448,.gspb_text-id-gsbp-4a7db5ca-3448 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4a7db5ca-3448{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-4a7db5ca-3448\" class=\"gspb_text gspb_text-id-gsbp-4a7db5ca-3448 \">Preferimos que os logotipos sejam inclu\u00eddos. No entanto, entendemos que isso pode n\u00e3o ser poss\u00edvel em todos os casos. Portanto, se o espa\u00e7o for restrito, apenas a declara\u00e7\u00e3o de parceria (com o contexto) permanece sendo elemento obrigat\u00f3rio.<\/p>\n\n\n<style>.gspb_text-id-gsbp-8c76b717-10da,.gspb_text-id-gsbp-8c76b717-10da .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-8c76b717-10da,.gspb_text-id-gsbp-8c76b717-10da .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-8c76b717-10da{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-8c76b717-10da\" class=\"gspb_text gspb_text-id-gsbp-8c76b717-10da \"><strong>Voc\u00ea pode encontrar mais informa\u00e7\u00f5es sobre o uso do logotipo no PDF \u201cDiretrizes de parceria\u201d.<\/strong><\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-05c0c68a-7270{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-05c0c68a-7270.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-05c0c68a-7270.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-05c0c68a-7270.gspb_container{justify-content:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-05c0c68a-7270\" id=\"gspb_container-id-gsbp-05c0c68a-7270\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-db89e2ca-5560\" id=\"gspb_image-id-gsbp-db89e2ca-5560\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_29.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1700\" height=\"2231\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-9b26e774-bd8a\" id=\"gspb_container-id-gsbp-9b26e774-bd8a\"><style>.gspb_container-id-gsbp-2d84bef8-fabd{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-2d84bef8-fabd.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-2d84bef8-fabd.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-2d84bef8-fabd.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2d84bef8-fabd\" id=\"gspb_container-id-gsbp-2d84bef8-fabd\"><style>#gspb_heading-id-gsbp-b05dcef9-1594,#gspb_heading-id-gsbp-b05dcef9-1594 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-b05dcef9-1594,#gspb_heading-id-gsbp-b05dcef9-1594 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-b05dcef9-1594\" class=\"gspb_heading gspb_heading-id-gsbp-b05dcef9-1594 \">USO DO LOGOTIPO COM UM PARCEIRO<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-a5302854-10f1{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a5302854-10f1.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-a5302854-10f1.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-a5302854-10f1.gspb_container{width:90%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-a5302854-10f1.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a5302854-10f1\" id=\"gspb_container-id-gsbp-a5302854-10f1\"><style>.gspb_text-id-gsbp-1cc929bd-022a,.gspb_text-id-gsbp-1cc929bd-022a .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-1cc929bd-022a,.gspb_text-id-gsbp-1cc929bd-022a .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-1cc929bd-022a{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-1cc929bd-022a\" class=\"gspb_text gspb_text-id-gsbp-1cc929bd-022a \">Na hip\u00f3tese de haver v\u00e1rios parceiros, aplicam-se as mesmas regras b\u00e1sicas.<\/p>\n\n\n<style>.gspb_text-id-gsbp-ac551a1d-085a,.gspb_text-id-gsbp-ac551a1d-085a .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-ac551a1d-085a,.gspb_text-id-gsbp-ac551a1d-085a .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-ac551a1d-085a{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-ac551a1d-085a\" class=\"gspb_text gspb_text-id-gsbp-ac551a1d-085a \">Quando a iniciativa for liderada ou financiada pelo WWF, o logotipo da organiza\u00e7\u00e3o dever\u00e1 aparecer primeiro. O logotipo do WWF ser\u00e1 seguido dos outros logotipos da parceria, que, de modo geral, dever\u00e3o aparecer em ordem alfab\u00e9tica. No entanto, essa abordagem pode n\u00e3o ser poss\u00edvel quando um parceiro fizer uma contribui\u00e7\u00e3o significativa na parceria ou quando o acordo de parceria exigir uma ordem especial.<\/p>\n\n\n<style>.gspb_text-id-gsbp-ddaf6934-e03a,.gspb_text-id-gsbp-ddaf6934-e03a .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-ddaf6934-e03a,.gspb_text-id-gsbp-ddaf6934-e03a .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-ddaf6934-e03a{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-ddaf6934-e03a\" class=\"gspb_text gspb_text-id-gsbp-ddaf6934-e03a \">Por uma quest\u00e3o de clareza, recomendamos que os principais parceiros apare\u00e7am sempre na capa de uma comunica\u00e7\u00e3o. Os parceiros que apoiam podem ser mencionados junto com os seus logotipos nas p\u00e1ginas internas.<\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-47ea9d12-dc22{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-47ea9d12-dc22.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-47ea9d12-dc22.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-47ea9d12-dc22.gspb_container{justify-content:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-47ea9d12-dc22\" id=\"gspb_container-id-gsbp-47ea9d12-dc22\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-efb6cd51-db30\" id=\"gspb_image-id-gsbp-efb6cd51-db30\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_27.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1700\" height=\"1707\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-166c6f84-04e4\" id=\"gspb_container-id-gsbp-166c6f84-04e4\"><style>.gspb_container-id-gsbp-d12af47c-3d88{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d12af47c-3d88.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-d12af47c-3d88.gspb_container{display:flex;justify-content:flex-end;align-items:center;}#gspb_container-id-gsbp-d12af47c-3d88.gspb_container{margin-right:auto;margin-left:auto;padding-top:100px;padding-bottom:50px;}#gspb_container-id-gsbp-d12af47c-3d88.gspb_container{width:1140px;}@media (max-width:1199.98px){#gspb_container-id-gsbp-d12af47c-3d88.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d12af47c-3d88\" id=\"gspb_container-id-gsbp-d12af47c-3d88\"><style>.gspb_container-id-gsbp-5c33a489-f4ee{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-5c33a489-f4ee.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}@media (max-width:767.98px){#gspb_container-id-gsbp-5c33a489-f4ee.gspb_container{padding-right:15px;padding-left:15px;}}body.gspb-bodyfront #gspb_container-id-gsbp-5c33a489-f4ee.gspb_container{width:70%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-5c33a489-f4ee.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5c33a489-f4ee\" id=\"gspb_container-id-gsbp-5c33a489-f4ee\"><style>#gspb_heading-id-gsbp-628897e2-716f,#gspb_heading-id-gsbp-628897e2-716f .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-628897e2-716f{color:var(--wp--preset--color--contrastcolor,#fffffe);}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-628897e2-716f\" class=\"gspb_heading gspb_heading-id-gsbp-628897e2-716f \">CONSTRU\u00c7\u00c3O E LAYOUT<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-9ef1dd84-2da0\" class=\"gspb_text gspb_text-id-gsbp-9ef1dd84-2da0 figure-caption\"><br>\u00a9 WWF \/ Jean-Luc Ray<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-4bdf773e-903a\" id=\"gspb_container-id-gsbp-4bdf773e-903a\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-859526e8-87cd\" id=\"gspb_container-id-gsbp-859526e8-87cd\"><style>.gspb_container-id-gsbp-e1510c4e-0463{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e1510c4e-0463.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-e1510c4e-0463.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-e1510c4e-0463.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e1510c4e-0463\" id=\"gspb_container-id-gsbp-e1510c4e-0463\"><style>#gspb_heading-id-gsbp-e0673bb9-1a68,#gspb_heading-id-gsbp-e0673bb9-1a68 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-e0673bb9-1a68,#gspb_heading-id-gsbp-e0673bb9-1a68 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-e0673bb9-1a68\" class=\"gspb_heading gspb_heading-id-gsbp-e0673bb9-1a68 \">LOCALIZA\u00c7\u00c3O DA DECLARA\u00c7\u00c3O DE PARCERIA E DO LOGOTIPO<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-16696056-4513{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-16696056-4513.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-16696056-4513.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-16696056-4513\" id=\"gspb_container-id-gsbp-16696056-4513\"><style>.gspb_text-id-gsbp-374706b0-aaf8,.gspb_text-id-gsbp-374706b0-aaf8 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-374706b0-aaf8,.gspb_text-id-gsbp-374706b0-aaf8 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-374706b0-aaf8{margin-bottom:0px!important;padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-374706b0-aaf8\" class=\"gspb_text gspb_text-id-gsbp-374706b0-aaf8 \">As diretrizes permitem flexibilidade sobre em que parte a declara\u00e7\u00e3o de parceria e os logotipos s\u00e3o colocados nas comunica\u00e7\u00f5es. O principal \u00e9 garantir que a declara\u00e7\u00e3o de parceria esteja extremamente vis\u00edvel para o p\u00fablico para que as pessoas possam ver o contexto.<\/p>\n\n\n<style>.gspb_text-id-gsbp-3be57f36-24d5,.gspb_text-id-gsbp-3be57f36-24d5 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-3be57f36-24d5,.gspb_text-id-gsbp-3be57f36-24d5 .gsap-g-line{text-align:left!