Campaign Overview

WWF’s Untangled series breaks down complex environmental issues into engaging, easy-to-understand videos that blend science and storytelling. Through playful collage style and clear narration, each episode unpacks topics like biodiversity loss, plastic pollution, nature-based solutions, and the vital connection between a healthy planet and healthy people.

Designed to be evergreen, these films remain relevant over time. This series includes both full-length versions and shorter formats, including “Mini Untangled” and social media snippets, for flexible use across platforms.

By turning overwhelming issues into accessible narratives, Untangled helps viewers see how environmental challenges connect to their everyday lives—and why action matters. Topics are chosen for their urgency and global relevance but presented in a friendly, accessible way that educates and invites action.

With high shareability and universal appeal, Untangled works just as well in classrooms and community events as it does on Instagram. Whether you want to start a conversation, inspire change, or simply make these subjects feel less overwhelming, these videos are ready-made tools to inform, engage, and mobilise audiences.

Explore the full series on WWF International’s YouTube channel, under the #WWFUntangled playlist.