{"id":3031,"date":"2023-06-06T11:41:01","date_gmt":"2023-06-06T11:41:01","guid":{"rendered":"https:\/\/wwfbrand.panda.org\/?page_id=3031"},"modified":"2024-02-19T08:02:01","modified_gmt":"2024-02-19T08:02:01","slug":"fotografia-e-video","status":"publish","type":"page","link":"https:\/\/wwfbrand.panda.org\/pt-br\/fotografia-e-video\/","title":{"rendered":"FOTOGRAFIA E V\u00cdDEO"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-e522610e-bf03\" id=\"gspb_container-id-gsbp-e522610e-bf03\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-01963959-c67e\" id=\"gspb_container-id-gsbp-01963959-c67e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b1fc8472-3bd8\" id=\"gspb_container-id-gsbp-b1fc8472-3bd8\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-535659e0-2e94\" id=\"gspb_container-id-gsbp-535659e0-2e94\">\n<h1 id=\"gspb_heading-id-gsbp-a5f5e9ec-8661\" class=\"gspb_heading gspb_heading-id-gsbp-a5f5e9ec-8661 \">PESSOAS S\u00c3O SERES VISUAIS<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-ea8c2c2e-7c24\" class=\"gspb_text gspb_text-id-gsbp-ea8c2c2e-7c24 figure-caption\">\u00a9 naturepl.com \/ Mark Carwardine \/ WWF<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-398e1f5e-837f\" id=\"gspb_container-id-gsbp-398e1f5e-837f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-644e7bfd-674c\" id=\"gspb_container-id-gsbp-644e7bfd-674c\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e1b71109-569e\" id=\"gspb_container-id-gsbp-e1b71109-569e\">\n<h2 id=\"gspb_heading-id-gsbp-314a3e29-4973\" class=\"p lead mb-0 gspb_heading gspb_heading-id-gsbp-314a3e29-4973 \">Na miss\u00e3o do WWF de criar um mundo onde as pessoas e a natureza prosperam juntas, as imagens \u2013 est\u00e1ticas e em movimento \u2013 s\u00e3o fundamentais na maneira como nos comunicamos e alcan\u00e7amos as pessoas.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-8ca5543d-e819\" id=\"gspb_container-id-gsbp-8ca5543d-e819\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2c6102b0-28b1\" id=\"gspb_container-id-gsbp-2c6102b0-28b1\">\n<div id=\"gspb_text-id-gsbp-843ce8a5-46af\" class=\"gspb_text gspb_text-id-gsbp-843ce8a5-46af figure-caption\">\u00a9 James Morgan \/ WWF-US<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1e345bb6-c27e\" id=\"gspb_container-id-gsbp-1e345bb6-c27e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4e3b3eef-d0c6\" id=\"gspb_container-id-gsbp-4e3b3eef-d0c6\">\n<p id=\"gspb_text-id-gsbp-9cfa8557-0572\" class=\"gspb_text gspb_text-id-gsbp-9cfa8557-0572 \">As imagens e v\u00eddeos fortes e cativantes podem ser uma ferramenta poderosa para quebrar a indiferen\u00e7a e provocar uma rea\u00e7\u00e3o emocional entre o p\u00fablico, desafiando-o a pensar de modo mais profundo sobre os problemas que afetam o nosso planeta e inspirando-o a agir.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-de3a965c-345a\" class=\"gspb_text gspb_text-id-gsbp-de3a965c-345a \">Ao mesmo tempo, temos a responsabilidade de respeitar e proteger aqueles que compartilham suas imagens e hist\u00f3rias para a nossa comunica\u00e7\u00e3o, sejam eles personagens dessas hist\u00f3rias ou autores de fotos e v\u00eddeos.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-437796ef-7c9d\" class=\"gspb_text gspb_text-id-gsbp-437796ef-7c9d \">Essas diretrizes de imagem ajudam voc\u00ea a ser eficaz e respons\u00e1vel:<\/p>\n\n\n\n<ul class=\"is-style-default display-list wp-block-list\">\n<li>no processo de filmagem e fotografia (pesquisa em bancos ou produ\u00e7\u00e3o de imagens)<\/li>\n\n\n\n<li>na sele\u00e7\u00e3o e uso de imagens e v\u00eddeos para as comunica\u00e7\u00f5es do WWF.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-c3c159c9-f143\" id=\"gspb_container-id-gsbp-c3c159c9-f143\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-362be7d5-28a3\" id=\"gspb_container-id-gsbp-362be7d5-28a3\"><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7f972b8c-5500\" id=\"gspb_container-id-gsbp-7f972b8c-5500\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2df9ece7-bd48\" id=\"gspb_container-id-gsbp-2df9ece7-bd48\">\n<h2 id=\"gspb_heading-id-gsbp-1ac2e8aa-c0d9\" class=\"gspb_heading gspb_heading-id-gsbp-1ac2e8aa-c0d9 \">THE HIVE<\/h2>\n\n\n\n<p id=\"gspb_text-id-gsbp-04af0135-6352\" class=\"gspb_text gspb_text-id-gsbp-04af0135-6352 \">O principal reposit\u00f3rio do WWF para recursos visuais \u00e9 a plataforma <strong><a href=\"https:\/\/hive.panda.org\/\" target=\"_blank\" aria-label=\"The HIVE, (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">The HIVE,<\/a><\/strong> o nosso banco interno de fotos e v\u00eddeos criado para apoiar nossa miss\u00e3o e trabalho.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-54215364-61b0\" class=\"gspb_text gspb_text-id-gsbp-54215364-61b0 \">Voc\u00ea pode usar imagens de outras fontes, desde que tenha obtido autoriza\u00e7\u00e3o junto aos detentores dos direitos autorais. No entanto, recomendamos que voc\u00ea use a plataforma <a aria-label=\"The HIVE  (opens in a new tab)\" href=\"https:\/\/hive.panda.