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-3be57f36-24d5,.gspb_text-id-gsbp-3be57f36-24d5 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-3be57f36-24d5{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-3be57f36-24d5\" class=\"gspb_text gspb_text-id-gsbp-3be57f36-24d5 \">Na maioria dos casos, recomendamos as seguintes abordagens:<\/p>\n\n\n<style>.gspb_text-id-gsbp-9a5245ad-0ea9,.gspb_text-id-gsbp-9a5245ad-0ea9 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-9a5245ad-0ea9,.gspb_text-id-gsbp-9a5245ad-0ea9 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-9a5245ad-0ea9{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-9a5245ad-0ea9\" class=\"gspb_text gspb_text-id-gsbp-9a5245ad-0ea9 \"><strong>Quando a iniciativa \u00e9 liderada ou financiada pelo WWF:<\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-dcb681e4-1b76,.gspb_text-id-gsbp-dcb681e4-1b76 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-dcb681e4-1b76,.gspb_text-id-gsbp-dcb681e4-1b76 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-dcb681e4-1b76{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-dcb681e4-1b76\" class=\"gspb_text gspb_text-id-gsbp-dcb681e4-1b76 \">O logotipo do WWF j\u00e1 aparecer\u00e1 na nossa comunica\u00e7\u00e3o. Portanto, verifique se o logotipo n\u00e3o est\u00e1 duplicado para evitar repeti\u00e7\u00f5es desnecess\u00e1rias.<\/p>\n\n\n<style>.gspb_text-id-gsbp-f78d06ee-ebba,.gspb_text-id-gsbp-f78d06ee-ebba .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-f78d06ee-ebba,.gspb_text-id-gsbp-f78d06ee-ebba .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-f78d06ee-ebba{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-f78d06ee-ebba\" class=\"gspb_text gspb_text-id-gsbp-f78d06ee-ebba \"><strong>Quando a iniciativa \u00e9 liderada ou financiada pelo WWF e pelo parceiro:<\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-4a8d1131-666b,.gspb_text-id-gsbp-4a8d1131-666b .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-4a8d1131-666b,.gspb_text-id-gsbp-4a8d1131-666b .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4a8d1131-666b{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-4a8d1131-666b\" class=\"gspb_text gspb_text-id-gsbp-4a8d1131-666b \">A cria\u00e7\u00e3o de materias de comunica\u00e7\u00e3o deve ser discutida entre as partes. O \u00fanico elemento obrigat\u00f3rio \u00e9 a declara\u00e7\u00e3o de parceria.<\/p>\n\n\n<style>.gspb_text-id-gsbp-4d5f2886-ca70,.gspb_text-id-gsbp-4d5f2886-ca70 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-4d5f2886-ca70,.gspb_text-id-gsbp-4d5f2886-ca70 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4d5f2886-ca70{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-4d5f2886-ca70\" class=\"gspb_text gspb_text-id-gsbp-4d5f2886-ca70 \"><strong>Quando a iniciativa \u00e9 liderada ou financiada pelo parceiro:<\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-03210fed-5540,.gspb_text-id-gsbp-03210fed-5540 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-03210fed-5540,.gspb_text-id-gsbp-03210fed-5540 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-03210fed-5540{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-03210fed-5540\" class=\"gspb_text gspb_text-id-gsbp-03210fed-5540 \">Verifique se o logotipo do parceiro aparece apenas uma vez para evitar duplica\u00e7\u00e3o.<\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-ad25058c-2477{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-ad25058c-2477.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-ad25058c-2477.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-ad25058c-2477.gspb_container{justify-content:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ad25058c-2477\" id=\"gspb_container-id-gsbp-ad25058c-2477\"><style>@media (max-width:767.98px){.gspb_text-id-gsbp-0bf3af32-7d5b,.gspb_text-id-gsbp-0bf3af32-7d5b .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_text-id-gsbp-0bf3af32-7d5b\" class=\"gspb_text gspb_text-id-gsbp-0bf3af32-7d5b \"><strong>IN &#8216;OUR WORLD&#8217;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-2916c1d0-596b\" id=\"gspb_image-id-gsbp-2916c1d0-596b\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_8.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"710\" height=\"150\"\/><\/div>\n\n\n<style>@media (max-width:767.98px){.gspb_text-id-gsbp-06eacc36-1106,.gspb_text-id-gsbp-06eacc36-1106 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-06eacc36-1106{padding-top:60px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-06eacc36-1106\" class=\"gspb_text gspb_text-id-gsbp-06eacc36-1106 \"><strong><strong>IN THE &#8216;SHARED WORLD&#8217;<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d975a4ef-ccd2\" id=\"gspb_image-id-gsbp-d975a4ef-ccd2\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_10.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"966\"\/><\/div>\n\n\n<style>@media (max-width:767.98px){.gspb_text-id-gsbp-25d889de-ceac,.gspb_text-id-gsbp-25d889de-ceac .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-25d889de-ceac{padding-top:60px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-25d889de-ceac\" class=\"gspb_text gspb_text-id-gsbp-25d889de-ceac \"><strong><strong>IN &#8216;THEIR WORLD&#8217;<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4821557a-3c3b\" id=\"gspb_image-id-gsbp-4821557a-3c3b\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_9.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"682\" height=\"150\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e8bec167-9025\" id=\"gspb_container-id-gsbp-e8bec167-9025\"><style>.gspb_container-id-gsbp-86d91672-b53a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-86d91672-b53a.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-86d91672-b53a.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-86d91672-b53a.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-86d91672-b53a\" id=\"gspb_container-id-gsbp-86d91672-b53a\"><style>#gspb_heading-id-gsbp-0c4b37c6-bbda,#gspb_heading-id-gsbp-0c4b37c6-bbda .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-0c4b37c6-bbda,#gspb_heading-id-gsbp-0c4b37c6-bbda .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-0c4b37c6-bbda\" class=\"gspb_heading gspb_heading-id-gsbp-0c4b37c6-bbda \">CRIANDO CEN\u00c1RIOS EQUILIBRADOS \u2013 DIRETRIZES HORIZONTAIS<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-30ce83dd-a7b9{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-30ce83dd-a7b9.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-30ce83dd-a7b9.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-30ce83dd-a7b9.gspb_container{grid-column:span 1;}}#gspb_container-id-gsbp-30ce83dd-a7b9.gspb_container{display:flex;flex-direction:row;column-gap:30px;}@media (max-width:767.98px){#gspb_container-id-gsbp-30ce83dd-a7b9.gspb_container{flex-direction:column;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-30ce83dd-a7b9\" id=\"gspb_container-id-gsbp-30ce83dd-a7b9\"><style>.gspb_container-id-gsbp-d1d0952c-7848{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d1d0952c-7848.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-d1d0952c-7848.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-d1d0952c-7848.gspb_container{width:45%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-d1d0952c-7848.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d1d0952c-7848\" id=\"gspb_container-id-gsbp-d1d0952c-7848\"><style>.gspb_text-id-gsbp-016814db-ac65,.gspb_text-id-gsbp-016814db-ac65 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-016814db-ac65,.gspb_text-id-gsbp-016814db-ac65 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-016814db-ac65{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-016814db-ac65\" class=\"gspb_text gspb_text-id-gsbp-016814db-ac65 \">O selo da parceria se baseia na altura do logotipo do WWF para criar layouts equilibrados.<\/div>\n\n\n<style>.gspb_text-id-gsbp-bfb75001-0659,.gspb_text-id-gsbp-bfb75001-0659 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-bfb75001-0659,.gspb_text-id-gsbp-bfb75001-0659 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-bfb75001-0659{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-bfb75001-0659\" class=\"gspb_text gspb_text-id-gsbp-bfb75001-0659 \">A altura do logotipo do WWF foi dividida em 6. Isso nos d\u00e1 tr\u00eas guias separadas <strong>(A, B e C)<\/strong> e uma linha central a ser usada ao criar um selo de parceria corporativa.<\/div>\n\n\n<style>.gspb_text-id-gsbp-64a5776e-8354,.gspb_text-id-gsbp-64a5776e-8354 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-64a5776e-8354,.gspb_text-id-gsbp-64a5776e-8354 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-64a5776e-8354{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-64a5776e-8354\" class=\"gspb_text gspb_text-id-gsbp-64a5776e-8354 \">Observe que as mesmas regras s\u00e3o aplicadas ao logotipo do WWF quando usado de forma independente ou no selo da parceria. Isso inclui as regras referentes ao espa\u00e7o livre e ao tamanho m\u00ednimo. Os recursos totalmente constru\u00eddos ficar\u00e3o dispon\u00edveis para download para evitar a necessidade de recri\u00e1-los.