Campaign Overview
In 2006, WWF-Australia launched its largest public campaign to date, The Future is Man Made, in response to a United Nations report warning of unprecedented global extinction rates. With biodiversity loss accelerating and Australia facing severe environmental challenges, the campaign aimed to raise awareness and inspire everyday action amongst the public.
The Future is Man Made invited Australians to become “Futuremakers” by making small, practical lifestyle changes to reduce their impact on the planet. By combining public education with advocacy, offering regular tips, tools, and resources through its online platform, the campaign demonstrated how small life changes make a big impact and individual choices could collectively drive large-scale environmental change.
By empowering people to act, The Future is Man Made showed that the future isn’t something we inherit, but something we create.
Outcomes & Results
This campaign has been tagged ‘Archival’ as specific outcomes and performance data for this older campaign are no longer accessible. However, the campaign has been retained in the Library as it may still hold relevance for current WWF initiatives, offering creative or strategic value even without full metrics.
Please note: When creating a similar campaign, please contact your local thematic leads for updated information and statistics.
Asset Types
- Print ads
Conditions of Reuse
Although there isn’t comprehensive data available for this archival campaign, it has been added to the library to help WWF offices spark new ideas. Offices are welcome to recreate the campaign in their own tailored execution.
Get In Touch
For more information, reach out to WWF International’s Brand Engagement Team at commsmarketing@wwfint.org