Campaign Overview
WWF-US campaign, “Love it or Lose it,” calls on everyone to show their love for nature. Anchored by a multi-channel public service announcement campaign, the campaign shined a light on the interconnected relationship we share with nature and what is at stake if we lose it. All of us need love to thrive, and nature is no different. Now is the time for us to stop forest loss, protect our oceans and freshwater, and secure a future for people and wildlife. Nature needs our love. Don’t let it disappear. It’s our choice. Love it or lose it.
Outcomes & Results
In the 4 years since its launch, the campaign has been used to engage supporters, support programmatic messaging, and has created a framework to tell stories.
Asset Types
- Social media posts
- Website landing page
- Website landing page
- Website article
- Other video assets
- Digital ads
- Video ads
- Print and OOH ads
- Press release
Conditions of Reuse
The campaign concept can be adapted by other WWF offices. While the original assets cannot be used as-is, offices are welcome to replicate the campaign idea in their own tailored execution. There are IP, copyright, or other legal considerations to discuss before using this campaign. Please get in touch.
Get In Touch
For more information, reach out to WWF-US at PSA@wwfus.org