{"id":2988,"date":"2023-06-06T11:42:03","date_gmt":"2023-06-06T11:42:03","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=2988"},"modified":"2024-02-21T02:27:41","modified_gmt":"2024-02-21T02:27:41","slug":"boletim-informativo-digital","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/pt-br\/boletim-informativo-digital\/","title":{"rendered":"BOLETIM INFORMATIVO DIGITAL"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e522610e-bf03\" id=\"gspb_container-id-gsbp-e522610e-bf03\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-128df65c-d6b3\" id=\"gspb_container-id-gsbp-128df65c-d6b3\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b1fc8472-3bd8\" id=\"gspb_container-id-gsbp-b1fc8472-3bd8\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-535659e0-2e94\" id=\"gspb_container-id-gsbp-535659e0-2e94\">\n<h1 id=\"gspb_heading-id-gsbp-a5f5e9ec-8661\" class=\"gspb_heading gspb_heading-id-gsbp-a5f5e9ec-8661 \">UMA PORTA DE ENTRADA PARA APROFUNDAR O INTERESSE E A PAIX\u00c3O DAS PESSOAS PELA NATUREZA<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-20593a0f-a623\" class=\"gspb_text gspb_text-id-gsbp-20593a0f-a623 figure-caption\">\u00a9 Nasa \/ Unsplash<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-8683dbbc-11c5\" id=\"gspb_container-id-gsbp-8683dbbc-11c5\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e653cdc1-7061\" id=\"gspb_container-id-gsbp-e653cdc1-7061\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-405b4d4c-b826\" id=\"gspb_container-id-gsbp-405b4d4c-b826\">\n<h2 id=\"gspb_heading-id-gsbp-82376abf-627b\" class=\"p lead mb-0 gspb_heading gspb_heading-id-gsbp-82376abf-627b \">Um boletim informativo \u00e9 uma \u00f3tima ferramenta para levar as pessoas em uma viagem conosco e inspir\u00e1-las a se preocupar com a natureza ou refor\u00e7ar o seu compromisso com o nosso planeta.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-8ca5543d-e819\" id=\"gspb_container-id-gsbp-8ca5543d-e819\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2c6102b0-28b1\" id=\"gspb_container-id-gsbp-2c6102b0-28b1\"><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1e345bb6-c27e\" id=\"gspb_container-id-gsbp-1e345bb6-c27e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4e3b3eef-d0c6\" id=\"gspb_container-id-gsbp-4e3b3eef-d0c6\">\n<h2 id=\"gspb_heading-id-gsbp-8af2d938-d87a\" class=\"gspb_heading gspb_heading-id-gsbp-8af2d938-d87a \">ANTES DE COME\u00c7AR UM BOLETIM INFORMATIVO<\/h2>\n\n\n\n<h3 id=\"gspb_heading-id-gsbp-7018b45f-1acc\" class=\"gspb_heading gspb_heading-id-gsbp-7018b45f-1acc \">1. DEFINA O OBJETIVO DO SEU BOLETIM INFORMATIVO<\/h3>\n\n\n\n<p id=\"gspb_text-id-gsbp-9cfa8557-0572\" class=\"gspb_text gspb_text-id-gsbp-9cfa8557-0572 \">Muitas pessoas sentem-se inundadas com conte\u00fado, o que significa que devemos primeiro nos perguntar: <strong>este boletim informativo \u00e9 necess\u00e1rio ou temos outro boletim informativo que j\u00e1 aborda esse t\u00f3pico?<\/strong> Qual \u00e9 o valor agregado deste boletim informativo e o que trar\u00e1 ao seu p\u00fablico-alvo?