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>The HIVE<\/strong> <\/a>como seu primeiro recurso, pois ela fornece milhares de imagens de toda a rede sem nenhum custo adicional e com um conjunto-padr\u00e3o de <strong><a aria-label=\"termos de uso (opens in a new tab)\" href=\"https:\/\/hive.panda.org\/TermsOfUse\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">termos de uso<\/a><\/strong>, o que torna as restri\u00e7\u00f5es de direitos autorais menos amb\u00edguas.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-1d0737ad-8fb1\" class=\"gspb_text gspb_text-id-gsbp-1d0737ad-8fb1 \">Al\u00e9m disso, recomendamos que as equipes do WWF fa\u00e7am o upload de qualquer imagem adquirida na plataforma <a href=\"https:\/\/hive.panda.org\/\" target=\"_blank\" aria-label=\"The HIVE  (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>The HIVE<\/strong> <\/a>para garantir que as imagens sejam armazenadas com seguran\u00e7a e compartilhadas com a rede.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-a2c68655-cc0e\" class=\"gspb_text gspb_text-id-gsbp-a2c68655-cc0e \">Para enviar imagens e v\u00eddeos ou para obter aconselhamento sobre quest\u00f5es relacionadas a imagens, entre em contato com o administrador global da plataforma <strong><a href=\"https:\/\/hive.panda.org\/\" target=\"_blank\" aria-label=\"The HIVE (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">The HIVE<\/a><\/strong> pelo e-mail <strong><a href=\"mailto:hivegadmin@wwfint.org\" target=\"_blank\" aria-label=\"hivegadmin@wwfint.org (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">hivegadmin@wwfint.org<\/a><\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-2515934a-4e87\" id=\"gspb_container-id-gsbp-2515934a-4e87\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-55805b11-d45c\" id=\"gspb_container-id-gsbp-55805b11-d45c\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-30eb68e1-a756\" id=\"gspb_container-id-gsbp-30eb68e1-a756\">\n<h1 id=\"gspb_heading-id-gsbp-58977cd2-4450\" class=\"gspb_heading gspb_heading-id-gsbp-58977cd2-4450 \">PRINC\u00cdPIOS GERAIS REFERENTES A IMAGENS<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-db714268-ab2a\" class=\"gspb_text gspb_text-id-gsbp-db714268-ab2a figure-caption\"><br>\u00a9 James Morgan \/ WWF-US<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-b5ff502e-31de\" id=\"gspb_container-id-gsbp-b5ff502e-31de\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-74f12ad2-695e\" id=\"gspb_container-id-gsbp-74f12ad2-695e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ac85c09d-37c6\" id=\"gspb_container-id-gsbp-ac85c09d-37c6\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-7b9298ae-ef53\" id=\"gspb_image-id-gsbp-7b9298ae-ef53\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_9.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1110\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-30bc3c82-49a2\" class=\"gspb_text gspb_text-id-gsbp-30bc3c82-49a2 figure-caption image-caption-left\">\u00a9 Karine Aigner\/WWF-US<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8fa9bbab-008c\" id=\"gspb_container-id-gsbp-8fa9bbab-008c\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a7dfc1fa-2fc0\" id=\"gspb_container-id-gsbp-a7dfc1fa-2fc0\">\n<h2 id=\"gspb_heading-id-gsbp-a6f04ad2-b6d0\" class=\"gspb_heading gspb_heading-id-gsbp-a6f04ad2-b6d0 \">CORAJOSO E OTIMISTA<\/h2>\n\n\n\n<div id=\"gspb_text-id-gsbp-ddbe2edb-8a13\" class=\"gspb_text gspb_text-id-gsbp-ddbe2edb-8a13 \">Precisamos de imagens marcantes para chamar a aten\u00e7\u00e3o das pessoas sobre os problemas que enfrentamos.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-6122c6f4-ce5d\" class=\"gspb_text gspb_text-id-gsbp-6122c6f4-ce5d \">Muitas vezes, os problemas s\u00e3o muito graves e, portanto, haver\u00e1 momentos em que \u00e9 necess\u00e1rio usar imagens contundentes. Essas imagens devem ser usadas sempre de modo estrat\u00e9gico e sens\u00edvel.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-ba1283cd-83e3\" class=\"gspb_text gspb_text-id-gsbp-ba1283cd-83e3 \">No entanto, sempre que poss\u00edvel, devemos usar imagens otimistas que demonstrem, de modo realista, um futuro melhor e mais esperan\u00e7oso. Como WWF, testemunhamos muitas hist\u00f3rias positivas que nos d\u00e3o esperan\u00e7a para o futuro do nosso planeta. Em um mundo em que se observa desgra\u00e7a e melancolia, o otimismo \u00e9 uma abordagem diferente que podemos criar. Ao visualizarem o nosso conte\u00fado, queremos que as pessoas se sintam inspiradas, e n\u00e3o impotentes.