{"id":2977,"date":"2023-06-06T11:40:04","date_gmt":"2023-06-06T11:40:04","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=2977"},"modified":"2024-03-12T04:14:08","modified_gmt":"2024-03-12T04:14:08","slug":"paleta-de-cores","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/pt-br\/paleta-de-cores\/","title":{"rendered":"PALETA DE CORES"},"content":{"rendered":"\n
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AS NOSSAS CORES INSPIRAM-SE NA NATUREZA<\/h1>\n<\/div>\n<\/div>\n\n\n\n

\u00a9 James Morgan \/ WWF-US<\/div>\n<\/div>\n\n\n\n
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O sistema de cores do WWF inspira-se nas cores no mundo natural que nos cerca.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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AS NOSSAS CORES PRINCIPAIS S\u00c3O PRETO E BRANCO<\/h2>\n<\/div>\n\n\n\n
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AS NOSSAS CORES PRINCIPAIS S\u00c3O PRETO E BRANCO<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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A PALETA DE CORES SECUND\u00c1RIA<\/h2>\n<\/div>\n\n\n\n
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Essas amostras apresentam a nossa nova paleta de cores secund\u00e1rias (vis\u00edvel nesta p\u00e1gina como valores hexadecimais). As nossas cores secund\u00e1rias devem ser combinadas e contrastadas, em vez de usadas conjuntamente. Elas fornecem um espectro de op\u00e7\u00f5es a serem usadas de v\u00e1rias maneiras em combina\u00e7\u00e3o com as cores preto e branco da marca principal.<\/div>\n<\/div>\n\n\n\n
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DOWNLOAD DAS CORES<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n
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AMARELO<\/h3>\n\n\n\n
PANTONE\u2122: 7404 U<\/strong>
CMYK: 0 10 100 5<\/strong>
RGB: 245 210 0<\/strong>
HEX: f5d200<\/strong><\/div>\n<\/div>\n\n\n\n
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LARANJA<\/h3>\n\n\n\n
PANTONE\u2122: 144 U<\/strong>
CMYK: 0 60 100 0<\/strong>
RGB: 245 210 0<\/strong>
HEX: f07d00<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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VERMELHO<\/h3>\n\n\n\n
PANTONE\u2122: 200 U<\/strong>
CMYK: 10 100 60 0<\/strong><\/strong>
RGB: 218 29 82<\/strong>
HEX: da1d52<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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VERMELHO-VIOLETA<\/h3>\n\n\n\n
PANTONE\u2122: 228 U<\/strong>
CMYK: 10 100 0 35<\/strong>
RGB: 154 0 100<\/strong>
HEX: 9a0064<\/strong><\/strong><\/div>\n<\/div>\n<\/div>\n\n\n\n
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ROXO<\/h3>\n\n\n\n
PANTONE\u2122: 2607 U<\/strong><\/strong>
CMYK: 60 100 0 0<\/strong>
RGB: 129 41 144<\/strong>
HEX: 812990<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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AZUL<\/h3>\n\n\n\n
PANTONE\u2122: 315 U<\/strong>
CMYK: 100 0 10 45<\/strong>
RGB: 0 114 143<\/strong>
HEX: 00728f<\/strong><\/strong><\/strong><\/div>\n<\/div>\n\n\n\n
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\u00c1GUA<\/h3>\n\n\n\n
PANTONE\u2122: 329 U <\/strong>
CMYK: 100 0 40 20 <\/strong>
RGB: 0 145 145 <\/strong>
HEX: 009191<\/strong><\/div>\n<\/div>\n\n\n\n
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VERDE<\/h3>\n\n\n\n
PANTONE\u2122: 357 U <\/strong>
CMYK: 80 0 100 40 <\/strong>
RGB: 0 121 50 <\/strong>
HEX: 007932<\/strong><\/div>\n<\/div>\n<\/div>\n\n\n\n
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OLIVA<\/h3>\n\n\n\n
PANTONE\u2122: 378 U <\/strong>
CMYK: 40 20 100 30 <\/strong>
RGB: 123 132 39 <\/strong>
HEX: 7b8427<\/strong><\/div>\n<\/div>\n\n\n\n
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VERDE M\u00c9DIO<\/h3>\n\n\n\n
PANTONE\u2122: 376 U <\/strong>
CMYK: 50 0 100 0 <\/strong>
RGB: 140 198 63 <\/strong>
HEX: 8cc63f<\/strong><\/div>\n<\/div>\n\n\n\n
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MARROM ESCURO<\/h3>\n\n\n\n
PANTONE\u2122: 440 U <\/strong>
CMYK: 70 90 100 30 <\/strong>
RGB: 85 47 37
<\/strong>HEX: 552f25<\/strong><\/div>\n<\/div>\n\n\n\n
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MARROM<\/h3>\n\n\n\n
PANTONE\u2122: 1545 U <\/strong>
CMYK: 20 50 100 30 <\/strong>
RGB: 154 104 28 <\/strong>
HEX: 9a681c<\/strong><\/div>\n<\/div>\n<\/div>\n\n\n\n
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BASE<\/h3>\n\n\n\n
PANTONE\u2122: 5855 U <\/strong>
CMYK: 25 20 50 0 <\/strong>
RGB: 196 188 142 <\/strong>
HEX: c4bc8e<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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USANDO AS TONALIDADES<\/h2>\n<\/div>\n\n\n\n
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Sempre que poss\u00edvel, sugerimos o uso da cor de intensidade total, embora o uso de tonalidades seja aceito na marca. Ao usar tonalidades, use tonalidade percentual, ou similar, dentro do programa escolhido.<\/div>\n<\/div>\n\n\n\n
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USANDO AS CORES<\/h2>\n<\/div>\n\n\n\n
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PRETO E BRANCO<\/h3>\n\n\n\n
Preto e branco <\/strong>\u00e9 a nossa principal paleta de cores. Essa paleta dever\u00e1 constituir a base do seu design. As caixas de t\u00edtulo e outros elementos da marca do WWF, por exemplo, devem ser preto e branco. A cor deve ser usada como destaques, elementos de navega\u00e7\u00e3o e recursos de extra\u00e7\u00e3o.<\/strong><\/div>\n\n\n\n

