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    Solving the Great Food Puzzle
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    Location: Global

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    Launch year: 2024

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    Audience: CorporatesDonorsMass MarketPolicymakers

    Food
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    Campaign Overview

    Sustainable food and agricultural systems can only be achieved if a number of different solutions are applied. But what works best differs from place to place, depending on a variety of environmental and socio-economic factors. Nonetheless, countries can learn from one another, when they look at what has created impact in places with similar contexts.

    Solving the Great Food Puzzle is a campaign built on a foundation of deep scientific research. At its core is a global food systems typology, which groups countries into seven distinct types based on key factors such as their ecosystems, susceptibility to climate change, types of food production, food security and consumption patterns among other things. Within each of these types, the campaign identifies the most effective solutions for achieving sustainable, resilient food systems.

    An interactive digital map serves as the centerpiece of the campaign, allowing users to explore the typology and discover high-impact solutions tailored to each food system type. Accompanying the map are over 50 real-world case studies, presented through videos and articles that illustrate how different strategies have been successfully applied across diverse global contexts.

    The campaign is supported by a wide range of communication materials, including social media content, videos, GIFs, blogs, and reports, all designed to make the insights accessible and actionable for policymakers, donors, practitioners, and researchers alike, to deliver the most impact.

    Explore the map, stories and tools at www.greatfoodpuzzle.com

    Outcomes & Results

    More than 30 countries in the WWF network were part of the development of the Solving the Great Food Puzzle campaign and it has subsequently been used by tens of thousands of stakeholders to assess the most effective solutions in specific contexts.

    Alongside targeted engagement in digital channels, the interactive tool and individual success stories have been showcased at multiple high-level events, like UN Climate and Biodiversity COPs and the World Expo. The content created has brought policy, financial and business asks to life, helping to accelerate optimised programme design.

    Partners and other groups in the food and agriculture sector have used the tool and research to frame discussions and drive action. Deep dive reports have been prepared and strategy sessions with a wide variety of stakeholders held in a dozen countries; teams from Mexico to South Africa and the US to Pakistan are using the recommendations to design programmes and maximise impact in food and agricultural systems transformation.

    Asset Types
    • Social media posts
    • Social media videos (stories, reels, GIFs…)
    • Website landing page
    • Website articles
    • Other video assets
    • Brochures
    • Press release
    • Toolkits
    Conditions of Reuse

    The campaign concept and creative assets may be reused “as is” by other WWF offices with minimal modifications (url, logo, local copy).

    Get In Touch

    For more information, reach out to WWF International at foodpractice@wwfint.org

    This website is intended for use only by WWF staff and WWF’s approved partners. If you have any feedback or questions, please contact the communications team at commsmarketing@wwfint.org. Thank you.

    Our Brand

    Core Identity

    Logo

    The panda icon

    Colour palette

    Typography

    Tone of voice

    Guidelines

    Publication guidelines

    photography & video

    merchandising

    infographics

    Social media

    Digital newsletter

    WEBSITE – Coming soon

    Working with others

    Partnership guidelines

    Licensing guidelines

    Assets

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