<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-7e8507d9-83de\" class=\"gspb_text gspb_text-id-gsbp-7e8507d9-83de \">Pense com cuidado antes de come\u00e7ar. N\u00e3o ter um boletim informativo tamb\u00e9m pode ser uma boa forma de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-b21c7761-1e49\" class=\"gspb_text gspb_text-id-gsbp-b21c7761-1e49 \">Pense de que forma esse boletim informativo iria diferenciar-se dos outros conte\u00fados enviados por e-mail. O boletim informativo ir\u00e1\u2026<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:500\" class=\"is-style-default wp-block-list\">\n<li>aumentar o n\u00edvel de engajamento com seus seguidores, apoiadores e doadores?<\/li>\n\n\n\n<li>inspirar a\u00e7\u00f5es pela natureza?<\/li>\n\n\n\n<li>arrecadar dinheiro para a causa?<\/li>\n\n\n\n<li>direcionar tr\u00e1fego para o seu site?<\/li>\n\n\n\n<li>informar colegas do WWF, grandes doadores ou parceiros sobre as \u00faltimas not\u00edcias?<\/li>\n<\/ul>\n\n\n\n<p id=\"gspb_text-id-gsbp-de3a965c-345a\" class=\"gspb_text gspb_text-id-gsbp-de3a965c-345a \">Se o boletim informativo, de fato, preencher uma lacuna importante na sua estrat\u00e9gia de conte\u00fado, pense em como voc\u00ea pode diferenci\u00e1-lo de e-mails semelhantes que o seu p\u00fablico-alvo pode receber de outras fontes. Compreender isso \u00e9 fundamental para ajustar os objetivos do seu boletim informativo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-82560443-302f\" id=\"gspb_container-id-gsbp-82560443-302f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8fa9bbab-008c\" id=\"gspb_container-id-gsbp-8fa9bbab-008c\">\n<h3 id=\"gspb_heading-id-gsbp-31d8daef-8392\" class=\"gspb_heading gspb_heading-id-gsbp-31d8daef-8392 \">2. DEFINA O SEU P\u00daBLICO-ALVO<\/h3>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-16394ee2-2680\" id=\"gspb_container-id-gsbp-16394ee2-2680\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-11dcb48d-a5a9\" id=\"gspb_container-id-gsbp-11dcb48d-a5a9\">\n<div id=\"gspb_text-id-gsbp-793b83df-6eca\" class=\"gspb_text gspb_text-id-gsbp-793b83df-6eca \">A quem voc\u00ea se dirige? O seu p\u00fablico-alvo \u00e9 interno ou externo? Voc\u00ea se dirige aos principais parceiros ou aos seus seguidores?<\/div>\n\n\n\n<ul class=\"is-style-default wp-block-list\">\n<li><strong>Interno: <\/strong>funcion\u00e1rios de um escrit\u00f3rio ou fun\u00e7\u00e3o espec\u00edfica, toda a rede do WWF (por exemplo, boletins informativos sobre pr\u00e1ticas, atualiza\u00e7\u00e3o interna da rede, etc)<\/li>\n\n\n\n<li><strong>Externo:<\/strong> B2B (por exemplo, parceiros de neg\u00f3cios, funcion\u00e1rios, principais doadores) ou B2C (por exemplo, apoiadores, seguidores, assinantes)<\/li>\n<\/ul>\n\n\n\n<div id=\"gspb_text-id-gsbp-43ef354c-b52d\" class=\"gspb_text gspb_text-id-gsbp-43ef354c-b52d \"><strong>Considere exatamente quem voc\u00ea deseja alcan\u00e7ar e por qu\u00ea.<\/strong> A defini\u00e7\u00e3o de um p\u00fablico-alvo espec\u00edfico garantir\u00e1 que as suas mensagens cheguem \u00e0s pessoas certas.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-e4966837-bda5\" class=\"gspb_text gspb_text-id-gsbp-e4966837-bda5 \"><strong>Crie conte\u00fado sob medida com base no seu p\u00fablico-alvo.<\/strong> Por exemplo, se deseja dirigir-se a um p\u00fablico que voc\u00ea deseja inspirar, pense em como o assunto poderia chegar ao centro da quest\u00e3o.