Campaign Overview
The ‘Together We Can’ campaign was launched to strengthen brand awareness and rally support by engaging key WWF stakeholders— partners, donors, and followers. It combined urgency with hope by sharing positive stories about what’s already been achieved and the challenges that remain.
Centered on celebrating what we’ve achieved together with many partners, the campaign also focused on serving as a reminder to everyone that our work is far from over.
Launched as part of WWF’s 60th anniversary, the campaign has thus far featured 15 key visuals with full one-page stories, along with 35 more stories (12 from Africa, 9 from APAC, 7 from EUME, and 7 from LAC), showcasing the diversity and breadth of efforts across our global network.
Outcomes & Results
The campaign generated millions of organic views through a series of social media posts as well as the campaign’s hero “Together We Can” video. Widely embraced across the WWF network, more than 30 WWF offices adapted the campaign locally, with the hero video translated into eight languages.
Asset Types
- Social media posts
- Social media video (stories, reels, GIFs…)
- Website landing page
- Website article
- Brochure or flyer
- Press release
- Toolkit
- Report
- Event
Conditions of Reuse
The campaign concept may be used as it is or adapted by any other WWF office. In doing so, the office should keep the visual integrity of the campaign and creative idea but is welcome to localise the copy. Please reach out for more details.
Get In Touch
For more information, reach out to WWF International’s Brand Engagement Team at commsmarketing@wwfint.org