<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-f24c1868-1ab3\" id=\"gspb_container-id-gsbp-f24c1868-1ab3\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-29490a5a-c65d\" id=\"gspb_container-id-gsbp-29490a5a-c65d\">\n<h2 id=\"gspb_heading-id-gsbp-718cc5fc-cae2\" class=\"gspb_heading gspb_heading-id-gsbp-718cc5fc-cae2 \">NARRATIVA REVIGORADA E ATRAENTE<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3385dfe4-5c0b\" id=\"gspb_container-id-gsbp-3385dfe4-5c0b\">\n<div id=\"gspb_text-id-gsbp-e49234b3-8f27\" class=\"gspb_text gspb_text-id-gsbp-e49234b3-8f27 \">Quantas vezes voc\u00ea j\u00e1 viu a foto de um urso polar no gelo derretendo sendo usada para ilustrar uma hist\u00f3ria sobre mudan\u00e7a clim\u00e1tica?<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-16d39fb1-0d85\" class=\"gspb_text gspb_text-id-gsbp-16d39fb1-0d85 \">Embora imagens estereotipadas como essa possam ser um resumo eficaz para certas quest\u00f5es incorporadas na consci\u00eancia popular, tamb\u00e9m pode haver o risco de elas simplificarem demais quest\u00f5es ou dessensibilizarem o p\u00fablico com rela\u00e7\u00e3o a temas que deveriam ser de grande preocupa\u00e7\u00e3o.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-86546be9-1dca\" class=\"gspb_text gspb_text-id-gsbp-86546be9-1dca \">Portanto, tente procurar novas formas inesperadas de chamar a aten\u00e7\u00e3o das pessoas por meio das imagens.<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1631e9c-23ed\" id=\"gspb_container-id-gsbp-f1631e9c-23ed\">\n<div id=\"gspb_text-id-gsbp-13068d29-919e\" class=\"gspb_text gspb_text-id-gsbp-13068d29-919e \">Procure imagens que contem uma narrativa e demonstrem impacto. Imagens com palavras, seja por meio de legendas curtas, em hist\u00f3rias completas ou narrativa de v\u00eddeo, tamb\u00e9m podem ter um efeito poderoso. As hist\u00f3rias s\u00e3o uma \u00f3tima forma de envolver as pessoas com o que fazemos \u2013 e elas s\u00e3o mais eficazes quando \u00f3timas imagens e palavras bem escolhidas (que descrevem quem, o que, onde, quando e como) trabalham em conjunto.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-f39ddb94-b648\" class=\"gspb_text gspb_text-id-gsbp-f39ddb94-b648 \">Ao inserir o espectador em uma narrativa, criamos uma conex\u00e3o emocional mais profunda que o torna mais propenso a se engajar.<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-588e7693-b3d5\" id=\"gspb_container-id-gsbp-588e7693-b3d5\">\n<div class=\"wp-block-greenshift-blocks-video gs-video youtube gspb_video-id-gsbp-969f3e9f-5d5b\" id=\"gs-video-gsbp-969f3e9f-5d5b\"><div class=\"gs-video-wrapper\" itemscope><iframe class=\"gs-video-element\" data-src=\"https:\/\/youtu.be\/1Bhmdj2tTtQ\" data-provider=\"youtube\" data-autoplay=\"false\" data-playsinline=\"false\" data-controls=\"true\" data-loop=\"false\" data-mute=\"false\" data-overlay=\"false\" data-lightbox=\"false\" data-modestbranding=\"false\" data-suggested=\"true\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-7cc891ab-e6c5\" id=\"gspb_container-id-gsbp-7cc891ab-e6c5\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-190578a1-aec9\" id=\"gspb_container-id-gsbp-190578a1-aec9\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e11c11dd-f163\" id=\"gspb_container-id-gsbp-e11c11dd-f163\">\n<h2 id=\"gspb_heading-id-gsbp-df67a559-b2c3\" class=\"gspb_heading gspb_heading-id-gsbp-df67a559-b2c3 \">SEJA FIEL AO TRABALHO QUE FAZEMOS<\/h2>\n\n\n\n<div id=\"gspb_text-id-gsbp-fc7c5591-8bf0\" class=\"gspb_text gspb_text-id-gsbp-fc7c5591-8bf0 \">Atualmente, o WWF tem rela\u00e7\u00f5es com v\u00e1rios atores no mundo todo: governos, corpora\u00e7\u00f5es, comunidades locais, m\u00eddia, indiv\u00edduos \u2013 a fim de impulsionar mudan\u00e7as em quest\u00f5es que afetam as pessoas e a natureza.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-93826975-5ae1\" class=\"gspb_text gspb_text-id-gsbp-93826975-5ae1 \">Apesar disso, pesquisas mostram que somos percebidos de forma incorreta como uma organiza\u00e7\u00e3o que promove o bem-estar da fauna.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-42334ce6-4f9a\" class=\"gspb_text gspb_text-id-gsbp-42334ce6-4f9a \">Embora devamos continuar usando imagens de fauna quando relevante, devemos evitar usar a fauna como ilustra\u00e7\u00e3o gen\u00e9rica do nosso trabalho. A nossa miss\u00e3o \u00e9 fazer com que as pessoas e a natureza prosperem juntas e queremos que as nossas imagens e hist\u00f3rias reflitam isso plenamente.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-56b047a3-4622\" id=\"gspb_container-id-gsbp-56b047a3-4622\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-95fd5660-4274\" id=\"gspb_container-id-gsbp-95fd5660-4274\">\n<h2 id=\"gspb_heading-id-gsbp-cc60a58a-3ca4\" class=\"gspb_heading gspb_heading-id-gsbp-cc60a58a-3ca4 \">LOCALIZADO<\/h2>\n\n\n\n<div id=\"gspb_text-id-gsbp-214562c6-9350\" class=\"gspb_text gspb_text-id-gsbp-214562c6-9350 \">As imagens devem ser apropriadas para um p\u00fablico local, levando em considera\u00e7\u00e3o todas as quest\u00f5es sens\u00edveis \u00e0 cultura. Al\u00e9m disso, pode ser \u00fatil usar imagens espec\u00edficas localmente, em vez de imagens gen\u00e9ricas. Embora as quest\u00f5es de conserva\u00e7\u00e3o, de modo geral, atravessem as fronteiras geogr\u00e1ficas, elas t\u00eam apar\u00eancias diferentes em lugares diferentes. As imagens sem relev\u00e2ncia para o contexto local correm o risco de alienar o p\u00fablico, ao passo que aquelas que mostram a popula\u00e7\u00e3o local e o seu pr\u00f3prio habitat podem ajudar o p\u00fablico a entender que a natureza afeta todos n\u00f3s e n\u00e3o apenas \u201cos outros\u201d.