<\/div>\n\n\n<style>.gspb_text-id-gsbp-59f35351-3b01,.gspb_text-id-gsbp-59f35351-3b01 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-59f35351-3b01,.gspb_text-id-gsbp-59f35351-3b01 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-59f35351-3b01{margin-top:0px!important;padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-59f35351-3b01\" class=\"gspb_text gspb_text-id-gsbp-59f35351-3b01 \">Voc\u00ea pode encontrar mais informa\u00e7\u00f5es na p\u00e1gina do <a href=\"https:\/\/wwfbrand.panda.org\/pt-br\/logotipo\/\" class=\"ek-link\"><strong>logotipo<\/strong><\/a>.<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-f51d1135-8836{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-f51d1135-8836.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-f51d1135-8836.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-f51d1135-8836.gspb_container{justify-content:center;}}body.gspb-bodyfront #gspb_container-id-gsbp-f51d1135-8836.gspb_container{width:55%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-f51d1135-8836.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f51d1135-8836\" id=\"gspb_container-id-gsbp-f51d1135-8836\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-42eb813e-3545\" id=\"gspb_image-id-gsbp-42eb813e-3545\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_7.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1302\" height=\"1188\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-939076f4-ad2d\" id=\"gspb_container-id-gsbp-939076f4-ad2d\"><style>.gspb_container-id-gsbp-d05c60a7-be32{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d05c60a7-be32.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-d05c60a7-be32.gspb_container{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:30px;}@media (max-width:767.98px){#gspb_container-id-gsbp-d05c60a7-be32.gspb_container{grid-template-columns:repeat(3,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d05c60a7-be32\" id=\"gspb_container-id-gsbp-d05c60a7-be32\"><style>.gspb_container-id-gsbp-0cbace96-c0bd{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-0cbace96-c0bd.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-0cbace96-c0bd.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0cbace96-c0bd\" id=\"gspb_container-id-gsbp-0cbace96-c0bd\"><style>#gspb_heading-id-gsbp-0ab8535b-a664,#gspb_heading-id-gsbp-0ab8535b-a664 .gsap-g-line{text-align:left!important;}<\/style>\n<p id=\"gspb_heading-id-gsbp-0ab8535b-a664\" class=\"gspb_heading gspb_heading-id-gsbp-0ab8535b-a664 \"><strong>\u201cNOSSO MUNDO\u201d<\/strong><\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-222accbd-8e0c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-222accbd-8e0c.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-222accbd-8e0c.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-222accbd-8e0c\" id=\"gspb_container-id-gsbp-222accbd-8e0c\"><style>#gspb_heading-id-gsbp-4dc9ed75-b9bf,#gspb_heading-id-gsbp-4dc9ed75-b9bf .gsap-g-line{text-align:left!important;}<\/style>\n<p id=\"gspb_heading-id-gsbp-4dc9ed75-b9bf\" class=\"gspb_heading gspb_heading-id-gsbp-4dc9ed75-b9bf \"><strong>\u201cMUNDO COMPARTILHADO\u201d<\/strong><\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-72bbd942-a1c6{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-72bbd942-a1c6.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-72bbd942-a1c6.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-72bbd942-a1c6\" id=\"gspb_container-id-gsbp-72bbd942-a1c6\"><style>#gspb_heading-id-gsbp-60ca551f-6120,#gspb_heading-id-gsbp-60ca551f-6120 .gsap-g-line{text-align:left!important;}<\/style>\n<p id=\"gspb_heading-id-gsbp-60ca551f-6120\" class=\"gspb_heading gspb_heading-id-gsbp-60ca551f-6120 \"><strong>\u201cMUNDO DOS PARCEIROS\u201d<\/strong><\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-7abb0fa7-d5e6{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-7abb0fa7-d5e6.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-7abb0fa7-d5e6.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7abb0fa7-d5e6\" id=\"gspb_container-id-gsbp-7abb0fa7-d5e6\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c3283ba5-29ab\" id=\"gspb_image-id-gsbp-c3283ba5-29ab\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_39.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"582\" height=\"218\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d9071580-589a\" id=\"gspb_image-id-gsbp-d9071580-589a\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_40.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"534\" height=\"218\"\/><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-03800a35-4528{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-03800a35-4528.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-03800a35-4528.gspb_container{display:flex;justify-content:space-around;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-03800a35-4528\" id=\"gspb_container-id-gsbp-03800a35-4528\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c864ec99-1a9c\" id=\"gspb_image-id-gsbp-c864ec99-1a9c\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_35.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"876\" height=\"218\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-6cb9af8a-c9c7\" id=\"gspb_image-id-gsbp-6cb9af8a-c9c7\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_36.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"828\" height=\"218\"\/><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-1ec5998f-d3c5{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-1ec5998f-d3c5.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-1ec5998f-d3c5.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1ec5998f-d3c5\" id=\"gspb_container-id-gsbp-1ec5998f-d3c5\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-a76845c2-dbad\" id=\"gspb_image-id-gsbp-a76845c2-dbad\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_39.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"582\" height=\"218\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-ea8225b6-4a8b\" id=\"gspb_image-id-gsbp-ea8225b6-4a8b\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_40.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"534\" height=\"218\"\/><\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-fdffa6c2-d5b8{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-fdffa6c2-d5b8.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-fdffa6c2-d5b8.gspb_container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:30px;}@media (max-width:767.98px){#gspb_container-id-gsbp-fdffa6c2-d5b8.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}#gspb_container-id-gsbp-fdffa6c2-d5b8.gspb_container{padding-top:50px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-fdffa6c2-d5b8\" id=\"gspb_container-id-gsbp-fdffa6c2-d5b8\"><style>.gspb_container-id-gsbp-9cde05dc-335a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-9cde05dc-335a.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-9cde05dc-335a.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-9cde05dc-335a\" id=\"gspb_container-id-gsbp-9cde05dc-335a\"><style>#gspb_heading-id-gsbp-162faa83-b646,#gspb_heading-id-gsbp-162faa83-b646 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-162faa83-b646,#gspb_heading-id-gsbp-162faa83-b646 .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_heading-id-gsbp-162faa83-b646\" class=\"gspb_heading gspb_heading-id-gsbp-162faa83-b646 \">A declara\u00e7\u00e3o de parceria deve ser alinhada \u00e0 esquerda e definida em 8 pontos em 10 entrelinhas. O texto n\u00e3o precisa estar nos guias de logotipo <strong>A, B<\/strong> e <strong>C<\/strong>, mas tem de estar centralizado verticalmente.<\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-64238c2d-61f3{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-64238c2d-61f3.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-64238c2d-61f3.gspb_container{display:flex;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-64238c2d-61f3\" id=\"gspb_container-id-gsbp-64238c2d-61f3\"><style>#gspb_heading-id-gsbp-9122716c-75e9,#gspb_heading-id-gsbp-9122716c-75e9 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-9122716c-75e9,#gspb_heading-id-gsbp-9122716c-75e9 .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_heading-id-gsbp-9122716c-75e9\" class=\"gspb_heading gspb_heading-id-gsbp-9122716c-75e9 \">As informa\u00e7\u00f5es completas sobre como criar layouts equilibrados s\u00e3o fornecidas na pasta de recursos para download.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-29bfc935-d0b6\" id=\"gspb_container-id-gsbp-29bfc935-d0b6\"><style>.gspb_container-id-gsbp-07e13b80-4ce1{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-07e13b80-4ce1.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-07e13b80-4ce1.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-07e13b80-4ce1.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-07e13b80-4ce1\" id=\"gspb_container-id-gsbp-07e13b80-4ce1\"><style>#gspb_heading-id-gsbp-f11f8f7d-e8d1,#gspb_heading-id-gsbp-f11f8f7d-e8d1 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-f11f8f7d-e8d1,#gspb_heading-id-gsbp-f11f8f7d-e8d1 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-f11f8f7d-e8d1\" class=\"gspb_heading gspb_heading-id-gsbp-f11f8f7d-e8d1 \">CRIANDO LAYOUTS EQUILIBRADOS \u2013 DIVISORES VERTICAIS<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-e2d51161-b5dd{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e2d51161-b5dd.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-e2d51161-b5dd.