Outcomes & Results

This campaign was one of WWF-South Africa’s most successful brand efforts, resonating widely with the public, supporters, and media.

In 2023, the launch ad aired nationally, reaching hundreds of thousands of viewers and receiving ongoing pro bono airtime. Media partners offered free placements in print and DOOH formats, significantly boosting visibility. The digital campaign alone reached several million users. For more information on the results please reach out to the team.

This diverse mix of media — particularly digital and DOOH — helped reach broader, more diverse audiences, many of whom were new to WWF. Simple, high-impact DOOH executions with minimal copy proved effective in busy public spaces.

This campaign’s hopeful, solutions-driven storytelling resonated with audiences and media, highlighting the need for harmony between people and nature. Visually striking nature and wildlife imagery performed best, reinforcing the emotional power of visual storytelling.

Its evergreen nature also allows continued relevance and engagement, by updating the digital assets with fresh visuals and new impact stories to attract new audiences and deepen brand loyalty with existing supporters.