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-da3e8e24-916e\" id=\"gspb_container-id-gsbp-da3e8e24-916e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d502a647-e4e3\" id=\"gspb_container-id-gsbp-d502a647-e4e3\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-7acff2c3-bf1b\" id=\"gspb_image-id-gsbp-7acff2c3-bf1b\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_1.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2278\" height=\"1494\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-a322af28-5387\" class=\"gspb_text gspb_text-id-gsbp-a322af28-5387 figure-caption\">\u00a9 WWF \/ Simon Rawles<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-9f26e9c8-e9da\" id=\"gspb_container-id-gsbp-9f26e9c8-e9da\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a0a53840-b1a0\" id=\"gspb_container-id-gsbp-a0a53840-b1a0\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d7356def-4b52\" id=\"gspb_image-id-gsbp-d7356def-4b52\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_5.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1110\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-67fb3bca-9d32\" class=\"gspb_text gspb_text-id-gsbp-67fb3bca-9d32 figure-caption caption-dark \">\u00a9 WWF \/ Simon Rawles<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ddf31628-6b02\" id=\"gspb_container-id-gsbp-ddf31628-6b02\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0e75b8b3-fb78\" id=\"gspb_container-id-gsbp-0e75b8b3-fb78\">\n<h2 id=\"gspb_heading-id-gsbp-d7c6ea17-fc75\" class=\"gspb_heading gspb_heading-id-gsbp-d7c6ea17-fc75 \">AUT\u00caNTICO<\/h2>\n\n\n\n<p id=\"gspb_text-id-gsbp-01cd444b-ddf2\" class=\"gspb_text gspb_text-id-gsbp-01cd444b-ddf2 \">Para manter a credibilidade do WWF, as nossas imagens devem mostrar situa\u00e7\u00f5es e eventos reais. Se poss\u00edvel, elas n\u00e3o devem ser alteradas ou manipuladas digitalmente de nenhuma forma. Se for necess\u00e1rio usar uma imagem alterada digitalmente, essa informa\u00e7\u00e3o dever\u00e1 estar expl\u00edcita na descri\u00e7\u00e3o.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-cd709bfc-89aa\" class=\"gspb_text gspb_text-id-gsbp-cd709bfc-89aa \">Ser aut\u00eantico tamb\u00e9m significa que devemos evitar imagens encenadas ou imagens com uma apar\u00eancia de banco de imagem. <strong><a aria-label=\"Pesquisas sobre imagens clim\u00e1ticas (opens in a new tab)\" href=\"https:\/\/climatevisuals.org\/sites\/default\/files\/2018-03\/Climate-Visuals-Report-Seven-principles-for-visual-climate-change-communication.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Pesquisas sobre imagens clim\u00e1ticas<\/a><\/strong> descobriram que grupos de discuss\u00e3o preferiam imagens aut\u00eanticas que mostravam pessoas reais em vez de fotografias encenadas, que eram consideradas enigm\u00e1ticas ou at\u00e9 mesmo manipuladoras.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-611ba876-6bc2\" class=\"gspb_text gspb_text-id-gsbp-611ba876-6bc2 \">Fotos tiradas pela equipe do WWF em campo ou em armadilhas fotogr\u00e1ficas podem n\u00e3o ter o toque profissional, mas podem adicionar uma sensa\u00e7\u00e3o de autenticidade se usadas com senso cr\u00edtico.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-1c804b59-415a\" class=\"gspb_text gspb_text-id-gsbp-1c804b59-415a \">A chave para fazer esse trabalho \u00e9 garantir que essas imagens sempre tenham uma legenda que explique onde a fotografia foi tirada e o que representa. Imagens assim podem n\u00e3o ser adequadas para capas ou grandes formatos, mas podem ser \u00fateis internamente em uma publica\u00e7\u00e3o ou em um site.