Campaign Overview
To mobilize voters for the European elections in 2024, WWF-Spain launched the social media campaign Elections that Matter (Elecciones que Importan). The campaign sought to raise awareness amongst the public, particularly among young voters, about the decisive role European Union policies play in shaping environmental protection efforts and outcomes.
Using engaging digital content, dynamic visuals, and targeted audience-focused messaging, the campaign highlighted how decisions made by the European Parliament influence issues such as climate action, biodiversity conservation, and ocean protection. By encouraging citizens to cast their vote with nature in mind, Elections that Matter aimed to promote informed civic participation and demonstrate that elections are a powerful opportunity to shape the future of people and planet.
Outcomes & Results
Elections that Matter achieved strong engagement among younger audiences across social media, successfully reaching the demographic it was designed to influence. The campaign increased awareness of the links between European policymaking and environmental issues, helping bring greater visibility to the role of the European elections in shaping environmental outcomes.
The campaign’s success stemmed from its ability to meet audiences where they were. Rather than relying on traditional political communications, WWF-Spain used the platforms, creative formats, and storytelling approaches most familiar to young people, making the topic more accessible and relevant to their daily lives.
Asset Types
- Social media posts
- Social media videos
- Website landing page
Conditions of Reuse
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Get In Touch
For more information, reach out to WWF-Spain at info@wwf.es