<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a0d6f63e-0c19\" id=\"gspb_container-id-gsbp-a0d6f63e-0c19\">\n<div id=\"gspb_text-id-gsbp-79d5d56a-7fe7\" class=\"gspb_text gspb_text-id-gsbp-79d5d56a-7fe7 \">Sabemos que os assuntos com chamada para a\u00e7\u00e3o (como, por exemplo, \u201cSolicitar a\u00e7\u00e3o do governo\u201d ou \u201c5 maneiras de voc\u00ea ajudar a proteger o planeta\u201d) t\u00eam melhor desempenho. Portanto, use as chamadas para a\u00e7\u00e3o quando poss\u00edvel. Al\u00e9m disso, se puder, inclua o nome da pessoa no assunto \u2013 especialmente ao tentar se comunicar com os apoiadores. De modo geral, h\u00e1 uma op\u00e7\u00e3o para fazer isso no seu editor de e-mails. Insira essa vari\u00e1vel no in\u00edcio do seu e-mail (como, por exemplo @{Name}, convoque o governo a agir\u201d).<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-2761dea6-7819\" class=\"gspb_text gspb_text-id-gsbp-2761dea6-7819 \"><strong>Pense no que faria seu e-mail se destacar para o seu p\u00fablico-alvo. A linguagem emotiva funcionaria melhor? Voc\u00ea deve come\u00e7ar com uma pergunta? Voc\u00ea precisa tornar t\u00f3picos complexos mais acess\u00edveis ao p\u00fablico?<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-aefdd78b-4379\" id=\"gspb_container-id-gsbp-aefdd78b-4379\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3b231bc5-8f9b\" id=\"gspb_container-id-gsbp-3b231bc5-8f9b\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4173045d-cc7b\" id=\"gspb_container-id-gsbp-4173045d-cc7b\">\n<h1 id=\"gspb_heading-id-gsbp-82ec8dcc-6bf4\" class=\"gspb_heading gspb_heading-id-gsbp-82ec8dcc-6bf4 \"><\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-bdfcc638-9db1\" id=\"gspb_container-id-gsbp-bdfcc638-9db1\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d78e349e-4c3c\" id=\"gspb_container-id-gsbp-d78e349e-4c3c\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-46076b39-f567\" id=\"gspb_container-id-gsbp-46076b39-f567\">\n<p id=\"gspb_heading-id-gsbp-f3215ad5-50d6\" class=\"gspb_heading gspb_heading-id-gsbp-f3215ad5-50d6 \"><em>Aqui est\u00e1 um exemplo de um e-mail com alto desempenho enviado a apoiadores externos. Observe a linguagem utilizada no e-mail, no assunto e na chamada para a\u00e7\u00e3o. O assunto inclui uma chamada para a\u00e7\u00e3o que est\u00e1 clara no texto, o que gerou uma alta taxa de abertura e uma alta taxa de cliques.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-eebf70b1-cdc8\" id=\"gspb_container-id-gsbp-eebf70b1-cdc8\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4db9da63-c2b8\" id=\"gspb_container-id-gsbp-4db9da63-c2b8\">\n<h3 id=\"gspb_heading-id-gsbp-432438ab-d9b5\" class=\"gspb_heading gspb_heading-id-gsbp-432438ab-d9b5 \">3. DEFINA OS SEUS OBJETIVOS<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-9211d241-465d\" class=\"gspb_text gspb_text-id-gsbp-9211d241-465d \">Quaisquer que sejam seus objetivos gerais, recomendamos <strong>definir uma meta precisa vinculada ao seu boletim informativo<\/strong>:<\/div>\n\n\n\n<ul class=\"is-style-default wp-block-list\">\n<li>Por exemplo, aumento do n\u00famero de assinantes, aumento da taxa de cliques, maior n\u00famero de visitantes do site, aumento do n\u00famero de seguidores nas m\u00eddias sociais, aumento na capta\u00e7\u00e3o de recursos e taxa de abertura, etc.<\/li>\n<\/ul>\n\n\n\n<div id=\"gspb_text-id-gsbp-13ffee05-02f3\" class=\"gspb_text gspb_text-id-gsbp-13ffee05-02f3 \">Pense tamb\u00e9m nas suas estrat\u00e9gias de comunica\u00e7\u00e3o referentes ao boletim informativo. <strong>Como assinar, como voc\u00ea planeja ampliar o seu p\u00fablico-alvo, etc.