{"id":3003,"date":"2023-06-06T11:40:32","date_gmt":"2023-06-06T11:40:32","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=3003"},"modified":"2024-02-19T08:03:37","modified_gmt":"2024-02-19T08:03:37","slug":"tom-de-voz","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/pt-br\/tom-de-voz\/","title":{"rendered":"TOM DE VOZ"},"content":{"rendered":"\n
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CUIDANDO DAS SUAS PALAVRAS<\/h1>\n<\/div>\n<\/div>\n\n\n\n
\u00a9 Thomas Cristofoletti \/ WWF-US<\/div>\n<\/div>\n\n\n\n
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A forma como voc\u00ea escreve e fala \u00e9 de vital import\u00e2ncia para o WWF. Expresse-se de forma correta e suas palavras ajudar\u00e3o voc\u00ea \u2013 e a sua causa \u2013 a ser entendido e a gerar uma mudan\u00e7a nos cora\u00e7\u00f5es e na mentalidade das pessoas.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u00a9 WWF-Singapore<\/div>\n<\/div>\n\n\n\n
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USANDO A NOSSA VOZ<\/h2>\n\n\n\n

Os princ\u00edpios a seguir ajudar\u00e3o voc\u00ea a usar as suas palavras melhor do que nunca. Lembre-se: a maneira como voc\u00ea aplica os princ\u00edpios depende do seu p\u00fablico-alvo e do que voc\u00ea est\u00e1 tentando dizer. Portanto, voc\u00ea usar\u00e1 alguns princ\u00edpios para redigir um relat\u00f3rio t\u00e9cnico para funcion\u00e1rios do governo e outros princ\u00edpios para redigir um texto agradecendo aos seus apoiadores.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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SEJA CLARO<\/h3>\n\n\n\n
As suas palavras precisam ser entendidas.<\/strong><\/strong><\/strong><\/div>\n\n\n\n
Pense em como deixar a mensagem clara para o seu p\u00fablico-alvo. H\u00e1 muitas maneiras de escrever e falar claramente: diga apenas o que voc\u00ea precisa dizer, explique o vocabul\u00e1rio t\u00e9cnico, crie frases da forma mais simples poss\u00edvel, destaque as informa\u00e7\u00f5es importantes e use a l\u00edngua de forma precisa e consistente. O nosso guia de estilo editorial \u00e9 um \u00f3timo recurso e cont\u00e9m diretrizes sobre uma s\u00e9rie de t\u00f3picos como, por exemplo, ortografia, gram\u00e1tica, pontua\u00e7\u00e3o para expressar n\u00fameros, datas e medidas.<\/div>\n<\/div>\n\n\n\n
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SEJA OUSADO<\/h3>\n\n\n\n
As suas palavras precisam gerar mudan\u00e7as em cora\u00e7\u00f5es e mentes. Chame a aten\u00e7\u00e3o das pessoas apresentando argumentos convincentes para incentivar a\u00e7\u00f5es.<\/strong><\/strong><\/strong><\/strong><\/div>\n\n\n\n
O WWF valoriza a nossa forte reputa\u00e7\u00e3o por contar a verdade dos fatos. No entanto, fatos n\u00e3o mudam a forma como as pessoas pensam e agem. Somente hist\u00f3rias convincentes e baseadas em evid\u00eancias s\u00f3lidas podem fazer isso. Portanto, pense como um contador de hist\u00f3rias com mais frequ\u00eancia: chame a aten\u00e7\u00e3o das pessoas, d\u00ea vida a um problema e leve-as a uma jornada envolvente.<\/div>\n<\/div>\n\n\n\n
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SEJA HUMANO<\/h3>\n\n\n\n
As suas palavras precisam ser confi\u00e1veis. Fale como uma pessoa real, n\u00e3o como um rob\u00f4.<\/strong><\/strong><\/strong><\/strong><\/div>\n\n\n\n
Frenquentemente, as palavras das pessoas n\u00e3o soam naturais, o que faz com que pare\u00e7am falsas ou hostis. \u00c9 muito importante falar como uma pessoa real para o seu p\u00fablico-alvo, especialmente em um momento em que a confian\u00e7a na m\u00eddia, governos e organiza\u00e7\u00f5es est\u00e1 se desgastando. Preparar o seu discurso pode ajudar voc\u00ea a imaginar que est\u00e1 tendo uma conversa real com algu\u00e9m.<\/div>\n<\/div>\n\n\n\n
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DOWNLOAD DAS DIRETRIZES EDITORIAIS<\/span><\/span><\/path><\/path><\/g><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u00a9 WWF-US \/ Keith Arnold<\/div>\n<\/div>\n\n\n\n
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\u00a9 Ahmed Nasheed \/Earth Hour – Maldives<\/div>\n<\/div>\n\n\n\n
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\"\"<\/div>\n\n\n\n

EXEMPLOS DE PR\u00c1TICAS RECOMENDADAS<\/h2>\n\n\n\n
ACESSE O SITE DE COMUNICA\u00c7\u00c3O & MARKETING ><\/span><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":".gspb_container-id-gsbp-01963959-c67e,.gspb_container-id-gsbp-1e345bb6-c27e,.gspb_container-id-gsbp-2c6102b0-28b1,.gspb_container-id-gsbp-4e3b3eef-d0c6,.gspb_container-id-gsbp-535659e0-2e94,.gspb_container-id-gsbp-6ef0f675-2166,.gspb_container-id-gsbp-7be1c4dc-ef5a,.gspb_container-id-gsbp-ab4ce6fd-6606,.gspb_container-id-gsbp-b1fc8472-3bd8,.gspb_container-id-gsbp-ed669bd5-2816,.gspb_container-id-gsbp-f225c6da-a3a5{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-00a47c90-f1e2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-01963959-c67e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-019d56e9-72bd.gspb_container>p:last-of-type,#gspb_container-id-gsbp-1e345bb6-c27e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-25a6b502-477e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2c6102b0-28b1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2d29ed6e-f194.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3999f9ef-e942.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4589e161-4e83.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4e3b3eef-d0c6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-535659e0-2e94.gspb_container>p:last-of-type,#gspb_container-id-gsbp-6ef0f675-2166.gspb_container>p:last-of-type,#gspb_container-id-gsbp-7be1c4dc-ef5a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8a7099d7-363a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-97a55951-6723.gspb_container>p:last-of-type,#gspb_container-id-gsbp-a9d2244f-7723.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ab4ce6fd-6606.gspb_container>p:last-of-type,#gspb_container-id-gsbp-b1fc8472-3bd8.gspb_container>p:last-of-type,#gspb_container-id-gsbp-bed7caf5-ad13.gspb_container>p:last-of-type,#gspb_container-id-gsbp-d0e3f443-a4f9.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ed669bd5-2816.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f225c6da-a3a5.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-01963959-c67e.gspb_container,#gspb_container-id-gsbp-f225c6da-a3a5.gspb_container{position:relative}#gspb_container-id-gsbp-01963959-c67e.gspb_container{display:flex;flex-direction:column;justify-content:flex-end;background-size:cover;background-repeat:no-repeat;background-position:50% 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