THE RESOURCES YOU NEED TO ENGAGE AND INFORM
Our brand assets make WWF unique, recognisable and different. By using the right assets in our communications, we ensure that we protect our mission.
USING OUR ASSETS
Here, you’ll find a comprehensive list of our distinctive assets to help you bring our brand to life, with logos, templates, fonts and much to choose from.
Please ensure that you use them consistently in all your materials and don’t hesitate to get in touch if you have any questions or specific requests.
These assets have been created in English and using WWF International (or generic) legal information, make sure you update all necessary elements to be locally relevant and complying to legal requirements.
CORE BRAND ELEMENTS
WWF LOGO
TYPOGRAPHY
COLOUR PALETTE
VIDEO ASSETS
TOGETHER POSSIBLE ANTHEM FILM
NATURE MATTERS FILM
VIDEO END FRAME
GRAPHIC ASSETS
BOILERPLATE BADGE
1961 LOGO
AND LOGO EVOLUTION
PARTNERSHIP BADGE
COMMUNICATION ASSETS
PUBLICATION
MAIN POWERPOINT
System font version
ENHANCED POWERPOINT
WWF font version
GOOGLE SLIDE TEMPLATE
System font version
INTERNAL REPORT
FACTSHEET
ALL WORD TEMPLATES
Set of nine Word
templates
templates