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-e2d51161-b5dd.gspb_container{width:90%;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e2d51161-b5dd\" id=\"gspb_container-id-gsbp-e2d51161-b5dd\"><style>.gspb_text-id-gsbp-b8416927-37e0,.gspb_text-id-gsbp-b8416927-37e0 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-b8416927-37e0,.gspb_text-id-gsbp-b8416927-37e0 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-b8416927-37e0{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-b8416927-37e0\" class=\"gspb_text gspb_text-id-gsbp-b8416927-37e0 \">A largura do selo de parceria \u00e9 ajust\u00e1vel, o que garante que ela possa ser utilizada em todos os casos.<\/div>\n\n\n<style>.gspb_text-id-gsbp-13787d94-f5a1,.gspb_text-id-gsbp-13787d94-f5a1 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-13787d94-f5a1,.gspb_text-id-gsbp-13787d94-f5a1 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-13787d94-f5a1{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-13787d94-f5a1\" class=\"gspb_text gspb_text-id-gsbp-13787d94-f5a1 \">H\u00e1 dois elementos no layout horizontal do selo: os \u201cespa\u00e7adores\u201d horizontais e a linha divis\u00f3ria.<\/div>\n\n\n<style>.gspb_text-id-gsbp-6ce2372c-2d93,.gspb_text-id-gsbp-6ce2372c-2d93 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-6ce2372c-2d93,.gspb_text-id-gsbp-6ce2372c-2d93 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-6ce2372c-2d93{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-6ce2372c-2d93\" class=\"gspb_text gspb_text-id-gsbp-6ce2372c-2d93 \">Os espa\u00e7adores t\u00eam 4,5 mm de largura (a 100%). As linhas divis\u00f3rias t\u00eam 1 pt de largura e s\u00e3o pretas (CMYK: 0\/0\/0\/100, RGB: 0\/0\/0) e est\u00e3o alinhadas \u00e0 parte superior e \u00e0 base do logotipo do WWF.<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-34779c67-c798{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-34779c67-c798.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-34779c67-c798.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-34779c67-c798.gspb_container{justify-content:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-34779c67-c798\" id=\"gspb_container-id-gsbp-34779c67-c798\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-381294e9-a2d6\" id=\"gspb_image-id-gsbp-381294e9-a2d6\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_11.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1422\" height=\"1026\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-31774473-7b6a\" id=\"gspb_container-id-gsbp-31774473-7b6a\"><style>.gspb_container-id-gsbp-8b3c6f87-b791{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-8b3c6f87-b791.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-8b3c6f87-b791.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-8b3c6f87-b791.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8b3c6f87-b791\" id=\"gspb_container-id-gsbp-8b3c6f87-b791\"><style>#gspb_heading-id-gsbp-3a26e2e4-764d,#gspb_heading-id-gsbp-3a26e2e4-764d .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-3a26e2e4-764d,#gspb_heading-id-gsbp-3a26e2e4-764d .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-3a26e2e4-764d\" class=\"gspb_heading gspb_heading-id-gsbp-3a26e2e4-764d \">POSICIONAMENTO FLEX\u00cdVEL<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-804f5cd7-cab2{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-804f5cd7-cab2.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-804f5cd7-cab2.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-804f5cd7-cab2.gspb_container{width:90%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-804f5cd7-cab2.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-804f5cd7-cab2\" id=\"gspb_container-id-gsbp-804f5cd7-cab2\"><style>.gspb_text-id-gsbp-5b0f2abe-98e8,.gspb_text-id-gsbp-5b0f2abe-98e8 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-5b0f2abe-98e8,.gspb_text-id-gsbp-5b0f2abe-98e8 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-5b0f2abe-98e8{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-5b0f2abe-98e8\" class=\"gspb_text gspb_text-id-gsbp-5b0f2abe-98e8 \">A posi\u00e7\u00e3o do selo da parceria \u00e9 flex\u00edvel e pode ser colocada onde for necess\u00e1ria no layout. Isso \u00e9 especialmente \u00fatil nos casos em que tanto o WWF quanto o parceiro lideram ou financiam a iniciativa ou quando apenas o parceiro lidera ou financia.<\/div>\n\n\n<style>.gspb_text-id-gsbp-663f297d-382a,.gspb_text-id-gsbp-663f297d-382a .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-663f297d-382a,.gspb_text-id-gsbp-663f297d-382a .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-663f297d-382a{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-663f297d-382a\" class=\"gspb_text gspb_text-id-gsbp-663f297d-382a \">Ainda que o espa\u00e7o seja limitado, \u00e9 importante fornecer o contexto. O p\u00fablico-alvo deve entender por que formamos uma parceria espec\u00edfica. Neste cen\u00e1rio, apenas a declara\u00e7\u00e3o de parceria dever\u00e1 ser inclu\u00edda.<\/div>\n\n\n<style>.gspb_text-id-gsbp-26d80f95-e86a,.gspb_text-id-gsbp-26d80f95-e86a .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-26d80f95-e86a,.gspb_text-id-gsbp-26d80f95-e86a .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-26d80f95-e86a{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-26d80f95-e86a\" class=\"gspb_text gspb_text-id-gsbp-26d80f95-e86a \">Ao usar um selo de parceria, \u00e9 altamente recomend\u00e1vel adicionar uma margem entre o selo e a borda da p\u00e1gina ou da tela. Como orienta\u00e7\u00e3o, a margem da p\u00e1gina dever\u00e1 ter pelo menos 1\/4 do tamanho do logotipo completo do WWF.<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-a4e6b81a-ae19{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a4e6b81a-ae19.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-a4e6b81a-ae19.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-a4e6b81a-ae19.gspb_container{justify-content:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a4e6b81a-ae19\" id=\"gspb_container-id-gsbp-a4e6b81a-ae19\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-1962213c-c35a\" id=\"gspb_image-id-gsbp-1962213c-c35a\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_6.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1392\" height=\"1056\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-90c55608-7890\" id=\"gspb_container-id-gsbp-90c55608-7890\"><style>@media (max-width:575.98px){#gspb_heading-id-gsbp-62bed924-b4f3,#gspb_heading-id-gsbp-62bed924-b4f3 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-62bed924-b4f3\" class=\"gspb_heading gspb_heading-id-gsbp-62bed924-b4f3 \">EXEMPLOS DE LAYOUT<\/h2>\n\n\n<style>@media (max-width:575.98px){#gspb_heading-id-gsbp-d9dabe20-ee43,#gspb_heading-id-gsbp-d9dabe20-ee43 .gsap-g-line{text-align:center!important;}}#gspb_heading-id-gsbp-d9dabe20-ee43{padding-bottom:30px;}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-d9dabe20-ee43\" class=\"gspb_heading gspb_heading-id-gsbp-d9dabe20-ee43 \">EXEMPLOS DE IMPRESS\u00c3O<\/h3>\n\n\n<style>.gspb_container-id-gsbp-065ea185-3637{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-065ea185-3637.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-065ea185-3637.gspb_container{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:30px;}@media (max-width:767.98px){#gspb_container-id-gsbp-065ea185-3637.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-065ea185-3637\" id=\"gspb_container-id-gsbp-065ea185-3637\"><style>.gspb_container-id-gsbp-aa3b72ea-2d62{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-aa3b72ea-2d62.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-aa3b72ea-2d62.gspb_container{display:flex;flex-direction:column;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-aa3b72ea-2d62\" id=\"gspb_container-id-gsbp-aa3b72ea-2d62\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-07c3b6f4-eeb9\" id=\"gspb_image-id-gsbp-07c3b6f4-eeb9\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_16.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"718\" height=\"986\"\/><\/div>\n\n\n<style>#gspb_heading-id-gsbp-f59cfe67-feda,#gspb_heading-id-gsbp-f59cfe67-feda .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-f59cfe67-feda,#gspb_heading-id-gsbp-f59cfe67-feda .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_heading-id-gsbp-f59cfe67-feda\" class=\"gspb_heading gspb_heading-id-gsbp-f59cfe67-feda \">No caso em que o WWF lidera ou financia a iniciativa \u2013 garanta que o logotipo do WWF n\u00e3o est\u00e1 duplicado, para evitar repeti\u00e7\u00f5es<\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-a36eb511-e62a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a36eb511-e62a.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-a36eb511-e62a.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a36eb511-e62a\" id=\"gspb_container-id-gsbp-a36eb511-e62a\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d1d0b0f5-68ad\" id=\"gspb_image-id-gsbp-d1d0b0f5-68ad\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_17.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"718\" height=\"986\"\/><\/div>\n\n\n<style>#gspb_heading-id-gsbp-7fdcc5be-64c8,#gspb_heading-id-gsbp-7fdcc5be-64c8 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-7fdcc5be-64c8,#gspb_heading-id-gsbp-7fdcc5be-64c8 .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_heading-id-gsbp-7fdcc5be-64c8\" class=\"gspb_heading gspb_heading-id-gsbp-7fdcc5be-64c8 \">Exemplo em que o parceiro lidera ou financia a iniciativa<\/p>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-2b0cc5b9-bf99{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-2b0cc5b9-bf99.