THE RESOURCES YOU NEED TO ENGAGE AND INFORM
© Global Warming Images / WWF
Our brand assets make WWF unique, recognisable and different. By using the right assets in our communications, we ensure that we protect our mission.
USING OUR ASSETS
Here, you’ll find a comprehensive list of our distinctive assets to help you bring our brand to life, with logos, templates, fonts and much to choose from.
Please ensure that you use them consistently in all your materials and don’t hesitate to get in touch if you have any questions or specific requests.
These assets have been created in English and using WWF International (or generic) legal information, make sure you update all necessary elements to be locally relevant and complying to legal requirements.
CORE BRAND ELEMENTS

WWF LOGO

TYPOGRAPHY

COLOUR PALETTE
VIDEO ASSETS

TOGETHER POSSIBLE ANTHEM FILM

NATURE MATTERS FILM

VIDEO END FRAME
GRAPHIC ASSETS

BOILERPLATE BADGE

1961 LOGO
AND LOGO EVOLUTION

PARTNERSHIP BADGE

COMMUNICATION ASSETS

PUBLICATION

MAIN POWERPOINT
System font version

ENHANCED POWERPOINT
WWF font version

GOOGLE SLIDE TEMPLATE
System font version

INTERNAL REPORT

FACTSHEET

ALL WORD TEMPLATES
Set of nine Word
templates
templates

GOOGLE DOCS TEMPLATE

BUSINESS CARD

FOLDER

EDITORIAL STYLE GUIDELINES
