Campaign Overview
Plastic waste is choking our planet—polluting our water, air, and soil. It harms both people and wildlife. This End Plastic Waste Public Service Announcement (PSA) campaign was part of a larger plastic communication campaign focusing on galvanizing people in support of the global treaty to end plastic pollution and raising awareness about the urgent need to change the way we make, use, and recycle plastic.
Outcomes & Results
The End Plastic Waste PSA campaign has brought in over millions worth in in-kind media placements from TV, print and out of home media outlets. It has been used to support advocacy efforts to support a global treaty to end plastic pollution.
Asset Types
- Social media posts
- Social media video (stories, reels, GIFs…)
- Other video assets
- Digital ads
- Video ads
- Print and OOH ads
Conditions of Reuse
The campaign concept can be adapted by other WWF offices. While the original assets cannot be used as-is, offices are welcome to replicate the campaign idea in their own tailored execution. There are IP, copyright, or other legal considerations to discuss before using this campaign. Please get in touch.
Get In Touch
For more information, reach out to WWF-US at PSA@wwfus.org