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-79313c29-b67e\" id=\"gspb_container-id-gsbp-79313c29-b67e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-63773d31-bb3a\" id=\"gspb_container-id-gsbp-63773d31-bb3a\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e789916d-a6b8\" id=\"gspb_container-id-gsbp-e789916d-a6b8\">\n<h1 id=\"gspb_heading-id-gsbp-e7b78a0d-2191\" class=\"gspb_heading gspb_heading-id-gsbp-e7b78a0d-2191 \">NARRATIVAS PODEROSAS CRIADAS POR MEIO DE IMAGENS<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-674e91aa-7fbc\" class=\"gspb_text gspb_text-id-gsbp-674e91aa-7fbc figure-caption caption-dark\">\u00a9 James Morgan \/ WWF-US<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-935e5bfa-db2d\" id=\"gspb_container-id-gsbp-935e5bfa-db2d\">\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-90cdc803-168e\" id=\"gspb_container-id-gsbp-90cdc803-168e\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ec78ce52-f3e8\" id=\"gspb_container-id-gsbp-ec78ce52-f3e8\">\n<h2 id=\"gspb_heading-id-gsbp-7338dc52-7f81\" class=\"gspb_heading gspb_heading-id-gsbp-7338dc52-7f81 \">PESSOAS<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ea19cd99-ee64\" id=\"gspb_container-id-gsbp-ea19cd99-ee64\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-061e39e1-8ce1\" id=\"gspb_container-id-gsbp-061e39e1-8ce1\">\n<div id=\"gspb_text-id-gsbp-a24415f1-ce6a\" class=\"gspb_text gspb_text-id-gsbp-a24415f1-ce6a \">As pessoas est\u00e3o no centro de todo o trabalho que realizamos. Isso inclui trabalhar com empresas e governos que t\u00eam grande poder de influ\u00eancia e podem fazer mudan\u00e7as significativas. \u00c9 importante ressaltar que isso tamb\u00e9m significa trabalhar com aqueles que est\u00e3o mais pr\u00f3ximos dos recursos naturais vitais para a humanidade como, por exemplo, os povos ind\u00edgenas e comunidades locais que, de modo geral, s\u00e3o os grupos mais vulner\u00e1veis \u200bda sociedade.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-8a768d73-75bc\" class=\"gspb_text gspb_text-id-gsbp-8a768d73-75bc \">No entanto, frequentemente, as organiza\u00e7\u00f5es de conserva\u00e7\u00e3o da natureza, incluindo o WWF, tendem a se concentrar na fauna e n\u00e3o nas pessoas ao retratar visualmente os problemas que afetam o nosso planeta.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-ebf87fd2-0b7f\" class=\"gspb_text gspb_text-id-gsbp-ebf87fd2-0b7f \">As imagens das pessoas que nos ajudam a contar hist\u00f3rias importantes de conserva\u00e7\u00e3o incluem comunidades diretamente afetadas por quest\u00f5es ambientais e\/ou que est\u00e3o trabalhando para criar mudan\u00e7as positivas. Entre elas est\u00e3o a equipe de campo do WWF, pol\u00edticos e empres\u00e1rios em confer\u00eancias e reuni\u00f5es de alto n\u00edvel debatendo pol\u00edticas ambientais e moradores de ambientes urbanos.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-16f7b876-d3b2\" id=\"gspb_container-id-gsbp-16f7b876-d3b2\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-919640b4-b1a4\" id=\"gspb_container-id-gsbp-919640b4-b1a4\">\n<div id=\"gspb_text-id-gsbp-2c2f8960-1acb\" class=\"gspb_text gspb_text-id-gsbp-2c2f8960-1acb \">Ao descrever as pessoas nas imagens, tenha cuidado para respeitar o(s) indiv\u00edduo(s) e as comunidades e tenha cuidado ao abordar qualquer quest\u00e3o sens\u00edvel culturalmente e evitar estere\u00f3tipos (por exemplo, comunidades ind\u00edgenas retratadas em vestimentas tradicionais diferentes das suas roupas de uso habitual ou imagens de alde\u00f5es em \u00e1reas rurais usadas como estenografia para quest\u00f5es ligadas \u00e0 pobreza, como a escassez de \u00e1gua pot\u00e1vel).<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-79c47ef2-def1\" class=\"gspb_text gspb_text-id-gsbp-79c47ef2-def1 \">Fa\u00e7a um esfor\u00e7o para selecionar imagens que representam a diversidade em um contexto local, em vez de se concentrar apenas em grupos dominantes ou naqueles com maior visibilidade.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-308ba69c-d941\" class=\"gspb_text gspb_text-id-gsbp-308ba69c-d941 \">Sempre que poss\u00edvel, acompanhe as imagens de pessoas com hist\u00f3rias que forne\u00e7am a experi\u00eancia e o contexto, ajudando o p\u00fablico a se relacionar melhor com os indiv\u00edduos em quest\u00e3o.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-86150d18-9d17\" id=\"gspb_container-id-gsbp-86150d18-9d17\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4eee863a-20bd\" id=\"gspb_container-id-gsbp-4eee863a-20bd\">\n<div class=\"wp-block-greenshift-blocks-video gs-video youtube gspb_video-id-gsbp-02c6486d-d2e7\" id=\"gs-video-gsbp-02c6486d-d2e7\"><div class=\"gs-video-wrapper\" itemscope><iframe class=\"gs-video-element\" data-src=\"https:\/\/youtu.be\/CzwDS4K1o-U\" data-provider=\"youtube\" data-autoplay=\"false\" data-playsinline=\"false\" data-controls=\"true\" data-loop=\"false\" data-mute=\"false\" data-overlay=\"false\" data-lightbox=\"false\" data-modestbranding=\"false\" data-suggested=\"true\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-6d9d1d7e-4d02\" id=\"gspb_container-id-gsbp-6d9d1d7e-4d02\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0fa8fd06-4343\" id=\"gspb_container-id-gsbp-0fa8fd06-4343\">\n<h2 id=\"gspb_heading-id-gsbp-e5e5cc58-0baa\" class=\"gspb_heading gspb_heading-id-gsbp-e5e5cc58-0baa \">ESP\u00c9CIES<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f56530d0-5cd0\" id=\"gspb_container-id-gsbp-f56530d0-5cd0\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-acad8a28-b854\" id=\"gspb_container-id-gsbp-acad8a28-b854\">\n<p id=\"gspb_text-id-gsbp-ed8e2588-6a4c\" class=\"gspb_text gspb_text-id-gsbp-ed8e2588-6a4c \">A fauna do nosso planeta est\u00e1 em crise. Em m\u00e9dia, houve redu\u00e7\u00e3o de mais da metade das esp\u00e9cies animais desde 1970 e elas est\u00e3o sendo extintas numa velocidade alarmante. Prevenir a perda de biodiversidade \u00e9 uma parte central da miss\u00e3o do WWF. Portanto, faz sentido que muitas das nossas imagens se concentrem em esp\u00e9cies cujas popula\u00e7\u00f5es est\u00e3o amea\u00e7adas.