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-2b0cc5b9-bf99.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2b0cc5b9-bf99\" id=\"gspb_container-id-gsbp-2b0cc5b9-bf99\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d682837a-5189\" id=\"gspb_image-id-gsbp-d682837a-5189\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_20.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"718\" height=\"986\"\/><\/div>\n\n\n<style>#gspb_heading-id-gsbp-c3e03df8-bccb,#gspb_heading-id-gsbp-c3e03df8-bccb .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-c3e03df8-bccb,#gspb_heading-id-gsbp-c3e03df8-bccb .gsap-g-line{text-align:center!important;}}<\/style>\n<p id=\"gspb_heading-id-gsbp-c3e03df8-bccb\" class=\"gspb_heading gspb_heading-id-gsbp-c3e03df8-bccb \">Exemplo em que o WWF e o parceiro lideram e financiam a iniciativa<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-51c3400f-4f78\" id=\"gspb_container-id-gsbp-51c3400f-4f78\"><style>.gspb_container-id-gsbp-60617d2c-d2fb{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-60617d2c-d2fb.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-60617d2c-d2fb.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-60617d2c-d2fb.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-60617d2c-d2fb\" id=\"gspb_container-id-gsbp-60617d2c-d2fb\"><style>#gspb_heading-id-gsbp-e05bf024-745d,#gspb_heading-id-gsbp-e05bf024-745d .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-e05bf024-745d,#gspb_heading-id-gsbp-e05bf024-745d .gsap-g-line{text-align:center!important;}}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-e05bf024-745d\" class=\"gspb_heading gspb_heading-id-gsbp-e05bf024-745d \">EXEMPLOS ONLINE E DE M\u00cdDIAS SOCIAIS<\/h3>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-ffb1fef6-0e75{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-ffb1fef6-0e75.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-ffb1fef6-0e75.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-ffb1fef6-0e75.gspb_container{justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ffb1fef6-0e75\" id=\"gspb_container-id-gsbp-ffb1fef6-0e75\"><style>.gspb_text-id-gsbp-df5ae69f-5093,.gspb_text-id-gsbp-df5ae69f-5093 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-df5ae69f-5093,.gspb_text-id-gsbp-df5ae69f-5093 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-df5ae69f-5093{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-df5ae69f-5093\" class=\"gspb_text gspb_text-id-gsbp-df5ae69f-5093 \"><strong>Exemplo online e de m\u00eddia social<\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-9893d0ed-d191,.gspb_text-id-gsbp-9893d0ed-d191 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-9893d0ed-d191,.gspb_text-id-gsbp-9893d0ed-d191 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-9893d0ed-d191{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-9893d0ed-d191\" class=\"gspb_text gspb_text-id-gsbp-9893d0ed-d191 \">Quando necess\u00e1rio, \u00e9 poss\u00edvel recriar um selo de parceria para que inclua apenas os logotipos. Isso permite que a declara\u00e7\u00e3o de parceria, que deve ser inclu\u00edda em outra parte do layout, seja usada em pe\u00e7as mais criativas.<\/div>\n\n\n<style>.gspb_text-id-gsbp-d54a5654-77c8,.gspb_text-id-gsbp-d54a5654-77c8 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-d54a5654-77c8,.gspb_text-id-gsbp-d54a5654-77c8 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-d54a5654-77c8{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-d54a5654-77c8\" class=\"gspb_text gspb_text-id-gsbp-d54a5654-77c8 \"><strong>Exemplos de banner<\/strong><\/div>\n\n\n<style>.gspb_text-id-gsbp-7cdc0c89-be47,.gspb_text-id-gsbp-7cdc0c89-be47 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-7cdc0c89-be47,.gspb_text-id-gsbp-7cdc0c89-be47 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-7cdc0c89-be47{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-7cdc0c89-be47\" class=\"gspb_text gspb_text-id-gsbp-7cdc0c89-be47 \">Nos casos em que os logotipos n\u00e3o podem ser usados, devido ao espa\u00e7o ou tamanho, a declara\u00e7\u00e3o de parceria poder\u00e1 ser usada isoladamente.<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-5c420131-6a29{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-5c420131-6a29.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-5c420131-6a29.gspb_container{display:flex;flex-direction:row;flex-wrap:wrap;justify-content:flex-start;row-gap:30px;column-gap:30px;}@media (max-width:1199.98px){#gspb_container-id-gsbp-5c420131-6a29.gspb_container{align-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5c420131-6a29\" id=\"gspb_container-id-gsbp-5c420131-6a29\"><style>.gspb_container-id-gsbp-58ea5ce6-156d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-58ea5ce6-156d.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-58ea5ce6-156d.gspb_container{width:60%;}@media (max-width:1199.98px){body.gspb-bodyfront #gspb_container-id-gsbp-58ea5ce6-156d.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-58ea5ce6-156d\" id=\"gspb_container-id-gsbp-58ea5ce6-156d\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-584a54fa-3ba7\" id=\"gspb_image-id-gsbp-584a54fa-3ba7\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_21.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"618\" height=\"300\"\/><\/div>\n\n\n<style>@media (max-width:575.98px){.gspb_text-id-gsbp-95862c4a-0166,.gspb_text-id-gsbp-95862c4a-0166 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-95862c4a-0166{padding-top:30px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-95862c4a-0166\" class=\"gspb_text gspb_text-id-gsbp-95862c4a-0166 \"><strong>Online\/social<\/strong><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-b50875b6-56eb{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-b50875b6-56eb.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-b50875b6-56eb.gspb_container{width:30%;}@media (max-width:1199.98px){body.gspb-bodyfront #gspb_container-id-gsbp-b50875b6-56eb.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b50875b6-56eb\" id=\"gspb_container-id-gsbp-b50875b6-56eb\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-40ba8c0c-349f\" id=\"gspb_image-id-gsbp-40ba8c0c-349f\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_19.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"350\" height=\"300\"\/><\/div>\n\n\n<style>@media (max-width:575.98px){.gspb_text-id-gsbp-8bfe9e74-e2e8,.gspb_text-id-gsbp-8bfe9e74-e2e8 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-8bfe9e74-e2e8{padding-top:30px!important;padding-bottom:20px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-8bfe9e74-e2e8\" class=\"gspb_text gspb_text-id-gsbp-8bfe9e74-e2e8 \"><strong><strong>Vertical banner<\/strong><\/strong><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-4a2a11b5-0dd6{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-4a2a11b5-0dd6.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-4a2a11b5-0dd6.gspb_container{width:80%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-4a2a11b5-0dd6.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4a2a11b5-0dd6\" id=\"gspb_container-id-gsbp-4a2a11b5-0dd6\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4a3b6721-392a\" id=\"gspb_image-id-gsbp-4a3b6721-392a\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_18.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"852\" height=\"448\"\/><\/div>\n\n\n<style>@media (max-width:575.98px){.gspb_text-id-gsbp-7b0f67a5-82ff,.gspb_text-id-gsbp-7b0f67a5-82ff .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-7b0f67a5-82ff{padding-top:20px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-7b0f67a5-82ff\" class=\"gspb_text gspb_text-id-gsbp-7b0f67a5-82ff \"><strong><strong>Horizontal banner<\/strong><\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-f9582ec4-f437\" id=\"gspb_container-id-gsbp-f9582ec4-f437\"><style>.gspb_container-id-gsbp-eb4cff6f-42fe{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-eb4cff6f-42fe.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-eb4cff6f-42fe.gspb_container{display:flex;justify-content:flex-end;align-items:center;}#gspb_container-id-gsbp-eb4cff6f-42fe.gspb_container{margin-right:auto;margin-left:auto;padding-top:100px;padding-bottom:50px;}#gspb_container-id-gsbp-eb4cff6f-42fe.gspb_container{width:1140px;}@media (max-width:1199.98px){#gspb_container-id-gsbp-eb4cff6f-42fe.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-eb4cff6f-42fe\" id=\"gspb_container-id-gsbp-eb4cff6f-42fe\"><style>.gspb_container-id-gsbp-e3cdb96b-0cd8{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e3cdb96b-0cd8.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}@media (max-width:767.98px){#gspb_container-id-gsbp-e3cdb96b-0cd8.gspb_container{padding-right:15px;padding-left:15px;}}body.gspb-bodyfront #gspb_container-id-gsbp-e3cdb96b-0cd8.gspb_container{width:100%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-e3cdb96b-0cd8.