<\/strong><\/div>\n\n\n\n<ul class=\"is-style-default wp-block-list\">\n<li>Voc\u00ea pode usar testes A\/B para refinar essa estrat\u00e9gia. Teste dois tipos diferentes de assuntos de e-mail para saber com qual o seu p\u00fablico-alvo mais se identifica ou teste duas imagens iniciais diferentes para descobrir o que atrai os leitores e mant\u00e9m sua aten\u00e7\u00e3o.<\/li>\n\n\n\n<li>Certifique-se de testar um elemento de cada vez, pois v\u00e1rios elementos n\u00e3o permitir\u00e3o testes adequados.<\/li>\n<\/ul>\n\n\n\n<div id=\"gspb_text-id-gsbp-cf529c37-391f\" class=\"gspb_text gspb_text-id-gsbp-cf529c37-391f \"><strong><strong>Monitore os resultados frequentemente para checar o desempenho do boletim informativo. Se eles n\u00e3o atingirem as metas originais, fa\u00e7a ajustes ou simplesmente suspenda-o.<\/strong><\/strong><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4c5083f7-729a\" id=\"gspb_container-id-gsbp-4c5083f7-729a\">\n<h3 id=\"gspb_heading-id-gsbp-ea1d7bfc-b1dc\" class=\"gspb_heading gspb_heading-id-gsbp-ea1d7bfc-b1dc \">4. DEFINA A PERIODICIDADE<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-747a0913-0e0c\" class=\"gspb_text gspb_text-id-gsbp-747a0913-0e0c \"><strong>Quando e com que frequ\u00eancia voc\u00ea envia o seu boletim informativo?<\/strong><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-cfd2aee1-c4a6\" class=\"gspb_text gspb_text-id-gsbp-cfd2aee1-c4a6 \">Considere o melhor dia para enviar o boletim informativo ao seu p\u00fablico-alvo e com que frequ\u00eancia eles gostariam de receb\u00ea-lo (por exemplo, semanalmente, mensalmente, trimestralmente). Certifique-se de revisar as recomenda\u00e7\u00f5es para o seu mercado e use isso para refinar a sua abordagem.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-7ee1e7f8-16fa\" class=\"gspb_text gspb_text-id-gsbp-7ee1e7f8-16fa \"><strong><strong><strong>Criar um boletim informativo \u00e9 um compromisso! Trata-se de um conte\u00fado recorrente. Verifique se voc\u00ea tem os recursos certos de design, opera\u00e7\u00f5es (ferramentas, plataforma) e conte\u00fado relevante para o p\u00fablico-alvo definido.<\/strong><\/strong><\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-c33290c4-798f\" id=\"gspb_container-id-gsbp-c33290c4-798f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d00387a9-73d0\" id=\"gspb_container-id-gsbp-d00387a9-73d0\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d624c136-eea9\" id=\"gspb_container-id-gsbp-d624c136-eea9\">\n<h2 id=\"gspb_heading-id-gsbp-bafe60f7-284f\" class=\"gspb_heading gspb_heading-id-gsbp-bafe60f7-284f \">PRINC\u00cdPIOS DE CONTE\u00daDO E DESIGN<\/h2>\n\n\n\n<h3 id=\"gspb_heading-id-gsbp-1d2cc0cc-bf0c\" class=\"gspb_heading gspb_heading-id-gsbp-1d2cc0cc-bf0c \">1. SIGA AS DIRETRIZES DA MARCA<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-00950562-a7fe\" class=\"gspb_text gspb_text-id-gsbp-00950562-a7fe \"><strong>Fonte:<\/strong> Acesse <strong><a href=\"\/pt-br\/typography\/\" class=\"ek-link\">esta p\u00e1gina<\/a><\/strong> para obter informa\u00e7\u00f5es sobre as fontes que voc\u00ea pode usar para comunica\u00e7\u00e3o na tela.<\/div>\n\n\n\n<p id=\"gspb_text-id-gsbp-7aec25b0-61de\" class=\"gspb_text gspb_text-id-gsbp-7aec25b0-61de \">Para boletins informativos, o tamanho ideal para o corpo do e-mail \u00e9 de 14 px a 16 px. Recomenda-se o texto de 14 px para par\u00e1grafos mais longos e 16 px para textos que contenham uma ou duas frases. Os t\u00edtulos devem ser maiores. Recomenda-se utilizar de 22 px a 42 px.