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-86f06a9e-690a\" class=\"gspb_text gspb_text-id-gsbp-86f06a9e-690a \">As fotos de perto podem mostrar a beleza da esp\u00e9cie, mas recomendamos o uso de grupos de animais sempre que poss\u00edvel, pois isso faz com que as pessoas entendam que a nossa miss\u00e3o n\u00e3o \u00e9 cuidar de animais individuais, e sim da natureza em uma escala mais ampla. Ao mostrar animais solit\u00e1rios, tenha cuidado ao evidenciar a liga\u00e7\u00e3o entre os animais mostrados e o quadro geral em rela\u00e7\u00e3o \u00e0 perda de biodiversidade.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-dc7360bc-1bb9\" class=\"gspb_text gspb_text-id-gsbp-dc7360bc-1bb9 \">As imagens de armadilhas fotogr\u00e1ficas, embora n\u00e3o tenham toque profissional, geralmente s\u00e3o boas porque retratam autenticamente os animais no seu ambiente natural. (Consulte a se\u00e7\u00e3o sobre imagens aut\u00eanticas.)<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-3cb01a1a-04be\" class=\"gspb_text gspb_text-id-gsbp-3cb01a1a-04be \">Tenha cuidado em rela\u00e7\u00e3o ao uso de imagens que mostrem animais em cativeiro. Por uma quest\u00e3o de autenticidade, prefira imagens de fauna no seu ambiente natural. Se a falta de imagens de fauna tornar o seu uso inevit\u00e1vel, crie uma legenda honesta para garantir que o p\u00fablico-alvo esteja ciente de que os animais est\u00e3o em cativeiro.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-07e3f47b-75b4\" id=\"gspb_container-id-gsbp-07e3f47b-75b4\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-64f984c9-8447\" id=\"gspb_container-id-gsbp-64f984c9-8447\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ba8e9985-7ac8\" id=\"gspb_container-id-gsbp-ba8e9985-7ac8\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-11e23714-6402\" id=\"gspb_image-id-gsbp-11e23714-6402\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_3.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1110\" height=\"860\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-3d9362cc-82de\" class=\"gspb_text gspb_text-id-gsbp-3d9362cc-82de figure-caption\">\u00a9 Angela Carpinacci Francesco Lupi \/ WWF-Italy<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4816d2d6-337e\" id=\"gspb_container-id-gsbp-4816d2d6-337e\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-b504dfb8-4c84\" id=\"gspb_image-id-gsbp-b504dfb8-4c84\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_8.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1110\" height=\"860\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-b57755b8-8298\" class=\"gspb_text gspb_text-id-gsbp-b57755b8-8298 figure-caption\">\u00a9 Martin Harvey \/ WWF<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-c1ef6618-aa12\" id=\"gspb_container-id-gsbp-c1ef6618-aa12\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8e8cf72f-2c2d\" id=\"gspb_container-id-gsbp-8e8cf72f-2c2d\">\n<h2 id=\"gspb_heading-id-gsbp-d4f27ae5-c637\" class=\"gspb_heading gspb_heading-id-gsbp-d4f27ae5-c637 \">PAISAGENS TERRESTRES, PAISAGENS MAR\u00cdTIMAS E CIDADES<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8dc6495b-480c\" id=\"gspb_container-id-gsbp-8dc6495b-480c\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-75538d5c-835d\" id=\"gspb_container-id-gsbp-75538d5c-835d\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-962dc921-95da\" id=\"gspb_image-id-gsbp-962dc921-95da\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_11.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1106\" height=\"860\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-165d530e-837c\" class=\"gspb_text gspb_text-id-gsbp-165d530e-837c figure-caption\">\u00a9 WWF \/ Vincent Kneefel<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b5569074-f6cf\" id=\"gspb_container-id-gsbp-b5569074-f6cf\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-38ee5bcc-1141\" id=\"gspb_container-id-gsbp-38ee5bcc-1141\">\n<p id=\"gspb_text-id-gsbp-8ecc5b16-79d4\" class=\"gspb_text gspb_text-id-gsbp-8ecc5b16-79d4 \">Imagens de lugares como rios, florestas ou cidades ajudam a contextualizar quest\u00f5es de conserva\u00e7\u00e3o.