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e3cdb96b-0cd8\" id=\"gspb_container-id-gsbp-e3cdb96b-0cd8\"><style>#gspb_heading-id-gsbp-c64d95f8-9085,#gspb_heading-id-gsbp-c64d95f8-9085 .gsap-g-line{text-align:center!important;}#gspb_heading-id-gsbp-c64d95f8-9085{color:var(--wp--preset--color--contrastcolor,#fffffe);}<\/style>\n<h1 id=\"gspb_heading-id-gsbp-c64d95f8-9085\" class=\"gspb_heading gspb_heading-id-gsbp-c64d95f8-9085 \">COMUNICA\u00c7\u00c3O DE PARCERIA NA PR\u00c1TICA<\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-3dd8d939-8598\" id=\"gspb_container-id-gsbp-3dd8d939-8598\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-4b63255b-5836\" id=\"gspb_container-id-gsbp-4b63255b-5836\"><style>#gspb_heading-id-gsbp-06b5ec8b-5856,#gspb_heading-id-gsbp-06b5ec8b-5856 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-06b5ec8b-5856,#gspb_heading-id-gsbp-06b5ec8b-5856 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-06b5ec8b-5856\" class=\"gspb_heading gspb_heading-id-gsbp-06b5ec8b-5856 \">EXEMPLO DE PUBLICA\u00c7\u00c3O: DIVERSOS PARCEIROS QUANDO O WWF LIDERA E FINANCIA A INICIATIVA<\/h2>\n\n\n<style>.gspb_container-id-gsbp-e39d7abb-05bc{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e39d7abb-05bc.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-e39d7abb-05bc.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-e39d7abb-05bc.gspb_container{width:35%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-e39d7abb-05bc.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e39d7abb-05bc\" id=\"gspb_container-id-gsbp-e39d7abb-05bc\"><style>.gspb_container-id-gsbp-d4a4f8bd-c26b{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d4a4f8bd-c26b.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d4a4f8bd-c26b\" id=\"gspb_container-id-gsbp-d4a4f8bd-c26b\"><style>.gspb_text-id-gsbp-3f94ac87-f052,.gspb_text-id-gsbp-3f94ac87-f052 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-3f94ac87-f052,.gspb_text-id-gsbp-3f94ac87-f052 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-3f94ac87-f052{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-3f94ac87-f052\" class=\"gspb_text gspb_text-id-gsbp-3f94ac87-f052 \">Este exemplo mostra o selo de parceria com v\u00e1rios parceiros. Aplicam-se as regras definidas anteriormente.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-698546c0-f093{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-698546c0-f093.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-698546c0-f093.gspb_container{display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-698546c0-f093.gspb_container{width:40%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-698546c0-f093.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-698546c0-f093\" id=\"gspb_container-id-gsbp-698546c0-f093\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-fd9b06ee-cffa\" id=\"gspb_image-id-gsbp-fd9b06ee-cffa\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_28.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1358\" height=\"1318\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-bad8eb14-3394\" id=\"gspb_container-id-gsbp-bad8eb14-3394\"><style>.gspb_container-id-gsbp-b7ce435f-0ddd{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-b7ce435f-0ddd.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-b7ce435f-0ddd.gspb_container{width:100%;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b7ce435f-0ddd\" id=\"gspb_container-id-gsbp-b7ce435f-0ddd\"><style>#gspb_heading-id-gsbp-02fcefac-f91e,#gspb_heading-id-gsbp-02fcefac-f91e .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-02fcefac-f91e,#gspb_heading-id-gsbp-02fcefac-f91e .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-02fcefac-f91e\" class=\"gspb_heading gspb_heading-id-gsbp-02fcefac-f91e \">USO DO BRANCO: QUANDO O WWF LIDERA E FINANCIA A INICIATIVA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-8e2e5d21-facc{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-8e2e5d21-facc.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-8e2e5d21-facc.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-8e2e5d21-facc.gspb_container{width:35%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-8e2e5d21-facc.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8e2e5d21-facc\" id=\"gspb_container-id-gsbp-8e2e5d21-facc\"><style>.gspb_container-id-gsbp-586c0cfa-b6ac{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-586c0cfa-b6ac.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-586c0cfa-b6ac\" id=\"gspb_container-id-gsbp-586c0cfa-b6ac\"><style>.gspb_text-id-gsbp-3f9c1950-5a5e,.gspb_text-id-gsbp-3f9c1950-5a5e .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-3f9c1950-5a5e,.gspb_text-id-gsbp-3f9c1950-5a5e .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-3f9c1950-5a5e{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-3f9c1950-5a5e\" class=\"gspb_text gspb_text-id-gsbp-3f9c1950-5a5e \">Assim como no logotipo do WWF e no selo-padr\u00e3o, n\u00e3o precisamos mostrar o limite da caixa quando usado em branco. N\u00e3o precisamos adicionar bordas ou outros elementos.<\/div>\n\n\n<style>.gspb_text-id-gsbp-4e2d4ef3-1e69,.gspb_text-id-gsbp-4e2d4ef3-1e69 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-4e2d4ef3-1e69,.gspb_text-id-gsbp-4e2d4ef3-1e69 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-4e2d4ef3-1e69{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-4e2d4ef3-1e69\" class=\"gspb_text gspb_text-id-gsbp-4e2d4ef3-1e69 \">Acesse a p\u00e1gina do <a href=\"https:\/\/wwfbrand.panda.org\/pt-br\/logotipo\/\" class=\"ek-link\"><strong>logotipo<\/strong><\/a> para obter mais informa\u00e7\u00f5es.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-8478487d-64b9{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-8478487d-64b9.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-8478487d-64b9.gspb_container{display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-8478487d-64b9.gspb_container{width:25%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-8478487d-64b9.gspb_container{width:40%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8478487d-64b9\" id=\"gspb_container-id-gsbp-8478487d-64b9\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-b1126670-c891\" id=\"gspb_image-id-gsbp-b1126670-c891\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_12.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"528\" height=\"746\"\/><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-d9c59381-053b{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d9c59381-053b.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-d9c59381-053b.gspb_container{display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-d9c59381-053b.gspb_container{width:30%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-d9c59381-053b.gspb_container{width:40%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d9c59381-053b\" id=\"gspb_container-id-gsbp-d9c59381-053b\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-14c4db65-b9d3\" id=\"gspb_image-id-gsbp-14c4db65-b9d3\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_13.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"720\" height=\"1018\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e43959b1-e13d\" id=\"gspb_container-id-gsbp-e43959b1-e13d\"><style>.gspb_container-id-gsbp-23a8ec2d-aa84{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-23a8ec2d-aa84.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-23a8ec2d-aa84.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-23a8ec2d-aa84.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-23a8ec2d-aa84\" id=\"gspb_container-id-gsbp-23a8ec2d-aa84\"><style>#gspb_heading-id-gsbp-2ecfab28-4aa9,#gspb_heading-id-gsbp-2ecfab28-4aa9 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-2ecfab28-4aa9,#gspb_heading-id-gsbp-2ecfab28-4aa9 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-2ecfab28-4aa9\" class=\"gspb_heading gspb_heading-id-gsbp-2ecfab28-4aa9 \">M\u00cdDIA SOCIAL E V\u00cdDEO: QUANDO OS PARCEIROS LIDERAM E FINANCIAM A INICIATIVA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-f38a1ea0-a819{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-f38a1ea0-a819.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-f38a1ea0-a819.gspb_container{display:flex;flex-direction:column;justify-content:space-between;}@media (max-width:1199.98px){#gspb_container-id-gsbp-f38a1ea0-a819.gspb_container{justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f38a1ea0-a819\" id=\"gspb_container-id-gsbp-f38a1ea0-a819\"><style>.gspb_container-id-gsbp-b2ae975b-554e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-b2ae975b-554e.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b2ae975b-554e\" id=\"gspb_container-id-gsbp-b2ae975b-554e\"><style>.gspb_text-id-gsbp-15a44e7c-f349,.gspb_text-id-gsbp-15a44e7c-f349 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-15a44e7c-f349,.gspb_text-id-gsbp-15a44e7c-f349 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-15a44e7c-f349{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-15a44e7c-f349\" class=\"gspb_text gspb_text-id-gsbp-15a44e7c-f349 \">Este exemplo usa a vers\u00e3o &#8220;lock-up&#8221; do logotipo do selo de parceria. Como este \u00e9 um exemplo em que o parceiro lidera ou financia a iniciativa, o logotipo da GEOX aparece primeiro.<\/div>\n\n\n<style>.gspb_text-id-gsbp-252b9c96-6847,.gspb_text-id-gsbp-252b9c96-6847 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-252b9c96-6847,.gspb_text-id-gsbp-252b9c96-6847 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-252b9c96-6847{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-252b9c96-6847\" class=\"gspb_text gspb_text-id-gsbp-252b9c96-6847 \">A declara\u00e7\u00e3o de parceria \u00e9 escrita na legenda da postagem do LinkedIn. Isso garante que a afirma\u00e7\u00e3o seja clara e leg\u00edvel.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-480dcfd7-59df{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-480dcfd7-59df.