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-b2a2042b-a42b\" class=\"gspb_text gspb_text-id-gsbp-b2a2042b-a42b \"><strong><a href=\"\/pt-br\/colour-palette\/\" class=\"ek-link\">Cores:<\/a> <\/strong>Preto e branco \u00e9 a nossa principal paleta de cores. Essa combina\u00e7\u00e3o deve ser a base do seu design. <strong>Confira mais informa\u00e7\u00f5es nesta p\u00e1gina.<\/strong><\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-40c6c231-61aa\" class=\"gspb_text gspb_text-id-gsbp-40c6c231-61aa \"><strong><a href=\"\/pt-br\/logo\" class=\"ek-link\">Logotipo<\/a>:<\/strong> Seja sempre fiel ao logotipo. Certifique-se de usar o logotipo correto do WWF.<\/p>\n\n\n\n<div id=\"gspb_text-id-gsbp-35624a58-9bab\" class=\"gspb_text gspb_text-id-gsbp-35624a58-9bab \">N\u00e3o \u00e9 necess\u00e1rio o identificador do pa\u00eds. Como uma organiza\u00e7\u00e3o global que aborda quest\u00f5es globais, sempre preferimos a abordagem &#8220;uma rede, um WWF&#8221;. <strong>O pa\u00eds ou regi\u00e3o pode ser mencionado no conte\u00fado do boletim informativo.<\/strong><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1dbfc2d6-85e3\" id=\"gspb_container-id-gsbp-1dbfc2d6-85e3\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-01e15ef4-f326\" id=\"gspb_image-id-gsbp-01e15ef4-f326\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-digital-letter-img_5.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"872\" height=\"1596\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-69ee966d-bcbb\" id=\"gspb_container-id-gsbp-69ee966d-bcbb\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6466c00-22d2\" id=\"gspb_container-id-gsbp-f6466c00-22d2\">\n<h3 id=\"gspb_heading-id-gsbp-0bf830d0-6fa6\" class=\"gspb_heading gspb_heading-id-gsbp-0bf830d0-6fa6 \">2. MANTENHA O DESIGN SIMPLES: MINIMIZE O TEXTO<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a5d65edf-ae29\" id=\"gspb_container-id-gsbp-a5d65edf-ae29\">\n<div id=\"gspb_text-id-gsbp-668c9b28-d55d\" class=\"gspb_text gspb_text-id-gsbp-668c9b28-d55d \">Menos \u00e9 mais! Recomendamos apresentar uma forma resumida do seu conte\u00fado e adicionar hiperlinks para obter mais informa\u00e7\u00f5es. <strong>Pesquisas mostram que as pessoas n\u00e3o leem todas as palavras em um e-mail<\/strong>. Elas fazem uma leitura superficial do conte\u00fado, come\u00e7ando pelo canto superior esquerdo e param no assunto e nas imagens. Somente ent\u00e3o, se o texto em negrito ou as imagens chamarem a aten\u00e7\u00e3o, elas ler\u00e3o o restante. Este \u00e9 o denominado padr\u00e3o de leitura &#8220;F&#8221; <strong>descrito por Jakob Nielsen<\/strong>.<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4f9e13c1-7123\" id=\"gspb_image-id-gsbp-4f9e13c1-7123\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-digital-letter-img_1.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1056\" height=\"890\"\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-88991a70-8db3\" id=\"gspb_container-id-gsbp-88991a70-8db3\">\n<div id=\"gspb_text-id-gsbp-ce6d90c8-1390\" class=\"gspb_text gspb_text-id-gsbp-ce6d90c8-1390 \">Se voc\u00ea enviar um boletim informativo sobre um \u00fanico t\u00f3pico, este t\u00f3pico deveria conter at\u00e9 300 palavras. <strong>A introdu\u00e7\u00e3o deve ser breve e \u00e1gil,<\/strong> de modo que, se o leitor estiver viajando, por exemplo, ele obter\u00e1 as principais informa\u00e7\u00f5es nas duas primeiras frases.