{"id":2987,"date":"2023-06-06T11:40:16","date_gmt":"2023-06-06T11:40:16","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=2987"},"modified":"2024-02-19T08:03:29","modified_gmt":"2024-02-19T08:03:29","slug":"tipografia","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/pt-br\/tipografia\/","title":{"rendered":"TIPOGRAFIA"},"content":{"rendered":"\n
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A TIPOGRAFIA \u00c9 UMA PARTE IMPORTANTE DA NOSSA MARCA<\/h1>\n<\/div>\n<\/div>\n\n\n\n
\u00a9 Alex Mustard \/ naturepl.com<\/div>\n<\/div>\n\n\n\n
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Criamos um sistema de tipografia que reflete o WWF como marca, sendo flex\u00edvel o suficiente para atender a todos os usos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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A FONTE DO WWF \u00c9 \u00daNICA E FOI PROJETADA ESPECIFICAMENTE PARA A NOSSA ORGANIZA\u00c7\u00c3O.<\/h2>\n<\/div>\n\n\n\n
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TIPOGRAFIA DO WWF<\/h2>\n\n\n\n

A tipografia desempenha um papel muito importante na apar\u00eancia da nossa marca e em como expressamos a nossa personalidade.<\/p>\n\n\n\n

A fonte do WWF \u00e9 \u00fanica e foi projetada especificamente para n\u00f3s. Al\u00e9m disso, a fonte funciona bem com manchetes ousadas e impactantes, bem como em intert\u00edtulos. O uso consistente dessa fonte condensada em negrito e distinta nos ajuda a criar o reconhecimento da marca e da personalidade.<\/p>\n\n\n\n

Al\u00e9m dela, usamos a Georgia, Open Sans e Arial para o corpo dos textos principal e secund\u00e1rio. Essas fontes foram escolhidas pelo seu contraste, clareza e disponibilidade global. Nesta se\u00e7\u00e3o, abordamos como todas as nossas fontes s\u00e3o usadas e como us\u00e1-las de forma combinada.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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GLOSS\u00c1RIO DE TERMOS<\/h2>\n<\/div>\n\n\n\n
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Usamos v\u00e1rias palavras nesta se\u00e7\u00e3o que talvez precisem de explica\u00e7\u00e3o. Por esse motivo, inclu\u00edmos aqui as defini\u00e7\u00f5es.<\/p>\n\n\n\n

Informe-nos se houver alguma palavra ou defini\u00e7\u00e3o que voc\u00ea gostaria de adicionar nesta p\u00e1gina.<\/div>\n<\/div>\n\n\n\n
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Na tela:<\/h4>\n<\/div>\n\n\n\n
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\u201cNa tela\u201d<\/strong> refere-se ao texto visualizado principalmente na tela como, por exemplo, sites, documentos do Microsoft Office (Word, Power Point, etc). <\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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IMPRESS\u00c3O:<\/h4>\n<\/div>\n\n\n\n
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Nesse contexto, \u201cimpress\u00e3o\u201d<\/strong> refere-se a todos os materiais impressos de modo profissional como, por exemplo, folders, an\u00fancios, folhetos, etc.<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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LEGENDAS:<\/h4>\n<\/div>\n\n\n\n
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“Legendas”<\/strong> referem-se a itens como t\u00edtulos de abertura ou fechamento, legendas, cr\u00e9ditos, nome e cargo das pessoas entrevistadas, declara\u00e7\u00f5es de direitos autorais para filmes, etc.<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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DADOS:<\/h4>\n<\/div>\n\n\n\n
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“Dados” <\/strong>referem-se aos textos em gr\u00e1ficos, tabelas e diagramas.<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Fonte do WWF<\/h2>\n\n\n\n
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Usar as nossas fontes de forma consistente nos ajuda a ter uma identidade mais forte e a tornar nossa marca inesquec\u00edvel. Essa \u00e9 uma parte importante no emprego de uma linguagem homog\u00eanea.<\/p>\n\n\n\n

A fonte da assinatura do WWF deve ser usada principalmente como uma fonte de exibi\u00e7\u00e3o. Deve ser mai\u00fascula em t\u00edtulos, mas pode ser mai\u00fascula ou min\u00fascula em outros casos, conforme exibido no quadro abaixo.<\/p>\n\n\n\n

Entre em contato com commsmarketing@wwfint.org<\/a><\/strong> para obter outros formatos de fonte.<\/p>\n\n\n\n

DOWNLOAD DA FONTE DO WWF<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@\u00a3$%^&*()<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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QUADRO DE USO DA FONTE DO WWF<\/h2>\n<\/div>\n\n\n\n
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LETRA MAI\u00daSCULA<\/h4>\n<\/div>\n\n\n\n
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REGRAS PARA USO DE MAI\u00daSCULA<\/h4>\n<\/div>\n\n\n\n
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IMPRESS\u00c3O<\/h4>\n<\/div>\n\n\n\n
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NA TELA<\/h4>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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MANCHETES<\/h4>\n<\/div>\n\n\n\n
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\"\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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SUBT\u00cdTULOS<\/h4>\n<\/div>\n\n\n\n
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\"\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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CORPO DO TEXTO<\/h4>\n<\/div>\n\n\n\n
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LEGENDAS<\/h4>\n<\/div>\n\n\n\n
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DADOS (GR\u00c1FICOS E TABELAS)<\/h4>\n<\/div>\n\n\n\n
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<\/div>\n<\/div>\n<\/div>\n\n\n\n
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GEORGIA<\/h2>\n\n\n\n