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-995889cf-1b27\" class=\"gspb_text gspb_text-id-gsbp-995889cf-1b27 \">Imagens feitas por drones ou fotos a\u00e9reas podem ser especialmente \u00fateis para mostrar o impacto f\u00edsico da atividade humana, como extra\u00e7\u00e3o de madeira ou polui\u00e7\u00e3o, em ambientes naturais em escala. No entanto, tenha em mente que pode haver limita\u00e7\u00f5es jur\u00eddicas referentes ao uso de drones em alguns lugares.<\/p>\n\n\n\n<p id=\"gspb_text-id-gsbp-1c903090-f2d7\" class=\"gspb_text gspb_text-id-gsbp-1c903090-f2d7 \">Na medida do poss\u00edvel, use imagens de lugares reconhec\u00edveis com uma mensagem de conserva\u00e7\u00e3o clara, em vez de imagens gen\u00e9ricas (por exemplo, \u00e1rvores em uma floresta que poderia estar em qualquer lugar), para maximizar o impacto visual e o engajamento.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3145a6d0-0646\" id=\"gspb_container-id-gsbp-3145a6d0-0646\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-461519d7-739b\" id=\"gspb_container-id-gsbp-461519d7-739b\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4588e69b-011c\" id=\"gspb_image-id-gsbp-4588e69b-011c\"><img decoding=\"async\" src=\"http:\/\/wwfbrand.panda.org\/wp-content\/uploads\/2023\/06\/wwf-photography-img_10.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2274\" height=\"1092\"\/><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-e6feab0a-f777\" class=\"gspb_text gspb_text-id-gsbp-e6feab0a-f777 figure-caption caption-dark\">\u00a9 Antonio Busiello \/ WWF-US<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-c9cf1db7-c5ee\" id=\"gspb_container-id-gsbp-c9cf1db7-c5ee\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-234fdc70-2237\" id=\"gspb_container-id-gsbp-234fdc70-2237\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5998bf1d-f22d\" id=\"gspb_container-id-gsbp-5998bf1d-f22d\">\n<h1 id=\"gspb_heading-id-gsbp-ea275b9a-a8ff\" class=\"gspb_heading gspb_heading-id-gsbp-ea275b9a-a8ff \">LOGOTIPO DO WWF E CR\u00c9DITOS DE DIREITOS AUTORAIS<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-c5d3c446-1cc4\" class=\"gspb_text gspb_text-id-gsbp-c5d3c446-1cc4 figure-caption\"><br>\u00a9 J\u00fcrgen Freund \/ WWF<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-5dc79f98-a64f\" id=\"gspb_container-id-gsbp-5dc79f98-a64f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-942a1f97-81a3\" id=\"gspb_container-id-gsbp-942a1f97-81a3\">\n<div id=\"gspb_text-id-gsbp-02db205f-8909\" class=\"gspb_text gspb_text-id-gsbp-02db205f-8909 \">Na maioria dos casos, n\u00e3o \u00e9 obrigat\u00f3rio incorporar o logotipo do WWF em imagens individuais e, em muitos casos, pode ser melhor n\u00e3o colocar o logotipo com marca d\u00b4\u00e1gua em uma imagem, pois isso pode desviar do assunto principal da imagem. Ao usar o logotipo, \u00e9 preciso seguir as diretrizes da marca.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-c0fb42d9-2478\" class=\"gspb_text gspb_text-id-gsbp-c0fb42d9-2478 \">Por outro lado, \u00e9 necess\u00e1rio acompanhar cada imagem com um cr\u00e9dito de direitos autorais. O formato do cr\u00e9dito da foto ou do v\u00eddeo dever\u00e1 ser \u201c\u00a9 [propriet\u00e1rio de direitos autorais] \/ WWF- [Escrit\u00f3rio]\u201d (por exemplo: \u00a9 Greg Armfield \/ WWF do Reino Unido).<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d37ad808-224d\" id=\"gspb_container-id-gsbp-d37ad808-224d\">\n<div id=\"gspb_text-id-gsbp-784b851d-dac2\" class=\"gspb_text gspb_text-id-gsbp-784b851d-dac2 \">Todos os cr\u00e9ditos dever\u00e3o estar na fonte Arial, sem efeitos especiais (por exemplo, sombra ou brilho) e dever\u00e3o ser claramente leg\u00edveis. Por exemplo, para uma imagem de 1000 px no lado maior, o tamanho da fonte do cr\u00e9dito dever\u00e1 ser de pelo menos 15 pt. Para garantir leitura, os cr\u00e9ditos dever\u00e3o ser exibidos em preto se o fundo sobre o qual estiver sobreposto for predominantemente de cor clara, e em branco se o fundo for predominantemente de cor escura.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-df617c33-9ccc\" class=\"gspb_text gspb_text-id-gsbp-df617c33-9ccc \">O cr\u00e9dito das fotos dever\u00e1 ser incorporado na pr\u00f3pria imagem ou, de modo alternativo, abaixo ou ao lado da imagem. O cr\u00e9dito dos v\u00eddeos dever\u00e1 aparecer enquanto o material de v\u00eddeo est\u00e1 sendo exibido ou nos cr\u00e9ditos finais do programa.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-ed669bd5-2816\" id=\"gspb_container-id-gsbp-ed669bd5-2816\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7be1c4dc-ef5a\" id=\"gspb_container-id-gsbp-7be1c4dc-ef5a\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6ef0f675-2166\" id=\"gspb_container-id-gsbp-6ef0f675-2166\">\n<p id=\"gspb_heading-id-gsbp-b81da035-749b\" class=\"mb-0 gspb_heading gspb_heading-id-gsbp-b81da035-749b \">Novas diretrizes est\u00e3o chegando \u00e0 plataforma <strong><a aria-label=\"The HIVE (opens in a new tab)\" href=\"https:\/\/hive.panda.