THE RESOURCES YOU NEED TO ENGAGE AND INFORM

© Global Warming Images / WWF

Our brand assets make WWF unique, recognisable and different. By using the right assets in our communications, we ensure that we protect our mission.

USING OUR ASSETS

Here, you’ll find a comprehensive list of our distinctive assets to help you bring our brand to life, with logos, templates, fonts and much to choose from.

Please ensure that you use them consistently in all your materials and don’t hesitate to get in touch if you have any questions or specific requests.

These assets have been created in English and using WWF International (or generic) legal information, make sure you update all necessary elements to be locally relevant and complying to legal requirements.

CORE BRAND ELEMENTS

VIDEO ASSETS

TOGETHER POSSIBLE ANTHEM FILM

NATURE MATTERS FILM

VIDEO END FRAME

GRAPHIC ASSETS

1961 LOGO
AND LOGO EVOLUTION

PANDA STENCIL IMAGE BANK

INFOGRAPHICS

Icons, maps and chart

COMMUNICATION ASSETS

MAIN POWERPOINT

System font version

ENHANCED POWERPOINT

WWF font version

GOOGLE SLIDE TEMPLATE

System font version

INTERNAL REPORT

FACTSHEET

ALL WORD TEMPLATES

Set of nine Word
templates

GOOGLE DOCS TEMPLATE

BUSINESS CARD

EDITORIAL STYLE GUIDELINES

EMAIL FOOTER GRAPHIC