ADICIONANDO CORES SECUND\u00c1RIAS<\/h3>\n\n\n\n
Deve-se usar uma cor forte. Por exemplo, voc\u00ea n\u00e3o pode ter um layout preto, branco e uma \u00fanica tonalidade.<\/div>\n\n\n\n
A cor secund\u00e1ria deve ser relevante para o assunto. Evite usar mais de duas cores da paleta secund\u00e1ria em um \u00fanico layout<\/strong>. Qualquer tonalidade tamb\u00e9m pode ser usada quando uma cor forte total for usada.<\/div>\n<\/div>\n<\/div>\n\n\n\n
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USANDO CORES SECUND\u00c1RIAS<\/h2>\n\n\n\n
Como a paleta de cores secund\u00e1rias tem por base as cores da natureza, voc\u00ea sempre dever\u00e1 selecionar uma cor que complementa a imagem.<\/div>\n\n\n\n
Neste exemplo, a cor \u00e9 usada como destaque e complementa o layout.<\/div>\n<\/div>\n\n\n\n
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\u00a9 WWF-indonesia \/ Tiger Survey Team<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Neste exemplo, a paleta de cores secund\u00e1rias foi usada para destacar os elementos de navega\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/div>\n\n\n\n

Neste exemplo, a paleta de cores secund\u00e1rias foi usada para destacar os elementos de navega\u00e7\u00e3o e as informa\u00e7\u00f5es importantes.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/div>\n<\/div>\n\n\n\n
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Neste exemplo, uma cor da paleta de cores secund\u00e1rias (\u00e1gua) foi usada para destacar um n\u00famero-chave.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":"#gspb_heading-id-gsbp-a5f5e9ec-8661,#gspb_heading-id-gsbp-a5f5e9ec-8661 .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-a5f5e9ec-8661{color:var(--wp--preset--color--contrastcolor, #fffffe)}#gspb_heading-id-gsbp-b81da035-749b,#gspb_heading-id-gsbp-b81da035-749b .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-b81da035-749b{color:var(--wp--preset--color--contrastcolor, #fffffe)}#gspb_heading-id-gsbp-b2250fd6-3962,#gspb_heading-id-gsbp-b2250fd6-3962 .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-b2250fd6-3962{color:var(--wp--preset--color--contrastcolor, 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