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-480dcfd7-59df.gspb_container{display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;}#gspb_container-id-gsbp-480dcfd7-59df.gspb_container{height:550px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-480dcfd7-59df\" id=\"gspb_container-id-gsbp-480dcfd7-59df\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-88b4d3e6-9b39\" id=\"gspb_image-id-gsbp-88b4d3e6-9b39\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_23.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"726\" height=\"100%\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-cc9b1a57-0341\" id=\"gspb_container-id-gsbp-cc9b1a57-0341\"><style>.gspb_container-id-gsbp-4b234c9b-c127{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-4b234c9b-c127.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-4b234c9b-c127.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-4b234c9b-c127.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4b234c9b-c127\" id=\"gspb_container-id-gsbp-4b234c9b-c127\"><style>#gspb_heading-id-gsbp-a44d0d15-67c1,#gspb_heading-id-gsbp-a44d0d15-67c1 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-a44d0d15-67c1,#gspb_heading-id-gsbp-a44d0d15-67c1 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-a44d0d15-67c1\" class=\"gspb_heading gspb_heading-id-gsbp-a44d0d15-67c1 \">EXEMPLO DE PUBLICA\u00c7\u00c3O: QUANDO O WWF LIDERA OU FINANCIA A INICIATIVA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-376d2926-400a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-376d2926-400a.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-376d2926-400a.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-376d2926-400a\" id=\"gspb_container-id-gsbp-376d2926-400a\"><style>.gspb_text-id-gsbp-1e2c8ec0-1fe6,.gspb_text-id-gsbp-1e2c8ec0-1fe6 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-1e2c8ec0-1fe6,.gspb_text-id-gsbp-1e2c8ec0-1fe6 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-1e2c8ec0-1fe6{padding-bottom:10px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-1e2c8ec0-1fe6\" class=\"gspb_text gspb_text-id-gsbp-1e2c8ec0-1fe6 \">Todos os elementos ficam na grade do WWF. O selo de parceria pode ser criada em programas como InDesign ou Illustrator.<\/p>\n\n\n<style>.gspb_text-id-gsbp-e3b98cd0-1102,.gspb_text-id-gsbp-e3b98cd0-1102 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-e3b98cd0-1102,.gspb_text-id-gsbp-e3b98cd0-1102 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-e3b98cd0-1102{padding-bottom:30px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-e3b98cd0-1102\" class=\"gspb_text gspb_text-id-gsbp-e3b98cd0-1102 \">Voc\u00ea pode encontrar mais informa\u00e7\u00f5es sobre o uso da grade na <a href=\"https:\/\/wwfbrand.panda.org\/pt-br\/publicacoes\/\" class=\"ek-link\">p\u00e1gina de publica\u00e7\u00e3o<\/a> ou na <a href=\"https:\/\/wwfbrand.panda.org\/pt-br\/logotipo\/\" class=\"ek-link\">p\u00e1gina do logotipo.<\/a><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-33314af7-891a\" id=\"gspb_image-id-gsbp-33314af7-891a\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_1.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"546\"\/><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-aed2fc08-0b5d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-aed2fc08-0b5d.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-aed2fc08-0b5d.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;align-items:flex-start;}#gspb_container-id-gsbp-aed2fc08-0b5d.gspb_container{height:600px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-aed2fc08-0b5d\" id=\"gspb_container-id-gsbp-aed2fc08-0b5d\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-57415929-cfe1\" id=\"gspb_image-id-gsbp-57415929-cfe1\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_3.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1096\" height=\"100%\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-922c7e3e-d416\" id=\"gspb_container-id-gsbp-922c7e3e-d416\"><style>.gspb_container-id-gsbp-cb952e4f-ae5e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-cb952e4f-ae5e.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-cb952e4f-ae5e.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-cb952e4f-ae5e.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cb952e4f-ae5e\" id=\"gspb_container-id-gsbp-cb952e4f-ae5e\"><style>#gspb_heading-id-gsbp-141ecb04-1b4a,#gspb_heading-id-gsbp-141ecb04-1b4a .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-141ecb04-1b4a,#gspb_heading-id-gsbp-141ecb04-1b4a .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-141ecb04-1b4a\" class=\"gspb_heading gspb_heading-id-gsbp-141ecb04-1b4a \">M\u00cdDIA SOCIAL E V\u00cdDEO: QUANDO O WWF LIDERA OU FINANCIA A INICIATIVA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-e1846abd-1cb9{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-e1846abd-1cb9.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-e1846abd-1cb9.gspb_container{display:flex;flex-direction:column;justify-content:space-between;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e1846abd-1cb9\" id=\"gspb_container-id-gsbp-e1846abd-1cb9\"><style>.gspb_container-id-gsbp-a134e7a6-c40b{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a134e7a6-c40b.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a134e7a6-c40b\" id=\"gspb_container-id-gsbp-a134e7a6-c40b\"><style>.gspb_text-id-gsbp-a2758be1-3739,.gspb_text-id-gsbp-a2758be1-3739 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-a2758be1-3739,.gspb_text-id-gsbp-a2758be1-3739 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-a2758be1-3739{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-a2758be1-3739\" class=\"gspb_text gspb_text-id-gsbp-a2758be1-3739 \">Ao usar conte\u00fado de v\u00eddeo e imagem nas m\u00eddias sociais, \u00e9 importante ser muito claro sobre o que voc\u00ea deseja alcan\u00e7ar ao promover a sua parceria para diferentes p\u00fablicos.<\/div>\n\n\n<style>.gspb_text-id-gsbp-b3ad5cd8-40f8,.gspb_text-id-gsbp-b3ad5cd8-40f8 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-b3ad5cd8-40f8,.gspb_text-id-gsbp-b3ad5cd8-40f8 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-b3ad5cd8-40f8{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-b3ad5cd8-40f8\" class=\"gspb_text gspb_text-id-gsbp-b3ad5cd8-40f8 \">Para garantir que a declara\u00e7\u00e3o de parceria fique sempre leg\u00edvel e, por conta de tamanhos de tela potencialmente pequenos, a declara\u00e7\u00e3o de parceria dever\u00e1 ser exibida na legenda da postagem de m\u00eddia social.<\/div>\n\n\n<style>.gspb_text-id-gsbp-9ecdf651-885e,.gspb_text-id-gsbp-9ecdf651-885e .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-9ecdf651-885e,.gspb_text-id-gsbp-9ecdf651-885e .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-9ecdf651-885e{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-9ecdf651-885e\" class=\"gspb_text gspb_text-id-gsbp-9ecdf651-885e \">Aqui, a declara\u00e7\u00e3o de parceria est\u00e1 inclu\u00edda na legenda e, portanto, permanece altamente vis\u00edvel.<\/div>\n\n\n<style>.gspb_text-id-gsbp-25800d0d-1b79,.gspb_text-id-gsbp-25800d0d-1b79 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){.gspb_text-id-gsbp-25800d0d-1b79,.gspb_text-id-gsbp-25800d0d-1b79 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-25800d0d-1b79{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-25800d0d-1b79\" class=\"gspb_text gspb_text-id-gsbp-25800d0d-1b79 \">\u00c9 recomend\u00e1vel, embora n\u00e3o obrigat\u00f3rio, incluir os logotipos nas postagens de m\u00eddias sociais. Ao incluir os logotipos, use o &#8220;lock-up&#8221; para comunicar totalmente a parceria.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-86629ada-2361{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-86629ada-2361.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-86629ada-2361.gspb_container{display:flex;flex-direction:row;justify-content:space-between;align-items:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-86629ada-2361.gspb_container{align-items:center;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-86629ada-2361\" id=\"gspb_container-id-gsbp-86629ada-2361\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-e75df98c-855d\" id=\"gspb_image-id-gsbp-e75df98c-855d\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_24.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"1300\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-cc1eb6ae-51f0\" id=\"gspb_image-id-gsbp-cc1eb6ae-51f0\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_25.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"1144\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-4c8f3fe5-0010\" id=\"gspb_container-id-gsbp-4c8f3fe5-0010\"><style>.gspb_container-id-gsbp-d39a6f5b-19f2{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-d39a6f5b-19f2.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-d39a6f5b-19f2.gspb_container{grid-column:span 2;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-d39a6f5b-19f2.gspb_container{grid-column:span 1;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d39a6f5b-19f2\" id=\"gspb_container-id-gsbp-d39a6f5b-19f2\"><style>#gspb_heading-id-gsbp-dab73db0-9389,#gspb_heading-id-gsbp-dab73db0-9389 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-dab73db0-9389,#gspb_heading-id-gsbp-dab73db0-9389 .gsap-g-line{text-align:center!important;}}@media (max-width:575.98px){#gspb_heading-id-gsbp-dab73db0-9389,#gspb_heading-id-gsbp-dab73db0-9389 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-dab73db0-9389\" class=\"gspb_heading gspb_heading-id-gsbp-dab73db0-9389 \">M\u00cdDIA SOCIAL E V\u00cdDEO: QUANDO O WWF LIDERA OU FINANCIA A INICIATIVA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-00e8de97-f404{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-00e8de97-f404.