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-c1c4b95e-cff1\" class=\"gspb_text gspb_text-id-gsbp-c1c4b95e-cff1 \">Se voc\u00ea precisar abordar diferentes t\u00f3picos no seu boletim informativo, fa\u00e7a uma introdu\u00e7\u00e3o com, no m\u00e1ximo, 150 a 200 palavras e <strong>crie de 5 a 6 subse\u00e7\u00f5es<\/strong>. Se uma subse\u00e7\u00e3o vincular a uma fonte externa (site ou m\u00eddia social do seu escrit\u00f3rio ou um site de not\u00edcias), respeite o limite de, no m\u00e1ximo, 100 palavras.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-b59b04e7-de77\" class=\"gspb_text gspb_text-id-gsbp-b59b04e7-de77 \">Se voc\u00ea deseja comunicar informa\u00e7\u00f5es adicionais, voc\u00ea poder\u00e1 experimentar a automa\u00e7\u00e3o de e-mail. Esse processo personaliza o contato enviando e-mails quando uma determinada pessoa toma uma a\u00e7\u00e3o espec\u00edfica (por exemplo, enviar um e-mail \u00e0s pessoas que abriram o primeiro boletim que voc\u00ea enviou para incentivar mais outras a\u00e7\u00f5es).<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b95ff73e-35e0\" id=\"gspb_container-id-gsbp-b95ff73e-35e0\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-41f4ff16-8aa4\" id=\"gspb_container-id-gsbp-41f4ff16-8aa4\">\n<h3 id=\"gspb_heading-id-gsbp-9762e80f-8438\" class=\"gspb_heading gspb_heading-id-gsbp-9762e80f-8438 \">3. AS PESSOAS S\u00c3O SERES VISUAIS<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-e55f1959-fb6b\" class=\"gspb_text gspb_text-id-gsbp-e55f1959-fb6b \">Os designs minimalistas tornam o seu boletim informativo visualmente atraente e mais f\u00e1cil de ler.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-18b41d5d-1036\" class=\"gspb_text gspb_text-id-gsbp-18b41d5d-1036 \">Use imagens e ilustra\u00e7\u00f5es de alta resolu\u00e7\u00e3o de acordo com o seu conte\u00fado. Acesse a <strong><a href=\"\/pt-br\/fotografia-y-video\/\" class=\"ek-link\">p\u00e1gina de diretrizes de fotografia<\/a><\/strong> para obter mais informa\u00e7\u00f5es.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-14f67a6e-1103\" class=\"gspb_text gspb_text-id-gsbp-14f67a6e-1103 \"><strong>Certifique-se de que o conte\u00fado seja o mais interativo poss\u00edvel: <\/strong>adicione v\u00eddeos, anima\u00e7\u00f5es, GIFs.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-c95f7870-963f\" class=\"gspb_text gspb_text-id-gsbp-c95f7870-963f \">Certifique-se de que os elementos visuais no seu boletim informativo n\u00e3o tenham um tamanho superior a 1.000 pixels, pois eles precisar\u00e3o de mais tempo para carregar e poder\u00e1 resultar em perda de interesse.<\/div>\n\n\n\n<h3 id=\"gspb_heading-id-gsbp-c3b8f422-9cb9\" class=\"gspb_heading gspb_heading-id-gsbp-c3b8f422-9cb9 \">4. CONTE\u00daDO<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-ea563f78-455e\" class=\"gspb_text gspb_text-id-gsbp-ea563f78-455e \">Certifique-se de que haja processos editoriais e de revis\u00e3o em vigor, que levam em conta as especificidades locais e os temas sens\u00edveis.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-56fa0c58-6c6e\" class=\"gspb_text gspb_text-id-gsbp-56fa0c58-6c6e \"><strong>Nota: <\/strong>O primeiro ter\u00e7o do seu boletim informativo \u00e9 essencial e deve chamar a aten\u00e7\u00e3o. Essa \u00e9 a primeira parte que o p\u00fablico-alvo ver\u00e1 e isso determinar\u00e1 se continuar\u00e3o lendo.