A nossa fonte, Georgia, \u00e9 usada principalmente no corpo do texto. A fonte \u00e9 clara e leg\u00edvel e encontra-se dispon\u00edvel na maioria dos computadores. Al\u00e9m disso, ela pode ser usada para subt\u00edtulos e legendas maiores inseridos sob imagens.<\/p>\n\n\n\n

Observe que \u00e9 poss\u00edvel usar todos os estilos da fonte Georgia.<\/strong><\/p>\n<\/div>\n\n\n\n

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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@\u00a3$%^&*()<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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GR\u00c1FICO DE USO DA GEORGIA<\/h2>\n<\/div>\n\n\n\n
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LETRA MAI\u00daSCULA<\/h4>\n<\/div>\n\n\n\n
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REGRAS PARA USO DE MAI\u00daSCULA<\/h4>\n<\/div>\n\n\n\n
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IMPRESS\u00c3O<\/h4>\n<\/div>\n\n\n\n
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NA TELA<\/h4>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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MANCHETES<\/h4>\n<\/div>\n\n\n\n
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\"\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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SUBT\u00cdTULOS<\/h4>\n<\/div>\n\n\n\n
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CORPO DO TEXTO<\/h4>\n<\/div>\n\n\n\n
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LEGENDAS<\/h4>\n<\/div>\n\n\n\n
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\"\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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DADOS (GR\u00c1FICOS E TABELAS)<\/h4>\n<\/div>\n\n\n\n
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<\/div>\n<\/div>\n<\/div>\n\n\n\n
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OPEN SANS<\/h2>\n\n\n\n

A Open Sans \u00e9 a inclus\u00e3o mais recente que pode ser usada no corpo do texto para impress\u00e3o e na tela. Al\u00e9m disso, ela pode ser usada para apoiar ilustra\u00e7\u00f5es, subt\u00edtulos menores e como legenda de texto para gr\u00e1ficos, mapas, fotografias informa\u00e7\u00f5es em tabelas e cr\u00e9ditos.<\/p>\n\n\n\n

Observe que \u00e9 poss\u00edvel usar todos os estilos de Open Sans.<\/p>\n\n\n\n

DOWNLOAD DA OPEN SANS<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n
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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@\u00a3$%^&*()<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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QUADRO DO USO DA OPEN SANS<\/h2>\n<\/div>\n\n\n\n
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LETRA MAI\u00daSCULA<\/h4>\n<\/div>\n\n\n\n
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REGRAS PARA USO DE MAI\u00daSCULA<\/h4>\n<\/div>\n\n\n\n
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IMPRESS\u00c3O<\/h4>\n<\/div>\n\n\n\n
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NA TELA<\/h4>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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MANCHETES<\/h4>\n<\/div>\n\n\n\n
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SUBT\u00cdTULOS<\/h4>\n<\/div>\n\n\n\n
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CORPO DO TEXTO<\/h4>\n<\/div>\n\n\n\n
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LEGENDAS<\/h4>\n<\/div>\n\n\n\n
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DADOS (GR\u00c1FICOS E TABELAS)<\/h4>\n<\/div>\n\n\n\n
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ARIAL<\/h2>\n\n\n\n

A fonte Arial deve ser usada como substituta da fonte do WWF e da Open Sans quando as propriedades de tela n\u00e3o permitirem o uso de fontes incorporadas (como, por exemplo, e-mail, Power Point ou Word) ou onde o uso de fontes incorporadas afeta negativamente o desempenho (como sites para dispositivos m\u00f3veis comumente acessados em \u00e1reas remotas).<\/p>\n\n\n\n

Al\u00e9m disso, voc\u00ea pode combinar a fonte Arial para t\u00edtulos com a Georgia para o corpo do texto a fim de criar diferen\u00e7as de tonalidade.<\/p>\n\n\n\n

A Arial Bold condensada pode ser usada como substituta da fonte WWF.<\/p>\n<\/div>\n\n\n\n

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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@\u00a3$%^&*()<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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QUADRO DO USO DA FONTE ARIAL<\/h2>\n<\/div>\n\n\n\n
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LETRA MAI\u00daSCULA<\/h4>\n<\/div>\n\n\n\n
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REGRAS PARA USO DE MAI\u00daSCULA<\/h4>\n<\/div>\n\n\n\n
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IMPRESS\u00c3O<\/h4>\n<\/div>\n\n\n\n
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NA TELA<\/h4>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
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MANCHETES<\/h4>\n<\/div>\n\n\n\n
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SUBT\u00cdTULOS<\/h4>\n<\/div>\n\n\n\n
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CORPO DO TEXTO<\/h4>\n<\/div>\n\n\n\n
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LEGENDAS<\/h4>\n<\/div>\n\n\n\n
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DADOS (GR\u00c1FICOS E TABELAS)<\/h4>\n<\/div>\n\n\n\n
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