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-00e8de97-f404.gspb_container{display:flex;flex-direction:row;justify-content:space-between;align-items:flex-start;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-00e8de97-f404\" id=\"gspb_container-id-gsbp-00e8de97-f404\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-0cbf70ec-cbbe\" id=\"gspb_image-id-gsbp-0cbf70ec-cbbe\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_41.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"1276\"\/><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c1cb1a87-11ff\" id=\"gspb_image-id-gsbp-c1cb1a87-11ff\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_26.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"1172\"\/><\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-64bae848-aaa7{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-64bae848-aaa7.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-64bae848-aaa7.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}@media (max-width:767.98px){#gspb_container-id-gsbp-64bae848-aaa7.gspb_container{padding-top:20px;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-64bae848-aaa7\" id=\"gspb_container-id-gsbp-64bae848-aaa7\"><style>.gspb_text-id-gsbp-ed3aa2c8-c391,.gspb_text-id-gsbp-ed3aa2c8-c391 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-ed3aa2c8-c391,.gspb_text-id-gsbp-ed3aa2c8-c391 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-ed3aa2c8-c391{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-ed3aa2c8-c391\" class=\"gspb_text gspb_text-id-gsbp-ed3aa2c8-c391 \">Na hip\u00f3tese em que a declara\u00e7\u00e3o de parceria tiver de ser comunicada na pr\u00f3pria postagem, o selo de parceria poder\u00e1 ser \u201cdesconstru\u00edda\u201d. Voc\u00ea dever\u00e1 garantir que a declara\u00e7\u00e3o de parceria esteja clara e leg\u00edvel.<\/div>\n\n\n<style>.gspb_text-id-gsbp-56286e8c-5ead,.gspb_text-id-gsbp-56286e8c-5ead .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-56286e8c-5ead,.gspb_text-id-gsbp-56286e8c-5ead .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-56286e8c-5ead{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-56286e8c-5ead\" class=\"gspb_text gspb_text-id-gsbp-56286e8c-5ead \">Quando necess\u00e1rio, tamb\u00e9m devemos incluir uma chamada para a\u00e7\u00e3o na legenda, conforme mostrado neste exemplo.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-1919a481-40ea\" id=\"gspb_container-id-gsbp-1919a481-40ea\"><style>.gspb_container-id-gsbp-90c15ee9-09e2{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-90c15ee9-09e2.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-90c15ee9-09e2.gspb_container{width:100%;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-90c15ee9-09e2\" id=\"gspb_container-id-gsbp-90c15ee9-09e2\"><style>#gspb_heading-id-gsbp-6f9791e2-6678,#gspb_heading-id-gsbp-6f9791e2-6678 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){#gspb_heading-id-gsbp-6f9791e2-6678,#gspb_heading-id-gsbp-6f9791e2-6678 .gsap-g-line{text-align:center!important;}}<\/style>\n<h2 id=\"gspb_heading-id-gsbp-6f9791e2-6678\" class=\"gspb_heading gspb_heading-id-gsbp-6f9791e2-6678 \">M\u00cdDIA SOCIAL\/V\u00cdDEO: QUANDO O PARCEIRO LIDERA OU FINANCIA A INICIATIVA<\/h2>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-77591d6a-fdc9{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-77591d6a-fdc9.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-77591d6a-fdc9.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;}body.gspb-bodyfront #gspb_container-id-gsbp-77591d6a-fdc9.gspb_container{width:40%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-77591d6a-fdc9.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-77591d6a-fdc9\" id=\"gspb_container-id-gsbp-77591d6a-fdc9\"><style>.gspb_container-id-gsbp-b2b019aa-345a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-b2b019aa-345a.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b2b019aa-345a\" id=\"gspb_container-id-gsbp-b2b019aa-345a\"><style>.gspb_text-id-gsbp-48abd839-59d5,.gspb_text-id-gsbp-48abd839-59d5 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-48abd839-59d5,.gspb_text-id-gsbp-48abd839-59d5 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-48abd839-59d5{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-48abd839-59d5\" class=\"gspb_text gspb_text-id-gsbp-48abd839-59d5 \">Quando o espa\u00e7o \u00e9 limitado, como nos aplicativos de m\u00eddia social, a declara\u00e7\u00e3o de parceria e os logotipos podem ser separados. Independentemente da abordagem adotada, a declara\u00e7\u00e3o de parceria dever\u00e1 continuar sendo o elemento-chave da comunica\u00e7\u00e3o. Neste exemplo, a declara\u00e7\u00e3o est\u00e1 inclu\u00edda na legenda, o que facilita a leitura.<\/div>\n\n\n<style>.gspb_text-id-gsbp-20450a66-d058,.gspb_text-id-gsbp-20450a66-d058 .gsap-g-line{text-align:left!important;}@media (max-width:767.98px){.gspb_text-id-gsbp-20450a66-d058,.gspb_text-id-gsbp-20450a66-d058 .gsap-g-line{text-align:center!important;}}.gspb_text-id-gsbp-20450a66-d058{padding-bottom:10px!important;}<\/style>\n<div id=\"gspb_text-id-gsbp-20450a66-d058\" class=\"gspb_text gspb_text-id-gsbp-20450a66-d058 \">Voc\u00ea dever\u00e1 garantir que os logotipos sejam sempre claros e f\u00e1ceis de ler.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-8bb92a75-d7db{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-8bb92a75-d7db.gspb_container > p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-8bb92a75-d7db.gspb_container{display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;}@media (max-width:1199.98px){#gspb_container-id-gsbp-8bb92a75-d7db.gspb_container{justify-content:center;}}body.gspb-bodyfront #gspb_container-id-gsbp-8bb92a75-d7db.gspb_container{width:55%;}@media (max-width:767.98px){body.gspb-bodyfront #gspb_container-id-gsbp-8bb92a75-d7db.gspb_container{width:100%;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8bb92a75-d7db\" id=\"gspb_container-id-gsbp-8bb92a75-d7db\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-138f21db-d597\" id=\"gspb_image-id-gsbp-138f21db-d597\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-partnership-img_22.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1306\" height=\"974\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e8b2c18a-a8c2\" id=\"gspb_container-id-gsbp-e8b2c18a-a8c2\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-c2e86681-ab9f\" id=\"gspb_container-id-gsbp-c2e86681-ab9f\"><style>.gspb_text-id-gsbp-ff447eca-74b6,.gspb_text-id-gsbp-ff447eca-74b6 .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-ff447eca-74b6{padding-bottom:30px!important;}<\/style>\n<p id=\"gspb_text-id-gsbp-ff447eca-74b6\" class=\"gspb_text gspb_text-id-gsbp-ff447eca-74b6 \">Como uma organiza\u00e7\u00e3o de conserva\u00e7\u00e3o dedicada a criar um profundo impacto para as pessoas e para a natureza diretamente no campo, o WWF tamb\u00e9m trabalha com pa\u00edses e comunidades apoiando parques nacionais e \u00e1reas protegidas. Acesse esta p\u00e1gina para obter mais informa\u00e7\u00f5es sobre as diretrizes visuais para parcerias em campo.<\/p>\n\n\n<style>.gspb_button-id-gsbp-0e5b0d91-c36b{display:flex;justify-content:flex-start;}.gspb_button-id-gsbp-0e5b0d91-c36b .gspb-buttonbox-text{display:flex;flex-direction:column;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox{display:inline-block;padding:13px 26px;background-color:#00d084;text-decoration:none !important;color:#fff;font-size:16px;line-height:16px;position:relative;z-index:0;cursor:pointer;box-sizing:border-box}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox > .gspb-buttonbox-textwrap > .gspb-buttonbox-icon{display:flex;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox .gspb-buttonbox-icon svg{height:35px!important;width:35px!important;min-width:35px!important;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox .gspb-buttonbox-icon svg,.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox .gspb-buttonbox-icon svg path{fill:var(--wp--preset--color--contrastcolor,#fffffe) !important;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox .gspb-buttonbox-icon svg{margin:0px !important;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox > .gspb-buttonbox-textwrap{display:flex;flex-direction:row;align-items:center;}.gspb_button-id-gsbp-0e5b0d91-c36b .gspb-buttonbox-icon{margin-left:13px}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox{background-color:var(--wp--preset--color--basecolor,#000001);}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox{font-family:WWF,sans-serif;}.gspb_button-id-gsbp-0e5b0d91-c36b > .gspb-buttonbox{font-size:1.71429rem;line-height:2.5rem;}<\/style>\n<div class=\"wp-block-greenshift-blocks-button gspb_button_wrapper gspb_button-id-gsbp-0e5b0d91-c36b wwf-button-main btn-lg btn-black\" id=\"gspb_button-id-gsbp-0e5b0d91-c36b\"><a class=\"gspb-buttonbox\" href=\"\/wp-content\/uploads\/2023\/07\/WWF_Partnership_Guidelines.zip\" rel=\"noopener\"><span 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