<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-00e720df-5d8a\" id=\"gspb_container-id-gsbp-00e720df-5d8a\">\n<h3 id=\"gspb_heading-id-gsbp-4ff4c8e3-1e7a\" class=\"gspb_heading gspb_heading-id-gsbp-4ff4c8e3-1e7a \">5. VERIFIQUE SE O SEU BOLETIM INFORMATIVO CONT\u00c9M UMA CHAMADA PARA A\u00c7\u00c3O CLARA E VIS\u00cdVEL<\/h3>\n\n\n\n<div id=\"gspb_text-id-gsbp-6aef6c73-60ab\" class=\"gspb_text gspb_text-id-gsbp-6aef6c73-60ab \">Independentemente de voc\u00ea incluir &#8220;<strong>Descubra mais informa\u00e7\u00f5es&#8221;, &#8220;Assine o seu boletim informativo&#8221;, &#8220;Adote agora&#8221; <\/strong>ou <strong>&#8220;Doe&#8221;<\/strong>, verifique se o seu boletim informativo cont\u00e9m uma chamada clara e vis\u00edvel \u00e0 a\u00e7\u00e3o.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-fd584adb-26b9\" class=\"gspb_text gspb_text-id-gsbp-fd584adb-26b9 \">Todo e-mail deve conter uma chamada para a\u00e7\u00e3o para que voc\u00ea convide o leitor a participar de uma jornada. Idealmente, fa\u00e7a refer\u00eancia a um conte\u00fado no seu site ou nas suas m\u00eddias sociais para direcionar o tr\u00e1fego para o seu pr\u00f3prio site, e n\u00e3o para o site de outra organiza\u00e7\u00e3o.<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d72c04ce-9f91\" id=\"gspb_image-id-gsbp-d72c04ce-9f91\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-digital-letter-img_6.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1056\" height=\"922\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-e4891111-7764\" class=\"gspb_text gspb_text-id-gsbp-e4891111-7764 \">Resumo breve e r\u00e1pido que leva a <a href=\"https:\/\/wwf.panda.org\/discover\/our_focus\/freshwater_practice\/freshwater_species_of_the_week_2020\/?\" class=\"ek-link\"><strong>mais conte\u00fado<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-08cb6617-b504\" id=\"gspb_container-id-gsbp-08cb6617-b504\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cfb0b93c-fe2e\" id=\"gspb_container-id-gsbp-cfb0b93c-fe2e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ea6f1f61-d5ff\" id=\"gspb_container-id-gsbp-ea6f1f61-d5ff\">\n<h1 id=\"gspb_heading-id-gsbp-79476cb2-0a70\" class=\"gspb_heading gspb_heading-id-gsbp-79476cb2-0a70 \"><\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e8efacc1-9dcf\" id=\"gspb_container-id-gsbp-e8efacc1-9dcf\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-c4fd98b5-9bf8\" id=\"gspb_container-id-gsbp-c4fd98b5-9bf8\">\n<h2 id=\"gspb_heading-id-gsbp-25336a08-540a\" class=\"gspb_heading gspb_heading-id-gsbp-25336a08-540a \">EXEMPLO DE MODELO DE BOLETIM INFORMATIVO<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-76498ec8-b652\" id=\"gspb_container-id-gsbp-76498ec8-b652\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-004ddade-6ecf\" id=\"gspb_container-id-gsbp-004ddade-6ecf\">\n<h4 id=\"gspb_heading-id-gsbp-40341ebb-7299\" class=\"gspb_heading gspb_heading-id-gsbp-40341ebb-7299 \">PARA P\u00daBLICO INTERNO OU EXTERNO<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-fe161c64-9c2f\" id=\"gspb_container-id-gsbp-fe161c64-9c2f\">\n<div id=\"gspb_text-id-gsbp-aa338ee5-8499\" class=\"gspb_text gspb_text-id-gsbp-aa338ee5-8499 \">Este exemplo mostra o design b\u00e1sico de um layout de um boletim informativo. Ele inclui espa\u00e7o para uma imagem de cabe\u00e7alho com largura total que chama a aten\u00e7\u00e3o e \u00e1rea principal do boletim informativo com links relevantes para mais informa\u00e7\u00f5es.