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">The HIVE<\/a><\/strong>: elas incluem imagens de embalagens, considera\u00e7\u00f5es jur\u00eddicas, imagens sens\u00edveis, m\u00eddias sociais, etc.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_gspb_post_css":".gspb_container-id-gsbp-01963959-c67e,.gspb_container-id-gsbp-1e345bb6-c27e,.gspb_container-id-gsbp-2c6102b0-28b1,.gspb_container-id-gsbp-398e1f5e-837f,.gspb_container-id-gsbp-4e3b3eef-d0c6,.gspb_container-id-gsbp-535659e0-2e94,.gspb_container-id-gsbp-644e7bfd-674c,.gspb_container-id-gsbp-8ca5543d-e819,.gspb_container-id-gsbp-b1fc8472-3bd8,.gspb_container-id-gsbp-e1b71109-569e,.gspb_container-id-gsbp-e522610e-bf03{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-01963959-c67e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-061e39e1-8ce1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-07e3f47b-75b4.gspb_container>p:last-of-type,#gspb_container-id-gsbp-0e75b8b3-fb78.gspb_container>p:last-of-type,#gspb_container-id-gsbp-0fa8fd06-4343.gspb_container>p:last-of-type,#gspb_container-id-gsbp-16f7b876-d3b2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-190578a1-aec9.gspb_container>p:last-of-type,#gspb_container-id-gsbp-1e345bb6-c27e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-234fdc70-2237.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2515934a-4e87.gspb_container>p:last-of-type,#gspb_container-id-gsbp-29490a5a-c65d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2c6102b0-28b1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-2df9ece7-bd48.gspb_container>p:last-of-type,#gspb_container-id-gsbp-30eb68e1-a756.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3145a6d0-0646.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3385dfe4-5c0b.gspb_container>p:last-of-type,#gspb_container-id-gsbp-362be7d5-28a3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-38ee5bcc-1141.gspb_container>p:last-of-type,#gspb_container-id-gsbp-398e1f5e-837f.gspb_container>p:last-of-type,#gspb_container-id-gsbp-461519d7-739b.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4816d2d6-337e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4e3b3eef-d0c6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-4eee863a-20bd.gspb_container>p:last-of-type,#gspb_container-id-gsbp-535659e0-2e94.gspb_container>p:last-of-type,#gspb_container-id-gsbp-55805b11-d45c.gspb_container>p:last-of-type,#gspb_container-id-gsbp-56b047a3-4622.gspb_container>p:last-of-type,#gspb_container-id-gsbp-588e7693-b3d5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-5998bf1d-f22d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-5dc79f98-a64f.gspb_container>p:last-of-type,#gspb_container-id-gsbp-63773d31-bb3a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-644e7bfd-674c.gspb_container>p:last-of-type,#gspb_container-id-gsbp-64f984c9-8447.gspb_container>p:last-of-type,#gspb_container-id-gsbp-6d9d1d7e-4d02.gspb_container>p:last-of-type,#gspb_container-id-gsbp-6ef0f675-2166.gspb_container>p:last-of-type,#gspb_container-id-gsbp-74f12ad2-695e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-75538d5c-835d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-79313c29-b67e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-7be1c4dc-ef5a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-7cc891ab-e6c5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-7f972b8c-5500.gspb_container>p:last-of-type,#gspb_container-id-gsbp-86150d18-9d17.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8ca5543d-e819.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8dc6495b-480c.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8e8cf72f-2c2d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8fa9bbab-008c.gspb_container>p:last-of-type,#gspb_container-id-gsbp-90cdc803-168e.gspb_container>p:last-of-type,#gspb_container-id-gsbp-919640b4-b1a4.gspb_container>p:last-of-type,#gspb_container-id-gsbp-935e5bfa-db2d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-942a1f97-81a3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-95fd5660-4274.gspb_container>p:last-of-type,#gspb_container-id-gsbp-9f26e9c8-e9da.gspb_container>p:last-of-type,#gspb_container-id-gsbp-a0a53840-b1a0.gspb_container>p:last-of-type,#gspb_container-id-gsbp-a7dfc1fa-2fc0.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ac85c09d-37c6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-acad8a28-b854.gspb_container>p:last-of-type,#gspb_container-id-gsbp-b1fc8472-3bd8.gspb_container>p:last-of-type,#gspb_container-id-gsbp-b5569074-f6cf.gspb_container>p:last-of-type,#gspb_container-id-gsbp-b5ff502e-31de.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ba8e9985-7ac8.gspb_container>p:last-of-type,#gspb_container-id-gsbp-c1ef6618-aa12.gspb_container>p:last-of-type,#gspb_container-id-gsbp-c3c159c9-f143.gspb_container>p:last-of-type,#gspb_container-id-gsbp-c9cf1db7-c5ee.gspb_container>p:last-of-type,#gspb_container-id-gsbp-d37ad808-224d.gspb_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