Campaign Overview
This campaign has been tagged ‘Archival’ as detailed records for this older campaign are no longer available. However, due to the continued relevance of the campaign’s creative to WWF’s brand identity and Roadmap 2030, it has been added to the Library to provide inspiration for future WWF campaigns.
The original creative assets were developed by BBDO Guerrero for WWF-Philippines in 2011.
Outcomes & Results
Specific outcomes and performance data for this archival campaign are no longer accessible. However, the campaign has been retained in the Library as it may still hold relevance for current WWF initiatives, offering creative or strategic value even without full metrics.
Asset Types
- Print ads
Conditions of Reuse
Although there isn’t comprehensive data available for this archival campaign, it has been added to the library to help WWF offices spark new ideas. Offices are welcome to recreate the campaign in their own tailored execution.
Please note: When creating a similar campaign about plastic pollution in oceans, please contact your local thematic leads for updated information and statistics.
Get In Touch
For more information, reach out to WWF International’s Brand Engagement Team at commsmarketing@wwfint.org