<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-3e496068-aff0\" class=\"gspb_text gspb_text-id-gsbp-3e496068-aff0 \">O restante do boletim informativo \u00e9 constru\u00eddo por v\u00e1rios blocos, que dividem o conte\u00fado em blocos gerenci\u00e1veis \u200be interessantes, para incluir artigos e t\u00f3picos de destaque de n\u00edvel superior, uma forte chamada para a\u00e7\u00e3o e outras not\u00edcias.<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1e4d22c1-5fd9\" id=\"gspb_container-id-gsbp-1e4d22c1-5fd9\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-36d63660-4b4c\" id=\"gspb_image-id-gsbp-36d63660-4b4c\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-digital-letter-img_8-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"80%\" height=\"1000\"\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0153b998-07cb\" id=\"gspb_container-id-gsbp-0153b998-07cb\">\n<div id=\"gspb_text-id-gsbp-896a0492-5c29\" class=\"gspb_text gspb_text-id-gsbp-896a0492-5c29 \">Consulte as diretrizes de gerenciamento de boletins informativos digitais do WWF para obter mais informa\u00e7\u00f5es sobre a cria\u00e7\u00e3o de conte\u00fado e dicas sobre como criar um boletim impactante.<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-button gspb_button_wrapper gspb_button-id-gsbp-e65e3369-1c72 wwf-button-main btn-lg btn-black\" id=\"gspb_button-id-gsbp-e65e3369-1c72\"><a class=\"gspb-buttonbox\" href=\"https:\/\/docs.google.com\/document\/d\/1EH24IFRHICrNqBvdb-oFNCz_pIBqZ4JiuGNULMvJW5M\/edit\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">DIRETRIZES DE GERENCIAMENTO DE BOLETINS INFORMATIVOS DIGITAIS<\/span><\/span><span class=\"gspb-buttonbox-icon\"><svg height=\"20.658\" style=\"width:5rem;height:5rem;margin:10px\" viewBox=\"0 0 20.658 20.658\" width=\"20.658\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke=\"#ffffff\" fill=\"#ffffff\"><path d=\"m26.531 6.667h-19.07a.794.794 0 0 0 -.794.794v14.3a.794.794 0 1 0 1.589 0v-13.505h17.48v17.48h-13.507a.794.794 0 0 0 0 1.589h14.3a.794.794 0 0 0 .794-.794v-19.07a.794.794 0 0 0 -.792-.794z\" transform=\"translate(-6.667 -6.667)\"><\/path><path d=\"m19.379 40.484a.795.795 0 1 0 1.589 0v-6.356a.8.8 0 0 0 -.016-.156c0-.023-.013-.045-.02-.067a.763.763 0 0 0 -.025-.081.773.773 0 0 0 -.039-.074c-.011-.021-.021-.043-.034-.063a.814.814 0 0 0 -.1-.12.781.781 0 0 0 -.121-.1c-.02-.013-.041-.022-.061-.033a.827.827 0 0 0 -.076-.04c-.026-.01-.052-.016-.078-.024s-.046-.016-.07-.021a.781.781 0 0 0 -.145-.015h-6.365a.795.795 0 1 0 0 1.589h4.438l-11.356 11.356a.795.795 0 0 0 1.123 1.121l11.356-11.354z\" transform=\"translate(-6.666 -26.977)\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":"#gspb_heading-id-gsbp-a5f5e9ec-8661,#gspb_heading-id-gsbp-a5f5e9ec-8661 .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-a5f5e9ec-8661{color:var(--wp--preset--color--contrastcolor, #fffffe)}#gspb_heading-id-gsbp-82376abf-627b,#gspb_heading-id-gsbp-82376abf-627b .gsap-g-line{text-align:center!important}#gspb_heading-id-gsbp-82376abf-627b{color:var(--wp--preset--color--contrastcolor, #fffffe)}@media 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